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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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16 Min • 16 September 2021

Best Shopify 2.0 Themes: Overview, Features & Review

Shopify 2.0 Themes Raise your hand if you want a better theme for your Shopify store. Therefore, you should go for Shopify Online Store 2.0 Themes. Shopify has launched Online Store 2.0 in Unite 2021, with some major changes in the vintage themes to improve the overall shopping experience of your customers. Shopify Online Store 2.0 Features See what additional you get when you choose Online Store 2.0 Themes for your Shopify store: Sections is available on every page like the Home page, product page, collection page, collection list page, cart page, etc. App Block helps you to relocate or move Shopify apps within the template without touching the code files. Shopify Metafields lets you add dynamic information about your products, variants, collections, customers, orders, blogs, and many more in your store. Collection and search filters allow to filter products and search results by availability, price, vendor (brand), color, and many more. Let’s learn more about the free and paid Online Store 2.0 Shopify Themes available in the Shopify theme store. Free Shopify Online Store 2.0 Themes Dawn Dawn theme is the first reference theme design of Online Store 2.0 by Shopify. It’s again the first free Online Store 2.0 Theme available in the Shopify theme store. Dawn offers you flexible design and customization options to create a store that looks sleek and elegant. Highlights of Dawn theme Free Online Store 2.0 Shopify Theme 1 Theme style Media-forward product page Cross-selling capabilities Store Categories: Clothing and accessories, Health and beauty, Home and garden Preview Get It Now Crave Next comes, the Shopify Crave theme is an ideal Online Store 2.0 theme for food and beverage businesses, no matter what size of product catalog you have. Its mobile-friendly layouts and dynamic checkout choices are ideal for on-the-go buying. Highlights of Crave theme Free Online Store 2.0 Shopify Theme 1 Theme style Flexible design and customization settings Cross-selling capabilities Product filtering and sorting Store Categories: Food and beverage Preview Get It Now Sense The Sense Shopify theme is the perfect OS 2.0 theme to build professional health and beauty stores. Sense theme offers new styling options to create a storefront that stands out of crowd. Highlights of Sense theme Free Online Store 2.0 Shopify Theme 1 Theme style Detailed product information Cross-selling capabilities Product filtering and sorting Store Categories: Health and beauty Preview Get It Now Craft The Shopify Craft theme is the best Shopify 2.0 theme for telling your narrative of creativity and excellence. Using this elegant theme, you can bring life to your home and garden stores of any size. Highlights of Craft theme Free Online Store 2.0 Shopify Theme 1 Theme style Visual brand storytelling Enhanced search Product filtering and sorting Store Categories: Home and garden Preview Get It Now Paid Shopify Online Store 2.0 Themes Impulse Impulse is a flexible fashionable Shopify theme designed by Archetype Themes, especially for high-volume stores. Impulse is a vintage theme recently updated for Online Store 2.0. Highlights of Impulse theme Paid theme with an unlimited free trial 3 Theme styles Powerful promoting options 96% Positive reviews Store Categories: Clothing and accessories, Health and beauty, Sports and recreation Preview Get It Now Top 6 Shopify Themes for Clothing Stores in 2024 Read Now Symmetry Symmetry is one of the popular themes by Clean Canvas that is updated for OS 2.0. It offers beautiful layouts and easy navigation for your online store that can make it look seamless. Highlights of Symmetry theme Paid theme with an unlimited free trial 4 Theme styles Cart upselling and Cross-selling options 94% Positive reviews Store Categories: Clothing and accessories, Health and beauty, Sports and recreation Preview Get It Now Streamline The Streamline theme, designed by Archetype Themes offers modern fonts, designs, and layouts for your Shopify store to give it a premium look. It helps you showcase your products and brand with style. Highlights of Streamline theme Paid theme with an unlimited free trial 3 Theme styles Powerful promoting options 94% Positive reviews Store Categories: Clothing and accessories, Health and beauty, Sports and recreation Preview Get It Now Showcase The Shopify Showcase theme, by Clean Canvas, offers you layouts for creating big product imagery that highlights every detail and craftsmanship of the product. Starting from the loading icon to every single corner of the page is made to give an elegant and sophisticated look to your brand. Highlights of Showcase theme Paid theme with an unlimited free trial 4 Theme styles Seamless video integration 97% Positive reviews Store Categories: Clothing and accessories, Health and beauty, Sports and recreation Preview Get It Now Venue Venue is a simply stunning theme designed by Safe As Milk. The Shopify Venue theme lets you create a visual storytelling experience with its video-text integration feature. Highlights of Venue theme Paid theme with an unlimited free trial 3 Theme styles Best compatible with age-restricted products 98% Positive reviews Store Categories: Clothing and accessories, Home and garden, Food and drink Preview Get It Now Envy Envy is one of the best OS 2.0 Shopify themes by Eight that adds style and luxury to online stores. It offers multi-level navigation options making it easy for your customers to browse your products easily. Highlights of Envy theme Paid theme with an unlimited free trial 4 Theme styles Flash deals and other promoting options Supports multiple languages 91% Positive reviews Store Categories: Clothing and accessories, Home and garden, Health and beauty Preview Get It Now Icon The Icon Shopify theme by We are Underground lets you create your exceptional online stores with its unparalleled layouts and features. Merchants who are willing to create dropshipping stores in Shopify can try this theme. Highlights of Icon theme Paid theme with an unlimited free trial 4 Theme styles Product pickup availability display Cross-selling options 92% Positive reviews Store Categories: Clothing and accessories, Health and beauty, Home and garden Preview Get It Now Canopy Canopy is an eye pleasing Shopify theme made by Clean Canvas specifically for physical stores. This theme will help you to build a clean, modern, and easy to navigate online store. Highlights of Canopy theme Paid theme with an unlimited free trial 3 Theme styles 97% Positive reviews Store Categories: Food and drink, Home and Garden, Health, and beauty Preview Get It Now Testament The Testament theme, designed by We are Underground, allows you to add high-resolution images to your storefront to give a bold look and create a great visual experience for online shoppers. Highlights of Testament theme Paid theme with an unlimited free trial 3 Theme styles Product 3D AR models Supports multiple languages Pickup location visibility 96% Positive reviews Store Categories: Clothing and accessories, Health and beauty, Home and garden Preview Get It Now Kingdom One more theme from Krown Themes, Kingdom, comes with 3 theme styles: King, Queen, and Prince giving a royal look and feel to the store. This theme offers a vertical sidebar for site navigation which makes your storefront distinguishable from thousands of other eCommerce sites. Highlights of Kingdom theme Paid theme with an unlimited free trial 3 Theme styles Signature sidebar and vertical slideshow 96% Positive reviews Store Categories: Business equipment and supplies, Clothing and accessories, Toys and games Preview Get It Now Fashionopolism The Fashionopolism theme, created by We are Underground, helps you make your store more appealing. Big product imagery will let your customers imagine themselves with the product. Highlights of Fashionopolism theme Paid theme with an unlimited free trial 4 Theme styles Sticky Navigation Surface pickup with locations 96% Positive reviews Store Clothing and accessories, Health and beauty, Home and garden Preview Get It Now Vantage Vantage, a Shopify theme by We are Underground, offers you smart layouts and a large number of customizable elements to create a great shopping experience for your online shoppers. Highlights of Vantage theme Paid theme with an unlimited free trial 4 Theme styles 93% Positive reviews Store Categories: Clothing and accessories, Food and drink, Sports and recreation Preview Get It Now Mr Parker The next theme by We are Underground is Mr. Parker, a beautiful and fully featured theme. It offers lots of in-build customization options with an easy setup so that you don't have to waste your time and money on third party apps. Highlights of Mr Parker theme Paid theme with an unlimited free trial 4 Theme styles Powerful promoting options Product page surface pickup with locations 94% Positive reviews Store Categories: Clothing and accessories, Home and Garden, Pet supplies Preview Get It Now Cascade Cascade, a theme by Switch, offers a unique way to represent your store and product collections. This theme has a big image carousel section on the homepage which makes it more attractive and appealing. Highlights of Cascade theme Paid theme with an unlimited free trial 3 Theme styles 100% Positive reviews Store Categories: Home and Garden, Clothing and accessories, Health and beauty Preview Get It Now Masonry The next Clean Canvas theme, Masonry helps fashion brands to create a classy storefront for their online customers. Masonry is an OS 2.0 Shopify theme with many design possibilities bringing the products to life. Highlights of Masonry theme Paid theme with an unlimited free trial 4 Theme styles 89% Positive reviews Store Categories: Clothing and accessories, Health and beauty, Business equipment and supplies Preview Get It Now Sunrise The Sunrise theme by Rawsterne Web Design & Illustration provides colorful and playful layouts to address your need for funky storefront design. With the side navigation bar of the Sunrise theme, you can help your customers browse the products easily. Highlights of Sunrise theme Paid theme with an unlimited free trial 4 Theme styles 96% Positive reviews Store Categories: Toys and games, Pet supplies, Sports and recreation Preview Get It Now Avatar Designed by Skup, Avatar is a simple and clean Shopify theme with a large search box on the header. The Avatar theme helps you to build a store that focuses more on conversion. Highlights of Avatar theme Paid Theme with an unlimited free trial 2 Theme styles 83% Positive reviews Store Categories: Art and entertainment, Clothing and accessories, Health and beauty Preview Get It Now Colors The Colors theme by Small Victories is my favorite one! It’s flawless, fantastic, and offers plenty of customization options for your store. This theme immediately adds modern design techniques to your website, while still giving you control. Highlights of Colors theme Paid theme with an unlimited free trial 3 Theme styles Powerful promoting options 92% Positive reviews Store Categories: Clothing and accessories, Sports and Recreation, Health, and beauty Preview Get It Now Baseline Baseline is a typography based theme by Switch specially designed for Shopify merchants who want a distinctive or extraordinary storefront. The bookstores can find it a good match for their storefronts. Highlights of Baseline theme Paid theme with an unlimited free trial 3 Theme styles 100% Positive reviews Store Categories: Art and entertainment, Clothing and accessories, Home and garden Preview Get It Now Boost The Boost theme made by Clean Canvas helps you to design a Shopify store that focuses more on conversion. The perfectly crafted layouts improve the shopping experience of the customers and take the brand to the next level. Highlights of Boost theme Paid theme with an unlimited free trial 3 Theme styles 98% Positive reviews Store Categories: Clothing and accessories, Sports and Recreation, Toys and games Preview Get It Now Motion More animation means more refreshment from the boring store layout. One more theme by Archetype Themes, the Motion Shopify theme offers you to add visual effects to your store with animations and videos that help you to grab the attention of your visitors. Highlights of Motion theme Paid theme with an unlimited free trial 3 Theme styles Eye-catching animation Flexible collection collage options 98% Positive reviews Store Categories: Clothing and accessories, Health and beauty, Business equipment and supplies Preview Get It Now Modular Spark is designed by Presidio Creative to appear excellent on the tablet, mobile, and desktop, responding to the needs of your customers. It's ideal for designers who want a storefront with a lot of high-quality images and a lot of granular customizations. Highlights of Modular theme Paid theme with an unlimited free trial 3 Theme styles 96% Positive reviews Store Categories: Clothing and accessories, Health and beauty Preview Get It Now Palo Alto One more theme by Presidio Creative, Palo Alto offers a professional look and feel to your store. This Shopify theme lets your customers know your brand and product's quality with big imagery. Highlights of Palo Alto theme Paid theme with an unlimited free trial 3 Theme styles 97% Positive reviews Store Categories: Clothing and accessories, Health and beauty, Business equipment and supplies Preview Get It Now Prestige The Prestige theme, designed by Maestro, helps you to create an elegant store. With the help of high quality pictures, you can enrich the storefront and overall shopping experience of your customers. In other words, the Prestige Shopify theme takes your brand to the next level. Highlights of Prestige theme Paid theme with an unlimited free trial 3 Theme styles Helps you bring your physical store online 92% Positive reviews Store Categories: Clothing and accessories, Health and beauty, Business equipment and supplies Preview Get It Now Highlight The Highlight theme, designed by Krown Themes, allows you to represent your brand and catalog in a unique way. The design-centric layouts and features create a sense of interaction for the store visitors. Consequently, it makes an overall remarkable impression of your store. Highlights of Highlight theme Paid theme with an unlimited free trial 3 Theme styles 89% Positive reviews Store Categories: Art and entertainment, Clothing and accessories, Health and beauty Preview Get It Now Editions One more theme from Pixel Union, the Edition Shopify theme gives a classy look to your store and takes your brand to the next level. With the gorgeous layouts of the Editions theme, you can offer a luxurious shopping experience to your customers. Highlights of Editions theme Paid theme with an unlimited free trial 3 Theme styles 95% Positive reviews Store Categories: Clothing and accessories, Food and drink, Health and beauty Preview Get It Now Foodie The Foodie theme by We are Underground is specially designed for Shopify merchants who have physical stores. It also supports the sale of age-restricted products such as lottery tickets, alcohol, tobacco, etc. Highlights of Foodie theme Paid theme with an unlimited free trial 3 Theme styles Powerful promoting options Store Categories: Business equipment and supplies, Food and drink, Home and garden Preview Get It Now Spark Are you new to the e-commerce industry? The Spark theme by Fluorescent Design Inc. is specially designed for you. Spark Shopify theme helps you to build a fully expressive website with stunning in-built features. Highlights of Spark theme Paid theme with an unlimited free trial 3 Theme styles Product Videos and 3D Models Product Reviews Integration 100% Positive reviews Store Categories: Clothing and accessories, Health and beauty, Sports and recreation Preview Get It Now Flow Flow is a theme by Eight that focuses more on storytelling yet a conversion-ready theme. With a sleek sticky header, customers can navigate your website no matter where they are. Highlights of Flow theme Paid theme with an unlimited free trial 3 Theme styles 90% Positive reviews Store Categories: Food and drink, Clothing and accessories Preview Get It Now Warehouse Are you a dropshipper? If yes, then the Warehouse Shopify Theme can be the best fit for your store. One more popular theme by Maestrooo, the Warehouse theme is specially designed for merchants who want to showcase large product collections. Highlights of Warehouse theme Paid theme with an unlimited free trial 3 Theme styles Supports flash deals options, international selling, etc. 87% Positive reviews Store Categories: Electronics, Home and Garden, Sports and recreation Preview Get It Now Expanse Want a template for huge product collections? You can go for the Expanse OS 2.0 Shopify theme by Archetype Themes. Expanse lets you create a clean and well-organized storefront for your customers. Highlights of Expanse theme Paid theme with an unlimited free trial 3 Theme styles 5 highly flexible promotion types 73% Positive reviews Store Categories: Food and drink, Health and beauty, Home and garden Preview Get It Now Empire Want to create a store like Amazon, Flipkart, etc.? The Empire theme can help in that as it’s an Amazon-inspired theme designed by Pixel Union. It offers mobile-optimized layouts for your online store that helps you to create a unique storefront for web as well as mobile shoppers. Highlights of Empire theme Paid theme with an unlimited free trial 3 Theme styles Customizable promotion tiles Instagram-inspired shoppable images 73% Positive reviews Store Categories: Business equipment and supplies, Electronics, Home and garden Preview Get It Now Broadcast Broadcast is a Shopify OS 2.0 theme by Invisible Themes that helps you to create a trustful online store. The Broadcast theme has unique layouts for product collections that let your store stand out from the crowd. Highlights of Broadcast theme Paid Theme with an unlimited free trial 3 Theme styles Product upsells and other promotional features Pre-built content pages for your store 92% Positive reviews Store Categories: Clothing and accessories, Health and beauty, Art and entertainment Preview Get It Now Pipeline The pipeline is a Shopify theme by Groupthought specially designed to enhance the shopping experience of mobile shoppers. Add this theme if you desire a clean and professional look for your store with advanced features. Highlights of Pipeline theme Paid Theme with an unlimited free trial 3 Theme styles Cart upsell options 100% Positive reviews Store Categories: Clothing and accessories, Health and beauty, Sports and recreation Preview Get It Now Avenue The Avenue OS 2.0 theme by Red Plug Design Co. is specialized in easy navigation. Avenue comes with swatches, filters, background videos, pop-ups, and more that reduce the need for third-party Shopify apps. Highlights of Avenue theme Paid theme with an unlimited free trial 3 Theme styles 97% Positive reviews Store Categories: Clothing and accessories, Food and drink, Hardware and automotive Preview Get It Now Capital One more theme from Eight, Capital allows you to build a stylish store. The Capital theme offers you many innovative layouts to showcase your product collections with more creativity. Highlights of Capital theme Paid theme with an unlimited free trial 3 Theme styles 93% Positive reviews Store Categories: Home and Garden, Clothing and accessories, Health and beauty Fresh A theme by Eight, Fresh is the perfect starting point for Shopify merchants who own food and drink stores. The Fresh Shopify theme helps you create a storefront that gives fresh vibes to the site visitors. Highlights of Fresh theme Paid theme with an unlimited free trial 3 Theme styles 100% Positive reviews Store Categories: Food and drink Preview Get It Now Focal One more theme by Maestro, Focal is a sleek theme perfect for lifestyle stores. Focal is a theme that combines elegance and need, allowing you to get things moving with only a few clicks. Highlights of Focal theme Paid theme with an unlimited free trial 2 Theme styles Cross-selling capabilities 99% Positive reviews Store Categories: Clothing and accessories, Electronics, Health and beauty Preview Get It Now

9 Min • 31 January 2020

How to Choose a Shopify Theme for Your Online Store?

Pick a Shopify theme that matches your brand style, fits your target audience, and works well for the type of products you sell. Use the Shopify Theme Store filters to narrow options by industry, features like quick add-to-cart, mega menus, and lookbooks, and your budget (free or paid). Choose a theme that loads fast, looks great on mobile, and comes with solid developer support, and test the demo plus the theme customizer with your own products before you buy or publish it. What is the first thing that comes to your mind when entering a restaurant? Quite obviously, you may think of its ambience, interiors, hygiene, and many more factors. Similarly, the same things pass through the minds of customers while visiting your Shopify stores. They can judge your store at a single glance from your color, design, functionalities, and themes used. The right theme makes your products look better, loads fast on mobile, and gives you key features without installing 10 extra apps. Let’s make this decision of 'how to choose a Shopify theme for your online store', even if you are building your first store. Factors to consider before picking a theme 1) Brand fit: does it “feel” like your store? A theme should match your vibe the moment someone lands on your homepage. If you sell premium products, you need clean spacing, strong typography, and big visuals. If you sell fun or trendy items, you need bold sections, badges, and punchy layouts. Quick check: Does the homepage style match your brand (minimal, bold, luxury, playful)? Can you highlight your best sellers without confusing the customers? Does it support the kind of visuals you use (big images, video, lifestyle shots)? 2) List out your products and product categories It’s really important to sort out your total products or categories that you are willing to show in your store. I will tell you why. Themes behave very differently when you have 15 products vs 1,500 products. With a larger catalog, shoppers need fast ways to narrow options. With a small catalog, you need strong storytelling and product pages that sell more. Source: Kylie Cosmetics with a large catalog. If you have a lesser products, then choose a theme accordingly rather than selecting a theme with more elements and features, which can create confusion in the minds of people and you. If you are selling a single product then it will be better to show it on the homepage. But if you are planning to sell more products then you can go with a theme that allows a small selection feature on the homepage. What to look for: For big catalogs Strong collection layout Filters and sorting that feel easy Search that helps people find products quickly For small catalogs Strong product page layout Sections for story, reviews, FAQs, trust blocks Visual-first design that sells the “why” 3) UX features that reduce app overload New merchants often install apps to fix what their theme should already handle. A better theme saves you money and keeps your store lighter. Features worth prioritizing: Slide-out cart features A clean cart experience that encourages checkout Video support on product pages Mega menu support if you have lots of categories (mega menus show many links in a multi-column layout) Strong collection filters and sorting for discovery Cross-sell or “recommended products” sections to raise average order value Although this doesn't mean these features are better in themes than apps. If you want long-term benefits, opting for upsell apps like iCart helps to drive conversions with a slide-out cart feature. 4) Test whether the theme matches the desired features Before selecting a theme, understand the various features that come with a theme and list out them to compare with the desired features that you are planning to apply to your store. Once you have done with it, go and check in the Shopify theme store for the theme that satisfies your requirements and fits well with your brand. If you find a theme with only one feature that you like while the rest of them are missing, then drop them there and go for that theme that has most of the features that you like. You can get those single features developed by your developer. 5) Check your content One of the main factors to be noted before picking up the theme is to analyze your content. Make a list of the text, images, and videos that you are going to use in your store. Now go to the Shopify theme store and select the theme by matching the requirement. If a theme has a more picture-first approach then and doesn’t offer anything in terms of content then jump to the other theme. Still, if you don’t find any of them then list out your features and try to match them with what the theme offers. 6) Performance: speed and mobile experience Speed matters because slow pages lose attention and sales. Shopify also recommends using an up-to-date, optimized theme, and it warns that heavy animations can slow pages, so you should compare performance before and after turning those on. Responsive themes are very important in 2026 as almost half of the Shopify traffic comes from mobile devices. Performance checklist: Choose a theme known for performance and keep it updated Avoid too many sliders, transitions, and “fancy” effects if you want speed Test mobile first, because most new stores get a lot of mobile traffic The great thing about Shopify's themes is that the themes are already optimized for desktop and mobile phones. That means you don’t need to be more worried about this, as these themes will work better in your store. 7) Customization: Can you edit without code? You should be able to update the theme you choose without touching code. Shopify’s theme editor lets you preview changes and rearrange content. You can use sections and blocks inside the theme editor to build layouts with flexible building pieces. Look for: Drag-and-drop sections that let you move content around Enough templates or flexible layouts for product pages and collections Settings for fonts, colors, buttons, and spacing so you can match your brand fast 8) Compatibility and scalability Your theme should play nicely with the apps you actually plan to use (upsell, reviews, email capture, subscriptions, upsells, delivery date, and so on). If you plan to grow into more products or more collections, you also want a theme that does not break when your catalog expands. Ask yourself the following questions: Does the theme support the layouts you will need 6 months from now? Does it keep your store clean even after adding apps and content? 9) Budget and support Free themes can work really well, especially if you are a new store and want a solid performance right away. Paid themes often give you more built-in sections, more templates, and developer support, which helps if you want a more “ready-made” premium look. Here are some tips if you are on a budget: Check if the theme developer provides documentation and support access from your admin. Remember: third-party theme developers usually do not do custom work for you, so you might still need a Shopify Partner for deeper changes. How to find your perfect Shopify theme? Step 1: Start inside the Shopify Theme Store Shopify lets you sort themes by industry or by collection style. Shopify also notes that no theme is locked to one industry, so you can pick what fits your brand, not just your category. Do this: Filter by industry to narrow options fast Filter by style or collection type if you want a specific vibe Step 2: Preview and test the theme with your products Shopify lets you preview any theme and customize it in the theme editor. You can also try a paid theme in your Shopify admin before you buy it, and Shopify saves your customizations if you decide to purchase later. Checklist before you commit to a paid theme: Add 5 to 10 real products with real images Build 2 to 3 collections and test filters and sorting Open your store on mobile and check: Menu and navigation Product page clarity Cart and checkout flow Keep an eye on speed, and turn off effects that slow things down Step 3: Read reviews and real merchant feedback What do you do while purchasing anything online? No doubt, you may go through the reviews and ratings of the product before you buy it. Similarly before picking up the theme for your Shopify store go check the reviews of the theme and what others say about their experience in using the theme based on that you can simply decide whether to choose the theme or not. Support is the main factor that can save the cost of hiring someone to fix something. The Shopify themes give access to Shopify’s theme support team, so you need not worry about it. Conclusion So here we have gone through the common steps to be considered before selecting the theme for your Shopify store. Now it’s your turn to prove your decision making skills in picking up the right theme for your store. FAQs 1. How to choose a Shopify theme for your online store? You can browse the Shopify Theme Store and use its search bar or filters to find a theme with the look and features your store needs (for example, a slideshow or product filters). Try out both free and paid themes and read their details (like included features and developer support) to make sure you pick one that matches your brand. 2. How to change your Shopify theme? In your Shopify admin, go to Online Store > Themes, then find the theme you want in the library and click Publish. Your store will then use that theme (your old theme moves to the theme library, so you can switch back later) 3. Should you go for free or paid theme for Shopify? Free themes are a great way to start for a new or small store because they cost nothing and cover all the basics. Paid themes (with a one-time cost around $180–$350) usually offer more built-in features and design flexibility, which will be worth it as your store grows. 4. Which Shopify theme should you start with for your store? Shopify usually starts new stores with a default free theme (called Dawn) which gives you a simple design to begin with. You can customize that theme to match your brand and later switch to another theme (free or paid) by publishing it in your admin if you find one you like better. 5. Are Shopify themes a one time purchase? Paid Shopify themes require a one-time purchase fee (typically around $180–$350) and then you own the theme for your store. Free themes cost nothing, so you can keep using or switching them without any purchase.

4 Min • 27 September 2019

How to Attract New Customers to Your Business

Are you an entrepreneur? Need more traffic to your small business? You have come to the right point. No matter how large your business is you can’t gain money until customer’s purchase your products. Most of the business fails due to the reason that customers are unaware of their products. For small and large business marketing and advertising is a big issue. We are living in an era where every 30secs on FM or social media are highlighted with advertising. I have seen many small businesses running on top because customers know their brand through various Media. Thanks to social media as they provide a wide range of platform for giving ads and promoting the brand. Here are some of the tips which will help you to attract new customers to your business. Customer Acquisition Customer Acquisition is the process of studying or analyzing the perspective of customers to buy products from your store. Various methods are there to find out new customers and target them on social media. Marketing is in your hands. You need to know all the tactics of marketing and understand every customer’s interest in buying your products. Target the right audience because marketing to the wrong audience will not bring any profit to your business. It may take some time to earn profit but don’t pause in the middle. Try to interest users with exciting features and offers for them. Also read How to Reduce Customer Acquisition Cost on Shopify Usage of paid advertising I think that one of the best ways to attract new customers is through paid advertising on social media. The reason is that people tend to visit your online store on Facebook as they are spending half of their time on Social Media. Google and other platforms are also best to run ads. Talking about online advertising facebook ads and Google Ads are the best providers for paid traffic. Although each paid advertising platform has its functionalities, they mainly charge for CPMs. It allows advertisers to select their targeted audience based on demographics, interests and other traits. Usually paid advertising is mainly best for businesses with a high budget. Creating an email list Lead generation is the starting task for customer acquisition. Creating leads involves includes collection of information from valuable customers so that you can re-target your audience through new exciting features and offers. Most of the time visitors don’t tend to buy during the first visit to your store. Gathering email address is one of the best ways to generate leads for customer acquisition in most of the business. There are many ways to create an email list. Once your email list is created you can run email campaigns and can send emails automatically to the targeted audience. These emails can be personalized whenever you want as per your requirement. Maintain regular cleaning of the email list otherwise, it will be considered as an “unengaged list”. A B2B email marketing agency helps businesses set up and manage marketing campaigns efficiently and create automated workflows that nurture leads over time based on user behavior, lead scoring, and engagement. Search Engine Optimization (SEO) Online shopping starts with searching and that on Google first. Customers begin their searching on Google for products or services. The ranking of our website in those searches is known as Search Engine Optimization. The best way to start SEO is by doing keyword research. You need to know the keywords that are suitable for your small business. Find out those keywords for which customers will be searching for your products or services. Don’t choose those keywords with high competitors. Choose those keywords which have high search volume and low competitors. The main factor for SEO ranking will be based on the content of your website or store. Your content should be very rich and relevant that is matching to your topic. Users should be able to understand the content and also it should attract them. Generate Online Audience With the coming of social media platforms like Facebook, Instagram, YouTube and many more. There are many ways to create an audience on Social Media. For doing this the main thing you need is time, consistency, patience, and content for attracting new customers. Generating an online audience not only increases brand authority but also will help you to gain more sales and you can promote your new products to the existing customers. To make the most of this audience, you can use printable flyer templates to create attractive and helpful flyers. These can be shared online or in-store, helping businesses attract more customers and show them new products.