Most Viewed Blogs

Gather knowledge about the latest insights, updates, tips, and tricks in the Ecommerce industry.

How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

Read Blog

4 Min • 27 September 2019

How to Attract New Customers to Your Business

Are you an entrepreneur? Need more traffic to your small business? You have come to the right point. No matter how large your business is you can’t gain money until customer’s purchase your products. Most of the business fails due to the reason that customers are unaware of their products. For small and large business marketing and advertising is a big issue. We are living in an era where every 30secs on FM or social media are highlighted with advertising. I have seen many small businesses running on top because customers know their brand through various Media. Thanks to social media as they provide a wide range of platform for giving ads and promoting the brand. Here are some of the tips which will help you to attract new customers to your business. Customer Acquisition Customer Acquisition is the process of studying or analyzing the perspective of customers to buy products from your store. Various methods are there to find out new customers and target them on social media. Marketing is in your hands. You need to know all the tactics of marketing and understand every customer’s interest in buying your products. Target the right audience because marketing to the wrong audience will not bring any profit to your business. It may take some time to earn profit but don’t pause in the middle. Try to interest users with exciting features and offers for them. Also read How to Reduce Customer Acquisition Cost on Shopify Usage of paid advertising I think that one of the best ways to attract new customers is through paid advertising on social media. The reason is that people tend to visit your online store on Facebook as they are spending half of their time on Social Media. Google and other platforms are also best to run ads. Talking about online advertising facebook ads and Google Ads are the best providers for paid traffic. Although each paid advertising platform has its functionalities, they mainly charge for CPMs. It allows advertisers to select their targeted audience based on demographics, interests and other traits. Usually paid advertising is mainly best for businesses with a high budget. Creating an email list Lead generation is the starting task for customer acquisition. Creating leads involves includes collection of information from valuable customers so that you can re-target your audience through new exciting features and offers. Most of the time visitors don’t tend to buy during the first visit to your store. Gathering email address is one of the best ways to generate leads for customer acquisition in most of the business. There are many ways to create an email list. Once your email list is created you can run email campaigns and can send emails automatically to the targeted audience. These emails can be personalized whenever you want as per your requirement. Maintain regular cleaning of the email list otherwise, it will be considered as an “unengaged list”. A B2B email marketing agency helps businesses set up and manage marketing campaigns efficiently and create automated workflows that nurture leads over time based on user behavior, lead scoring, and engagement. Search Engine Optimization (SEO) Online shopping starts with searching and that on Google first. Customers begin their searching on Google for products or services. The ranking of our website in those searches is known as Search Engine Optimization. The best way to start SEO is by doing keyword research. You need to know the keywords that are suitable for your small business. Find out those keywords for which customers will be searching for your products or services. Don’t choose those keywords with high competitors. Choose those keywords which have high search volume and low competitors. The main factor for SEO ranking will be based on the content of your website or store. Your content should be very rich and relevant that is matching to your topic. Users should be able to understand the content and also it should attract them. Generate Online Audience With the coming of social media platforms like Facebook, Instagram, YouTube and many more. There are many ways to create an audience on Social Media. For doing this the main thing you need is time, consistency, patience, and content for attracting new customers. Generating an online audience not only increases brand authority but also will help you to gain more sales and you can promote your new products to the existing customers. To make the most of this audience, you can use printable flyer templates to create attractive and helpful flyers. These can be shared online or in-store, helping businesses attract more customers and show them new products.

2 Min • 11 February 2020

iDentixweb Featured in Clutch Leader Award 2020 | E-commerce Expert

Identixweb Limited is an outstanding web and Ecommerce development company located in India with around 60+ employees having the aim to convert ideas into reality. Since 2017 we have been delivering web development and E-commerce services in all sectors around the globe. With 7 years of experience, we are able to offer award-winning work to top-class brands. We generally endeavor to provide a natural experience to our clients. Our mission is to provide value-centric IT solutions for our clients by maintaining long-lasting relationships. With years of experience in the development field, we have been able to deliver high-quality services to our clients with the highest satisfaction which has been recognized by the top review firm Clutch too.View what our CEO has to say about our Clutch award! “Today we are very much proud to receive this award as it matters a lot for the growth of our organization. We hope this award is the reflection of the efforts that we have put into delivering the best services for our clients.” – CEO, Priyank Savani Clutch is a B2B ratings and reviews firm located in the heart of Washington D.C. They evaluate the quality of the services that we offer, quantity and quality of client reviews, market presence many more factors. There are many B2B ratings and review sites but the acknowledgment from Clutch is more precious for us than any other as we personally know the merit of Clutch’s rankings. And today we are very much proud and excited to announce that we have been featured as a 2020 Clutch Leader in the report of top web and e-commerce developers in India. Here’s a look at the report of our focus. Client reviews are really important for a business to improve the quality of services. We would like to say thank you to our loyal clients and every associate of Clutch for making this spotlight possible. Want to get our services? Check us out and tell us about your project.

8 Min • 19 August 2021

Shopify Metafields Guide: Overview, Types, Manage 2.0 Metafields

Are you struggling to personalize your online store or searching for an easier way to manage additional product details? If so, Shopify metafields could be the perfect solution. Metafields are powerful custom fields that can be added to various elements of your store, from products and collections to customer data. With Shopify’s new Metafields 2.0, you can access enhanced tools that simplify creating and managing custom fieldswhile allowing you to add rich, structured data to your store. In this blog post, we will explore Shopify metafields in depth. You'll learn what metafields are, why they are invaluable, and how to create and use them effectively. What are Metafields 2.0 in Shopify? Shopify Metafields are custom fields that let you store and display extra information about products, collections, orders, and more. They help enhance your store’s functionality by allowing you to add details that Shopify doesn’t include by default. You can use metafields for product specifications, expiration dates, downloadable files, special features, and more. With Shopify 2.0, metafields are even easier to use, letting you customize your store’s design and improve the shopping experience for your customers. Shopify Metafields vs Shopify Metafields 2.0: Key Differences Shopify Metafields and Metafields 2.0 allow store owners to add custom data fields to products, collections, customers, and orders. However, Metafields 2.0 introduced more improvements, making it more flexible and easier to use. Features Shopify Metafields Shopify Metafields 2.0 User Interface Requires coding knowledge (Liquid) No coding is needed, and there is a built-in admin UI Customization Limited field types Supports rich text, JSON, files, and more Management Managed via APIs or apps Manage directly in the Shopify admin Bulk Editing Requires third-party apps Edit multiple metafields at once Validation Rules No built-in validation Set rules for data consistency Themes Integration Manual Liquid coding required Seamlessly integrate with Online Store 2.0 themes Transaction Fees Standard fees Lower transaction fees with Shopify Payments Shopify Metafields Types Shopify metafields are categorized based on where they are used in your store. These help store and display additional information, enhancing your store’s functionality. Products Variants Collections Customers Orders Shopify Product Metafields Source: Myntra Product metafields let you add details like specifications, size charts, user manuals, or badges to enhance product pages. They also enable custom filters based on attributes like size or material, helping customers find the right products quickly. Want to customize your store even further? Check out our Guide to Shopify Product Metafields to unlock advanced customization options and enhance your product pages effortlessly! Shopify Variant Metafields Source: Amazon.com Variant metafields store attributes like descriptions, color codes, fabric prints, and flavours for each product variant. They enhance product pages by displaying relevant information based on the selected variant, improving the shopping experience. Looking to customize product variants with more details? Explore our Ultimate Guide to Shopify Variant Metafields and learn how to enhance your product pages with rich, dynamic content! Shopify Collection Metafields Source: Samsung store on Amazon Collection metafields let you add extra details like descriptions, brand profiles, and promotions to your collections. They help highlight seasonal items, showcase brands, and improve SEO for better discoverability. Enhance your collections with rich data! Learn how to customize and optimize your collections with our Step-by-Step Guide to Shopify Collection Metafields for better organization and SEO. Shopify Customer Metafields Customer metafields store attributes like birth date, gender, loyalty status, and preferences, helping personalize shopping experiences. They enable custom profiles, exclusive deals, and targeted marketing for better customer engagement. Unlock deeper customer insights! Learn how to personalize shopping experiences with our Ultimate Guide to Shopify Customer Metafields and enhance store engagement. Shopify Order Metafields Order metafields store extra attributes like delivery priority, processing status, packaging details, and custom delivery dates. They help streamline order management, improve organization, and enhance customer service. Optimize your order management! Discover how Shopify Order Metafields can help track delivery priorities, processing status, and packaging details for a seamless fulfillment process. Metafields List in Shopify Shopify now allows metafields to store multiple values instead of just a single value, making it easier to manage product attributes, custom data, and references. However, not all content types support this feature. Supported Content Types for Metafield Lists The following content types in Shopify metafields support list values: Color – Store multiple color options for a product. Date / Date & Time – Track multiple important dates related to a product or order. Dimension – Store multiple measurements (e.g., length, width, height). Weight – List different weight options for a product. Volume – Store multiple volume-related attributes. Number – Save a list of numerical values (e.g., multiple sizes). Rating – Store various rating values for a product. Product Reference – Link multiple related products in a single metafield. File Reference – Store multiple files like PDFs, images, or manuals. Page Reference – Reference multiple pages within a metafield. URL – Store multiple external or internal links. Text – Add a list of text values for product descriptions, tags, or attributes. Shopify Metafield Limit Shopify currently allows up to 200 metafield definitions per store. Initially, the limit was 100, but Shopify has expanded it to 200. This limit is sufficient for most small and medium-sized businesses (SMBs). However, if you operate a large store with an extensive inventory, you may need a third-party app like Flexi–Metafield Custom Field to manage and store additional metafields. Using Metafields and Metaobjects with Dynamic Sources Shopify's Online Store Editor now supports Market Metafields as a dynamic source. This update allows merchants to seamlessly integrate Market Metafields into their storefronts, enhancing customization and improving functionality for different markets. How to Use and Add Metafields in Shopify Looking to expand your store’s content? With Shopify’s built-in Metafields, you can easily add and customize metafields to display additional information anywhere in your store. Creating Shopify 2.0 Metafields To set up metafields, you must first decide on metafield definitions, add values, and map them according to your store’s data structure. Shopify supports various metafield types, including: Product metafields Variant metafields Collection metafields Customer metafields Order metafields Defining Shopify 2.0 Metafields A metafield definition creates an attribute with a specific value type, ensuring consistency across your store. These values can be in different formats, such as: Text (e.g., product descriptions) Numbers (e.g., weight, dimensions) Images (e.g., product photos, badges) Links (e.g., external pages, downloads) Date & Time (e.g., order dates, expiration dates) Types of Metafield Definitions in Shopify Standard Metafield Definitions Shopify provides pre-built metafield definitions compatible with all Shopify apps, themes, and store settings. These are optimized for seamless integration and easier customization. Custom Metafield Definitions For more flexibility, store owners can create custom metafield definitions tailored to their needs. These custom metafields can be used anywhere in the store, such as displaying additional product details, order notes, or customer preferences. How to Delete Shopify 2.0 Metafields If a metafield is no longer needed, you can easily remove it from your Shopify store. Shopify provides two ways to delete metafields: Delete Definition and All Metafield Values This option removes the metafield and all its associated data from your store. Before choosing this option, ensure the metafield is not linked to any block or section in your theme to avoid errors. Delete Definition Only This option removes the metafield definition but keeps its values in your store. If the metafield is still referenced in your theme, it may cause errors in the theme editor. If you face any other error with metafields in your Shopify store, you may find the solution in the fixing metafield errors guide, or you can find other ways to get help for the issues. Steps to Delete Metafields From your store Step 1: Open Metafields in Shopify Admin Log in to your Shopify Admin Panel. Navigate to Settings > Metafields. Step 2: Select the Metafield to Delete Find the metafield you want to remove (e.g., Size Chart). Click on it to open its details. Step 3: Click on the Delete Button In the metafield settings, look for the Delete option. Step 4: Choose a Deletion OptionSelect either: Delete Definition and All Values (removes everything). Delete Definition Only (removes the metafield but keeps the data). Step 5: Confirm Deletion Click Delete to permanently remove the metafield. Wrapping Up Mastering Shopify metafields may seem complex initially, but when used correctly, they can significantly enhance your store. From displaying extra product details to improving search and filter functionality, metafields play a key role in efficient store management. We hope this guide has helped you understand how to use metafields in Shopify effectively. If you have any questions, please contact us through our contact page, and we'll be happy to help! FAQs 1. Can I display metafields on my storefront?Yes, metafields can be displayed on product pages, collection pages, and customer accounts using Shopify themes or Liquid code. 2. Do metafields affect SEO?Yes, when used correctly, metafields can improve SEO by allowing you to add relevant keywords, structured data, and additional product details. 3. How can I use metafields with dynamic sources?Shopify’s Online Store Editor supports metafields as dynamic sources, allowing you to connect them directly to theme elements without using code. 4. Can I bulk edit metafields?Yes, you can bulk edit metafields using third-party apps. These apps allow you to efficiently manage, import, export, and edit metafields in bulk, saving time and effort.