How do customers earn loyalty points?

Customers can earn points by making purchases, signing up, and following your brand on social media.

How do I measure the success of my Shopify loyalty program?

Track key metrics like repeat purchase rate, average order value (AOV), customer lifetime value (CLV), and points redemption rates.

Do Shopify loyalty programs work for all types of products or stores?

Yes. Whether you sell fashion, electronics, beauty products, or digital goods, a loyalty program can boost repeat business.

How can customers track their points and redeem rewards?

Customers can track points and redeem rewards through a dashboard on your store, where they can view their balance, history, and offers.

Can customers transfer their points to others?

Typically, loyalty points are non-transferable. However, you can customize your program to allow points sharing or gifting if desired.

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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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8 Min • 10 February 2026

How to Recommend Products on the Full Cart with iCart

Product recommendations have been one of the most effective tactics to boost sales and increase revenue. Is your full cart using this strategy or not? If no then don’t worry you are not too late to do it. With iCart Cart Drawer Cart Upsell Shopify app this is simply possible. Only you need to install the app and the rest will be done by the product recommendation widget of iCart. So here is the complete guide to help you in customizing the product recommendation widget in your full cart. Let’s see the options one by one: Widget heading The widget heading helps to differentiate your widget so that you can identify the widget from the widget list. Title You can show/hide the title using this option. Also, you can edit the name of the title, change the heading background color, and widget background color. Select collection Products to display Here you can recommend products based on the Shopify recommendations, specific collection, or special product tags. Exclusion tags If you want to exclude some specific products from product recommendations then you can do through this option. The product tags that you add here would not show in the recommendations. Also, you can hide products that are already in the cart. Let’s understand each option one by one: Shopify recommendations By selecting this option the recommended products shown to your customers would be recommended by Shopify. For example,Exclusion tags: shirtHide products that are already in the cartNow if the customer adds a shirt, pants, and cap to the cart. So in the recommended items shirt will not be shown in the product recommendation as it is added in the exclusion tag and products that are already in the cart will also not be shown. Loader text This text will be displayed for your customers when the widget takes time to load in the full cart. Specific collection This option allows you to show recommendations from a specific collection. For example,Select collection: ClothingExclusion Tags: ShirtHide products that are already in the cartSo now if the customer adds a shirt, pants, and shoes to the cart then the shirt will not be shown to the customer as it is added in the exclusion tag. Also, the products that are already in the cart will also be not shown to the customer. Layout This option lets you select the layout of the widget either to list or grid. Products per row This option allows you to limit the number of products you want to display per row in the widget. Number of products This option allows you to set the number of products that you want to display in the product recommendation widget. You can show a maximum number of 60 products in the widget. Arrow color This option allows you to change the color of the arrow i.e the side arrow of the product recommendation widget. Product options Show variant selection If you want to give the option to choose the variants of your product for your customers then you can enable it using this option. By enabling this option you can change the variant box background color, variant text color, and variant border color. Show quantity picker If you want to give your customers the option to select the number of products then you can enable it using this option. By enabling this option you will get other options to change the quantity box background color, quantity text & border color. Show product vendors If you want to display the vendor’s name of the product then you can do it by enabling this option. By enabling it you can change the text color of the vendor and the text color of the product title. Image layout This option allows you to change the layout of the product image either to square or circle. Discount If you want to offer any discount with the product recommendations then this is the option for you. By enabling this checkbox you will get the following options: Discount type This option allows you to select the type of discount you want to offer your customers. Basically, you will get 4 discount types like free shipping, percentage, fixed amount per item added, and fixed amount. Let’s explore each of these 4 options one by one: Free Shipping As you have set the type of discount as free shipping now enter the amount that the cart must contain. Remember the total cart amount that you add should be 1 or greater than 1. Let’s see an example:So if you have added the cart total amount of 100 and if your customer’s total cart amount is 100 or greater than 100 then he will get free shipping on his order. And this benefit is not for a specific customer instead this discount will be visible for all customers and those who satisfy this condition can get free shipping. Percentage Select the type of discount as percentage, and enter the discount value that you want to give your customer. Suppose you have entered the discount value as 5% and if the customer’s cart value is Rs. 100 then he will get a 5% discount i.e Rs. 95 will be his total cart value. So the total revenue generated by iCart would be Rs. 95. Fixed amount Select the discount type as a fixed amount, enter the discount value that you want to give your customers. Suppose you have entered the discount value as 10 and the cart value should be above 100. So if your customer’s cart value is above Rs. 100 then he will get a discount of Rs. 10 i.e he needs to pay only Rs. 90. So now his total cart value is Rs. 90 which is the revenue generated through iCart. And this benefit is not for a specific customer instead this discount will be visible for all customers and those who satisfy this condition can avail this discount. Discount name The discount name will be the tag added to the full cart as the special product deal that you are giving to your customer. Time limited offer If you want to give a specific time for the offer then you can enable/disable it. By enabling it you can set the timer duration for the offer which would be seen by your customers. Also, you can change the placement of timer title, location of the timer, timer text color, and timer background color. When timer runout When the timer expires you can set any of the 4 options i.e hide widget, show message and disable ATC button, hide timer, reset timer. Timer end message text This option will be displayed when you select the show message & disable ATC button. Here you can add the message that you want to show your customers when the timer runs out. Prices to display With this option, you can select the prices of recommended products that you want to show your customers like store price only, store compare to price and store price, store compare to price and price including discount, store price, and price including discount. Also, you wil get 2 color palettes to change the compare to price text color and selling price text color. Add to cart button Here you can change the text of the add to cart button, background color of the button, and text color of the button. Star reviews If you want to display the star reviews of the recommended products then you can show it by enabling this option. Rules Rules are used to hide/show the widget. Once if the discount is applied using rules then it will not get removed automatically using any rules. Parameter This option allows you to change the product recommendation offers based on different parameters like cart sum, a specific item, a specific collection, product tags, and user location. Condition You can set the condition from any of these options: is greater than, is lesser than, equals. Value Here you can enter the value that your customer’s cart must contain. Now let’s jump into an example to understand how these conditions work. Basically, this Rules option provides you 2 conditions i.e AND, OR.First, we’ll see how the AND condition works: Suppose parameter > cart sum, condition > is greater than, value > 300ANDParameter > a specific item, condition > is in the cart, value > shirtSo in this scenario, if both the condition meets the customer’s cart i.e if his cart sum is greater than 300 and of the items added in his cart is a shirt then the product recommendation widget will be visible to him. Similarly, it works for other parameters too in AND condition. Now let’s see the working of OR condition: Suppose parameter > number of items in cart, condition > is greater than, value > 2ORParameter > a specific item, condition > is the only item in the cart, value > shirt So in this scenario, if any of the conditions meet the customer’s cart i.e, if the number of items in his cart is greater than 2 or shirt, is the only item his cart contains then the product recommendation widget will be visible to him. Remember after doing all the changes hit the Save button to reflect your changes. Delete widget If you want to delete the product recommendation widget from the full cart then you can do this using this option.

7 Min • 10 February 2026

Customizing the Checkout Button Widget of Best Upsell for WooCommerce

Best Upsell For WooCommerce is an all-in-one plugin for Upselling & Cross-selling. With this WooCommerce upsell plugin, you can easily create bump sales to boost your sales and skyrocket Average Order Value (AOV)! This WooCommerce upsell plugin provides a Checkout Button widget, that helps you to provide a super easy buying process to your customers. Haven't installed this WooCommerce upsell plugin yet? Check out how to install the Best Upsell plugin in the WordPress eCommerce store? Customizing the Checkout Button Widget of Best Upsell Let's get familiar with the Checkout button widget and learn how to customize the shopping cart with this Best Upsell widget. Widget heading The widget heading allows you to change the default widget name. This will help you easily identify them in case you have added multiple checkout button widgets in the Best Upsell plugin. Title The title settings allow you to customize the widget title in your shopping cart. You can show/hide the title using the Show widget title option. The heading option helps you with the title formatting. Also, consider changing the header and background color to match your store theme. Continue Shopping The Continue Shopping button allows your customers to go back to the page they visited just before the shopping cart. Let's see how to customize the "Continue Shopping" button for your store's shopping cart. Show Continue Shopping - By selecting the checkbox you can make the "Continue Shopping" button visible to your customers in their shopping cart. Button Text - Enter the text you want to show on the "Continue Shopping" button. You can also change the text and background color of the button using the color palettes. Continue Shopping Button Alignment - Choose where you want to show the "Continue Shopping" button from the options: Top, Bottom, Left, Right of the "Checkout" button. Add link to continue shopping action - If you want to redirect your customers to a specific page when they click the "Continue Shopping" button, then you can enable it from here. Custom Link - Only visible when you've enabled the Add link to continue shopping action option. Add the page link here where you wish to take your customers by clicking "Continue Shopping". Settings Here you can customize the "Checkout" button in the shopping cart. Button Text - Enter the text you want to show on the "Checkout" button. Using the "[cart-subtotal]" shortcode, you can show the total cart amount on the button. You can also change the text and background color of the button using the color palettes. Make checkout button sticky - Choose "Top" or "Bottom" if you want to keep the checkout button sticky at the top or bottom of the shopping cart respectively. By selecting "None", you can make it flexible to move anywhere in the cart. Image Layout - Allows you to change the product image layout (in the upsell) to either square or circle. Other Upsell Here you can see how many upsell offers are added to the checkout button widget. By simple drag and drop, you can reorder the upsell tabs and the checkout button. This section of the widget allows you to create product upsells within the checkout button widget. Creating Product Upsell in the Checkout Button Widget Let's learn how to create product upsells in the checkout button widget of the Best Upsell plugin. Simply click on the Add Upsell button and start product setup for your upsell. Product to Display This option lets you choose the product you want to upsell by the Checkout button. Pick any method from the given options for product selection: (1) WooCommerce Recommendation - Product will be automatically selected for upselling by WooCommerce based on its recommendation algorithm. You can also exclude some products by checking the Exclusion tags checkbox and defining the tags you want to avoid. (2) Cheapest product in the cart - The product in the cart item with the lowest selling price will be displayed in the product upsell. To avoid the product tagged with the exclusion tags, you can hide the product by selecting the Hide featured product option else display another product by the “Display alternative product” option. If you select the Display alternate product option then you need to choose a product manually by clicking on the Select product button. (3) Most expensive product in the cart - The product in the cart item with the highest selling price will be displayed in the product upsell. (4) Specific product - If you want to show a specific product in the product upsells, then you can select this option. Next, you need to choose the featured product manually by clicking on the Select product button. There comes an option to select what will happen if the product is already available in the cart. You can select the: Display selected product anyway option to allow repeated products in the cart. Hide featured product option to restrict repeated products and hide the product upsell section. Display alternative product to show another featured product in the product upsells to avoid repetition. (5) Random product - Select the product collection from which you want to show the upselling product. You can also precise the product selection by defining the product tags. Product Title Product title color - Select the text color for the product title in the product upsells. Product Options The Product options allow you to show or hide the variant of the upsell product. Using the color palettes you can customize the product variant design. Discount If you want to offer any discount on the upsell product, check the Offer a discount option and select the discount type you want to offer. Following are the discount options available: Percentage: Offer a discount in percentage that will apply to the upsell product. Fixed amount: Give a fixed amount OFF on the upsell product. Discount value - Enter a value that you want to offer on the upsell product. Only apply for item over - Discount will only apply to the upsell product if its price exceeds the value that you have mentioned in the box. Discount name - Give a discount name that will be visible to the customer when the discount is applied on the product upsell. Prices To Display Here you can choose an appropriate option to show the upsell product price. Store price only: The selling price of the product will be displayed to the customer. Store compare to price & store price: The price to compare and the selling price of the product will be displayed. Store compare to price & cart discount price: The price to compare and the final selling price (after deducting the discount) will be displayed. Store price & cart discount price: The original selling price and the final selling price (after deducting the discount) will be displayed. Add To Cart Button This option lets you customize the Add To Cart button of the upsell product. Provide the display text for the Add button and change the text or background color as you want. Remove upsell By clicking on the Remove upsell button will delete the product upsell from the checkout button widget. Make sure to click on the Save button to save the changes you made in the checkout button widget.

5 Min • 12 February 2026

How to Apply for Identixweb IPO: A Step-by-Step Guide

We are happy to take the next big step in our journey by growing our presence in India’s ecommerce technology sector with the Identixweb IPO. If you want to invest in a fast-growing SaaS company shaping the future of ecommerce, this is your chance. Learn more about our IPO and follow this step-by-step guide to apply, understand the process, and make informed investment decisions. Understanding Identixweb Limited’s IPO We provide SaaS solutions, app development, and web innovation to help online businesses grow with scalable, high-performance technology. We are also committed to change and growth. We create solutions that streamline processes, enhance sales, and improve user experiences, keeping pace with the evolving digital market. As we take the next step with our IPO, we invite investors to join our process. With a Built Issue valued at ₹16.63 crore, our public offering marks an exciting milestone, fueling our expansion, product development, and operational excellence. The IPO will feature 30.80 lakh fresh issue shares, open for subscription from March 26, 2025, to March 28, 2025. The allotment is set for April 1, 2025, with a tentative listing on the BSE SME exchange on April 3, 2025. Join us as we redefine ecommerce technology and drive the next wave of digital transformation. Why Invest in Identixweb’s IPO? Offering a chance to invest in a fast-growing tech company focused on Shopify apps. Here’s why it could be a great opportunity: High Growth Potential – The e-commerce and SaaS industries are expanding rapidly, positioning Identixweb for future success. Early Entry Advantage – IPO investors can buy shares at a lower price before they are publicly traded. Strong Market Position – Identixweb is a trusted name in the Shopify app development industry, serving thousands of online businesses. Long-Term Gains – If the company performs well, stock prices may appreciate significantly, offering solid returns. Why Identixweb’s IPO Matters – Explore how this milestone can drive innovation, improve app features, and provide better support for Shopify merchants! Step-by-Step Guide to Investing in Identixweb Limited IPO Investing in an IPO can be a great opportunity, but following the proper process to secure your shares is the main focus. Here’s a step-by-step guide: Ensure You Have a Demat and Trading Account You need a Demat account to hold shares and a trading account to buy or sell them. If you don’t have one, you can open one with a registered stockbroker. Access the IPO Through Your Broker Log in to your broker's platform (website or mobile app) and navigate to the IPO section. Brokers like Zerodha, Angel One, and Groww offer online IPO application services. Select Identixweb IPO In the IPO section, select the Identixweb IPO from the list of available offerings. Enter Bid Details Number of Lots: Specify the number of lots you wish to apply for. The minimum lot size is 2,000 shares. Bid Price: Enter your bid price within the specified range (₹51 to ₹54 per share). To increase the chances of allotment, consider bidding at the cut-off price (₹54 per share). Use UPI for Payment Enter your UPI ID linked to your bank account. After applying, you will receive a mandate request in your UPI app. Approve this request to block the required funds in your bank account. This process is known as ASBA (Application Supported by Blocked Amount). Make sure the funds remain in your account until the allotment is offered. Submit the Application Review all the details carefully and submit your IPO application. You should receive a confirmation from your broker upon successful submission. Monitor Allotment Status The allotment is expected to be finalized by April 1, 2025. You can check the allotment status through your broker's platform or the registrar's website by entering your PAN, application number, or Demat account details. Post-Allotment Actions If Allotted: The shares will be credited to your Demat account, and you can trade them once they are listed on the BSE SME platform on April 3, 2025. If Not Allotted: The blocked funds will be released into your bank account. Why is Identixweb going public? Discover the strategy behind this transformation in Identixweb’s IPO journey and what it means for investors. Important Considerations SME IPOs: Identixweb's IPO is listed on the BSE SME platform, which provides to small and medium enterprises. This may have different risk profiles and liquidity compared to mainboard IPOs. Ensure you understand these factors before investing. Consult Your Broker: For detailed instructions adapted to your broker's platform and any specific eligibility criteria, consult your broker's customer service or help resources. Wrapping Up Now that you know the process, you can see that Identixweb’s IPO is a great opportunity, but planning is necessary. You need to know about the company, understand the details and follow a straightforward investment process. Whether you aim for quick profits or long-term growth, an innovative strategy will help you maximize your investment. FAQs 1. How can I find out the IPO date for Identixweb?You can check the official Identixweb website, financial news platforms, or your brokerage firm’s IPO calendar for the latest updates. 2. What is the minimum investment required for Identixweb’s IPO?The minimum investment required for Identixweb’s IPO is ₹1,02,000. 3. What are the risks of investing in an IPO?This can be risky due to price ups and downs, no past performance to review, and possible drops after trading begins. 4. Can I sell my IPO shares immediately after listing?Yes, you can sell your IPO shares after listing, but some brokers may have a lock-in period. Remember that prices can not be stable in the first few days. 5. What happens if my IPO application is not allotted any shares?If you don't receive an allotment, do not worry; your invested funds will be refunded to your bank account. 6. Where is the Identixweb IPO getting listed?The Identixweb IPO is set to be listed on the BSE.