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5 Min • 20 March 2026
How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features
delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach
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8 Min • 30 April 2026
Shopify B2B: Complete Breakdown to Set Up & Managing Bulk Orders & Custom Pricing?
Business buyers order in larger quantities. They ask for different prices. They may need payment terms, quotes, approval, or multiple buyers under one company account. Shopify B2B management is done through WhatsApp, email, spreadsheets, and manual discount codes. It works for a few buyers, but as orders increase, pricing gets complicated, and someone sends the wrong quote. A B2B buyer should log in and see the right products, prices, quantity rules, and checkout flow. Shopify B2B features like company profiles, catalogs, quantity rules, volume pricing, payment terms, and draft orders help store owners manage this from the Shopify admin. I get the most questions from Shopify B2B merchants on two things: Order management and custom pricing. In this blog, I will explain how to set up B2B properly and manage bulk orders and custom pricing. Is B2B on Shopify only for Plus users? No. B2B is not only for Shopify Plus users. It is available on Basic, Grow, Advanced, and Shopify Plus plans. On Basic, Grow, and Advanced, merchants can use companies, catalogs, quantity rules, price breaks, net payment terms, draft orders, and PO numbers. Plus, merchants get more advanced control, like unlimited catalogs and direct catalog assignment to specific companies or company locations. How to set up B2B on Shopify perfectly? Step 1: Go to Companies in the Shopify admin Go to Customers > Companies > Add company. Here, add the basic company details: Company name Company ID Main contact Shipping address Billing address Location ID B2B works through company profiles and company locations. Shopify’s setup flow also lets you add the main contact, address details, catalogs, payment terms, and checkout settings while creating the company. Step 2. Add the main B2B customer Next, select the main contact for that company. You can either: Choose an existing customer profile Create a new customer profile Make sure the customer profile has an email address. By default, the main contact gets ordering permission. That means they can place orders for the company after logging in. Step 3. Add company location details After adding the company details, add the company location. This is important when a B2B buyer has: Multiple branches Different shipping addresses Different billing details Different payment terms Different pricing rules Step 4. Create or assign a B2B catalog Go to Markets > Catalogs This is where you manage B2B product access and pricing. You can use catalogs to control: Which products B2B buyers can see Which products are hidden Fixed product prices Percentage price adjustments Quantity rules Volume pricing To assign a catalog to a company location, open the catalog, choose Company location from the dropdown under the title, click Add a company location, select the location, and click Done. Step 5. Add products and pricing to the catalog Inside the catalog, go to the Products and pricing section. From here, you can: Include products Exclude products Adjust product prices Set fixed prices Add quantity rules Add volume pricing A good tip here is to start with fewer products. Don’t add your full catalog from day one unless every product is ready for wholesale pricing. Step 6. Set payment terms Go to: Customers > Companies Open the company or company location and find the Payment terms section. You can set payment terms like: Due immediately Net 7 Net 15 Net 30 Net 45 Net 60 Net 90 Due on fulfillment Shopify also lets you set payment terms at the company location level, so different locations can have different payment rules if needed. Step 7. Configure checkout settings While creating or editing the company, configure the checkout settings. Use this area to decide how B2B buyers should place orders. You can manage things like: Direct checkout Draft order submission Shipping address options PO number requirements Manual review for large orders Step 8. Test the B2B buyer login Before making the setup live, test it like a real buyer. Check if the buyer can: Log in properly See the correct catalog View the right B2B pricing Order in the right quantity Access payment terms Complete or submit the order I always test this before launch because most B2B issues come from small setup mistakes. Step 9. Check plan limits before building too much Also, check your Shopify plan before creating a large B2B setup. On Basic, Grow, and Advanced plans, Shopify allows up to 3 active catalogs across B2B markets. Direct catalog assignment to company locations and unlimited catalogs are available only on Shopify Plus. Now I will explain bulk order management. This is key to every Shopify B2B commerce brand. How to manage B2B bulk orders on Shopify? 1. Set minimum order quantities I always set a minimum order quantity because it helps me avoid small wholesale orders that do not support my client’s margin. Use minimum quantity rules when you want to protect profit margins. For example, a skincare brand may set a minimum order of 24 units. A packaging brand may allow orders only in sets of 50, 100, or 250. 2. Use quantity increments Quantity increments help buyers order in the right multiples. This keeps the bulk orders easy to add. For example: The buyer cannot order 27 units Buyer can order 25, 50, 75, or 100 units 3. Add volume pricing Volume pricing gives buyers better rates when they order more. Here’s a simple setup that I always use: 25 units: Base wholesale price 50 units: Small price break 100 units: Better price break 250 units: Strongest bulk price 4. Make repeat ordering easier B2B buyers know what they want, and they do not browse like retail shoppers. Here’s what I do when I work with B2B stores to improve repeat ordering: Quick order forms Reorder options Product tables Saved company details Clear variant selection Fast add-to-cart options 5. Use draft orders for offline or custom bulk orders Not every B2B order comes directly through the storefront. I have experience with buyers ordering through: Email Phone calls Sales reps WhatsApp Purchase orders In these cases, draft orders work well. You can create the order manually, assign the company, apply the right pricing, add the PO number, and send the invoice. How to manage Shopify B2B pricing? 1. Use Shopify B2B apps Apps can help with Shopify B2B pricing when native features are not enough. Apps like Wholesale Hero B2B Pricing helped me with advanced Shopify B2B pricing setup on collection pages. I have written a complete breakdown of the best Shopify B2B wholesale apps to choose from. 2. Create simple Shopify B2B pricing tiers Don’t create a separate price for every buyer. It will become hard to manage. Instead, I start with simple pricing groups like: Retailer Distributor VIP wholesale High-volume buyer 3. Use catalogs for B2B custom pricing This has helped me a lot. Catalogs help you show different prices to different buyers. For example, one catalog can give 10% off to retailers. Another catalog can show fixed distributor prices for selected products. 4. Use percentage pricing for simple wholesale discounts Always remember that percentage pricing works well when your product margins are similar. You can create pricing like: Retailer: 10% off Wholesaler: 15% off Distributor: 25% off 5. Add volume price breaks for bulk buyers Volume price breaks connect pricing with order quantity. This means the buyer gets better pricing only when they order more. This helps to increase AOV. For example: 50 units = standard wholesale price 100 units = better price 250 units = best price 6. Review shipping before finalizing pricing Your Shopify B2B pricing setup should not ignore shipping. Large B2B orders may need special packing or an extra handling cost. A price may look profitable before shipping. But after fulfillment, I have experienced that the margin can shrink fast. Build a Shopify B2B setup that grows with your buyers If I want to set up a perfect B2B setup in 2026, I would start with the basics. Create company profiles, assign customers correctly, build simple catalogs, add quantity rules, and use custom pricing where it makes sense. My best advice is not to try to create a perfect wholesale system on day one. Create a clear system first. Then improve it as real B2B buyers start ordering. FAQs 1. Can I sell wholesale on Shopify? Yes. You can sell wholesale on Shopify using Shopify B2B features like companies, catalogs, custom pricing, quantity rules, payment terms, and draft orders. 2. Which is the best Shopify wholesale app to manage my B2B business? Shopify B2B Apps like Wholesale Hero B2B Pricing and Wholesale Gorilla are good choices to manage your Shopify B2B commerce businesses. 3. How to sell B2B wholesale products on Shopify? First, create company profiles, assign B2B customers, set up catalogs, add wholesale pricing, create quantity rules, and configure payment terms. I suggest starting with one simple wholesale catalog first, then adding more pricing tiers once real buyers start ordering. 4. Can you import an old invoice into a Shopify B2B account? Shopify supports importing B2B orders through the GraphQL Admin API, and you can also migrate existing customer order history into a company location in some cases. 5. Do I need Plus to set up my B2B wholesale business in Shopify? No. B2B is available on Basic, Grow, Advanced, and Plus, but Plus gives more advanced options like unlimited B2B catalogs, direct catalog assignment to companies, deposit requirements, and partial payments.
8 Min • 29 April 2026
Shopify Redesign: How to Relaunch Your Store in 2026 to Drive Sales?
If you think a Shopify redesign plan starts with colors, banners, or a new font, think again. I have seen many merchants redesign their Shopify store because it “looks old.” After launch, the store looks better, but conversions drop. A real Shopify website redesign setup is different. It improves how shoppers move from product discovery to checkout, removes confusion, builds trust, and makes the buying journey easier. That’s why I always focus on revenue first when relaunching a store. Design comes after strategy. Every time I perform a Shopify store redesign, I need answers to four questions: What do they sell? Why should shoppers trust them? Which product should they choose? How can they buy without friction? It’s 2026. AI can make your store look good in minutes, but conversions are where merchants need to focus. If you are thinking about when you should revamp your store, here’s what I look for. When should you redesign your store? Signs to look for Your store gets traffic, but sales are low Traffic without sales is a clear warning sign. It may be issues with navigation or a lack of a rewards system in your cart. This is where a cart optimization app like iCart Cart Drawer Cart Upsell can help. It lets you modify a revenue-focused cart with upsells, cross-sells, progress bars, product recommendations, and cart offers that encourage shoppers to add more before checkout. This helps to convert your traffic into recvenue. When I audit a Shopify store for redesigning, I check the store experience before blaming traffic quality. If shoppers land on your store but do not add products to their cart, your pages may not be doing enough work. Look at ecommerce metrics like conversion rate, add-to-cart rate, bounce rate, and cart abandonment rate. These numbers show where shoppers lose interest. This way, you will have a better Shopify redesign plan. Your mobile experience feels weak A desktop can look perfect and still fail if mobile shoppers struggle. Most shoppers browse Shopify stores from mobile. 70% of shoppers come through smartphones. If your mobile store feels slow or hard to use, revenue will drop. I always review mobile first during a Shopify website redesign project. Your product pages do not answer buying questions From my experience being a Shopify expert, product pages carry the biggest sales responsibility. A weak product page only shows images, price, variants, and a short description. A strong product page removes doubts before the shopper reaches checkout. Your product page should answer: What makes the product useful? Who is it for? What size, color, or variant should I choose? When will it arrive? Can I return it? What do other customers say? Your navigation is confusing I have seen merchants add more collections, products, apps, and menu items over time. After a point, the store becomes harder to browse. Shoppers need to navigate too much before finding the right product. In your Shopify redesign process, add a clear menu, simple collection structure, strong filters, and a search experience that improves product discovery. Your brand has changed This is a no-brainer. Your store may have started small, but over time, your products, pricing, audience, and positioning change. If your store still looks like your first version, it may no longer match your current brand. A redesign helps you present the right message to the right shoppers. Step-by-Step on how to redesign Shopify stores Step 1: Audit your current store Start with data. Review Shopify Analytics, GA4, heatmaps, session recordings, and customer feedback. Focus on the pages that affect revenue. What I check most are the pages below: Top landing pages Best-selling products Product pages with high traffic but low sales Cart abandonment rate Mobile vs desktop conversion rate Page speed Step 2: Set one clear Shopify redesign goal Pick the main outcome before you start. Your goal may be to increase conversion rate, improve AOV, reduce cart abandonment, or improve product discovery For example, if your AOV is low, customizing the cart and product pages around bundles, cross-sells, and product recommendations. If your product pages get traffic but few add to carts, improve product copy, images, reviews, delivery details, and CTA placement. Step 3: Rebuild your store structure around how shoppers buy Your store structure should match shopper behavior. Start with your homepage, collections, product pages, cart, and checkout. Every page should have a goal. For example, the homepage should guide shoppers to the right category, product, or offer. Collection pages should help shoppers compare products quickly. Step 4: Choose the right Shopify theme Keep your current theme if it is fast, flexible, mobile-friendly, and easy to customize. Switch themes if your current theme is slow, outdated, hard to customize, or poor on mobile. Before buying a theme, check how it handles your catalog size. A fashion store, a one-product store, a beauty brand, a food store, and a large catalog store need different layouts. Step 5: Redesign your homepage for direction Use a clear hero section. Show what you sell, who it is for, and why someone should care. Add best-selling collections, featured products, social proof, brand benefits, reviews, and key offers. Step 6: Customize collection pages for easier product discovery Collection pages should help shoppers choose faster. Use clean product cards, filters, sorting options, visible pricing, review stars, product badges, and quick-add buttons where relevant. If shoppers need size, color, material, or use-case filters, add them. I once added a comparison-friendly collection page when one of my customers had many similar products Step 7: Redesign product pages to remove hesitation For product pages, use strong images, clear product benefits, short descriptions, reviews, size guides, delivery information, and a visible add-to-cart button. Keep important buying details close to the CTA. Do not hide shipping, returns, or sizing details at the bottom of the page. A strong Shopify redesign plan gives product pages more selling power without making them too complicated. Step 8: Focus on SEO during your Shopify website redesign A redesign will definitely drop your traffic if SEO gets ignored. Keep important URLs the same when possible. Add 301 redirects for changed URLs. Preserve strong title tags, meta descriptions, heading structure, internal links, and collection copy. Optimize images with alt text and compressed file sizes. Check broken links before launch and submit your sitemap after major changes. Tips for a perfect Shopify store redesign Design for shoppers Your store should match how customers buy, not just what you like. Use words your shoppers already use. Product pages feel more natural when the copy sounds like the customer’s own thinking. Use clear copy, simple navigation, strong visuals, and easy actions. I always say this: A fancy design cannot save a confusing buying journey. Keep the first screen clear The first screen should explain your product, value, and next step. Use a clear headline, strong visual, and direct CTA. I always avoid adding too many elements to the top section with too many offers. Remove apps that do not support revenue Too many apps can slow your store. Keep apps that improve sales, trust, retention, or operations. Remove apps that add scripts without clear value. Audit and redesign your store in 2026 A Shopify redesign plan should improve both revenue and appearance. Start with your current store data. Find where shoppers drop off. Fix the pages that carry the most sales impact. Improve your homepage, collections, product pages, cart, mobile experience, speed, and SEO. FAQs 1. Should I redesign my Shopify store? You should revamp your website if you are getting traffic but not enough sales, your mobile experience feels weak, your product pages do not answer buying questions, or your cart has high abandonment. 2. How to redesign a Shopify website? Start your Shopify website redesign by auditing your current store performance, including conversion rate, add-to-cart rate, cart abandonment, mobile speed, and checkout drop-offs. After that, improve your homepage, navigation, collection pages, product pages, cart experience, and SEO without changing important URLs unless needed. 3. How to redesign the product page in Shopify? To modify the product page in Shopify, customize your product images, benefit-driven copy, reviews, size guides, delivery details, return policy, FAQs, and a visible add-to-cart button. 4. How to redesign the homepage in Shopify? To revamp the homepage in Shopify, make the first screen clear with a strong headline, product value, and direct CTA. Add best-selling collections, featured products, trust signals, customer reviews, offers, and brand benefits, so shoppers quickly understand where to go next.
1 Min • 28 April 2026
Shopify Local Pickup Multi-Location: How to Manage Inventory, Slots & Customer Flow Efficiently
For Shopify merchants operating across multiple locations, however, managing local pickup efficiently can become complex, especially when it comes to inventory synchronization, time slot allocation, and customer flow management. If you're running or planning to scale a Shopify store with multiple pickup locations, understanding how to streamline operations is critical. This guide dives deep into Shopify local pickup multi-location management, offering practical strategies to handle inventory, pickup slots, and customer flow effectively. Why Shopify Local Pickup Multi-Location Matters Offering local pickup isn’t just a convenience; it’s a competitive advantage. When implemented across multiple locations, it allows businesses to: Serve customers faster Reduce shipping costs Optimize inventory distribution Increase foot traffic to physical stores
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