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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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8 Min • 27 March 2025

IPO vs. Private Funding: Why Identixweb Chose to Go Public

While preparing for our upcoming IPO at Identixweb Limited, there have been lots of questions in the air about why we followed the public exit route instead of private. This decision was not made lightly, but rather, after careful consideration of our growth trajectory, business objectives, and vision for the future. Here’s an inside view of the elements that drove us to pursue the public markets. Exploring the Options: IPO or Private Investment Before exploring our specific decision, we should clarify the two primary paths for company financing: In the case of Private Funding you are having capital raised from private equity firms, venture capitalists, angel investors, or private placements. This allows companies to maintain a smaller investor group while staying out of the public eye. An Initial Public Offering (IPO) (or stock market launch) is a type of public offering in which shares of a company are sold to institutional investors and usually also retail (or individual) investors. That path comes with more regulatory requirement but it also opens the possibility to broader capital markets. Why Did Identixweb Limited Go for IPO? Our Shopify Ecosystem Growth Acceleration Rapid Market Expansion: The e-commerce sector, especially the Shopify ecosystem where we play, is growing exponentially. Capital to Iterate and Scale: Access to large amounts of capital to iterate and scale rapidly within an expanding market is an advantage of going public. E-commerce Space Opportunity: The current growth trajectory of e-commerce makes this the best moment to accelerate our expansion. Starting as of Inception: There is also a competitive edge by virtue of the capital that we raised from our IPO, we can act a lot faster than some of those competitors that could be bound by the constraints of private fundings. Why Identixweb Limited’s IPO Matters for Shopify merchants! Explore how this milestone could bring new innovations, enhanced tools, and more opportunities for your store. Improved Credibility and Trust in Our Brand Global Visibility: The listing of our shares on the BSE SME platform enhances our visibility nationally and globally, allowing us to reach new merchants and address their problems. Signal of Trust: Being a public company sends a powerful message of stability and sustainability to potential clients and partners. Industry Standing: After being public, we will be able to stand outside the crowds in terms of our solutions and expertise. Talent Attraction: Outlook visibility and prestige help us attract top talent in a competitive environment who can build apps that are going to be real problem solvers. Facilitating Early Backers Liquidity Early Support Should Be Rewarded: IPO provides a true mechanism for early supporters to get what they believed in. Broader Ownership: Our public markets allow for a broader shareholder base aligned with our long-term success. Employee Motivation: We are ultimately a people business, and this is of the utmost importance to us. Public status will enhance equity and correlate the value of the shares with the success of the company behind these shares. Digital Asset Valuation: This builds a transparent market-based mechanism for the valuation of stakeholders. Market-Based Valuation Independent Valuation: Public markets offer independent valuation, unlike private funding with negotiation. Broader perspective: Valuation is a consensus view of many market participants rather than a small group of private investors. You Don’t See Worst Things: Day-to-day trading leads to constant feedback on our strategy and performance. Future Fundraising: A public valuation reference point streamlines future capital raising attempts. Ability to Tap into Larger Pool of Capital Broader Investor Base: The public markets expose us to both a diversified set of institutional and retail investors around the globe. Continuous Access: Provides the ability to raise additional capital with follow-on offerings as necessary. Different Instruments: Unlocks access to alternative financing instruments (e.g., convertible securities) beyond equity. Lower Cost of Capital: Overall, public companies are able to raise capital at lower costs than private ones. Want to invest in Identixweb? Learn the step-by-step process in our guide on how to apply for Identixweb Limited IPO and stay ahead of the opportunity! Transparency Builds Trust As the rules show, enhanced disclosure reflects our commitment to transparency. Governance Standards: The public company status brings rigorous governance that ensures the interests of all stakeholders. Customer Confidence: Customers feel secure with the added diligence and transparency while dealing with a public company. Share Partner Relations: Suppliers and business partners can have increased confidence in our financial stability and business practices. Weighing the Challenges We understand that there are challenges that come with going public: More Regulatory Scrutiny: As a public company, we will be subject to new reporting requirements and regulatory scrutiny however, this will allow us to be on our toes to stay compliant. Market Pressure: The public markets can be unforgiving and often reward short-term results over long-term vision. But we as a team consider this pressure as an opportunity to grow. Public Competition: Our results will be accessible to a larger audience, including competition. On the brighter side, it will make us more competent to work towards more problem-solving apps. And yet, we see these challenges as outweighed by the benefits and as opportunities to reinforce our operations and our discipline. It Will Make All the Difference We did not arrive at our decision to go public overnight. We’ve been getting ready for this transition by: Our Corporate Governance framework: Internal control procedures have strengthened. Establishing a Track Record: Proving financial consistency. Scaling Executives: Hiring executives with public company experience. Refining Strategy: Clearly communicating growth plan and use of proceeds. These preparations have prepared us for a successful transition to public company status. Forward Vision: The Future of Identixweb Limited Following the IPO After our IPO, we will refocus on our mission to build Shopify apps that improve how businesses operate within the Shopify ecosystem. The capital raised is expected to be allocated as follows: Tech, exploration, development, R&D, innovations Expand our talented team Enhance our marketing reach Accelerate innovation It is a new era for funding with much less dilution and far more profitability but our commitment is steadfast to provide value to the customers and now the shareholders. The Bottom Line: A Hub for Future Improvement There is no doubt about it that for Identixweb being public is more than an event of financing, we certainly aim to be a big player in the domain of applications for e-commerce. Opting for an IPO over further private fundraising demonstrates our conviction in our business model, growth profile, and capacity to create value as a public entity. As we prepare with excitement for our IPO and welcome new shareholders to join us for the next phase of our journey, we’re energized about the opportunities we have for all of you, our stakeholders! Frequently Asked Questions 1. Why did Identixweb decide to pursue an IPO instead of seeking another round of private funding? There were many strategic considerations in choosing the IPO route: accelerate growth in the Shopify ecosystem; gain credibility in the market; provide liquidity for early backers; establish market-based valuation; gain access to larger pools of capital; commit to being transparent to a large and diverse set of stakeholders. These benefits would better align with our long-term visions compared to private funding options. 2. Does this decision mean Identixweb is moving away from its core business model? Not at all. What going public is about is accelerating the strategy we already have, not changing it. Our focus is still firmly on our core business building applications that improve processes for businesses, specifically focused on the ecosystem around Shopify. The IPO gives us resources to bolster and expand these efforts. 3. What is the primary benefit of Identixweb going public? The larger benefits are better access to capital, better brand visibility and credibility, liquidity for shareholders, a market-based valuation, a forecast for future funding via secondary offerings, and additional trust from stakeholders through transparency requirements. 4. How will the IPO affect Identixweb’s customers and partners? Our customers and partners will benefit from increased stability and stronger resources to drive innovation and development. Being a public company will improve our financial position and transparency and that may help reinforce trust in our long-term viability as a business partner. 5. Do you plan to pay dividends after going public? We are currently focused on reinvesting in growth opportunities rather than return capital to shareholders through dividends. However, like any public company, our board of directors will reevaluate our dividend policy regularly, considering financial performance, capital needs and strategic priorities. 6. What are Identixweb's long term growth strategy and how does IPO play a role? The IPO enables us to continue to execute our existing strategy, build out our development, marketing and innovation teams and all with greater capital than we had available to us prior to the IPO. There can be, of course, added responsibility that comes with public status, but it affords new opportunities for navigating strategic partnership, thriving talent and growing markets that are in sync with our vision.

5 Min • 12 February 2026

How to Apply for Identixweb IPO: A Step-by-Step Guide

We are happy to take the next big step in our journey by growing our presence in India’s ecommerce technology sector with the Identixweb IPO. If you want to invest in a fast-growing SaaS company shaping the future of ecommerce, this is your chance. Learn more about our IPO and follow this step-by-step guide to apply, understand the process, and make informed investment decisions. Understanding Identixweb Limited’s IPO We provide SaaS solutions, app development, and web innovation to help online businesses grow with scalable, high-performance technology. We are also committed to change and growth. We create solutions that streamline processes, enhance sales, and improve user experiences, keeping pace with the evolving digital market. As we take the next step with our IPO, we invite investors to join our process. With a Built Issue valued at ₹16.63 crore, our public offering marks an exciting milestone, fueling our expansion, product development, and operational excellence. The IPO will feature 30.80 lakh fresh issue shares, open for subscription from March 26, 2025, to March 28, 2025. The allotment is set for April 1, 2025, with a tentative listing on the BSE SME exchange on April 3, 2025. Join us as we redefine ecommerce technology and drive the next wave of digital transformation. Why Invest in Identixweb’s IPO? Offering a chance to invest in a fast-growing tech company focused on Shopify apps. Here’s why it could be a great opportunity: High Growth Potential – The e-commerce and SaaS industries are expanding rapidly, positioning Identixweb for future success. Early Entry Advantage – IPO investors can buy shares at a lower price before they are publicly traded. Strong Market Position – Identixweb is a trusted name in the Shopify app development industry, serving thousands of online businesses. Long-Term Gains – If the company performs well, stock prices may appreciate significantly, offering solid returns. Why Identixweb’s IPO Matters – Explore how this milestone can drive innovation, improve app features, and provide better support for Shopify merchants! Step-by-Step Guide to Investing in Identixweb Limited IPO Investing in an IPO can be a great opportunity, but following the proper process to secure your shares is the main focus. Here’s a step-by-step guide: Ensure You Have a Demat and Trading Account You need a Demat account to hold shares and a trading account to buy or sell them. If you don’t have one, you can open one with a registered stockbroker. Access the IPO Through Your Broker Log in to your broker's platform (website or mobile app) and navigate to the IPO section. Brokers like Zerodha, Angel One, and Groww offer online IPO application services. Select Identixweb IPO In the IPO section, select the Identixweb IPO from the list of available offerings. Enter Bid Details Number of Lots: Specify the number of lots you wish to apply for. The minimum lot size is 2,000 shares. Bid Price: Enter your bid price within the specified range (₹51 to ₹54 per share). To increase the chances of allotment, consider bidding at the cut-off price (₹54 per share). Use UPI for Payment Enter your UPI ID linked to your bank account. After applying, you will receive a mandate request in your UPI app. Approve this request to block the required funds in your bank account. This process is known as ASBA (Application Supported by Blocked Amount). Make sure the funds remain in your account until the allotment is offered. Submit the Application Review all the details carefully and submit your IPO application. You should receive a confirmation from your broker upon successful submission. Monitor Allotment Status The allotment is expected to be finalized by April 1, 2025. You can check the allotment status through your broker's platform or the registrar's website by entering your PAN, application number, or Demat account details. Post-Allotment Actions If Allotted: The shares will be credited to your Demat account, and you can trade them once they are listed on the BSE SME platform on April 3, 2025. If Not Allotted: The blocked funds will be released into your bank account. Why is Identixweb going public? Discover the strategy behind this transformation in Identixweb’s IPO journey and what it means for investors. Important Considerations SME IPOs: Identixweb's IPO is listed on the BSE SME platform, which provides to small and medium enterprises. This may have different risk profiles and liquidity compared to mainboard IPOs. Ensure you understand these factors before investing. Consult Your Broker: For detailed instructions adapted to your broker's platform and any specific eligibility criteria, consult your broker's customer service or help resources. Wrapping Up Now that you know the process, you can see that Identixweb’s IPO is a great opportunity, but planning is necessary. You need to know about the company, understand the details and follow a straightforward investment process. Whether you aim for quick profits or long-term growth, an innovative strategy will help you maximize your investment. FAQs 1. How can I find out the IPO date for Identixweb?You can check the official Identixweb website, financial news platforms, or your brokerage firm’s IPO calendar for the latest updates. 2. What is the minimum investment required for Identixweb’s IPO?The minimum investment required for Identixweb’s IPO is ₹1,02,000. 3. What are the risks of investing in an IPO?This can be risky due to price ups and downs, no past performance to review, and possible drops after trading begins. 4. Can I sell my IPO shares immediately after listing?Yes, you can sell your IPO shares after listing, but some brokers may have a lock-in period. Remember that prices can not be stable in the first few days. 5. What happens if my IPO application is not allotted any shares?If you don't receive an allotment, do not worry; your invested funds will be refunded to your bank account. 6. Where is the Identixweb IPO getting listed?The Identixweb IPO is set to be listed on the BSE.

16 Min • 27 August 2025

Setup to Success: How to Create the Best Shopify Loyalty Program

Loyal customers are key to long-term growth. To build a thriving Shopify store, setting up the best Shopify loyalty program is crucial. The iWeb Loyalty Rewards app is a favorite among Shopify merchants for its flexibility and ease of use. In this guide, we’ll cover everything from installing to customizing and launching your first best loyalty program for Shopify. What is a Shopify Loyalty Program? A Shopify loyalty program rewards customers for shopping with you. It offers points, discounts, free gifts, or other perks to encourage them to return and make purchases. Before we delve into the features, it's essential to understand how Shopify loyalty programs work effectively. Simply put, they are designed to reward customers for their continued support, creating incentives that support repeat purchases and stronger relationships. How to Set Up Your Best Shopify Loyalty Program With iWeb iWeb Loyalty Rewards is a user-friendly app that enables you to create and manage a customized best Shopify loyalty program for your store. Here is a step-by-step process to guide you: Step 1: Install iWeb Loyalty Rewards App Before building your customer loyalty program, you must install the iWeb Loyalty Rewards app from the Shopify App Store. Follow these steps: 1. Go to the Shopify App Store and search for iWeb Loyalty Rewards. 2. Click on the app, then click install. 3. You will be redirected to your Shopify store’s admin panel to complete the installation process. Note: The basic Onboarding Setup is already in place. Step 2: Complete Onboarding Setup To start the onboarding setup, follow the steps: 1. After installing the app, you’ll be automatically guided to the onboarding setup.2. You will be guided through a quick 3-step setup. 3. Choose the percentage of points your customers earn per order, typically 3%, 5%, or 10%. For example, with a 5% setting, customers earn 5 points for every $100 spent. This percentage defines your program's value and engagement, and can be updated anytime.4. Choose who can join your loyalty program. You can allow guests to earn points even without creating an account, just toggle the option on or off based on what works best for your store.5. After setup, enable the iWeb Loyalty Rewards app in your store theme to display the loyalty widget, allowing customers to view and redeem points easily Note: If you are using the app for the first time, completing this setup is mandatory to activate the main features of the loyalty program. Once set up, your best Shopify loyalty program is live. Monitor activity, adjust rewards, and build stronger relationships with your customers. Need help getting started? Check the onboarding settings helpdesk and find more guides. Step 3: Configure Loyalty Points System Let’s take a look at the ways your customers can earn points and how you can easily set them up. 1. Earn Points Setup To access the Earn Point settings in the app, open the app, go to Point Program, and then navigate to Earn Points. Place an Order Rule One of the simplest and most effective ways to reward your customers is by letting them earn points for every order they place. You can set the number of points customers will earn per order. Choose whether the points are based on the order total or a fixed value. With iWeb Loyalty Rewards, you can easily configure how many points are awarded per purchase: Title – Set a clear name, such as “Shop & Earn,” to display in the rewards list. Earning Type – Increments of Points (e.g., 1 point per $1 spent – encourages higher spending). Fixed Points (e.g., 100 points per order – consistent reward). Earning Value – Define the number of points based on the chosen earning type. Frequency Restriction – Limit how often customers earn points (e.g., once per day) to prevent misuse. Celebrate a Birthday Celebrating birthdays with bonus points makes customers feel valued, fostering a personal connection and boosting engagement, loyalty, and sales. Title: Personalize the reward name (e.g., “Birthday Points” or “Celebrate Your Day with Rewards”) to make it feel special. Earning Value: Set the exact number of points customers will earn on their birthday (e.g., 100 points). Cut-Off Time: Define how far in advance customers must submit their birthdate to qualify for the reward (e.g., at least 1 month prior). Sign Up Offer points when new customers create an account. This encourages engagement from the start, boosts sign-ups, and builds long-term loyalty by opening the door to future offers and promotions. Title: Customize the name (e.g., “Welcome Points”) to show the reward clearly. Earning Value: Set how many points new users earn for signing up (e.g., 50 points). Historical Sync: Award points to past signups by enabling this option. Note: Shopify’s new passwordless signup (via email) doesn't trigger standard signup events. As a result, customers won’t automatically receive signup rewards if you're using this method. Set Earning Points through Social Media Engagement Enhance your brand visibility by rewarding customers for engaging with your social media channels. With this app, you can offer points for simple actions that encourage followers to become promoters. Ways to Earn Points Through Social Media: Share your content on Facebook Follow on Instagram Join you on X (formerly Twitter) Tweet or share content on X Follow your TikTok account 2. Redeem Point Setup Set who can redeem points, how, and when they earn them based on order status. With the app, you can offer discounts, free products, and more. Here’s how to set it up: To access the redeem point settings in the loyalty app, select Program, and then navigate to Redeem Points. You can easily search for specific redemption rules using filters such as Rule Name and Status (Active or Inactive). Redeeming Category: The available categories include Incremental Discount, Amount Discount, Percentage Discount, Free Shipping, Free Product, and Points to Store Credit, helping you easily manage rules for your loyalty program. Incremental Discount This option allows customers to receive a discount based on the number of points they use, for example, $1 off for every 100 points. The more points they redeem, the bigger the discount, encouraging them to spend more. You can customize how it works and appears: Title: Set a clear name for the reward, like “Points for Savings,” to match your brand tone. Set the reward value to determine the number of points customers must redeem for discounts. For example, you can configure it so that for every 100 points spent, the customer receives a $1 discount. Additionally, you can establish limits for redemption eligibility: Minimum Amount for Redemption: Specify the minimum number of points required to redeem them. This ensures users can only utilize the redemption option once they have accumulated enough points. Maximum Redemption Cap: Specify the maximum number of points that can be redeemed at once. This ensures there is a limit to the points a user can redeem in a single transaction. Discount Terms: Minimum Spend: Set a minimum order amount to redeem points.(For example, customers must spend at least $50 before they can apply their points toward a discount.) Limit by Collection: Apply the discount only to specific product collections. Prefix Coupon: Add a custom prefix to discount codes for easy tracking (e.g., TEST91DY84Q) Combine Discounts: Choose if this discount can be stacked with: Order Discounts Shipping Discounts Product Discounts Amount Discount Amount Discount gives a fixed discount for a set number of points, e.g., 500 points = $10 off. It offers clear value and is great for encouraging bigger purchases. You can customize how it works and appears: Title: Name the discount clearly (e.g., “Flat Discount” or “Fixed Savings”). Reward Value: Set a fixed discount for a specific point value (e.g., 500 points = $5 off). Discount Terms: Minimum Spend: Set a required order amount to redeem (e.g., spend $ 50 or more). Product Scope: Limit to specific collections, such as “Seasonal Items.” Prefix Coupon: Add a custom code prefix (e.g., "SAVE") for tracking purposes. Combine Discounts: Select whether it applies to other discounts (order, shipping, or product-based). Percentage Discount Customers can redeem points for a percentage off their order (e.g., 500 points = 10% off). Ideal for larger purchases, as the savings increase with order value. Title: Name the reward (e.g., “Save with Points”) to match your brand. Reward Value: Set points required for a % discount (e.g., 500 points = 10% off). Discount Terms: Minimum spend required (e.g., $ 50 or more). Limit to specific collections (e.g., “New Arrivals”). Prefix Coupon: Add a custom prefix to codes (e.g., PERCENT123XYZ). Combine Discounts: Allow stacking with order, shipping, or product discounts. Free Shipping Customers can redeem points to get free shipping, helping them save on delivery costs. It’s a popular reward that boosts satisfaction, reduces cart abandonment, and encourages more completed purchases. Title: Name the reward, such as “Free Shipping with Points,” to match your brand style. Reward Value: Set the number of points required (e.g., 300 points for free shipping) and optionally cap the maximum shipping cost covered. Prefix Coupon: Add a custom prefix (e.g., SHIPFREE) to generated codes for easy tracking and brand alignment. Combine Discounts: Choose if it can be used with: Order Discounts Product Discount Free Product Allow customers to redeem points for specific products like samples or promotions. This boosts loyalty, promotes popular items, and encourages cross-selling and engagement. Title: Name the reward (e.g., “Free Gift with Points”) to align with your branding. Reward Value: Select a product from your store to offer as a reward and set the required points for redemption. For example, you can configure it so that 1,000 points unlock a complimentary branded mug. This flexibility allows you to offer rewards that are both attractive and aligned with your loyalty strategy. Prefix Coupon: Add a custom prefix (e.g., FREEITEM) for easier tracking and brand consistency. Combine Discounts: Select whether the discount can be applied to orders, products, or shipping. Step 4: Settings for Best Shopify Loyalty Program Manage key loyalty program settings here: control the app’s status, set participation rules, and configure how customers earn and redeem points. Please note that only registered members are eligible to earn points. To start enjoying the benefits, customers must create an account. You can also handle the conversion of points to and from store credit for a smooth experience. 1. Program participants Since the basic setup is already provided in the onboarding step, which allows you to manage front-end settings, such as participation rules. Even after setting up the basic program, it’s essential to control who can join your loyalty program. Managing participation ensures your rewards are given only to the right customer groups. You can allow or restrict guest access by simply enabling or disabling the guest participation option. Additionally, use the limit program access feature to exclude specific customers by applying tags. 2. Rewarding Criteria Reward by Status lets you assign loyalty points based on order status, giving you control over reward distribution and influencing customer behavior. After the order is paid: Choose this option if you want to reward customers immediately. After the order is fulfilled (delivered): Select this option if you want to issue points only after delivery confirmation has been received. 3. Rewardable Order Elements Decide what to include when calculating points: Include Discount Include Taxes Include Shipping Fees You can include or exclude these to control how points are given. Example: Let’s say a customer places an order with the following: Subtotal: Rs. 100.00 Discount: Rs. 10.00 (include) Then: Rewardable Total = Rs. 100 - Rs. 10 = Rs. 90 Customers will earn points based on Rs. 90. Tax: Rs. 5.00 (include) Shipping: Rs. 12.00 (include) Then: Rewardable Total = Rs. 100 + Rs. 5 + Rs. 12 = Rs. 117 Customers will earn points based on Rs. 117. When an order is placed, loyalty points are calculated based on the subtotal amount, excluding discounts, including taxes, and shipping charges. It will be helpful to earn more points. 4. To Set Store-Credit Configuration This feature lets you convert loyalty points into store credit, with control over redemption rules, point thresholds, conversion rates, and currency settings to suit your rewards strategy. How to Set Store Credit Configuration Go to the “Conversion to/from store credit” section. This option lets you enable or disable store credit conversion. When enabled, loyalty points convert to store credit based on your settings. (Only admins with full rights or users with the required permissions can approve the scope request.) Use the toggle to control whether store credit is available in your loyalty program. Allow Loyalty Points Exchange for Store Credit: Choose who can convert points into store credit, only you (the admin), both you and your customers, or neither. Decide based on how much control or flexibility you want to offer. Set the minimum points balance required for store credit conversion: Specify the minimum number of points needed to convert into store credit. If the minimum is set to 100 and your current balance is exactly 100, you can redeem. But if your balance is below 100, you won’t be able to redeem until you reach the required threshold. 5. To Set Store Credit Currencies Your store’s default currency will appear automatically, and you can set the reward points needed for 1 unit of store credit, giving you full control over the conversion rate. Store credit in your loyalty program uses your Shopify store’s default currency. To offer credit in multiple currencies for international customers, enable them through Shopify Markets. How to Enable Currencies via Shopify Markets: 1. Log in to your Shopify Admin.2. Go to Settings > Markets. 3. Select the market (e.g., United States, Europe, etc.) where you want to offer additional currencies. 4. In the market settings, find the Currency section.5. Enable the desired currency for that market.6. Click Save to apply changes. Once enabled, these currencies will be available for use in your store credit system, ensuring a smooth experience for international customers. Note: To keep data safe, you can’t delete a currency once it has been added. However, you can still edit or turn it off at any time. To use store credit smoothly, ensure your Shopify store has the new customer accounts or OTP login feature enabled. Legacy (old) login methods won’t support this feature. Step 5: Customize Your Loyalty Points Branding Add a personal touch by renaming your loyalty points to match your brand. Instead of “Points,” use names like “Stars,” “Coins,” or “Perks.” You can also set a short version for compact displays. Track Your Loyalty Activity with iWeb Loyalty Here are two ways that you will track the activities: 1. Customer-Based Profile: Activity Section The Customers page shows an overview of each customer's activity, including their accumulated points, helping merchants manage and engage with their customer base efficiently. Merchants can manage points redemption on behalf of their customers for smoother operations, using options such as Import Sync, Bulk Edit, or directly at the Profile Level. Import Sync Points: Revise Customers' Points: Merchants can upload a CSV file to adjust customers' loyalty points by reconciling and revising their balances. Import Options: Add Points to Existing Balance: This option updates points balance for existing customers, adding the imported values to their current balance. Reset Existing Customer Balance: This option replaces the current points balance with the new amount in the file, effectively resetting the customer points. Bulk Option: The Bulk Edit option enables merchants to update loyalty points for multiple customers simultaneously, streamlining the process of managing points in bulk. The activity section logs specific customer interactions within the loyalty program, including: Earned points Redeemed rewards Store credit transactions 2. Activity Dashboard This dashboard gives you easy access to track points and rewards in one place. The Activity section records all their interactions, including: Points earned from purchases and other activities Rewards they have redeemed Any store credit transactions By providing a clear and transparent history of their loyalty activity, this feature helps keep merchants informed and engaged. Results You Can Expect from Your Loyalty Program Once your best Shopify loyalty program is live, both you and your customers can track progress and rewards in real-time. Here’s what you can expect: How Customers Earn Points Customers automatically accumulate points by engaging in key actions such as making purchases, creating an account, sharing their store on social media, or celebrating special occasions like birthdays. Easy Access to the Loyalty Dashboard Customers can log in to their accounts on your store at any time to view a personalized loyalty dashboard. This dashboard provides a clear snapshot of their points balance, available rewards, and recent activity. Detailed Reward History Within the dashboard, customers can access details of their points history. They can see precisely when and how points were earned or redeemed. Below are the screenshot from our store showing a real example of a customer’s points dashboard in action: Need Help? If you have any questions or need assistance setting up your best Shopify loyalty program, our Shopify experts are here to help. From configuring earning rules to customizing rewards, we’re happy to assist you anytime! Each Purchase Brings Your Customers Closer To Staying Loyal The best Shopify loyalty program requires regular updates based on customer interactions and feedback. By tracking key metrics like engagement and repeat purchases, you can optimize your program to benefit both your business and customers. A strong loyalty program not only brings customers back but also turns them into long-term brand advocates. FAQs 1. How do customers earn loyalty points?Customers can earn points by making purchases, signing up, and following your brand on social media. 2. How do I measure the success of my Shopify loyalty program?Track key metrics like repeat purchase rate, average order value (AOV), customer lifetime value (CLV), and points redemption rates. 3. Do Shopify loyalty programs work for all types of products or stores?Yes. Whether you sell fashion, electronics, beauty products, or digital goods, a loyalty program can boost repeat business. 4. How customers can track their points and redeem rewards?Customers can track points and redeem rewards through a dashboard on your store, where they can view their balance, history, and offers. 5. Can customers transfer their points to others?Typically, loyalty points are non-transferable. However, you can customize your program to allow points sharing or gifting if desired.