Can I sell supplements on Shopify?

Yes. You can sell supplements on Shopify, but your products and marketing must follow applicable laws and platform rules. You need to make sure products are properly labeled and not misbranded, and any health claims in advertising need proof.

Which are some of the best health and wellness Shopify stores to study?

Cymbiotika, LMNT, and Dr Hyman are some of the best health and wellness Shopify stores.

What certificates do I need to start an online healthcare store?

Common trust signals include proper business registration, tax registration, product-specific compliance, and certifications such as USDA Organic or EWG Verified when applicable; you also need compliant labeling and advertising.

Ecommerce

Q: How do successful health and wellness businesses use Shopify?

Successful brands in the health category use Shopify to make shopping feel trustworthy and easy to repeat. They combine strong product pages, educational content, subscriptions, reviews, and a smooth checkout to turn first-time buyers into loyal customers.

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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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5 Min • 18 March 2026

Why Your Shopify Average Order Value Is Low (And How to Fix It)

For Shopify merchants, understanding and improving Shopify Average Order Value is one of the most effective ways to increase revenue without increasing website traffic. The reason Shopify Average Order Value matters is simple: the more customers spend per order, the more revenue your store generates from the same number of visitors. Instead of investing more in ads to acquire new customers, businesses can focus on encouraging existing shoppers to add more products to their cart. In this blog, let's see how to improve your store's average order value. What Is Shopify Average Order Value and Why It Matters Shopify Average Order Value (AOV) is the average amount a customer spends per transaction in your store. It is calculated as: AOV = Total Revenue ÷ Total Number of Orders For example, if your store earned ₹1,00,000 from 200 orders last month, your Shopify Average Order Value is ₹500. A low Shopify Average Order Value means customers are buying less per visit - limiting your revenue even if your traffic is high. The good news: you don't need more customers to grow. You just need each customer to spend a little more. 💡 Key Insight Increasing AOV by just 10-20% can significantly boost total revenue without any extra ad spend.It's one of the highest-leverage levers in ecommerce growth. Why Is Your Shopify Average Order Value Low? Before jumping into fixes, it helps to diagnose the real cause. Here are the most common reasons for a low Shopify Average Order Value: No upsells or cross-sells - customers only buy what they came for Weak product bundling - no incentive to buy multiple items together No free shipping threshold - customers don't feel motivated to add more to cart Poor cart experience - customers check out before discovering complementary products No post-purchase offers - you're leaving money on the table after payment Low perceived value - discounts are eating into total spend per order Single-product focus - store offers little variety for add-on purchases Identifying which of these applies to your store is the first step to increasing Shopify Average Order Value effectively. Proven Ways to Increase Average Order Value on Shopify Here are the most effective ways to increase average order value on your Shopify store: 1. Add Upsells at the Right Moment Think about the last time you ordered at a cafe and the cashier asked, 'Would you like a pastry with that?' You probably considered it for a second. That's upselling in its simplest form, and it works just as well in ecommerce sometimes even better, because you can automate it perfectly. Upselling is when you encourage a customer to buy a better, upgraded, or higher-value version of what they're already about to purchase. Done right, it feels helpful. Done wrong, it feels pushy The Golden Rule of Upselling: Recommend Like a Friend, Not a Salesperson Check out the Shopify App Store to find the right product recommendation app for your store. If you want an all-in-one Shopify upsell app, you must go with iCart Cart Drawer Cart Upsell. 2. Set a Free Shipping Threshold Free shipping thresholds are one of the simplest and most effective ways to increase average order value. When customers see 'Add ₹150 more to get free shipping,' they almost always add more to their cart. Let's be honest, free shipping is one of those things customers have come to expect. And if your store doesn't offer it, that alone can be enough to make someone abandon their cart and look elsewhere. If you want to see how to setup a free shipping bar in your store, read this detailed guide on Shopify free shipping bar. 4. Offer Post-Purchase Upsells Post-purchase upsells are shown after the customer clicks 'Place Order' but before the thank-you page. Since the customer has already committed to buying, conversion rates on these offers are often 15-30%. SellMore makes post-purchase upsells easy to set up on Shopify -no code, no friction, and fully optimized for mobile checkout flows. 5. Add Volume Discounts and Quantity Breaks Encouraging customers to buy more of the same product is a direct way to increase average order value. Volume discounts typically follow a tiered structure. For example, a store might offer 10% off when customers buy 2 items, 15% off when they buy 3, and 20% off when they buy 4 or more. These clear incentives make it easier for customers to justify adding additional items to their cart because the perceived value increases with every extra unit. In Shopify stores, quantity breaks can be displayed directly on product pages or inside the cart, making the offer visible at the right moment in the purchase journey. When customers see they are close to unlocking a better discount tier, they are more likely to increase their order quantity, which ultimately helps boost the store’s Average Order Value (AOV) and overall revenue.

7 Min • 3 April 2026

The Best Shopify Plus Apps Enterprise Stores Need in 2026

When I work with enterprise stores, I always check their app stack. Choosing the best Shopify Plus apps is about building a setup that can handle scale without hurting speed, customer experience, or internal workflows. The right apps should help you convert more visitors, retain more customers, support shoppers faster, and keep operations clean as the store grows. A regular Shopify store and a Shopify Plus store do not need the same kind of app stack. Enterprise stores deal with more complex needs like checkout customization, advanced automation, multi-store management, and high-volume customer support. In this guide, I’ll break down the best Shopify Plus apps by category so you can quickly see which ones make the most sense for sales, retention, support, operations, and subscriptions. Best Shopify Plus Apps for Enterprise Stores Klaviyo (Sales & Marketing) Klaviyo is built for email, WhatsApp, and SMS marketing. It helps brands use real-time Shopify data for campaigns, segmentation, and automated flows that drive more repeat purchases. Key features: AI-powered segmentation Email and SMS campaigns Automated workflows Product recommendations Pop-ups and A/B testing. Pricing: Free to install. Paid email starts at $20/month, and SMS starts at $15/month Rating: 4.5/5 from 2000+ reviews. SellMore (Sales & Marketing) SellMore focuses on post-purchase revenue. It helps merchants show one-click upsells on the thank you page, order status page, and checkout for higher AOV. Key features: Checkout upsells Post-purchase upsells Thank you page offers AI product recommendations Product bundles Pricing: Free plan available for up to 50 orders monthly. Paid plans start at $9.99/month. Unlimited orders for $19.99/month. Rating: 5.0/5 Judge.me (Sales & Marketing) Judge.me helps stores build trust with product reviews, star ratings, testimonials, and photo or video reviews. It is a strong pick when social proof is a big part of conversion. Key features: Unlimited reviews and review widget Testimonial sliders and Coupons & referrals Google rich snippets, review syndication, and imports from platforms like Amazon and Etsy. Pricing: Free plan available. Paid plan starts at $15/month Rating:. Rated 5.0/5 from 37,000+ reviews. Gorgias (Support & customer experience) Gorgias is an ecommerce helpdesk built for support at scale. It brings email, chat, social, voice, and SMS conversations into one place so support teams can manage customer issues faster. Key features: Unified inbox and live chat AI responses and summaries Auto-replies, ticketing, and self-service options Order tracking and analytics Pricing: Pricing starts at $10/month for 3 agents and 50 tickets. Higher plans at $60, $360, and $900/month. Rating: Rated 4.3/5 from 600+ reviews. Tidio (Support & customer experience) Tidio combines live chat, chatbot automation, and AI support in one helpdesk. It works well for stores that want faster support and more automated customer conversations. Key features: Live chat AI chatbot & chatbot flows Unified helpdesk & product recommendations Order updates and omnichannel support across email and social Pricing: Free plan available. Paid plans start at $29/month. Rating: Rated 4.7/5 from 1000+ reviews. Shopify Flow (Data & operations) Shopify Flow is Shopify’s own automation app. It helps merchants automate workflows across marketing, fulfillment, inventory, fraud prevention, and internal operations. Key features: Visual workflow builder Condition-based logic Pre-built templates and custom automations Workflow tracking Pricing: Free. Rating: Rated 4.7/5 from 9000+ reviews. Stellar Delivery Date & Pickup (Data & operations) Stellar helps stores manage local delivery, store pickup, and shipping schedules with a delivery date picker and time slots. It is especially useful for stores that need better control over fulfillment timing. Key features: Shopify Plus checkout calendar support Delivery date and time picker Estimated delivery dates Multi-location pickup, route planner, blackout dates, order cut-off times Pricing: Free plan available. Paid plans start at $14.99/month for product delivery and store pickup, with an Unlimited Location plan at $29.99/month. Rating: Rated 4.7/5 from 500 reviews. Matrixify (Data & operations) Matrixify is a bulk import, export, update, and migration app. It is built for stores that need to manage large amounts of Shopify data more efficiently. Key features: Bulk import and export Google Sheets and CSV support Scheduled jobs Migration support Store-to-store data copy, and large file handling up to 20 GB Pricing: Paid plans start at $20/month and go up to $200/month. Rating: Rated 4.9/5 from 1000+ reviews. Appstle Subscriptions App (Subscriptions) Appstle helps merchants launch and manage subscriptions, recurring orders, subscription boxes, and build-a-box offers. It is a strong fit for stores that want recurring revenue without a heavy setup. Key features: Recurring payments and customer portal support Build-a-box and loyalty features Churn control, bulk automation, and one-click checkout Advanced subscription management tools Pricing: Free plan available. Paid plans start at $10/month, $30/month & $100/month. Rating: 5.0/5 from 6000+ reviews. PageFly (Store design) PageFly is a drag-and-drop page builder for landing pages, product pages, FAQ sections, and more. It gives merchants more design control without needing code. Key features: 100+ templates and pre-made sections Flexible layout control A/B testing and sales elements like countdowns and trust badges Pricing: Free plan available. Paid plans start at $18/month. Unlimited plan at $99/month. Rating: Rated 4.9/5 from 5000+ reviews. GemPages (Store design) GemPages is a conversion-focused page builder made for landing pages, funnels, and custom storefront pages. It is a good fit for merchants who want more control over design and funnel building. Key features: AI page builder 400+ CRO templates SEO-friendly pages Built-in conversion boosters Post-purchase upsell funnels Pricing: Free plan available. Paid plans start at $29/month, with higher tiers at $59/month and $199/month for Plus and enterprise needs. Rating: Rated 4.9/5 from 3000+ reviews. Key considerations when installing the best Shopify Plus apps Start with your biggest problem I always start with the part of the store that is creating the most issues. That could be checkout, retention, support, operations, or recurring revenue. Check whether the app is truly built for Plus needs Not every Shopify app is built for the way Shopify Plus stores work. I check whether the app can support things like checkout customization, B2B workflows, or expansion stores. Review support, scalability, and integration depth At the Plus level, I look beyond basic features. The app should work well with Shopify Flow, support larger catalogs and multi-store setups. Measure ROI A long feature list does not mean the app is worth keeping. I look at what it actually improves, whether that is conversion rate, AOV, repeat purchases, lower support load, or time saved for the team. The best Shopify Plus apps are ones that help you grow The best Shopify Plus apps are the ones that fix the biggest gap in your store without adding extra complexity. I always suggest starting with one area that needs the most help, such as checkout, retention, support, or operations. Once that app proves its value, you can build the rest of your stack around what the store actually needs next. FAQs 1. Which are the best Shopify Plus apps? In my experience, the best Shopify Plus apps are the ones that solve the biggest scaling problem in the store first. The ones I have worked with include Klaviyo for email and SMS, Gorgias or Tidio for support, Shopify Flow for automation, and SellMore for post-purchase upsell. 2. Are some apps exclusive to Plus users? Yes. Some apps and capabilities are tied to Shopify Plus. Read the description of the apps carefully before installing. 3. Does checkout customization only work on the Plus plan? Not all checkout customization is Plus-only, but the deeper checkout customization is where Plus matters most. 4. How do I choose the best Shopify Plus apps? Start with the area that is under the most pressure, such as checkout, retention, support, operations, or subscriptions, then check whether the app is built for Plus.

5 Min • 17 March 2026

How to Add a Collection on Shopify Store: A Complete Tutorial

Go to Products > Collections and create a new collection. Enter the collection name, add the details, choose whether it will be manual or smart. Make sure to update the SEO listings for this collection page and save it. To add a collection to your storefront, link it in my store menu from Online Store > Navigation > Add menu item. Then open Online Store > Themes > Edit theme and add a Collection list section, select that collection and save. I have seen many store owners focus on product pages first. They later realize that their store still feels hard to shop because everything is sitting without a proper collection strategy. In my experience, fashion and accessories stores require collections the most. This is followed by home goods and electronics. But no matter what store, creating a collection in a Shopify store is essential to organize your products and getting sales. In this guide, I will show you how to add a collection on Shopify storefront, what manual and automated collections are, and how to make sure those collections actually show up in your store. I will also touch upon how to add a featured collection page to your storefront. But let's start with adding simple collections first. How to Add a Collection on Shopify (Step-by-step Guide) Step 1: Create a collection Go to Products > Collections > Add collection to start creating a collection. Step 2: Edit your collection Type in your title, description, add an image, and select your collection type. Manual: This option lets you manually add products one by one to your collection. Smart: This helps you automate the process of creating collections by adding conditions. For example, you can add a condition like a product tag to automatically add products to your collection. Step 3: Optimize your collection for SEO This is a crucial step in the process. To improve your traffic from search engines, you can add a proper title, meta description and URL handle to your collection. Save your collection. Step 4: Display collection in your storefront Go to Online Store > Navigation and click on Add menu item. Here, you need to link the collection page to your homepage. This is a crucial step that store owners miss every time. This will show collections when you are editing your theme. Step 5: Customize your theme Navigate to Online Store > Themes > Edit theme. Now, from the Template section, go to Add section > Collection list. The collection you have created will appear here. Select it and hit Save. Now this collection will appear on your homepage. Here’s an example of the ‘New Arrivals’ collection on the homepage of the store, Rails. You can also create a featured collection page on Shopify. This is a section provided in your theme that helps you showcase your products in the best way. Unlike collections, featured collections come as a separate section under the template. Want to improve your store's search engine rankings? Here's a complete guide to improve SEO on Shopify to get traffic in your website. How to make featured collection in Shopify? To add a featured collection on your homepage, you need to follow the complete process to create collections. Step 1: Go to theme editor Go to Online Store > Themes > Edit theme. Here you will have a template of featured collections on the left-hand side. Step 2: Select featured collections On the right-hand side, you can select your collection as a part of your featured collection. You can replace the current collection with the collection you want to feature. You can customize the layout of your featured collection here. Once you have set everything based on your needs, click Save. The featured collection is now live in your store. Basic SEO Tips for Shopify Collections When I set up collections for a Shopify store, I treat them like landing pages. These tips have helped me rank my collections pages on top. I always start with a clear collection title and description. I keep it direct and specific so both shoppers and Google can instantly understand what the page is about. I make sure the main keyword fits naturally into the description without making it sound forced. Always edit the search engine listing instead of leaving Shopify’s default version as it is. This gives me more control over how the collection appears in Google search results. Avoid unnecessary words or messy slugs because simple URLs are easier to read, easier to manage, and better for long-term SEO. I use menu placement to improve discoverability. This helps both users and search engines understand the structure of the store more clearly. Final Thoughts on Collections on Shopify I have seen many new store owners upload products, launch the store, and then wonder why visitors are not exploring more pages. That is why I always tell them to start with collections early. A few well-planned collections like ‘New Arrivals’ or ‘Best Sellers’ can make your store feel more organized, professional, and much easier for customers to browse. FAQs 1. How to add a collection on Shopify? Go to Products > Collections and click Add collection. Add the title, description, image, choose whether it will be manual or automated, and save it. Add this collection to your storefront by creating navigation to the homepage. Then customize your theme and add the collection you have created to the homepage. 2. Can you duplicate a collection in Shopify? Yes. You can duplicate your collection in Shopify. 3. How to make a featured collection on Shopify? Once your collection is added to your admin panel, go to Online Store > Themes > Edit theme. Here you can edit the Featured collection section on the left-hand side. 4. How to add a product to collections in Shopify? In a manual collection, I need to manually add products in the collections page when I’m creating it. With automated collection, Shopify pulls products automatically based on the set conditions.