Shopify Insights for Smarter Ecommerce Growth

Explore actionable ecommerce tips, Shopify how-to guides, industry trends, and proven strategies built around the challenges merchants face every day.

Get Instant Sales with QR Codes for Your Shopify Store (Best Methods to Add)

A customer scanning a code on your packaging or printed flyer can land on a pre-loaded checkout in seconds. I have added a QR code in the Shopify store in under two minutes, and Shopify now offers more native options than ever before. Whether you want a free Shopify QR code generator, a product-specific Shopcode, or a dynamic code with full scan analytics, I have covered every QR code Shopify merchants need in 2026. What makes a QR code Shopify's most underused growth tool? A QR code for Shopify is a scannable 2D barcode that links customers directly to a specific page in your store. It can be a product listing, a pre-loaded checkout, or a discount landing page. Every modern smartphone reads one through the camera app with no additional download required. The numbers back this up. A GS1 US consumer survey found that 79% of shoppers are more likely to purchase a product with a scannable QR code. For Shopify merchants specifically, the opportunity is clear. Every QR code Shopify merchants place in the physical world is a direct link to a sale. There are two types of QR codes you should know about before choosing a method: Static QR codes encode a fixed URL. Once printed, the destination cannot be changed. Good for permanent product pages. Dynamic QR codes point to a redirect URL you control. You can update the destination without reprinting, and you get scan analytics, including scans, unique visitors, and location data. Method 1: Free Shopify QR code generator Shopify's free QR code generator lets you create a code in about 60 seconds with no Shopify account required. Enter a URL, your email address, and the tool sends you a downloadable code file. Best for: Quick one-off codes for your homepage, a specific product page, a sale collection, or a campaign URL. Key limitation: These are static codes. Once printed, the destination URL is locked. If the URL changes, you need to reprint. Steps: Go to Shopify's free QR code generator. Select your content type. The four options are website URL, phone number, SMS, and plain text. Website URLs are the most useful for store traffic. Paste your destination URL: product page, collection, homepage, or discount URL. Enter your email address. Click Send QR code. Download from your inbox and deploy. The code never expires and has no scan limit. For a single campaign or permanent signage, this Shopify QR code generator's free option is all you need. Method 2: Shopcodes, Shopify's native QR code creator Shopcodes is Shopify's native QR code creator. Of all the Shopify QR code creator options available, Shopcodes is the most tightly integrated. Unlike the free generator, Shopcodes ties codes to specific products and lets you attach a discount code to the scan destination. Best for: Product-specific codes that send customers straight to a product page or a pre-loaded checkout. Key limitation: Shopcodes generates standard codes with limited visual customization. You cannot add brand colors or logos to the code itself. Steps to install and create a Shopcode: From your Shopify admin, go to Apps and search for Shopcodes. Click Install, then Install app. Open the Shopcodes app and click Create Shopcode. Enter an internal title for the code. Under Scan Destination, choose one of the following: > Link to a product page: Send the customer to the product listing. > Link to checkout page with product in cart: Skips browsing entirely and puts the product in the customer's cart. If you selected checkout, optionally choose a specific variant. To attach a discount code, select one from the Discount section. Note: the discount attachment option only appears when you select the checkout destination, not the product page option. Click Save, then Download. Downloaded codes come as a zip file containing a PNG for digital use and an SVG for print. For events, packaging inserts, or pop-up displays, the SVG is the version to give your printer. Method 3: Third-Party Shopify QR code generator apps When you need dynamic codes, bulk generation, or UTM tracking that flows into Google Analytics, I would always suggest a third-party app. Best for: Marketing campaigns with multiple destinations, branded packaging, and bulk code creation across a large product catalog. Here are three Shopify QR code apps that I have tried and tested. o2o – QR Codes Unlimited: Dynamic codes with customizable branding, bulk creation, discount integration, and detailed scan analytics. Free plan available. Spice QR Codes Generator: All codes are dynamic by default. Automatically generates UTM codes so scans show up correctly in Google Analytics. Also adds QR codes to invoices, packing slips, and post-purchase emails automatically. QodeVault QR Code Generator: Built for merchants who need bulk generation and real-time scan analytics across large catalogs. For more on building a high-converting page that captures traffic after the scan, read my guide on Shopify product page optimization for merchants. Shopify gift card QR code Every Shopify gift card automatically generates a unique QR code identifier. When a customer receives a digital gift card by email, Shopify adds a unique QR identifier into the card that can be scanned at POS. Here is how the Shopify gift card QR code works: A customer purchases or receives a digital gift card from your store. Shopify emails the gift card with a redemption code and, if you have activated Apple Wallet Passes, an Add to Apple Wallet button. The Apple Wallet pass displays your store information, the gift card's active balance, and a unique QR code. At your physical store or event, staff can scan the QR code using a 2D scanner or the camera on an iPad running Shopify POS. How to activate Apple Wallet Passes for your gift cards: Go to Shopify Admin > Settings > Payments. Scroll to the Apple Wallet Passes section and click Customize. Check Activate Apple Wallet Passes for gift cards. Optionally, customize the text, colors, and banner image that appear on the pass. Click Save. For a complete guide to setting up gift cards and understanding how they work, see my guide on how Shopify gift cards work in 2026. 6 high-converting ways to use QR codes in your store 1. Product packaging for repeat purchases Place a QR code on your packaging that links to a pre-loaded checkout with the same product in the cart. Attach a discount code to the Shopcode to reward repeat purchases. Shopcode app handles this natively. Check out my complete guide to creating a discount code in Shopify in 2026. 2. Pop-up events and in-person markets Running an event with limited stock on hand? Place a QR code at your booth that links to the full product collection on your Shopify store. Customers who want a different size or color can order on the spot without you needing to carry every variant. Shopify POS handles the in-person sales, and the QR code handles overflow orders. My detailed guide to Shopify POS covers how to set up the hardware and sync inventory across both channels. 3. Printed flyers and direct mail for discount campaigns Flyers and direct mail benefit from QR codes because they eliminate the need to type a URL. Customers can scan the code, and the discount is already applied at checkout. Merchants can use a dynamic code from a third-party app, so they can update the destination if a campaign extends or the discount changes. 4. Store window displays to sell after hours A "Scan to shop" QR code in your window display lets your store make sales even when the doors are closed. Anyone walking by who stops to look can scan and browse the full collection on their phone. Display a dynamic QR code here so you can change the destination for seasonal campaigns. 5. Out-of-stock products to capture interest When a product runs out, place a QR code near it or on any empty shelf display. Link it to a waitlist form or to similar in-stock products. The interested shopper does not have to leave empty-handed. You capture the intent instead of losing it. To wrap it up, here are the QR code best practices I use Minimum print size: A QR code needs to be at least 2 cm x 2 cm to scan reliably. For large format signage, size up proportionally. Smaller codes on packaging should still meet the minimum. Quiet zone: Keep a clear white border around the code equal to at least four modules (the small squares that make up the code). Contrast: A high contrast between the dark modules and the background is required. The safest option I have experience with is a dark code on a light background. Avoid reversing it to light on dark unless your code generator tests for readability. Add a CTA near every code: "Scan to shop," "Scan for 15% off," or "Scan to reorder" tells the customer why they should scan. Test on multiple devices before printing: Print a test copy at actual size and scan it with at least two different phones. What scans perfectly on a high-end device can fail on an older one. Use UTM parameters for trackability: Add UTM source, medium, and campaign tags to your destination URL. Dynamic QR code apps handle this automatically. For static codes, build the UTM URL manually using Google's Campaign URL Builder before generating the code. FAQs 1. Are Shopify QR codes free? Yes. Shopify has a free QR Code Generator that anyone can use, and it allows unlimited usage with no hidden costs or limitations. For Shopify merchants, the official Shopcodes app is also free 2. How do I create a QR code in Shopify? For a general QR code, use Shopify’s free QR Code Generator, select the data type like website URL, phone number, SMS, or plain text, add the details, enter your email, and generate the code. For a product-based QR code inside Shopify, install Shopcodes, go to Apps > Shopcodes > Create Shopcode, choose whether it should open the product page or checkout with the product in cart, then download the QR code. 3. Does Shopify have a QR code? Yes. Shopify has Shopcodes, an official Shopify app that creates scannable QR codes connected to specific products. These QR codes can send customers to a product page or directly to checkout, and Shopify also supports scan and conversion tracking through Shopify Analytics. 4. What is the best free Shopify QR code generator? Shopify's own free QR code generator tool is the easiest option. It is completely free, requires no account, and delivers the code to your email in under a minute. The only limitation is that it creates static code. For dynamic codes with scan analytics, you will need the Shopcodes app or a third-party Shopify QR code generator app. 5. What is a Shopify gift card QR code? Every Shopify digital gift card includes a unique QR identifier that can be scanned at Shopify POS. When you activate Apple Wallet Passes in Shopify Settings, gift card emails include an "Add to Apple Wallet" button. The wallet pass displays the balance and a QR code that staff can scan to apply the gift card at checkout. 6. Are Shopify QR codes dynamic or static? Shopify's free QR code generator creates static codes only. Shopcodes creates static codes tied to a specific product destination. Third-party apps like o2o and Spice QR Codes Generator create dynamic codes by default, which means you can update the destination URL after printing and track scan analytics. 7. Can I track who scans my Shopify QR code? With dynamic QR codes from third-party apps, you get scan data including total scans, unique scanners, scan timing, and geographic data. Shopcodes provides a basic analytics report inside your Shopify admin, showing scans and conversions. Static codes from the free Shopify QR code generator tool provide no native tracking.

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7 Min • 10 February 2026

Customizing the Checkout Button Widget of Best Upsell for WooCommerce

Best Upsell For WooCommerce is an all-in-one plugin for Upselling & Cross-selling. With this WooCommerce upsell plugin, you can easily create bump sales to boost your sales and skyrocket Average Order Value (AOV)! This WooCommerce upsell plugin provides a Checkout Button widget, that helps you to provide a super easy buying process to your customers. Haven't installed this WooCommerce upsell plugin yet? Check out how to install the Best Upsell plugin in the WordPress eCommerce store? Customizing the Checkout Button Widget of Best Upsell Let's get familiar with the Checkout button widget and learn how to customize the shopping cart with this Best Upsell widget. Widget heading The widget heading allows you to change the default widget name. This will help you easily identify them in case you have added multiple checkout button widgets in the Best Upsell plugin. Title The title settings allow you to customize the widget title in your shopping cart. You can show/hide the title using the Show widget title option. The heading option helps you with the title formatting. Also, consider changing the header and background color to match your store theme. Continue Shopping The Continue Shopping button allows your customers to go back to the page they visited just before the shopping cart. Let's see how to customize the "Continue Shopping" button for your store's shopping cart. Show Continue Shopping - By selecting the checkbox you can make the "Continue Shopping" button visible to your customers in their shopping cart. Button Text - Enter the text you want to show on the "Continue Shopping" button. You can also change the text and background color of the button using the color palettes. Continue Shopping Button Alignment - Choose where you want to show the "Continue Shopping" button from the options: Top, Bottom, Left, Right of the "Checkout" button. Add link to continue shopping action - If you want to redirect your customers to a specific page when they click the "Continue Shopping" button, then you can enable it from here. Custom Link - Only visible when you've enabled the Add link to continue shopping action option. Add the page link here where you wish to take your customers by clicking "Continue Shopping". Settings Here you can customize the "Checkout" button in the shopping cart. Button Text - Enter the text you want to show on the "Checkout" button. Using the "[cart-subtotal]" shortcode, you can show the total cart amount on the button. You can also change the text and background color of the button using the color palettes. Make checkout button sticky - Choose "Top" or "Bottom" if you want to keep the checkout button sticky at the top or bottom of the shopping cart respectively. By selecting "None", you can make it flexible to move anywhere in the cart. Image Layout - Allows you to change the product image layout (in the upsell) to either square or circle. Other Upsell Here you can see how many upsell offers are added to the checkout button widget. By simple drag and drop, you can reorder the upsell tabs and the checkout button. This section of the widget allows you to create product upsells within the checkout button widget. Creating Product Upsell in the Checkout Button Widget Let's learn how to create product upsells in the checkout button widget of the Best Upsell plugin. Simply click on the Add Upsell button and start product setup for your upsell. Product to Display This option lets you choose the product you want to upsell by the Checkout button. Pick any method from the given options for product selection: (1) WooCommerce Recommendation - Product will be automatically selected for upselling by WooCommerce based on its recommendation algorithm. You can also exclude some products by checking the Exclusion tags checkbox and defining the tags you want to avoid. (2) Cheapest product in the cart - The product in the cart item with the lowest selling price will be displayed in the product upsell. To avoid the product tagged with the exclusion tags, you can hide the product by selecting the Hide featured product option else display another product by the “Display alternative product” option. If you select the Display alternate product option then you need to choose a product manually by clicking on the Select product button. (3) Most expensive product in the cart - The product in the cart item with the highest selling price will be displayed in the product upsell. (4) Specific product - If you want to show a specific product in the product upsells, then you can select this option. Next, you need to choose the featured product manually by clicking on the Select product button. There comes an option to select what will happen if the product is already available in the cart. You can select the: Display selected product anyway option to allow repeated products in the cart. Hide featured product option to restrict repeated products and hide the product upsell section. Display alternative product to show another featured product in the product upsells to avoid repetition. (5) Random product - Select the product collection from which you want to show the upselling product. You can also precise the product selection by defining the product tags. Product Title Product title color - Select the text color for the product title in the product upsells. Product Options The Product options allow you to show or hide the variant of the upsell product. Using the color palettes you can customize the product variant design. Discount If you want to offer any discount on the upsell product, check the Offer a discount option and select the discount type you want to offer. Following are the discount options available: Percentage: Offer a discount in percentage that will apply to the upsell product. Fixed amount: Give a fixed amount OFF on the upsell product. Discount value - Enter a value that you want to offer on the upsell product. Only apply for item over - Discount will only apply to the upsell product if its price exceeds the value that you have mentioned in the box. Discount name - Give a discount name that will be visible to the customer when the discount is applied on the product upsell. Prices To Display Here you can choose an appropriate option to show the upsell product price. Store price only: The selling price of the product will be displayed to the customer. Store compare to price & store price: The price to compare and the selling price of the product will be displayed. Store compare to price & cart discount price: The price to compare and the final selling price (after deducting the discount) will be displayed. Store price & cart discount price: The original selling price and the final selling price (after deducting the discount) will be displayed. Add To Cart Button This option lets you customize the Add To Cart button of the upsell product. Provide the display text for the Add button and change the text or background color as you want. Remove upsell By clicking on the Remove upsell button will delete the product upsell from the checkout button widget. Make sure to click on the Save button to save the changes you made in the checkout button widget.

4 Min • 12 February 2026

What’s Next After Identixweb IPO? Our Vision for the Future

Going public is a significant milestone for Identixweb Limited, but it is just the beginning. Our IPO reflects years of hard work, innovation, and commitment to building advanced ecommerce solutions. This step opens new opportunities for growth, expansion, and delivering even more value to our customers. With the raised capital, we plan to invest in strategic areas, including: 1. Expand marketing efforts in India and worldwide.2. Improve our products by hiring skilled professionals.3. Support our subsidiary in developing new solutions.4. Invest in overall company growth. This article explores Identixweb’s post IPO vision, expansion of our market, and creation of more value for customers and stakeholders. Post IPO: The Future Vision for Identixweb Limited Here are our key focus areas after the IPO: Strengthening Our Products We are dedicated to improving our Shopify apps and creating new solutions to meet changing business needs. Our focus is on research, product development, and adopting new technologies to enhance our offerings. While building new products takes time and investment, we are focused on helping merchants grow and succeed. With over 10 Shopify apps already available, we plan to develop even more tools customized to their needs. Investment into Market Research We are expanding into fast-growing ecommerce regions to reach more businesses and drive global growth. While this brings new opportunities, it also comes with challenges like understanding the wide range of laws, economic conditions, and market preferences. We will be committed to overcoming these hurdles to establish a strong presence and deliver value to businesses worldwide. Investing in Financial Health & Profitability We are dedicated to maintaining strong financial health and ensuring long-term profitability. While investing in new software products and services comes with risks, we strategically manage costs, pricing, and resource allocation to optimize our financial performance. Our pricing models, including subscription-based, time-based, and fixed-price structures, are designed to align with market demand and business needs. However, cost overruns, wage inflation, and currency fluctuations can impact profitability. We continuously refine our forecasting, pricing strategies, and operational efficiencies to mitigate these risks. We will focus on sustainable growth by improving cost management, optimizing resource utilization, and improving product innovation. We aim to drive long-term value for our customers and stakeholders while maintaining a strong financial foundation. Driving Continuous Innovation We live in a growing environment and are committed to staying ahead. Our R&D team will focus on innovation and product development as part of our growth strategy. We plan to continue investing in key areas such as post-purchase solutions, upselling strategy, and loyalty & rewards programs to enhance customer experience and drive business growth. Customer-Centric Solutions Our customers are at the heart of our journey and what we do. We are committed to continuous innovation, ensuring our solutions stay ahead of emerging risks and industry demands. Our future strategy includes leveraging AI, digital cloud technologies, and automation to enhance user experience, improve security, and drive business efficiency. We focus on staying competitive and helping our customers grow by providing timely updates. Wrapping Up: A New Era for Identixweb Limited after IPO Listing on the BSE SME will clarify our corporate image, enhance brand visibility, and provide greater liquidity for our shareholders. It also opens new opportunities for growth, investment, and market expansion. As we take this step forward, we remain committed to innovation, excellence, and transforming the ecommerce market.Join us on this exciting journey! Know more about Identixweb Limited's IPO here: A Strategic Move from Private to Public: Identixweb Limited IPO How to Apply for Identixweb IPO: A Pro Guide Identixweb Limited IPO: Growing with the Shopify Ecosystem FAQs 1. What does Identixweb’s IPO mean for customers?For customers, the Identixweb IPO means the company is now publicly traded, bringing new opportunities for growth, investment, and better Shopify apps. 2. How will the funds from the IPO be used?Funds will be used for market research, hiring skilled professionals to enhance product innovation, and supporting our subsidiaries by expanding their teams. 3. Will there be any changes to Identixweb’s services after IPO?We are always dedicated to delivering the top ecommerce solution. We will surely update our ability to successfully implement our strategy, growth and expansion, and technological changes. 4. Will there be any changes in pricing for Identixweb’s products after IPO?Our pricing is based on market demand and operational costs. While no immediate changes are planned, we will ensure fair and competitive product pricing. 5. How will Identixweb support its growing customer base after the IPO?After the IPO, Identixweb will strengthen customer support by expanding the support team, improving response times, and providing ongoing assistance. 6. What new markets will Identixweb explore after IPO?We plan to expand into new markets, presenting challenges like complying with diverse laws, regulations, and evolving policies.

16 Min • 27 August 2025

Setup to Success: How to Create the Best Shopify Loyalty Program

Loyal customers are key to long-term growth. To build a thriving Shopify store, setting up the best Shopify loyalty program is crucial. The iWeb Loyalty Rewards app is a favorite among Shopify merchants for its flexibility and ease of use. In this guide, we’ll cover everything from installing to customizing and launching your first best loyalty program for Shopify. What is a Shopify Loyalty Program? A Shopify loyalty program rewards customers for shopping with you. It offers points, discounts, free gifts, or other perks to encourage them to return and make purchases. Before we delve into the features, it's essential to understand how Shopify loyalty programs work effectively. Simply put, they are designed to reward customers for their continued support, creating incentives that support repeat purchases and stronger relationships. How to Set Up Your Best Shopify Loyalty Program With iWeb iWeb Loyalty Rewards is a user-friendly app that enables you to create and manage a customized best Shopify loyalty program for your store. Here is a step-by-step process to guide you: Step 1: Install iWeb Loyalty Rewards App Before building your customer loyalty program, you must install the iWeb Loyalty Rewards app from the Shopify App Store. Follow these steps: 1. Go to the Shopify App Store and search for iWeb Loyalty Rewards. 2. Click on the app, then click install. 3. You will be redirected to your Shopify store’s admin panel to complete the installation process. Note: The basic Onboarding Setup is already in place. Step 2: Complete Onboarding Setup To start the onboarding setup, follow the steps: 1. After installing the app, you’ll be automatically guided to the onboarding setup.2. You will be guided through a quick 3-step setup. 3. Choose the percentage of points your customers earn per order, typically 3%, 5%, or 10%. For example, with a 5% setting, customers earn 5 points for every $100 spent. This percentage defines your program's value and engagement, and can be updated anytime.4. Choose who can join your loyalty program. You can allow guests to earn points even without creating an account, just toggle the option on or off based on what works best for your store.5. After setup, enable the iWeb Loyalty Rewards app in your store theme to display the loyalty widget, allowing customers to view and redeem points easily Note: If you are using the app for the first time, completing this setup is mandatory to activate the main features of the loyalty program. Once set up, your best Shopify loyalty program is live. Monitor activity, adjust rewards, and build stronger relationships with your customers. Need help getting started? Check the onboarding settings helpdesk and find more guides. Step 3: Configure Loyalty Points System Let’s take a look at the ways your customers can earn points and how you can easily set them up. 1. Earn Points Setup To access the Earn Point settings in the app, open the app, go to Point Program, and then navigate to Earn Points. Place an Order Rule One of the simplest and most effective ways to reward your customers is by letting them earn points for every order they place. You can set the number of points customers will earn per order. Choose whether the points are based on the order total or a fixed value. With iWeb Loyalty Rewards, you can easily configure how many points are awarded per purchase: Title – Set a clear name, such as “Shop & Earn,” to display in the rewards list. Earning Type – Increments of Points (e.g., 1 point per $1 spent – encourages higher spending). Fixed Points (e.g., 100 points per order – consistent reward). Earning Value – Define the number of points based on the chosen earning type. Frequency Restriction – Limit how often customers earn points (e.g., once per day) to prevent misuse. Celebrate a Birthday Celebrating birthdays with bonus points makes customers feel valued, fostering a personal connection and boosting engagement, loyalty, and sales. Title: Personalize the reward name (e.g., “Birthday Points” or “Celebrate Your Day with Rewards”) to make it feel special. Earning Value: Set the exact number of points customers will earn on their birthday (e.g., 100 points). Cut-Off Time: Define how far in advance customers must submit their birthdate to qualify for the reward (e.g., at least 1 month prior). Sign Up Offer points when new customers create an account. This encourages engagement from the start, boosts sign-ups, and builds long-term loyalty by opening the door to future offers and promotions. Title: Customize the name (e.g., “Welcome Points”) to show the reward clearly. Earning Value: Set how many points new users earn for signing up (e.g., 50 points). Historical Sync: Award points to past signups by enabling this option. Note: Shopify’s new passwordless signup (via email) doesn't trigger standard signup events. As a result, customers won’t automatically receive signup rewards if you're using this method. Set Earning Points through Social Media Engagement Enhance your brand visibility by rewarding customers for engaging with your social media channels. With this app, you can offer points for simple actions that encourage followers to become promoters. Ways to Earn Points Through Social Media: Share your content on Facebook Follow on Instagram Join you on X (formerly Twitter) Tweet or share content on X Follow your TikTok account 2. Redeem Point Setup Set who can redeem points, how, and when they earn them based on order status. With the app, you can offer discounts, free products, and more. Here’s how to set it up: To access the redeem point settings in the loyalty app, select Program, and then navigate to Redeem Points. You can easily search for specific redemption rules using filters such as Rule Name and Status (Active or Inactive). Redeeming Category: The available categories include Incremental Discount, Amount Discount, Percentage Discount, Free Shipping, Free Product, and Points to Store Credit, helping you easily manage rules for your loyalty program. Incremental Discount This option allows customers to receive a discount based on the number of points they use, for example, $1 off for every 100 points. The more points they redeem, the bigger the discount, encouraging them to spend more. You can customize how it works and appears: Title: Set a clear name for the reward, like “Points for Savings,” to match your brand tone. Set the reward value to determine the number of points customers must redeem for discounts. For example, you can configure it so that for every 100 points spent, the customer receives a $1 discount. Additionally, you can establish limits for redemption eligibility: Minimum Amount for Redemption: Specify the minimum number of points required to redeem them. This ensures users can only utilize the redemption option once they have accumulated enough points. Maximum Redemption Cap: Specify the maximum number of points that can be redeemed at once. This ensures there is a limit to the points a user can redeem in a single transaction. Discount Terms: Minimum Spend: Set a minimum order amount to redeem points.(For example, customers must spend at least $50 before they can apply their points toward a discount.) Limit by Collection: Apply the discount only to specific product collections. Prefix Coupon: Add a custom prefix to discount codes for easy tracking (e.g., TEST91DY84Q) Combine Discounts: Choose if this discount can be stacked with: Order Discounts Shipping Discounts Product Discounts Amount Discount Amount Discount gives a fixed discount for a set number of points, e.g., 500 points = $10 off. It offers clear value and is great for encouraging bigger purchases. You can customize how it works and appears: Title: Name the discount clearly (e.g., “Flat Discount” or “Fixed Savings”). Reward Value: Set a fixed discount for a specific point value (e.g., 500 points = $5 off). Discount Terms: Minimum Spend: Set a required order amount to redeem (e.g., spend $ 50 or more). Product Scope: Limit to specific collections, such as “Seasonal Items.” Prefix Coupon: Add a custom code prefix (e.g., "SAVE") for tracking purposes. Combine Discounts: Select whether it applies to other discounts (order, shipping, or product-based). Percentage Discount Customers can redeem points for a percentage off their order (e.g., 500 points = 10% off). Ideal for larger purchases, as the savings increase with order value. Title: Name the reward (e.g., “Save with Points”) to match your brand. Reward Value: Set points required for a % discount (e.g., 500 points = 10% off). Discount Terms: Minimum spend required (e.g., $ 50 or more). Limit to specific collections (e.g., “New Arrivals”). Prefix Coupon: Add a custom prefix to codes (e.g., PERCENT123XYZ). Combine Discounts: Allow stacking with order, shipping, or product discounts. Free Shipping Customers can redeem points to get free shipping, helping them save on delivery costs. It’s a popular reward that boosts satisfaction, reduces cart abandonment, and encourages more completed purchases. Title: Name the reward, such as “Free Shipping with Points,” to match your brand style. Reward Value: Set the number of points required (e.g., 300 points for free shipping) and optionally cap the maximum shipping cost covered. Prefix Coupon: Add a custom prefix (e.g., SHIPFREE) to generated codes for easy tracking and brand alignment. Combine Discounts: Choose if it can be used with: Order Discounts Product Discount Free Product Allow customers to redeem points for specific products like samples or promotions. This boosts loyalty, promotes popular items, and encourages cross-selling and engagement. Title: Name the reward (e.g., “Free Gift with Points”) to align with your branding. Reward Value: Select a product from your store to offer as a reward and set the required points for redemption. For example, you can configure it so that 1,000 points unlock a complimentary branded mug. This flexibility allows you to offer rewards that are both attractive and aligned with your loyalty strategy. Prefix Coupon: Add a custom prefix (e.g., FREEITEM) for easier tracking and brand consistency. Combine Discounts: Select whether the discount can be applied to orders, products, or shipping. Step 4: Settings for Best Shopify Loyalty Program Manage key loyalty program settings here: control the app’s status, set participation rules, and configure how customers earn and redeem points. Please note that only registered members are eligible to earn points. To start enjoying the benefits, customers must create an account. You can also handle the conversion of points to and from store credit for a smooth experience. 1. Program participants Since the basic setup is already provided in the onboarding step, which allows you to manage front-end settings, such as participation rules. Even after setting up the basic program, it’s essential to control who can join your loyalty program. Managing participation ensures your rewards are given only to the right customer groups. You can allow or restrict guest access by simply enabling or disabling the guest participation option. Additionally, use the limit program access feature to exclude specific customers by applying tags. 2. Rewarding Criteria Reward by Status lets you assign loyalty points based on order status, giving you control over reward distribution and influencing customer behavior. After the order is paid: Choose this option if you want to reward customers immediately. After the order is fulfilled (delivered): Select this option if you want to issue points only after delivery confirmation has been received. 3. Rewardable Order Elements Decide what to include when calculating points: Include Discount Include Taxes Include Shipping Fees You can include or exclude these to control how points are given. Example: Let’s say a customer places an order with the following: Subtotal: Rs. 100.00 Discount: Rs. 10.00 (include) Then: Rewardable Total = Rs. 100 - Rs. 10 = Rs. 90 Customers will earn points based on Rs. 90. Tax: Rs. 5.00 (include) Shipping: Rs. 12.00 (include) Then: Rewardable Total = Rs. 100 + Rs. 5 + Rs. 12 = Rs. 117 Customers will earn points based on Rs. 117. When an order is placed, loyalty points are calculated based on the subtotal amount, excluding discounts, including taxes, and shipping charges. It will be helpful to earn more points. 4. To Set Store-Credit Configuration This feature lets you convert loyalty points into store credit, with control over redemption rules, point thresholds, conversion rates, and currency settings to suit your rewards strategy. How to Set Store Credit Configuration Go to the “Conversion to/from store credit” section. This option lets you enable or disable store credit conversion. When enabled, loyalty points convert to store credit based on your settings. (Only admins with full rights or users with the required permissions can approve the scope request.) Use the toggle to control whether store credit is available in your loyalty program. Allow Loyalty Points Exchange for Store Credit: Choose who can convert points into store credit, only you (the admin), both you and your customers, or neither. Decide based on how much control or flexibility you want to offer. Set the minimum points balance required for store credit conversion: Specify the minimum number of points needed to convert into store credit. If the minimum is set to 100 and your current balance is exactly 100, you can redeem. But if your balance is below 100, you won’t be able to redeem until you reach the required threshold. 5. To Set Store Credit Currencies Your store’s default currency will appear automatically, and you can set the reward points needed for 1 unit of store credit, giving you full control over the conversion rate. Store credit in your loyalty program uses your Shopify store’s default currency. To offer credit in multiple currencies for international customers, enable them through Shopify Markets. How to Enable Currencies via Shopify Markets: 1. Log in to your Shopify Admin.2. Go to Settings > Markets. 3. Select the market (e.g., United States, Europe, etc.) where you want to offer additional currencies. 4. In the market settings, find the Currency section.5. Enable the desired currency for that market.6. Click Save to apply changes. Once enabled, these currencies will be available for use in your store credit system, ensuring a smooth experience for international customers. Note: To keep data safe, you can’t delete a currency once it has been added. However, you can still edit or turn it off at any time. To use store credit smoothly, ensure your Shopify store has the new customer accounts or OTP login feature enabled. Legacy (old) login methods won’t support this feature. Step 5: Customize Your Loyalty Points Branding Add a personal touch by renaming your loyalty points to match your brand. Instead of “Points,” use names like “Stars,” “Coins,” or “Perks.” You can also set a short version for compact displays. Track Your Loyalty Activity with iWeb Loyalty Here are two ways that you will track the activities: 1. Customer-Based Profile: Activity Section The Customers page shows an overview of each customer's activity, including their accumulated points, helping merchants manage and engage with their customer base efficiently. Merchants can manage points redemption on behalf of their customers for smoother operations, using options such as Import Sync, Bulk Edit, or directly at the Profile Level. Import Sync Points: Revise Customers' Points: Merchants can upload a CSV file to adjust customers' loyalty points by reconciling and revising their balances. Import Options: Add Points to Existing Balance: This option updates points balance for existing customers, adding the imported values to their current balance. Reset Existing Customer Balance: This option replaces the current points balance with the new amount in the file, effectively resetting the customer points. Bulk Option: The Bulk Edit option enables merchants to update loyalty points for multiple customers simultaneously, streamlining the process of managing points in bulk. The activity section logs specific customer interactions within the loyalty program, including: Earned points Redeemed rewards Store credit transactions 2. Activity Dashboard This dashboard gives you easy access to track points and rewards in one place. The Activity section records all their interactions, including: Points earned from purchases and other activities Rewards they have redeemed Any store credit transactions By providing a clear and transparent history of their loyalty activity, this feature helps keep merchants informed and engaged. Results You Can Expect from Your Loyalty Program Once your best Shopify loyalty program is live, both you and your customers can track progress and rewards in real-time. Here’s what you can expect: How Customers Earn Points Customers automatically accumulate points by engaging in key actions such as making purchases, creating an account, sharing their store on social media, or celebrating special occasions like birthdays. Easy Access to the Loyalty Dashboard Customers can log in to their accounts on your store at any time to view a personalized loyalty dashboard. This dashboard provides a clear snapshot of their points balance, available rewards, and recent activity. Detailed Reward History Within the dashboard, customers can access details of their points history. They can see precisely when and how points were earned or redeemed. Below are the screenshot from our store showing a real example of a customer’s points dashboard in action: Need Help? If you have any questions or need assistance setting up your best Shopify loyalty program, our Shopify experts are here to help. From configuring earning rules to customizing rewards, we’re happy to assist you anytime! Each Purchase Brings Your Customers Closer To Staying Loyal The best Shopify loyalty program requires regular updates based on customer interactions and feedback. By tracking key metrics like engagement and repeat purchases, you can optimize your program to benefit both your business and customers. A strong loyalty program not only brings customers back but also turns them into long-term brand advocates. FAQs 1. How do customers earn loyalty points?Customers can earn points by making purchases, signing up, and following your brand on social media. 2. How do I measure the success of my Shopify loyalty program?Track key metrics like repeat purchase rate, average order value (AOV), customer lifetime value (CLV), and points redemption rates. 3. Do Shopify loyalty programs work for all types of products or stores?Yes. Whether you sell fashion, electronics, beauty products, or digital goods, a loyalty program can boost repeat business. 4. How customers can track their points and redeem rewards?Customers can track points and redeem rewards through a dashboard on your store, where they can view their balance, history, and offers. 5. Can customers transfer their points to others?Typically, loyalty points are non-transferable. However, you can customize your program to allow points sharing or gifting if desired.