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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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6 Min • 14 April 2026

How to Set Up Shopify Automatic Discounts to Maximize Sales?

To set up Shopify automatic discounts, go to Shopify admin > Discounts > Create discount, choose the discount type, and select Automatic discount as the method. Then set the value, conditions, eligibility, dates, and test it in the cart before launching. To maximize sales, keep the offer simple, tie it to a clear goal like higher AOV or better conversion, and make sure shoppers can understand the offer instantly. I have worked with many Shopify merchants who make the same mistake with discounts. They either avoid them completely or set them up incorrectly. The better move is to keep the discount offer automatic and make it easy for shoppers to claim. That is why I like Shopify automatic discounts for stores. They remove extra steps at checkout and make the offer feel instant. Shopify automatic discounts apply in the cart and at checkout when a customer meets the rules you set. In this guide, I will explain how to set up Shopify auto discounts and their benefits for merchants. What Are Shopify Automatic Discounts? A Shopify automatic discount is where the customer does not need to type a code. The discount appears automatically once the cart matches your conditions. This matters because fewer steps mean less friction. It is also a simple way to run storewide promotions, cart-value incentives, or simple Shopify bundles. Shopify currently supports amount off, free shipping, buy X get Y, and app-based automatic discounts. Let’s see how to set it up in your Shopify admin. Step 1: Go to your Discounts section From your Shopify admin, open Discounts and click Create discount in the top-right corner. Step 2: Choose the right discount type Shopify lets you create automatic discounts for Amount off products, Buy X Get Y, Amount off order, and Free shipping. I pick the discount type based on goals. Step 3: Select “Automatic discount” as the method Once you pick the discount type, Shopify gives you a method choice. Choose Automatic discount. Then add a title. That title shows to customers in the cart and at checkout. For example, “Free shipping over $75” Step 4: Set the discount value and the remaining criteria Now set the actual offer. That could be a percentage off, a fixed amount off, free shipping, or a buy X get Y structure. Then choose where it applies: all products, specific products, or specific collections. For new stores, I like starting narrow unless the promotion is part of a sitewide launch. It gives you more control and protects your margins. You also need to set up the remaining criteria, like eligibility, minimum purchase requirements, combinations, and active dates. Step 5: Save it and test it in the cart Test the automatic discount as a customer. Add the qualifying items to the cart yourself and confirm the discount appears the way you planned. Apps help when Shopify’s native rules feel too basic When Shopify’s default discount setup starts to feel limited, I’d look at Shopify discount code apps like iCart Cart Drawer Cart Upsell. This app lets you turn the cart into a stronger conversion point with cart upsells, cross-sells, product bundles, cart discounts, progress bars, and countdown timers. That makes it a smart fit for stores that want to increase AOV with more engaging pre-purchase offers, not just run a simple discount. Automatic discounts VS discount codes: The difference BasisShopify automatic discountsDiscount codesHow they workApply automatically when the cart meets the set conditionsCustomers must enter the code at checkoutBest use caseBest for public promotions like free shipping or cart-value offersBest for targeted campaigns like email, influencer, or limited-use offersCustomer effortVery low because no code is neededSlightly higher because the customer has to apply the codeControl levelBetter for simple and broad promotionsBetter for tighter control, unique offers, and campaign trackingUsage limitsLimited to active automatic discount setupsCan be restricted with rules like one use per customer Features and Benefits of Shopify Automatic Discounts Easy for customers to use The biggest benefit is ease. Customers do not need to remember a code or enter anything at checkout. The discount applies automatically when the cart matches the conditions, which makes the shopping experience smoother. Better for broad promotions Shopify automatic discounts work well for public-facing offers like free shipping deals, holiday promotions, and simple cart-based offers. Shorter path to purchase From my experience, automatic discounts work well because they remove one more step from checkout. When shoppers see the discount applied on its own, they check out faster. Improve conversion A clear automatic discount can make it easier for a customer to complete the purchase. This helps to improve your Shopify conversion rate. Increase AOV Automatic discounts also help increase AOV when they are tied to a minimum cart value. Offers like free shipping above a certain amount or money off above a threshold can push customers to add more to the cart. Things to keep in mind when applying Shopify's automatic discounts Shopify automatic discounts come with a few limits Shopify allows up to 25 active automatic discounts, including app-based discounts. Also, automatic discounts created in the Shopify admin do not work on the post-purchase page. For in-store use, they only apply on Shopify POS when you have POS Pro enabled. Automatic discounts are not always the right choice If you need more control, better channel tracking, or unique codes for a campaign, discount codes usually make more sense than an automatic offer. Discount codes work better for targeted campaigns. My final take on Shopify's automatic discounts Automatic discounts are one of the easiest ways to run a promotion without adding checkout friction. Keep the offer simple, make sure it has a single goal and test it before you push traffic. FAQs 1. Does Shopify offer discount codes? Yes. Shopify lets you create both discount codes and automatic discounts. 2. How to create one time discount code on Shopify? Go to Shopify admin → Discounts → Create discount, choose the discount type, and select Discount code as the method. Then create the code and use Shopify’s usage limits to control how often it can be redeemed. 3. How to create a discount code on Shopify? Open Discounts in your Shopify admin, click Create discount, and choose the type of offer you want to run. After that, select Discount code, enter the code, set the discount value, rules, dates, and save it. 4. How to automatically apply a discount at checkout on Shopify? Create an automatic discount from the Discounts section in Shopify admin and choose the type, such as amount off, free shipping, or buy X get Y. The discount will apply automatically when the customer’s cart meets the rules you set. 5. Which is the best Shopify discount code app? For stores that want stronger cart-based promotions, I’d recommend iCart. It is Built for Shopify and supports cart discounts, upsells, cross-sells, bundles, progress bars, countdown timers, and slide cart layouts

5 Min • 11 April 2026

How to Make Products View Only on Shopify (Disable add-to-cart)

To make products view only on Shopify and disable the Add-to-Cart button, you have three main options. Use the Shopify Theme Editor, edit your theme's Liquid or use a third-party Shopify app that enables Shopify catalog mode or browse-only functionality store-wide. By default, Shopify is built for selling but not every store needs customers to buy instantly. Whether you're showcasing a wholesale catalog, launching products soon, or offering custom orders, you may want visitors to browse without seeing the “Add to Cart” button. This guide walks you through every method to make products view only on Shopify - from zero-code theme editor tricks to Liquid code customizations. You'll know exactly which method fits your store by the time you finish reading. Why Would You Want to Make Products View Only on Shopify? Shopify is built to sell. Every default template, every button placement, every checkout flow - it's all optimized for conversions. But not every merchant wants that for every product, every visitor, every time. Wholesale / B2B Catalog Show your product range to retail buyers without letting retail customers place direct orders. Coming Soon Collections Build excitement and let visitors browse upcoming products before your official launch date. Custom / Made-to-Order For bespoke products, you need customers to contact you first not add to cart blindly. Sold Out / Archived Items Keep sold-out products visible for brand history or SEO without misleading buyers. Login-Gated Purchasing Let guests browse freely but require account login or approval before buying. The common thread? You want your store to function as a Shopify browse only store or at least partially, for certain products. Let's get into how to do that. How to make products view only on shopify Method 1 - Theme Editor: Create a "Not-For-Sale" Product Template This is the most recommended approach for most Shopify merchants, especially those without coding experience. In your Shopify admin, navigate to Online Store > Themes. Find your active theme and click Customize. Click the Home page dropdown at the top of the editor, then navigate to Products > Default product. Click the + Create template button. Name it something clear like "not-for-sale" or "view-only". Click Create template. In the Template > Product information section, hover over the Buy buttons block and click the eye icon to hide it. Click Save. Now go to Products in your Shopify admin, open each product you want to make view-only, scroll to the Online store section, and change the Theme template to your new template (e.g., "view-only"). ⚡ Pro Tip Need to assign this template to many products at once? Use bulk editing: select all products → Bulk edit → Add the "Template" column → Set them all to your new template in one go. Massive time-saver. Method 2 - Edit Shopify Liquid Code If you want smarter control like hiding the add-to-cart button for an entire collection, for products tagged a certain way, or based on a metafield, you'll want to edit your Liquid code directly. This is the most common use case. You add a tag (e.g., view-only) to any product in Shopify admin, and the Liquid code hides the buy button for tagged products automatically. Step 1: Go to Online Store > Themes > Actions > Edit code. Step 2: Find your product template file. Depending on your theme, this may be: templates/product.liquid sections/main-product.liquid sections/product-template.liquid Step 3: Find the Add-to-Cart form section and wrap it in this Liquid conditional: Liquid {% comment %} Hide Add to Cart for tagged products {% endcomment %} {% unless product.tags contains 'view-only' %}  {{ form | payment_button }} <button type="submit">Add to cart</button> {% endunless %} Step 4: Save the file. Now, go to any product in your admin and add the tag view-only. That product's page will no longer show the Add-to-Cart button while all other products remain unaffected. Conclusion Making your Shopify products view-only is a practical way to control how customers interact with your store. Whether you're running a wholesale catalog, preparing for a launch, or handling custom orders, disabling the Add-to-Cart button helps you guide the buying experience on your terms. The best method ultimately depends on your needs and technical comfort level, but both approaches give you the flexibility to turn your store into a browse-only experience whenever required. Frequently Asked Questions 1. Does Shopify have a built-in "view only" mode? No. Shopify does not have a native view-only toggle or checkbox in its admin. 2. Will hiding the Add-to-Cart button affect my SEO? No, hiding the purchase button does not affect how Google indexes your product page. The page remains fully crawlable. In fact, keeping product pages live (without the buy button) is often better for SEO than deleting products entirely. 3. Can I make view-only products available for specific customers only? Yes. This is best handled through a Shopify app like Locksmith or B2B Wholesale Club. These apps allow you to show or hide the Add-to-Cart button based on customer tags, account status, or login perfect for Shopify login to purchase setups.

8 Min • 6 April 2026

How to Automate Shopify Post-purchase Email? [Examples + Tips to Convert]

To automate a Shopify post purchase email with Shopify Messaging, install the app, open Shopify Messaging, then head to Automations, and after that select templates for Post Purchase. From there, edit the email copy, timing, and trigger so it matches what should happen after checkout. I’ve seen a lot of Shopify stores put all their focus on getting the first sale. They work on ads and storefronts, but the moment the order comes in, the communication stops. Right after checkout, customers want reassurance. They want to know their order is confirmed, when it will arrive, and what happens next. A strong Shopify post purchase email flow handles this perfectly. A Shopify post purchase email is any email a customer gets after they complete checkout. In this blog, I’ll break down the types of post-purchase emails, how to set them up with automation, the best examples, and the conversion tips I use to make them work. Types of Shopify post purchase email + Examples A strong Shopify post purchase email flow does more than confirm the order. I use it to answer customer questions, build trust, and create the next buying opportunity. I sent each email with a goal in mind. Order confirmation email This is the first email customers expect after they buy. It should go out immediately because shoppers want instant proof that their order went through. I keep this email clear and short. It should include the order summary, payment details, shipping information, and a support contact in case the customer needs help. Here’s an example: Subject: Your order is confirmed Hi [First Name], thanks for your order. We’ve received your payment, and your order is now being processed. You can review your order details below, and if you need help, just reply to this email. Shopify thank you email The thank you email is where I make the customer feel good about buying. A warm thank you email can reinforce the buying decision, show brand personality, and make the experience feel more human. Here’s an example: Subject: Thanks for shopping with us Hi [First Name], thank you for your order. We’re glad you chose us, and we’re excited to get this to you. We’ll keep you updated along the way. Shipping and delivery update emails I send these emails to keep customers in the loop after the order is placed. I group both shipping and delivery confirmation together because both serve one clear purpose: reducing uncertainty. For example: Subject: Your order is on the way Hi [First Name], good news, your order has shipped. You can track it here: [Tracking Link]. We’ll send one more update when it gets delivered. How-to emails I write product education emails mainly for cosmetics stores because styling tips, care instructions, or a little guidance are required for this. Here’s an example I use: Subject: Quick tips before you use your product Hi [First Name], your order should be with you soon, so here are a few quick tips to help you get the best results. [Tip 1], [Tip 2], and [Tip 3]. A little guidance now can make the experience much better. Cross-sell or upsell emails This is the revenue-focused email in the post-purchase flow. I send it after the customer has had a little time with the original purchase. Product recommendations work better because they connect to what the customer already bought. A matching item, refill, add-on, or upgrade feels more useful. Subject: Complete your purchase with these picks Hi [First Name], based on what you bought, we picked a few products that go well with it. These are relevant add-ons that can help you get more value from your order. See the picks here: [Product Link]. Want to turn post-purchase Flow into extra revenue? If you want to go beyond basic follow-up emails, SellMore Post Purchase Upsell is a smart option to add at this stage. It helps you show one-click upsell offers on the post-purchase page and thank you page, so you can increase AOV after checkout. It also comes with AI-powered upsells, bundles, and analytics, which makes it a practical pick for stores that want to automate post-purchase sales more effectively. How to automate Shopify post purchase emails? Setting up post-purchase emails is not technical at all. I always tell store owners to keep it simple at the start. Build the flow, choose the tool, then automate each step based on what the customer does after checkout. Start with your post-purchase flow map Before I touch any app or automation setting, I map the flow. This makes the whole setup easier because I know what, when, and why an email is sent. Here’s a simple post purchase email flow that I follow Order confirmation: immediately Thank-you email: same day or next day Product education email: day 1 to 3 Review request: after delivery and enough time to use the product Cross-sell or upsell email: based on the product cycle Loyalty rewards email: later, if there is no repeat purchase This flow can be different based on your brand. Choose your automation tool Once the flow is clear, I pick the tool. You can use built-in Shopify tools like Shopify Messaging or Shopify Flow. This is a good starting point if you want something easy to manage and quick to launch. You can also use third-party apps as well. I use Omnisend for this. They have 500 emails/month for free in their starting plan, so it's a good start for new stores. I use Shopify Messaging to automate. I start with Messaging > Automations and start with a post purchase template. Pick the right triggers A trigger is the action that starts an email. I keep this simple because merchants mix up campaigns and triggers. A trigger is what tells the automation to send an email automatically based on customer behavior. This is what I use as a common post purchase trigger: Purchase completed First purchase Shipping and delivery notification Product delivered Product review request Product or category purchased I always choose triggers based on the purpose of the email. For example, if the email is meant to reassure, the trigger should happen right after purchase. Segment your customers Do not send every customer the same follow-up. That is one of the biggest mistakes I see with new stores. To solve this issue, I perform a basic level of segmentation to make your emails feel much more relevant. I usually start with simple groups like: First-time customers vs repeat customers Product category purchased High-order-value customers Subscription customers vs one-time buyers Customers who bought consumables vs non-consumables Add personalization No matter how much AI gets into my workflow, adding personalization strategies helps in conversion. Basically, add these details to the emails. The product the customer bought Shipping details A personal note for first-time buyers Usage tips based on the product type Recommendations linked to the original order Test, launch, and track performance Once the flow is ready, I launch it and watch the numbers. I focus on metrics like: Click rate Repeat purchase rate Review rate Support tickets Revenue from follow-up emails Best practices to convert Shopify post purchase emails Keep one clear CTA per email: A single next step, like tracking the order, leaving a review, or shopping for matching products, keeps the email focused on one goal. Work on your timing: Shopify post purchase emails work best when the timing fits the moment, for example, if an order is confirmed, send the order confirmation email instantly. Personalize the emails: Short sentences, clear subject lines, and natural copy make the email feel more personal and less like automation. Optimize for mobile: This is something I missed as well. Short subject lines, clean formatting, and easy-to-tap buttons help more people read and act on the email from their phone. So what have we learned… Shopify post purchase emails should be a part of the sales system from day one. I’ve seen new Shopify stores put all their effort into getting the first order, then miss the chance to build trust and bring that customer back. A simple post-purchase flow fixes that by keeping communication clear, timely, and useful after checkout. FAQs 1. Can you send emails through Shopify? Yes. You can send and even automate emails with the Shopify Messaging app. 2. How to customize order confirmation email in Shopify? Go to Shopify admin → Settings → Notifications → Customer notifications → Order confirmation> Edit code. From here, you can edit your order confirmation email. 3. How to reduce post purchase support tickets on Shopify? The fastest way is to make your post-purchase emails answer the questions customers ask most: order confirmation, shipping updates, tracking, delivery status, and easy access to support links or FAQs. 4. What type of post purchase emails can I send? You can send order confirmations, shipping and delivery emails, thank-you emails, upsell or cross-sell emails, and loyalty rewards emails.