Which Shopify theme is best for jewellery?

There are many Shopify Jewelry Themes. It depends on your store size and budget. For overall performance, Whiff is the top pick with a 99% rating across 495+ reviews. For small boutique catalogs, Lyra and Dazzle are excellent. For large collections with hundreds of products, Broadcast is the most powerful option available right now.

Does jewelry sell well on Shopify?

Yes, jewelry is one of the best-performing niches on Shopify. It is a high-margin, visually driven product category that translates extremely well to ecommerce.

Which Shopify jewelry theme is best for beginners?

Dazzle ($160) and Aurum ($160) are the easiest to get started with. Both look professional right out of the box, work with Shopify's drag-and-drop editor, and come with support teams that are consistently praised for helping beginners. Oldmoney ($120) is also a great pick if you want the most affordable entry point.

Shopify Themes

Gather knowledge about the latest insights, updates, tips, and tricks in the Ecommerce industry.

How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

Read Blog

7 Min • 18 September 2025

How to Add Pages in Shopify: Guide to Building and Optimizing Your Store

Creating custom pages for your Shopify store is just as important as adding products. Pages like About Us, FAQ, Shipping Policy, and Contact help build trust, share useful information, and create a smoother shopping experience. The best part is? Shopify makes it super easy to add these pages with no technical skills required! Even if you’re starting with a Shopify blank store page, you can quickly turn it into a professional-looking store by adding the right pages. In this guide, we’ll walk you step by step through how to create a new page in Shopify. What Are Shopify Pages? Shopify pages are static content areas that live alongside your product and collection pages. They serve different purposes: some tell your brand story, others provide essential policies, while some are purely designed to drive conversions. Unlike product pages (which are generated automatically when you add products), pages like About, Contact, or FAQ must be created manually in your Shopify admin. Looking for ways to add customization on your Shopify product page? Explore this guide that explains the steps, benefits, and best practices for adding custom product options Why Shopify Pages Matter Shopify makes sure every store comes with responsive, ready-to-use page templates. That means even if you’re new to ecommerce, you already have all the building blocks to create a complete website. Here’s why they’re valuable: Instant Access: No coding required, everything is ready inside Shopify admin. Responsive Design: Pages adapt to mobile, tablet, and desktop automatically. Customizable: Change layouts, fonts, and colors through the theme editor. SEO-Friendly: Each page comes with fields for search engine optimization. With the right mix of pages, your store looks professional, builds trust, and guides customers smoothly toward checkout. Looking for Shopify product page optimization tips? Summarize the key strategies and best practices from this guide to help increase conversions and improve user experience Types of Shopify Pages for Your Store You can create many types of pages in Shopify, and each serves a unique purpose. Together, they improve user experience, provide information, and build customer trust. Here are the most common ones: Shopify Page TypeDescriptionHomepageThe first impression of your store, showcasing products and branding.Collection PagesGroup products into categories for easier browsing.Product PagesHighlight individual products with details, images, and pricing.About Us PageShare your brand story and values to connect with customers.Blog PagesPublish content that educates or inspires shoppers.Contact Us PageGive customers a way to reach you easily.Checkout PagesWhere customers complete their purchases securely.Password PageProtect your store while it’s under construction or invite-only.Landing PagesCreate focused pages for campaigns or promotions.Promotion PagesHighlight special deals, discounts, or seasonal offers.FAQ PageAnswer common customer questions to save time and build trust.Policy PagesClearly state shipping, return, privacy, and other store policies.Blog List PagesDisplay all your blog articles in one place.Login/Account PagesLet customers access their accounts and order history. Creating a new page in Shopify is simple and doesn’t require any technical skills. Whether you need an About Us, FAQ, Contact, or Policy page, you can set it up in just a few clicks. Follow these steps: Step-by-Step: How to Add a Pages in Shopify Step 1: Log in to Your Shopify Admin Go to Shopify.com and sign in with your account details. Once logged in, you’ll land on the Admin Dashboard, where you can manage your store. Step 2: Go to Online Store > Pages From the left-hand navigation menu, select: Online Store → Pages This section lists all your store pages. If you’re just starting, the list may be empty, but you’ll soon add your first page. Step 3: Click on “Add Page” In the top right corner, click the Add Page button. This opens the page editor, where you can design your new page. Step 4: Enter Page Title and Content Now it’s time to add details: Page Title – The name of the page (e.g., Our Story, Shipping Policy). Content Area – Use the editor to add text, images, videos, links, or lists. The editor also includes formatting tools to add headings, bold text, or even HTML code for advanced customization. Step 5: Optimize for SEO (Optional but Recommended) How to Get Your Shopify Page on the First Page of Google? These steps help your page rank better on Google and makes it more appealing in search results. Scroll down to the Search Engine Listing Preview and click Edit Website SEO. Here you can: Add a unique Meta Title Write a clear, engaging Meta Description Customize the URL handle Step 6: Adjust Page Visibility On the right side of the editor, you’ll see Visibility settings: Visible – Publish the page immediately. Hidden – Save it as a draft for later. Schedule – Choose a date and time for it to go live automatically. Step 7: Save Your Page Once you’re satisfied, click the Save button. Your new page will now be live or scheduled based on your settings. How to Customize Shopify Pages You have main options to customize Shopify pages: 1. Using Shopify Themes Go to Online Store > Themes > Customize. Use the Theme Editor to change layout, text, and design. Shopify’s free and paid themes offer different levels of flexibility. 2. Editing the Code (Advanced) Go to Online Store > Themes > Actions > Edit Code. Modify page templates directly (requires coding knowledge). Want to create custom product templates in Shopify themes? Outline how to build and apply custom templates, including step-by-step instructions and theme best practices. Wrapping Up: Enhance Your Store with Powerful Pages Creating custom pages in your Shopify store is more than just an add-on it’s an essential step toward building credibility, guiding shoppers smoothly, and addressing their questions upfront. Pages like About Us, Contact, FAQs, and Policies work together to provide a seamless shopping journey that keeps customers coming back. As a Shopify Expert, we help you create professional pages that build trust and improve customer experience.From About Us and FAQs to custom landing pages, we design them to match your brand perfectly. Let us craft the right pages to elevate your Shopify store and boost conversions. FAQs 1. How many pages can I create in Shopify? There’s no strict limit you can create as many pages as your store needs, such as About Us, FAQs, policies, or landing pages. However, it’s best to keep your navigation simple and user-friendly. 2. Can I delete pages in Shopify?Yes. Go to Online Store → Pages, open the page you want to remove, and click Delete Page. Keep in mind that deleted pages can’t be recovered unless you recreate them. 3. How do I edit page SEO in Shopify?Open the page in your Shopify admin and scroll to Search Engine Listing Preview. Click Edit Website SEO to update the meta title, description, and URL handle. 4. How to optimize a Shopify product page?Focus on clear product titles, keyword-rich descriptions, quality images, reviews, and fast loading speed. A well-optimized page improves both SEO and conversions. 5. How to make sub pages in shopify?You can’t create true sub-pages in Shopify, but you can organize pages under dropdown menus in your navigation. Go to Online Store → Navigation → Main Menu, add your page, then drag it under another menu item to create a “sub-page” effect.

6 Min • 5 March 2026

Small Businesses Need These Cheap Shopify Themes [Low Cost Themes for 2026]

Do you want your Shopify store to look professional, but also do not want to spend a big chunk of your startup budget? Here’s the good news. Shopify has cheap Shopify themes available that are budget-friendly. These do not automatically mean cheap-looking. These themes come with a solid layout, flexible sections you can edit without a developer, and a mobile-first design that makes buying easy. While free themes are amazing, as a Shopify expert, I would strongly advise checking out these themes that are great for small businesses. List of Cheap Shopify Themes for Small Businesses ThemePriceRating (% positive)ReviewsBest features HorizonFree39%140Slide-out cart, quick buy, pre-order; cross-selling, quick view, product badges, promo banners; mega menu, filtering/sorting, enhanced searchDawnFree36%269Product-first design; strong for large imagery and media-forward product presentationXtra$100 USD99%375 50+ built-in features to reduce apps; bulk upsells to lift AOV; quick-view and promo-style conversion toolsStartup$100 USD82%102 Built for single products and small catalogs; customizable testimonials; clean DTC layoutXclusive$100 USD98%142 Editorial visual storytelling; shoppable images; mega menu and brand-first layoutsBlum$170 USD99%242 Media-rich layouts; quick buy, countdown timer, product siblings, promos; flexible custom sections for lookbooksDistrict$220 USD100%702 Sticky cart, slide-out cart, quick buy; cart notes, in-store pickup, Shop sign-inShine$210 USD96%23 28+ custom sections; transparency blocks (ingredients/usage/testimonials/certifications style); strong wellness/beauty brand vibe Low-cost Shopify Themes for Startups Horizon Horizen is the latest set of free themes by Shopify. This theme is good for brands that want a clean and modern look without losing key commerce features. It also fits stores that want a cart drawer and product discovery tools out of the box. Best-fit industries: Works well for product-led brands like jewelry/accessories and food/drink that rely on strong product presentation and browsing. Standout features: Slide-out cart, quick buy, pre-order, product badges, promo banners, mega menu, enhanced search, filtering/sorting. Rating & reviews: 39% positive, 140 reviews. Dawn Everyone loves the Dawn theme, and why not? It's the default starter theme that’s completely free and comes with many features. Best-fit industries: This theme is versatile across niches, especially brands that lean on visuals (fashion, beauty, accessories, home). Standout features: Quick buy, cross-selling, promo banners, plus product discovery tools like enhanced search, mega menu, and filtering/sorting. Rating & reviews: 36% positive, 269 reviews. Pick and choose from our list of more free Shopify themes to upgrade your store. Xtra Price: $100 This theme is great for startups that want more built-in selling tools, especially upsells, without installing more apps. Best-fit industries: General ecommerce across categories, especially stores that want to push bundles or multi-item carts. Standout features: Bulk upsell (encourages buying related products), plus a feature-heavy setup aimed at conversion. Rating & reviews: 99% positive, 375 reviews Startup Price: $100 A great theme for single-product brands and small catalogs that want a sleek DTC feel. Best-fit industries: DTC startups, niche brands, curated product lines with small catalogs. Standout features: I love this theme’s testimonials-focused trust building, streamlined shopping experience for small catalogs, and DTC-friendly structure. Rating & reviews: 82% positive, 102 reviews Xclusive Price: $100 This is an excellent theme for brands that sell with visuals and want a “lookbook” style experience. Best-fit industries: Fashion, accessories, lifestyle, home decor, or any brand where images drive discovery. Standout features: Tagging products in photos (shoppable images) to push conversions from image-led browsing and buying. Rating & reviews: 98% positive, 142 reviews Blum Price: $100 This is another great low cost theme for fashion and accessories stores that want a high-end look and built-in conversion boosters. Best-fit industries: This is built especially for fashion and accessories stores. Standout features: Quick buy, countdown timer, product siblings, and other promotional tools. Rating & reviews: 99% positive, 242 reviews Fashion stores are the most popular category. Check out the top paid Shopify themes for clothing stores in 2026. Electro Price: $200 A fantastic theme for electronics and tech-heavy catalogs where shoppers compare specs and variants. Best-fit industries: Electronics, gadgets, accessories, and any store that needs strong filtering + search (think mobile accessories, smart home, gaming gear, cameras). Standout features: Cart notes, in-store pickups, quick buy, and slide-out cart, color swatches, image zoom/video, lookbooks, product tabs, enhanced search, and mega menu. Rating & reviews: 99% positive, 85 reviews District Price: $220 This is a good theme for brands that are looking for some serious UI/UX cart experience. This is a great theme if you want an easy checkout experience. Best-fit industries: Versatile across categories, especially stores that care about fast browsing and a smooth cart experience. Standout features: Sticky cart, slide-out cart, quick buy, sign in with Shop, in-store pickups, cart notes. Rating & reviews: 100% positive, 702 reviews Shine Price: $210 I love this theme’s built-in promo tools and trust elements. You do not need extra apps to add these features. Best-fit industries: Strong fit for beauty/wellness and product brands that benefit from trust badges, FAQs, and promo timers. Standout features: Countdown timer, trust badges, stock counter, promo popups, quick view, cross-selling, plus sticky cart Rating & reviews: 96% positive, 23 reviews Should I Choose a Free or Paid Shopify Theme for My Store? If you’re a new store, the best theme is the one that helps people build trust. Go with a free theme if you are launching with a small catalog. You have a small catalog (say 1–20 products). You are not running heavy promos yet You want a simple layout and a few built-in features. Go with a paid theme if you want built-in selling tools Upgrade to start with a paid theme if you want the store to do more work for you. A paid theme makes sense when: You have a larger catalog (50–500+) and product discovery matters. You need better collection filters, mega menus, and faster browsing. You want conversion features without adding 3–5 extra apps. You run promos often and want built-in blocks for trust, urgency, and upsells. Cheap Shopify Themes Work for Small Businesses If you’re launching your first Shopify store, start simple. A free theme can look premium and sell well when you have a small catalog. Move to a paid theme when you want to run offers and have more products to sell. Pick the option that matches the stage your business is in, not the version of your store you hope to have six months from now. FAQs for Cheap Shopify Themes 1. Is it worth buying a theme on Shopify? Yes. Paid Shopify themes include more built-in sections and conversion features, plus ongoing updates and developer support. 2. Should I use apps or paid Shopify themes for conversions? Use a paid theme to cover conversion basics like navigation, product pages, cart UX, and promo sections. Only install apps for features your theme cannot do. 3. Which is better: Free or paid Shopify theme? Free is better when you’re launching and have a small catalog. Paid is better once your catalog is growing, or you need advanced features like mega menus, filters, quick view, and stronger promo tooling built in. 4. Are Shopify themes a one-time purchase? Yes. Shopify themes are a one-time purchase.

7 Min • 26 November 2025

How to Pause a Shopify Store: A Simple Guide with Correct Way

Did you know that 93% of online consumers prioritize their shopping experience over price? For Shopify merchants, this highlights the importance of constantly improving their store's offerings and functionality. But what happens when you need a break, whether it’s for seasonal updates, rebranding, or just to recharge? If you're considering how to pause your Shopify store temporarily without losing progress, Shopify's Pause and Build plan is the perfect solution. This plan allows you to halt sales while still working behind the scenes on your store. In this article, we’ll walk you through the process of pausing your Shopify store, what it entails, and key considerations to keep in mind. Let’s dive into the details to help you make the right decisions for your business! What Does Pausing a Shopify Store Mean? Pausing a Shopify store means temporarily suspending its operations while keeping all of your data, products, and customer information intact. You won't be charged the usual monthly subscription fee but will still retain access to your store’s backend to make updates or plan future strategies. There are two options available when pausing your store: Pause and Build Plan: This plan allows you to pause your store while still working on it behind the scenes, without customers being able to make purchases. It’s perfect for when you need time to make updates but don’t want to lose any progress. Close Your Store: This option completely closes the store and removes access to your online storefront. While it’s reversible, you can lose the customer-facing features until you reactivate your store. How to Pause a Shopify Store: Step-by-Step Step 1: Log in to Your Shopify Admin Panel Step 2: Go to the ‘Settings’ Section Once logged in, click on Settings from the bottom-left corner of the admin panel. Step 2: Select ‘Plan’ Under Settings, locate and click on Plan. This will take you to the page where you can view and manage your Shopify subscription and store plan. Step 4: Choose ‘Pause and Build Plan’ Click on "Deactivate Store." In the Plan section, select the "Deactivate Store" button. Shopify will then direct you to choose the Pause and Build Plan option. Source: htmlburger On the Plan page, you will find the option to pause your store. If you want to keep building behind the scenes without customers placing orders, select Pause and Build. Source: htmlburger Step 5: Review and Confirm Your Choice Shopify will provide a brief overview of the Pause and Build plan, including its features and limitations. Review everything carefully to ensure this is the right option for you. When ready, confirm the plan. Step 6: Make Necessary Updates After your store is paused, you can still make changes, update products, and work on your store. Just keep in mind that customers won’t be able to access the checkout or make purchases during this time. Looking to cancel your Shopify subscription? Visit our guide on how to cancel your Shopify subscription for a step-by-step process to help you through the cancellation procedure. What Happens During the Pause and Build Plan? While your store is paused under the Pause and Build plan: Customers can browse your store, but they won’t be able to make purchases. You retain access to your Shopify admin to make necessary changes or updates. Your store remains visible to the public, but will have a notice that says the store is paused. You will not pay the full Shopify subscription fee (depending on the plan), but will still need to pay a reduced amount for the paused period. When Should You Pause Your Shopify Store? There are several scenarios in which you might consider pausing your Shopify store: Seasonal Breaks: If you need to take a break during off-peak seasons but still want your store active later. Site Maintenance or Redesign: Pausing your store gives you time to refresh your design, update product pages, and optimize for better performance. Temporary Closure: If you need to take a break from marketing or shipping but don’t want to lose access to your store’s data. What Happens When You Pause Your Shopify Store? Customer Data Retention: All your customer information, product details, and order history remain safe, and you can access them anytime. No Sales: Since your store is paused, customers can no longer check out or complete purchases. Marketing Is Paused: Any marketing campaigns that involve sales will be halted during this time, but you can still plan new campaigns and prepare for a future relaunch. Need to permanently delete your Shopify account? Follow our detailed guide on how to delete your Shopify account permanently. to walk you through the process step by step. Difference Between Pause and Deactivate Your Store There are significant differences between pausing and deactivating your store, so it’s important to understand your options before deciding to deactivate. Pausing Your StoreDeactivating Your StoreSwitches to a different subscription planSubscription is canceledProducts remain visible on your websiteProducts are removed from the websiteShopify admin remains accessibleShopify admin is not accessible (unless a new plan is purchased)Your website can still be used by customersYour website becomes inactive and can't be accessedThe MyShopify domain can be used in the futureThe MyShopify domain is no longer availableYou can re-enable the store at any timeThe store can be re-enabled within 2 years Final Thoughts: How to Pause Your Shopify Store Pausing your Shopify store allows you to take a break or work on your store without permanently closing it. The Pause and Build plan is an excellent option for store owners who need time to work behind the scenes while maintaining their store data and customer information. Whether you’re updating your website or just need a temporary break, pausing your store ensures that you can come back stronger without losing progress. Looking for expert assistance with pausing or managing your Shopify store? Our team of Shopify Experts can provide professional support and guidance to help you optimize your store’s functionality during the Pause and Build phase. FAQs: How to Pause Your Shopify Store 1. What happens when I pause my Shopify store?When you pause your Shopify store, your online store will be hidden from customers, and they won’t be able to make purchases. However, you can still access your store’s backend to make updates, manage inventory, and prepare for the relaunch. 2. How long can I keep my Shopify store paused?You can keep your Shopify store paused for as long as needed. The Pause and Build plan allows you to maintain access to the backend while keeping the store temporarily inactive for an extended period. 3. Can I still update my products and make changes while my store is paused?Yes, while your store is paused, you can continue to update products, make changes to your store's design, and work on other aspects behind the scenes. The store will just not be accessible to customers for purchases. 4. Will I be charged while my Shopify store is paused?If you choose the Pause and Build plan, you will be charged a reduced monthly fee. However, you won’t be billed the full Shopify subscription cost. If you fully close your store, you won’t incur any charges until you reactivate it. 5. How do I unpause my Shopify store?To unpause your store, simply log into your Shopify admin, go to the Plan section, and select the Unpause option. Once done, your store will be active again, and customers can start making purchases.