Gather knowledge about the latest insights, updates, tips, and tricks in the Ecommerce industry.

5 Min • 31 December 2025
Before we jump into how our apps had a record-breaking year, let’s take a second and look at the world we operate in.
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8 Min • 10 February 2026
As a Shopify expert, home decor is one of the categories I come across often.
![How to Do a BOGO Sale on Shopify? [With & Without an App]](https://www.identixweb.com/wp-content/uploads/2026/02/04-02-Wed-Blog-How-to-Run-Successful-BOGO-Deals-on-Shopify_.webp)
6 Min • 5 February 2026
Someone lands on your product page for a $28 face serum. They like it, but they’re not 100% sure.

6 Min • 3 February 2026
Optimizing Shopify ads for higher ROI in 2026 requires AI-driven targeting, authentic UGC-style creatives, fast creative rotations, and mobile-first landing pages. That means improving the entire conversion system, including ad creatives, message-to-page alignment, store and cart experience, funnel strategy, and business metrics like CPA, AOV, and LTV, rather than just adjusting ad platform settings.
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