iDentixweb
Gather knowledge about the latest insights, updates, tips, and tricks in the Ecommerce industry.
5 Min • 29 April 2026
How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features
delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach
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8 Min • 27 March 2025
IPO vs. Private Funding: Why Identixweb Chose to Go Public
While preparing for our upcoming IPO at Identixweb Limited, there have been lots of questions in the air about why we followed the public exit route instead of private. This decision was not made lightly, but rather, after careful consideration of our growth trajectory, business objectives, and vision for the future. Here’s an inside view of the elements that drove us to pursue the public markets. Exploring the Options: IPO or Private Investment Before exploring our specific decision, we should clarify the two primary paths for company financing: In the case of Private Funding you are having capital raised from private equity firms, venture capitalists, angel investors, or private placements. This allows companies to maintain a smaller investor group while staying out of the public eye. An Initial Public Offering (IPO) (or stock market launch) is a type of public offering in which shares of a company are sold to institutional investors and usually also retail (or individual) investors. That path comes with more regulatory requirement but it also opens the possibility to broader capital markets. Why Did Identixweb Limited Go for IPO? Our Shopify Ecosystem Growth Acceleration Rapid Market Expansion: The e-commerce sector, especially the Shopify ecosystem where we play, is growing exponentially. Capital to Iterate and Scale: Access to large amounts of capital to iterate and scale rapidly within an expanding market is an advantage of going public. E-commerce Space Opportunity: The current growth trajectory of e-commerce makes this the best moment to accelerate our expansion. Starting as of Inception: There is also a competitive edge by virtue of the capital that we raised from our IPO, we can act a lot faster than some of those competitors that could be bound by the constraints of private fundings. Why Identixweb Limited’s IPO Matters for Shopify merchants! Explore how this milestone could bring new innovations, enhanced tools, and more opportunities for your store. Improved Credibility and Trust in Our Brand Global Visibility: The listing of our shares on the BSE SME platform enhances our visibility nationally and globally, allowing us to reach new merchants and address their problems. Signal of Trust: Being a public company sends a powerful message of stability and sustainability to potential clients and partners. Industry Standing: After being public, we will be able to stand outside the crowds in terms of our solutions and expertise. Talent Attraction: Outlook visibility and prestige help us attract top talent in a competitive environment who can build apps that are going to be real problem solvers. Facilitating Early Backers Liquidity Early Support Should Be Rewarded: IPO provides a true mechanism for early supporters to get what they believed in. Broader Ownership: Our public markets allow for a broader shareholder base aligned with our long-term success. Employee Motivation: We are ultimately a people business, and this is of the utmost importance to us. Public status will enhance equity and correlate the value of the shares with the success of the company behind these shares. Digital Asset Valuation: This builds a transparent market-based mechanism for the valuation of stakeholders. Market-Based Valuation Independent Valuation: Public markets offer independent valuation, unlike private funding with negotiation. Broader perspective: Valuation is a consensus view of many market participants rather than a small group of private investors. You Don’t See Worst Things: Day-to-day trading leads to constant feedback on our strategy and performance. Future Fundraising: A public valuation reference point streamlines future capital raising attempts. Ability to Tap into Larger Pool of Capital Broader Investor Base: The public markets expose us to both a diversified set of institutional and retail investors around the globe. Continuous Access: Provides the ability to raise additional capital with follow-on offerings as necessary. Different Instruments: Unlocks access to alternative financing instruments (e.g., convertible securities) beyond equity. Lower Cost of Capital: Overall, public companies are able to raise capital at lower costs than private ones. Want to invest in Identixweb? Learn the step-by-step process in our guide on how to apply for Identixweb Limited IPO and stay ahead of the opportunity! Transparency Builds Trust As the rules show, enhanced disclosure reflects our commitment to transparency. Governance Standards: The public company status brings rigorous governance that ensures the interests of all stakeholders. Customer Confidence: Customers feel secure with the added diligence and transparency while dealing with a public company. Share Partner Relations: Suppliers and business partners can have increased confidence in our financial stability and business practices. Weighing the Challenges We understand that there are challenges that come with going public: More Regulatory Scrutiny: As a public company, we will be subject to new reporting requirements and regulatory scrutiny however, this will allow us to be on our toes to stay compliant. Market Pressure: The public markets can be unforgiving and often reward short-term results over long-term vision. But we as a team consider this pressure as an opportunity to grow. Public Competition: Our results will be accessible to a larger audience, including competition. On the brighter side, it will make us more competent to work towards more problem-solving apps. And yet, we see these challenges as outweighed by the benefits and as opportunities to reinforce our operations and our discipline. It Will Make All the Difference We did not arrive at our decision to go public overnight. We’ve been getting ready for this transition by: Our Corporate Governance framework: Internal control procedures have strengthened. Establishing a Track Record: Proving financial consistency. Scaling Executives: Hiring executives with public company experience. Refining Strategy: Clearly communicating growth plan and use of proceeds. These preparations have prepared us for a successful transition to public company status. Forward Vision: The Future of Identixweb Limited Following the IPO After our IPO, we will refocus on our mission to build Shopify apps that improve how businesses operate within the Shopify ecosystem. The capital raised is expected to be allocated as follows: Tech, exploration, development, R&D, innovations Expand our talented team Enhance our marketing reach Accelerate innovation It is a new era for funding with much less dilution and far more profitability but our commitment is steadfast to provide value to the customers and now the shareholders. The Bottom Line: A Hub for Future Improvement There is no doubt about it that for Identixweb being public is more than an event of financing, we certainly aim to be a big player in the domain of applications for e-commerce. Opting for an IPO over further private fundraising demonstrates our conviction in our business model, growth profile, and capacity to create value as a public entity. As we prepare with excitement for our IPO and welcome new shareholders to join us for the next phase of our journey, we’re energized about the opportunities we have for all of you, our stakeholders! Frequently Asked Questions 1. Why did Identixweb decide to pursue an IPO instead of seeking another round of private funding? There were many strategic considerations in choosing the IPO route: accelerate growth in the Shopify ecosystem; gain credibility in the market; provide liquidity for early backers; establish market-based valuation; gain access to larger pools of capital; commit to being transparent to a large and diverse set of stakeholders. These benefits would better align with our long-term visions compared to private funding options. 2. Does this decision mean Identixweb is moving away from its core business model? Not at all. What going public is about is accelerating the strategy we already have, not changing it. Our focus is still firmly on our core business building applications that improve processes for businesses, specifically focused on the ecosystem around Shopify. The IPO gives us resources to bolster and expand these efforts. 3. What is the primary benefit of Identixweb going public? The larger benefits are better access to capital, better brand visibility and credibility, liquidity for shareholders, a market-based valuation, a forecast for future funding via secondary offerings, and additional trust from stakeholders through transparency requirements. 4. How will the IPO affect Identixweb’s customers and partners? Our customers and partners will benefit from increased stability and stronger resources to drive innovation and development. Being a public company will improve our financial position and transparency and that may help reinforce trust in our long-term viability as a business partner. 5. Do you plan to pay dividends after going public? We are currently focused on reinvesting in growth opportunities rather than return capital to shareholders through dividends. However, like any public company, our board of directors will reevaluate our dividend policy regularly, considering financial performance, capital needs and strategic priorities. 6. What are Identixweb's long term growth strategy and how does IPO play a role? The IPO enables us to continue to execute our existing strategy, build out our development, marketing and innovation teams and all with greater capital than we had available to us prior to the IPO. There can be, of course, added responsibility that comes with public status, but it affords new opportunities for navigating strategic partnership, thriving talent and growing markets that are in sync with our vision.
9 Min • 12 February 2026
How to Offer Product Bundle on the Full Cart with iCart
iCart is an all-in-one Shopify upsell app for cart customization and conversion optimization. Every Shopify merchants have the same concern to increase sales and revenue of the store. Every merchant tries different strategies to boost sales. But have you ever tried showing product bundles on your online store? If no then you are not too late. Here is the chance for you to gear up your sales. What is product bundling? Product bundling means giving complementary products to customers on their purchase as a group of items that can be bought together. If you are looking to bundle your products then iCart Cart Drawer Cart Upsell is the right app for you. This app will allow you to show product bundles using its product bundle widget. The product bundle widget helps you to offer multiple products in a single bundle with attractive discount offers to your customers. Let’s explore the working of this widget in detail: The following settings are included in the Product Bundle widget which you can customize in your way: Widget heading With this option, you can change the heading text of the widget so that you can easily identify your widget from the widget list. Title The title is the name of your widget which will be displayed in your full cart. With this option, you can show/hide the widget title, change the heading background color, and widget background color. Select Products Here, you can select the products to show in the product bundle section to the customers. iCart allows you to add minimum 2 products and maximum 3 products in the cart as a product bundle. Bundle Type There are 2 options available using which you can select the products for the product bundle. Shopify recommendations In this option, products will be added automatically in the product bundle section by Shopify as per its analytics. Exclusion tags You can also exclude some products if you wish by checking the Exclusion tags checkbox and specifying the tags you want to avoid. Hide products that are already in the cart Checking the “Hide products that are already in the cart” option will help you to avoid repeating the same product in the cart. Number of products Here you can select how many products you want to show in the product bundle. You can set it to minimum 2 products to maximum 3 products. Loader text This option will help you to hold your customers by showing the text in the Loader text field until the product bundle widget is completely loaded. Specific Products If you want to show the products as per your choice, then it's possible using this option. Just you have to select the products manually by clicking on the “Select Product” button on every product in the product bundle widget. By default, only 2 product selections are available. To add the third product, you have to click on the “Add Product” button. If the product is in the original cart It comes with 3 options that help you to choose what will happen if any product of the product bundle is already in the original cart. Display this product anyway It will show the product even if the same product is present in the cart. Already in your cart badge: When you select the “Display this product anyway” option, you will get an additional feature to mark the products (that are already in the cart) with a customized tag. When a customer accepts a bundle with a product in the cart: It helps you to manage the repeated products in case the customer adds the product bundle in the cart which contains the product(s) that already exist in the cart. Hide this bundle It will hide the entire product bundle if the same product is present in the cart. Display alternative product It will allow you to show another product if the same product is present in the cart. Layout Here, you can style your product display in the product bundle. It has 2 different view options: (1) List and (2) Grid Product Options By selecting the checkbox, you can show/hide different product options as follows: Also, you can change the text color of the product list in the cart. Show variant selection It shows/hides the product variant in the product bundle. Enable quantity picker It shows/hides the quantity picker in the product bundle. Add option to add only some of the products to the bundle This option, when checked, allows your customers to select some of the product(s) from the product bundle before the bundle is added to the cart. Thus, they can choose from the given products, if they don’t wish to buy them all. Also, you can change the product selection icon color and its background color. Cart item in remove bundle all products When this option is enabled, it will remove all the product (of the product bundle) from the cart, if the customer removes any single product that belongs to the same product bundle. Show vendor It shows/hides the product vendor in the product bundle. Show compare store price It shows/hides the compare price and selling price of the products, and also allows you to change the color as per your store theme. Bundle Offer Bundle Offer Type Following are the discount options available: Percentage: Here you can set the discount value in percentage that will apply to all the products in the Product bundle. Fixed amount: The fixed amount of discount will apply one time to the total selling price of the product bundle. Select bundle price manually: It allows you to set the selling for the entire product bundle. For example, if 3 product’s total price is $300 and if you want to sell all bundled products at $280, then you can set it here. Discount value Enter a numeric value that you want to offer as the Product bundle discount. Discount name Give a discount name that will be visible to the customer when the discount is applied to the product bundle. Offer Text Settings This option, when checked, shows the discount value of the product bundle, thus letting the customer know how much they would save with this bundle deal.You can set the Offer text as per your convenience. Add To Cart Offer Text Settings This option lets you customize the Add to Cart button with the offer text of the product bundle. By checking the Display offer text, you can show the discount value in the Add to Cart button. Timer Limited Offer When you select the “Add a time limit to the offer” checkbox, it places a timer in the product bundle section. Title Add the offer text you want to show with the timer in the product bundle. Title Placement Title placement helps you to set the position of the title. It has 4 different options. Right of timer Left of timer Above timer Below timer Timer Location It allows you to locate the timer either above or below in the product bundle widget. Timer Duration You can set the timer duration in minutes to indicate to the customer how long the offer is valid. You can also change the timer text and background color. When timer runout Here, you can choose what should happen when the timer expires. It has 4 options as follows: Hide widget Show message & disable ATC (Add To Cart) button Hide timer Reset timer When you select the "Show message & disable ATC button" option, you need to add a message in the Timer end message text box that will be visible to the customer after the timer runs out. Price Display It allows you to customize the product bundle price. Add To Cart Button When you enable this option, it will place the Add To Cart button for every individual product in the bundle. You can set the Button text and its color as per your convenience. Bundle Add To Cart Button If you wish to change the text and color of the Bundle Add To Cart Button, you can do it using this option. Star Reviews When you enable this option, it will show the star rating and total review for each product in the bundle. iCart is integrated with all the popular applications like Judge.me, Loox, Rivyo, Stamped.io, and Ali reviews you may use for collecting star ratings and reviews for your products. First of all, click on the Set up reviews integration button to add to integrate the review app with iCart. It will redirect you to the iCart Settings page where you can select the review app. Select the Review app you are currently using in your Shopify store and click on the Save button. If you are not using any review app, then you may need to install it. To install a Shopify review app: Click on the Select review app and choose the review app you want to install. Click the install app link and complete the installation process. Now, come back to iCart app > Customize > Product Bundle widget > Star Integration. Check the Display star reviews checkbox to enable this feature. In any case, if you want to change the review app, then you can modify the integration by clicking on the link “click here”. Rules Rules are used to hide/show the Product Bundle widget. Once the discount is applied using these rules then it will not be removed automatically using any rules. This option allows you to change your product bundle offer based on different parameters like: Parameter You can change the condition based on different parameters like cart sum, number of items in the cart, a specific item, a specific collection, product tags, and user location. Condition You can set the condition from any of these options: is greater than, is lesser than, equals. Value Here you can enter the value that your customer’s cart must contain. Basically, this Rules option provides you 2 conditions i.e AND, OR. Delete Widget If this widget is no longer needed and you want to remove it, then you can click on the Delete widget button. Make sure to click on the Save button after any modification you made in the widget.
5 Min • 12 February 2026
How to Apply for Identixweb IPO: A Step-by-Step Guide
We are happy to take the next big step in our journey by growing our presence in India’s ecommerce technology sector with the Identixweb IPO. If you want to invest in a fast-growing SaaS company shaping the future of ecommerce, this is your chance. Learn more about our IPO and follow this step-by-step guide to apply, understand the process, and make informed investment decisions. Understanding Identixweb Limited’s IPO We provide SaaS solutions, app development, and web innovation to help online businesses grow with scalable, high-performance technology. We are also committed to change and growth. We create solutions that streamline processes, enhance sales, and improve user experiences, keeping pace with the evolving digital market. As we take the next step with our IPO, we invite investors to join our process. With a Built Issue valued at ₹16.63 crore, our public offering marks an exciting milestone, fueling our expansion, product development, and operational excellence. The IPO will feature 30.80 lakh fresh issue shares, open for subscription from March 26, 2025, to March 28, 2025. The allotment is set for April 1, 2025, with a tentative listing on the BSE SME exchange on April 3, 2025. Join us as we redefine ecommerce technology and drive the next wave of digital transformation. Why Invest in Identixweb’s IPO? Offering a chance to invest in a fast-growing tech company focused on Shopify apps. Here’s why it could be a great opportunity: High Growth Potential – The e-commerce and SaaS industries are expanding rapidly, positioning Identixweb for future success. Early Entry Advantage – IPO investors can buy shares at a lower price before they are publicly traded. Strong Market Position – Identixweb is a trusted name in the Shopify app development industry, serving thousands of online businesses. Long-Term Gains – If the company performs well, stock prices may appreciate significantly, offering solid returns. Why Identixweb’s IPO Matters – Explore how this milestone can drive innovation, improve app features, and provide better support for Shopify merchants! Step-by-Step Guide to Investing in Identixweb Limited IPO Investing in an IPO can be a great opportunity, but following the proper process to secure your shares is the main focus. Here’s a step-by-step guide: Ensure You Have a Demat and Trading Account You need a Demat account to hold shares and a trading account to buy or sell them. If you don’t have one, you can open one with a registered stockbroker. Access the IPO Through Your Broker Log in to your broker's platform (website or mobile app) and navigate to the IPO section. Brokers like Zerodha, Angel One, and Groww offer online IPO application services. Select Identixweb IPO In the IPO section, select the Identixweb IPO from the list of available offerings. Enter Bid Details Number of Lots: Specify the number of lots you wish to apply for. The minimum lot size is 2,000 shares. Bid Price: Enter your bid price within the specified range (₹51 to ₹54 per share). To increase the chances of allotment, consider bidding at the cut-off price (₹54 per share). Use UPI for Payment Enter your UPI ID linked to your bank account. After applying, you will receive a mandate request in your UPI app. Approve this request to block the required funds in your bank account. This process is known as ASBA (Application Supported by Blocked Amount). Make sure the funds remain in your account until the allotment is offered. Submit the Application Review all the details carefully and submit your IPO application. You should receive a confirmation from your broker upon successful submission. Monitor Allotment Status The allotment is expected to be finalized by April 1, 2025. You can check the allotment status through your broker's platform or the registrar's website by entering your PAN, application number, or Demat account details. Post-Allotment Actions If Allotted: The shares will be credited to your Demat account, and you can trade them once they are listed on the BSE SME platform on April 3, 2025. If Not Allotted: The blocked funds will be released into your bank account. Why is Identixweb going public? Discover the strategy behind this transformation in Identixweb’s IPO journey and what it means for investors. Important Considerations SME IPOs: Identixweb's IPO is listed on the BSE SME platform, which provides to small and medium enterprises. This may have different risk profiles and liquidity compared to mainboard IPOs. Ensure you understand these factors before investing. Consult Your Broker: For detailed instructions adapted to your broker's platform and any specific eligibility criteria, consult your broker's customer service or help resources. Wrapping Up Now that you know the process, you can see that Identixweb’s IPO is a great opportunity, but planning is necessary. You need to know about the company, understand the details and follow a straightforward investment process. Whether you aim for quick profits or long-term growth, an innovative strategy will help you maximize your investment. FAQs 1. How can I find out the IPO date for Identixweb?You can check the official Identixweb website, financial news platforms, or your brokerage firm’s IPO calendar for the latest updates. 2. What is the minimum investment required for Identixweb’s IPO?The minimum investment required for Identixweb’s IPO is ₹1,02,000. 3. What are the risks of investing in an IPO?This can be risky due to price ups and downs, no past performance to review, and possible drops after trading begins. 4. Can I sell my IPO shares immediately after listing?Yes, you can sell your IPO shares after listing, but some brokers may have a lock-in period. Remember that prices can not be stable in the first few days. 5. What happens if my IPO application is not allotted any shares?If you don't receive an allotment, do not worry; your invested funds will be refunded to your bank account. 6. Where is the Identixweb IPO getting listed?The Identixweb IPO is set to be listed on the BSE.
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