Blog

Gather knowledge about the latest insights, updates, tips, and tricks in the Ecommerce industry.

How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

Read Blog

8 Min • 17 April 2026

An Expert’s Guide to Shopify Checkout Blocks: How to Set It Up and Customize?

Shopify Checkout Blocks is a free app that allows store owners to customize parts of their checkout without needing any coding knowledge. You can add content blocks, custom fields, and display rules to improve the customer experience during checkout. While the app is free, full checkout page customization is available only on Shopify Plus, making it an accessible tool for merchants looking to enhance their Shopify checkout page without the need for a developer. Customers reach the checkout page pretty quickly if you have optimized your storefront properly. Store owners I have been working with in 2026 want checkout to feel more polished, helpful, and more on-brand. But they do not want custom development just to make a few smart changes. That is why I use Shopify Checkout Blocks. It gives store owners a practical way to customize the checkout experience without having technical knowledge. When I use the Checkout Blocks app in Shopify, I try to make it easier for customers to finish the order. In this guide, I will explain what Checkout Blocks app is, its core features and how to edit checkout page in Shopify. What is the Shopify checkout blocks app? Shopify Checkout Blocks is Shopify’s own app for customizing parts of checkout with blocks and functions. It lets merchants place content in specific spots and control when that content appears. Here’s a simple explanation for store owners It helps you customize the Shopify checkout page It lets you add useful content without custom code It gives you more control over what the customer sees during checkout From what I have experienced, a well-planned Shopify custom checkout page can make the buying process feel smoother and more trustworthy for customers. Is Shopify Checkout Blocks free? Yes. The Checkout Blocks app is absolutely free for store owners. Although keep these points in mind… The app being free does not mean every feature is available on every Shopify plan. For example, merchants on Basic Shopify and above can use static and dynamic content on the Thank You Page and Order status pages. For deeper checkout customizations like payment and delivery method changes, they require Shopify Plus. Who can use Shopify checkout blocks? If you are on Basic Shopify or higher You can still use parts of Checkout Blocks. On these plans, merchants can use static and dynamic content on the Thank you and Order status pages. That means you can still improve the post-purchase experience even if you are not on Plus. If you are on Shopify Plus This is where deeper checkout control opens up. Payment and delivery customizations in Checkout Blocks are available only to Shopify Plus merchants. That includes options like: Hiding, renaming, and reordering payment methods Adjusting delivery options based on rules So what should Shopify merchants do? If your goal is to fully edit the checkout page in Shopify, your plan matters a lot. If you are not on Plus, you can still get value from the app. You just need to know where that value sits. Core features of the Checkout Blocks app in Shopify 1. Content blocks This is the first feature I use. Content blocks let you add helpful messages in the right part of the checkout. You can also control when they appear with display rules. That means you are not showing the same message to every shopper. Good uses for content blocks Shipping notes Delivery expectations Support reminders Promo-related messages Trust-building copy near payment I have seen a short message on the Shopify checkout page help to complete faster checkouts. 2. Custom fields This is one of the most useful features in the app. Custom field blocks can support different input types, such as: Text input Phone field Dropdown list Checkbox Radio buttons Date and time picker This option can be selected by clicking the blank template block. Why do I love this feature? If your store needs extra information during checkout, this feature helps to save a lot of time. I usually add custom fields for: gift notes, delivery instructions, customer confirmations, event-related details, and order preferences 3. Payment and delivery method customization Note: This is for Shopify Plus stores. When I work with Plus customers, I use Checkout Blocks to hide, rename, or reorder certain payment methods. I also use it to customize delivery options based on conditions 4. Order value limits and checkout rules You can track order value limits inside Checkout Blocks, including minimum and maximum thresholds. Supported checkout validation rules also help stores add certain conditions during checkout. How has this helped me? Managing B2B stores Wholesale orders Stores with minimum order values Stores with specific fulfillment rules Want to increase revenue at the checkout page? If your goal is to do more than improve the checkout experience, it is worth looking at what happens after the purchase, too. That is where post-purchase upsell apps, such as SellMore Post Purchase Upsell, fit naturally. It helps Shopify merchants show one-click upsell offers on the post-purchase page, thank you page, and order status page. I recommended this app because it has helped store owners increase the average order value without adding friction during checkout. How to set up and customize checkout page with Checkout Blocks? Step 1: Install the app Start by installing Checkout Blocks from the Shopify App Store. This is a Shopify app, so it connects this workflow with the checkout and accounts editor, which is where your blocks will get placed. Step 2: Start with a simple content block I would recommend that store owners start with this. Whenever I help a new store, I begin with a content block because it is the quickest way to customize the Shopify checkout page. You can write a short message, choose where it should show up, and then decide when it should appear. Step 3: Add custom fields only if they solve a real need If your store needs extra information, then I will move to custom fields. It's easy to set this up. Go to Apps > Checkout Blocks Create a new block Select Blank Template In the Block Name section, add the name of your block. Your customers won’t see this. Add a Block ID from the drop-down menu. Customize the display rules and content based on what you want to show and add in the block. Custom fields do not get inserted inside the existing shipping or billing forms. They sit above or below those forms. Step 4: Customize your payment and delivery options If the store is on Shopify Plus, Checkout Blocks is more useful. As I have discussed earlier as well, you can hide, rename, and reorder payment methods and adjust delivery choices based on conditions. But do not customize checkout just because the feature exists. Change only what reduces confusion or supports a real business rule. Step 5: Test the full checkout flow I do not miss this step. Once everything is set up, I always test: Whether the block appears in the right place Whether the display rules work properly Whether the input gets saved correctly Whether the customer experience still feels smooth My final take on Shopify Checkout Blocks When the Checkout Blocks app debuted in 2022, it was not a Shopify app. It was acquired by Shopify, which shows how powerful the app is for merchants. If I were using the Checkout Blocks app in 2026, I would: Start with content blocks Add custom fields only when they are genuinely useful Simplify payment and delivery choices if my plan allows it Test everything before leaving it live FAQs 1. What are Shopify Checkout Blocks? Shopify Checkout Blocks is Shopify’s checkout customization app that lets merchants add blocks and functions to checkout without writing code. 2. Is the Checkout Blocks app free on Shopify? Yes. Merchants on Basic Shopify and above can use static and dynamic content on the Thank you and Order status pages. Plus, customers can do a deeper customization like customizing payment and delivery method changes. 3. Do I need a Plus plan to use the Checkout Blocks app? No. You do not need Plus to use the app. But you do need Shopify Plus for advanced checkout functions like delivery and payment method customizations and discount codes. 4. Can I edit checkout page in Shopify with Checkout Blocks? Yes. You can edit parts of checkout with Checkout Blocks, but how much you can change depends on your Shopify plan.

1 Min • 14 April 2026

A Step-by-Step Guide to Managing Shopify Shipping Costs

Managing Shopify shipping costs may feel overwhelming at first. Setting up Shopify shipping rates is all about balance. If you charge too much, customers may leave at checkout. And if you charge too little, your profit starts shrinking with every order. That is why setting the right Shopify shipping rates matters. In this guide, we’ll explain the main types of Shopify shipping rates, when to use them, and how to build a setup that works for both your business and your customers. What are Shopify shipping rates? Shopify shipping rates are the delivery charges you set in your Shopify store that customers pay at checkout to receive their order. These rates can be based on things like order price, product weight, delivery location, or a flat fee you choose.

5 Min • 11 April 2026

How to Make Products View Only on Shopify (Disable add-to-cart)

To make products view only on Shopify and disable the Add-to-Cart button, you have three main options. Use the Shopify Theme Editor, edit your theme's Liquid or use a third-party Shopify app that enables Shopify catalog mode or browse-only functionality store-wide. By default, Shopify is built for selling but not every store needs customers to buy instantly. Whether you're showcasing a wholesale catalog, launching products soon, or offering custom orders, you may want visitors to browse without seeing the “Add to Cart” button. This guide walks you through every method to make products view only on Shopify - from zero-code theme editor tricks to Liquid code customizations. You'll know exactly which method fits your store by the time you finish reading. Why Would You Want to Make Products View Only on Shopify? Shopify is built to sell. Every default template, every button placement, every checkout flow - it's all optimized for conversions. But not every merchant wants that for every product, every visitor, every time. Wholesale / B2B Catalog Show your product range to retail buyers without letting retail customers place direct orders. Coming Soon Collections Build excitement and let visitors browse upcoming products before your official launch date. Custom / Made-to-Order For bespoke products, you need customers to contact you first not add to cart blindly. Sold Out / Archived Items Keep sold-out products visible for brand history or SEO without misleading buyers. Login-Gated Purchasing Let guests browse freely but require account login or approval before buying. The common thread? You want your store to function as a Shopify browse only store or at least partially, for certain products. Let's get into how to do that. How to make products view only on shopify Method 1 - Theme Editor: Create a "Not-For-Sale" Product Template This is the most recommended approach for most Shopify merchants, especially those without coding experience. In your Shopify admin, navigate to Online Store > Themes. Find your active theme and click Customize. Click the Home page dropdown at the top of the editor, then navigate to Products > Default product. Click the + Create template button. Name it something clear like "not-for-sale" or "view-only". Click Create template. In the Template > Product information section, hover over the Buy buttons block and click the eye icon to hide it. Click Save. Now go to Products in your Shopify admin, open each product you want to make view-only, scroll to the Online store section, and change the Theme template to your new template (e.g., "view-only"). ⚡ Pro Tip Need to assign this template to many products at once? Use bulk editing: select all products → Bulk edit → Add the "Template" column → Set them all to your new template in one go. Massive time-saver. Method 2 - Edit Shopify Liquid Code If you want smarter control like hiding the add-to-cart button for an entire collection, for products tagged a certain way, or based on a metafield, you'll want to edit your Liquid code directly. This is the most common use case. You add a tag (e.g., view-only) to any product in Shopify admin, and the Liquid code hides the buy button for tagged products automatically. Step 1: Go to Online Store > Themes > Actions > Edit code. Step 2: Find your product template file. Depending on your theme, this may be: templates/product.liquid sections/main-product.liquid sections/product-template.liquid Step 3: Find the Add-to-Cart form section and wrap it in this Liquid conditional: Liquid {% comment %} Hide Add to Cart for tagged products {% endcomment %} {% unless product.tags contains 'view-only' %}  {{ form | payment_button }} <button type="submit">Add to cart</button> {% endunless %} Step 4: Save the file. Now, go to any product in your admin and add the tag view-only. That product's page will no longer show the Add-to-Cart button while all other products remain unaffected. Conclusion Making your Shopify products view-only is a practical way to control how customers interact with your store. Whether you're running a wholesale catalog, preparing for a launch, or handling custom orders, disabling the Add-to-Cart button helps you guide the buying experience on your terms. The best method ultimately depends on your needs and technical comfort level, but both approaches give you the flexibility to turn your store into a browse-only experience whenever required. Frequently Asked Questions 1. Does Shopify have a built-in "view only" mode? No. Shopify does not have a native view-only toggle or checkbox in its admin. 2. Will hiding the Add-to-Cart button affect my SEO? No, hiding the purchase button does not affect how Google indexes your product page. The page remains fully crawlable. In fact, keeping product pages live (without the buy button) is often better for SEO than deleting products entirely. 3. Can I make view-only products available for specific customers only? Yes. This is best handled through a Shopify app like Locksmith or B2B Wholesale Club. These apps allow you to show or hide the Add-to-Cart button based on customer tags, account status, or login perfect for Shopify login to purchase setups.