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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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11 Min • 15 April 2026

A Complete Shopify Store Audit Checklist to Improve SEO, Site Speed & UX

A Shopify store audit is a comprehensive evaluation of your eCommerce store’s performance, SEO, user experience (UX), and conversion funnel to improve sales and speed. Key steps include fixing site speed (under 3s), auditing apps, enhancing product pages with high-quality content, and verifying data tracking. As a Shopify expert, I have seen many Shopify stores focus only on ads while ignoring the parts of the store that actually shape traffic, trust, and conversions. That is why a proper Shopify store audit matters. When you check your SEO, site speed, and user experience together, you get a much clearer picture of what is helping your store grow and what is holding it back. This checklist will help you spot those gaps, fix them, and build a store that performs better for both search engines and shoppers. 💡 Who is this for?Shopify merchants who want to improve their Google rankings, increase site speed, reduce cart abandonment, and convert more of the traffic they're already getting. What Exactly is a Shopify Store Audit And Why Should You Care? A Shopify site audit is a structured, systematic review of every critical element of your online store. Think of it as doing a 360° inspection of your store the way a mechanic checks a car before a long road trip. Many store owners either do it by themselves or take guidance from Shopify experts who offer Shopify speed optimisation services. It covers three core pillars: SEO (Search Engine Optimization) - Can Google find, crawl, and rank your pages? Site Speed & Performance - Is your store fast enough to hold a shopper's attention? User Experience (UX) - Once someone lands on your store, is it easy and enjoyable to buy from you? 📊 Quick Stat: According to a Google study, 53% of mobile users abandon a site that takes more than 3 seconds to load. Shopify Site Audit Checklist 2026 Technical SEO Audit Technical SEO is the backbone of your Shopify store audit. These are the behind-the-scenes settings that determine whether search engines can properly read and index your store. 1.1 Crawlability & Indexation Before anything else, you need to make sure Google can actually access and index your store correctly. ✅ Robots.txt - Check your robots.txt file. To check it, go to yourstore.myshopify.com/robots.txt. Make sure you haven't accidentally blocked important pages from being crawled. ✅ XML Sitemap - Submit your sitemap to Google Search Console. Your Shopify sitemap lives at yourstore.com/sitemap.xml. Submit it if you haven't already. ✅ Index Check - Use Google Search Console's URL Inspection Tool to verify key pages (homepage, top collections, bestsellers) are indexed. ✅ Crawl Errors - Check for crawl errors. In Google Search Console, go to Coverage > Errors. Fix any 404 pages or server errors. ✅ Noindex Tags - Ensure no important pages are accidentally tagged 'noindex' in your theme code or Shopify page settings. 1.2 URL Structure & Canonical Tags Shopify has some quirks with URL structure that can create duplicate content issues, a silent SEO killer. ✅ Duplicate URLs - Check if your collections are creating duplicate product URLs, e.g., /collections/dresses/products/blue-dress vs /products/blue-dress. Use canonical tags to point to the preferred URL. ✅ Canonical Tags - Make sure every page has a canonical tag pointing to its primary version. ✅ Domain Consistency - Check that your domain is consistent; www vs non-www, http vs https. One should redirect to the other. ✅ URL Cleanliness - Keep URLs short, descriptive, and keyword-rich. Avoid long strings of numbers or random characters. 1.3 HTTPS & Security This one's non-negotiable. Google won't fully trust or rank a site that isn't secure. ✅ SSL Certificate - Confirm your store runs on HTTPS (there should be a padlock icon in the browser). Shopify provides SSL by default, but verify it's active. ✅ Secure Internal Links - Check that all internal links use HTTPS, not HTTP. 1.4 Schema Markup Schema markup is code that helps Google understand your content better and it's what powers those rich results (star ratings, prices, availability) you see in search results. ✅ Product Schema - Add Product schema to all product pages (includes name, price, availability, reviews). ✅ Breadcrumb Schema - Add BreadcrumbList schema to improve navigation display in search results. ✅ Organization Schema - Add Organization schema to your homepage. ✅ Schema Validation - Use Google's Rich Results Test tool to verify schema is set up correctly. On-Page SEO Audit Once the technical foundation is solid, on-page SEO is where the real ranking magic happens. This is all about optimising the content and structure of your individual pages. 2.1 Title Tags & Meta Descriptions These are the first things shoppers (and Google) see in search results. Get them right, and your click-through rate skyrockets. ✅ Unique Title Tags - Every product, collection, and blog page should have a unique title tag. Keep it under 60 characters. ✅ Keyword in Title - Include your primary keyword naturally in the title don't just stuff it in. ✅ Meta Descriptions - Write compelling meta descriptions for every key page (150-160 characters). Think of it as your store's 'ad copy' in Google. ✅ No Duplicate Titles - Avoid duplicate title tags. Shopify sometimes auto-generates these. Audit your top pages manually. 2.2 Headings (H1, H2, H3) ✅ One H1 Per Page - Every page should have exactly one H1 heading containing the primary keyword for that page. ✅ Heading Hierarchy - Use H2s and H3s to break up product descriptions, collection pages, and blog content logically. ✅ Keyword in H1 - Product pages: your H1 should be the product name. Collection pages: the H1 should describe the collection with a keyword. 2.3 Product Page Optimisation Your product pages are your money pages. They deserve serious attention in any Shopify store audit checklist. ✅ Unique Descriptions - Write unique product descriptions; don't copy-paste from the manufacturer. Google penalises duplicate content. ✅ Keyword Placement - Include target keywords naturally in the first 100 words of your product description. ✅ Image Alt Text - Add alt text to every product image, describe the image accurately and include a keyword where it fits naturally. ✅ Feature Bullets - Use bullet points or structured formats to highlight key product features. It improves both SEO and conversions. ✅ Customer Reviews - Ensure product pages have customer reviews as they add fresh content and social proof simultaneously. 2.4 Collection Pages Collection pages rank for broader, high-volume keywords. Most merchants completely ignore them from an SEO perspective don't make that mistake. ✅ Collection Descriptions - Add a descriptive text block (150-300 words) to the top or bottom of each collection page. ✅ Collection Keyword Optimisation - Include the collection's primary keyword in the H1, title tag, meta description, and body text. ✅ Inter-Collection Links - Create logical internal links between related collections. 2.5 Internal Linking ✅ Blog-to-Product Links - Link from blog posts to relevant product and collection pages. ✅ Related Product Links - Link between related products on product pages. ✅ Navigation Links - Make sure your navigation clearly links to your most important collections. ✅ Anchor Text Quality - Use descriptive anchor text avoid 'click here'. Say 'shop men's running shoes' instead. Site Speed & Core Web Vitals Audit Site speed is now a direct Google ranking factor, and it's also one of the most impactful things you can fix in a Shopify site audit. 3.1 Measuring Your Current Speed ✅ PageSpeed Score - Run your store through Google PageSpeed Insights (pagespeed.web.dev). Aim for 70+ on mobile. ✅ Core Web Vitals - Check your Core Web Vitals in Google Search Console under Experience > Core Web Vitals. ✅ GTmetrix Report - Use GTmetrix for a detailed breakdown of what's slowing you down. ✅ Mobile Speed Test - Test on mobile, not just desktop most Shopify traffic comes from phones. 3.2 Image Optimisation Images are almost always the #1 culprit for slow Shopify stores. A single unoptimised hero image can add 2-3 seconds to your load time. ✅ Image Compression - Compress all product images before uploading - use tools like TinyPNG or ShortPixel. Target under 200KB per image. ✅ WebP Format - Use WebP format where possible it's 25–35% smaller than JPEG with the same quality. ✅ Remove Unnecessary Images - Remove any images that aren't serving a real purpose. ✅ Image Dimensions - Make sure images are correctly sized don't upload a 3000x3000px image if it's being displayed at 600x600. 3.3 App & Script Bloat Every Shopify app you install adds code to your store, even if you're not actively using it. This is one of the biggest hidden speed killers we see in a Shopify store audit. ✅ App Audit - Audit every installed app do you actually use all of them? Uninstall what you don't need. ✅ Leftover App Code - When you uninstall an app, check if it left behind code in your theme. Many apps leave scripts even after removal. ✅ Theme Code Audit - Use Shopify's built-in Theme Check tool or a developer to audit your theme's code for bloat. ✅ Duplicate Functionality - Avoid using multiple apps that do the same thing (e.g., two different review apps). 3.4 Theme Performance ✅Theme Selection - Choose a lightweight, performance-optimised theme. Shopify's own themes (Dawn, Sense, Craft) are generally fast. ✅ Animation Bloat - Avoid heavily customised themes with lots of animations and auto-play videos unless you've tested their impact on speed. ✅ Lazy Loading - Enable lazy loading for images. This means images only load when they're about to be seen on screen. ✅ Code Minification - Minify CSS and JavaScript files. Many themes do this automatically, but verify in your theme settings. MetricGood ScoreWhat It MeasuresLCP (Largest Contentful Paint)≤ 2.5 secondsHow fast the main content loadsFID / INP (Interaction)≤ 200msHow fast the page responds to clicksCLS (Cumulative Layout Shift)≤ 0.1How stable the layout is during loading User Experience (UX) Audit SEO gets people to your store. UX determines whether they buy. Google now uses user behaviour signals (bounce rate, time on site, scroll depth) as indirect ranking signals. 4.1 Navigation & Site Structure ✅ 3-Click Rule - Can a first-time visitor find what they're looking for within 3 clicks from the homepage? ✅ Clean Navigation - Is your main navigation clean and logical? Remove any collections or pages that confuse more than they help. ✅ Search Functionality - Do you have a search bar that works well? Test it with product names, categories, and misspellings. ✅ Breadcrumbs - Are breadcrumbs enabled? They help users navigate and improve SEO. ✅ Footer Links - Does your footer include links to important pages: Contact, About, FAQ, Shipping Policy, Return Policy? 4.2 Mobile Experience Over 70% of Shopify store visits now happen on mobile. If your mobile experience is clunky, you're losing the majority of your potential customers. ✅ Real Mobile Test - Test your entire store on an actual mobile phone, not just the desktop preview in Shopify. ✅ Button Size - Check that buttons are large enough to tap comfortably (minimum 44x44 pixels). ✅ Font Size - Ensure text is readable without zooming, with a minimum 16px font size for body copy. ✅ Sticky CTA - Make sure the 'Add to Cart' button is always visible on product pages; ideally sticky on mobile. ✅ Mobile Forms - Check that forms (checkout, newsletter, contact) are easy to complete on a small screen. 4.3 Product Page Experience Product pages are where purchase decisions are made. Every element needs to be earning its place. ✅ Product Images - High-quality product images from multiple angles include a lifestyle shot where possible. ✅ Price Clarity - Clear, prominent pricing with any sale prices properly displayed. ✅ Shipping Info - Shipping information visible on the product page doesn't make shoppers hunt for it. ✅ Size Guides - Size guides for clothing/footwear; missing size guides are a huge conversion killer. ✅ Social Proof - Display customer reviews and ratings to build trust in customers. ✅ Upsells & Cross-Sells - Show upsells and related products to encourage more purchases and boost AOV. How Often Should You Conduct a Shopify Store Audit? This depends on how active your store is, but here's a practical framework: FrequencyWhat to CheckTime RequiredWeeklyAnalytics, crawl errors, page speed scores30 minutesMonthlyOn-page SEO, new content performance, Core Web Vitals2-3 hoursQuarterlyFull technical SEO, UX review, content audit, app auditHalf dayAnnuallyComplete top-to-bottom Shopify site auditFull day Final Thoughts: Your Shopify Store Audit Starts Today A thorough Shopify store audit isn't a one-time task. It's a habit. The merchants who audit quarterly, fix issues systematically, and improve their store incrementally are the ones who wake up six months later with better rankings, faster stores, happier customers, and higher revenue. Use this Shopify store audit checklist as your starting point.

8 Min • 17 April 2026

An Expert’s Guide to Shopify Checkout Blocks: How to Set It Up and Customize?

Shopify Checkout Blocks is a free app that allows store owners to customize parts of their checkout without needing any coding knowledge. You can add content blocks, custom fields, and display rules to improve the customer experience during checkout. While the app is free, full checkout page customization is available only on Shopify Plus, making it an accessible tool for merchants looking to enhance their Shopify checkout page without the need for a developer. Customers reach the checkout page pretty quickly if you have optimized your storefront properly. Store owners I have been working with in 2026 want checkout to feel more polished, helpful, and more on-brand. But they do not want custom development just to make a few smart changes. That is why I use Shopify Checkout Blocks. It gives store owners a practical way to customize the checkout experience without having technical knowledge. When I use the Checkout Blocks app in Shopify, I try to make it easier for customers to finish the order. In this guide, I will explain what Checkout Blocks app is, its core features and how to edit checkout page in Shopify. What is the Shopify checkout blocks app? Shopify Checkout Blocks is Shopify’s own app for customizing parts of checkout with blocks and functions. It lets merchants place content in specific spots and control when that content appears. Here’s a simple explanation for store owners It helps you customize the Shopify checkout page It lets you add useful content without custom code It gives you more control over what the customer sees during checkout From what I have experienced, a well-planned Shopify custom checkout page can make the buying process feel smoother and more trustworthy for customers. Is Shopify Checkout Blocks free? Yes. The Checkout Blocks app is absolutely free for store owners. Although keep these points in mind… The app being free does not mean every feature is available on every Shopify plan. For example, merchants on Basic Shopify and above can use static and dynamic content on the Thank You Page and Order status pages. For deeper checkout customizations like payment and delivery method changes, they require Shopify Plus. Who can use Shopify checkout blocks? If you are on Basic Shopify or higher You can still use parts of Checkout Blocks. On these plans, merchants can use static and dynamic content on the Thank you and Order status pages. That means you can still improve the post-purchase experience even if you are not on Plus. If you are on Shopify Plus This is where deeper checkout control opens up. Payment and delivery customizations in Checkout Blocks are available only to Shopify Plus merchants. That includes options like: Hiding, renaming, and reordering payment methods Adjusting delivery options based on rules So what should Shopify merchants do? If your goal is to fully edit the checkout page in Shopify, your plan matters a lot. If you are not on Plus, you can still get value from the app. You just need to know where that value sits. Core features of the Checkout Blocks app in Shopify 1. Content blocks This is the first feature I use. Content blocks let you add helpful messages in the right part of the checkout. You can also control when they appear with display rules. That means you are not showing the same message to every shopper. Good uses for content blocks Shipping notes Delivery expectations Support reminders Promo-related messages Trust-building copy near payment I have seen a short message on the Shopify checkout page help to complete faster checkouts. 2. Custom fields This is one of the most useful features in the app. Custom field blocks can support different input types, such as: Text input Phone field Dropdown list Checkbox Radio buttons Date and time picker This option can be selected by clicking the blank template block. Why do I love this feature? If your store needs extra information during checkout, this feature helps to save a lot of time. I usually add custom fields for: gift notes, delivery instructions, customer confirmations, event-related details, and order preferences 3. Payment and delivery method customization Note: This is for Shopify Plus stores. When I work with Plus customers, I use Checkout Blocks to hide, rename, or reorder certain payment methods. I also use it to customize delivery options based on conditions 4. Order value limits and checkout rules You can track order value limits inside Checkout Blocks, including minimum and maximum thresholds. Supported checkout validation rules also help stores add certain conditions during checkout. How has this helped me? Managing B2B stores Wholesale orders Stores with minimum order values Stores with specific fulfillment rules Want to increase revenue at the checkout page? If your goal is to do more than improve the checkout experience, it is worth looking at what happens after the purchase, too. That is where post-purchase upsell apps, such as SellMore Post Purchase Upsell, fit naturally. It helps Shopify merchants show one-click upsell offers on the post-purchase page, thank you page, and order status page. I recommended this app because it has helped store owners increase the average order value without adding friction during checkout. How to set up and customize checkout page with Checkout Blocks? Step 1: Install the app Start by installing Checkout Blocks from the Shopify App Store. This is a Shopify app, so it connects this workflow with the checkout and accounts editor, which is where your blocks will get placed. Step 2: Start with a simple content block I would recommend that store owners start with this. Whenever I help a new store, I begin with a content block because it is the quickest way to customize the Shopify checkout page. You can write a short message, choose where it should show up, and then decide when it should appear. Step 3: Add custom fields only if they solve a real need If your store needs extra information, then I will move to custom fields. It's easy to set this up. Go to Apps > Checkout Blocks Create a new block Select Blank Template In the Block Name section, add the name of your block. Your customers won’t see this. Add a Block ID from the drop-down menu. Customize the display rules and content based on what you want to show and add in the block. Custom fields do not get inserted inside the existing shipping or billing forms. They sit above or below those forms. Step 4: Customize your payment and delivery options If the store is on Shopify Plus, Checkout Blocks is more useful. As I have discussed earlier as well, you can hide, rename, and reorder payment methods and adjust delivery choices based on conditions. But do not customize checkout just because the feature exists. Change only what reduces confusion or supports a real business rule. Step 5: Test the full checkout flow I do not miss this step. Once everything is set up, I always test: Whether the block appears in the right place Whether the display rules work properly Whether the input gets saved correctly Whether the customer experience still feels smooth My final take on Shopify Checkout Blocks When the Checkout Blocks app debuted in 2022, it was not a Shopify app. It was acquired by Shopify, which shows how powerful the app is for merchants. If I were using the Checkout Blocks app in 2026, I would: Start with content blocks Add custom fields only when they are genuinely useful Simplify payment and delivery choices if my plan allows it Test everything before leaving it live FAQs 1. What are Shopify Checkout Blocks? Shopify Checkout Blocks is Shopify’s checkout customization app that lets merchants add blocks and functions to checkout without writing code. 2. Is the Checkout Blocks app free on Shopify? Yes. Merchants on Basic Shopify and above can use static and dynamic content on the Thank you and Order status pages. Plus, customers can do a deeper customization like customizing payment and delivery method changes. 3. Do I need a Plus plan to use the Checkout Blocks app? No. You do not need Plus to use the app. But you do need Shopify Plus for advanced checkout functions like delivery and payment method customizations and discount codes. 4. Can I edit checkout page in Shopify with Checkout Blocks? Yes. You can edit parts of checkout with Checkout Blocks, but how much you can change depends on your Shopify plan.

6 Min • 16 April 2026

Shopify AOV: Average Order Value Calculation, Benchmarks & How to Find it?

To calculate Shopify AOV, divide your total revenue by the total number of orders. In Shopify’s Average order value over time report, AOV is calculated as (gross sales - discounts) ÷ orders, which can differ slightly from a quick manual calculation. To find AOV in Shopify, go to Analytics > Average Order Value Over Time. A lot of new Shopify store owners think they have a sales problem when they actually have an average order value problem. The Shopify merchants I work with do get excited because orders are coming in, but the cart value size stays too small. That usually shows up in one metric: AOV and you need to know how to calculate it. AOV stands for average order value. It tells you how much a customer spends, on average, every time they place an order. It’s very important to know how to calculate your Shopify AOV, benchmarks in your industry, and how to find it in your admin panel. The Shopify AOV (average order value) calculation is easier to understand than most new store owners think. In this guide, let’s break all of these down so new Shopify store owners can manage their sales. What is Shopify AOV in very simple terms? In simple terms, Shopify AOV tells you how much money a customer spends on average every time they place an order. For example, if 10 people place 10 orders and your store makes $1,000, your AOV is $100. I like this metric because it answers a very practical question for stores: Are customers building bigger carts, or am I only getting more orders? This difference matters. A store with high AOV can usually spend more on acquisition, recover shipping costs more easily, and grow faster without depending on offers. Shopify AOV: Average Order Value Calculation Formula The simplest Shopify AOV calculation formula is this: AOV = Total Revenue ÷ Number of Orders That is the version I use first when I explain it to beginners because it is easy to understand. Here is a quick example: Total revenue: $2,400 Total orders: 30 AOV: $2,400 ÷ 30 = $80 So your average customer order is worth $80. Now comes an interesting bit. Shopify’s own Average Order Value over time report uses a more specific definition. Shopify calculates AOV as: AOV = (Gross Sales - Discounts) ÷ Orders This formula excludes post-order adjustments. That means the number you see in Shopify reports can differ from a rough AOV calculation if you are counting edited orders, returns, or later changes. If you are checking AOV inside Shopify reports, use the number for monthly reports. If you are doing a manual check, use revenue divided by orders. But make sure you are using the same date range and the same type of revenue each time. Use the basic formula to understand AOV fast. Use the Shopify report formula when you are generating monthly reports. Calculated your AOV? Now know how to grow it. Finding your AOV in Shopify tells you where you stand. But improving it usually comes from giving customers a reason to add more before checkout. That is where apps iCart Cart Drawer Cart Upsell help store owners. With in-cart upsells, bundles, cross-sells, and free shipping progress bars, it gives Shopify merchants simple ways to lift average order value after you know your AOV figure. How to find AOV in Shopify admin panel? Inside the Shopify admin, you can view the average order value over time through Shopify’s analytics tools. Just go to Shopify admin > Analytics > Average order value over time This report is better because it shows movement over time instead of just giving you a single number. You can group it by hour, day, week, month, quarter, year, or even by day of the week or month of the year. That helps a lot when you are trying to spot patterns instead of reacting to one random dip. For a newer store, I usually would not check AOV daily unless order volumes are huge. Weekly and monthly checking of your store’s AOV is much better. Once you have the report open, change the date range. Check the last 7 days, then 30 days, then 90 days. After that, compare periods. Also, prepare a sheet of the updates you have made to increase AOV. This will help you track if an uptick in AOV happened when you did something specific. Did AOV go up after you added a bundle? Did it drop after I implemented a big discount strategy? Did it improve during a product launch? Key benchmarks for Shopify AOV based on industries Not every niche will have the same benchmark for average order value. There is no universal “good AOV.” A snack brand, a fashion brand, and a furniture or B2B parts store are never going to look the same. Product price, audience, market, and even country change the benchmark. Still, benchmark data gives you a rough place to start. A report by Littledata found that the average AOV for Shopify stores is $85, while the broader ecommerce average is $101. Doofinder’s benchmark report shows how widely AOV can vary by category. For example, Fashion sits at $81.74 Food at $97.54 Sports at $122.33 DIY, Construction, and Decor $162.85 Computers and Electronics at $348.96 Home and Decoration at $372.71 Education at $495.74 Jewelry and Accessories reach $1,057.80. Food Delivery is $36.22 Leisure and Free Time is $36.35 This is exactly what I’m talking about. AOV is only useful when you compare it to the right thing. The best comparison is usually this order: Your own past performance Stores similar to yours inside Shopify benchmarks That order gives you much better data on where you stand. One last thing about Shopify AOV If you are a new Shopify store owner, AOV is one of the first numbers you need to look into. Start with the basic Shopify AOV calculation formula. Then check the actual number inside the Shopify admin in the Analytics section. Then compare it over time instead of staring at one value and trying to guess what it means. That is how I’d approach it in a real store, too. Because once you understand the Shopify AOV (average order value calculation), it becomes easier to track store performance. You can see more clearly whether you need better pricing, better bundles, stronger cart offers, or simply a better product mix. FAQs 1. How to find AOV in Shopify? You can find AOV in your Shopify admin under Analytics by opening the Average order value over time report. 2. How to calculate Shopify AOV (average order value)? The basic formula is simple: AOV = total revenue ÷ total number of orders. If your store made $2,000 from 20 orders, your average order value is $100. 3. How does Shopify calculate average order value? In Shopify’s Average order value over time report, AOV is calculated as (gross sales - discounts) ÷ orders. Shopify also excludes post-order adjustments like edits or exchanges in that report, so the number may differ slightly from a basic AOV calculation. 4. Does Shopify’s average order value include shipping? In the sales report version, Shopify defines AOV as gross sales minus discounts divided by orders, which does not include shipping.