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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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11 Min • 28 May 2026

Stan Store vs Shopify: Honest Verdict from an Expert Who Has Used Both

You are an online merchant in 2026. You have two options to manage your brand: Stan Store vs Shopify. Both promise to help you sell online. Both have fans who swear by them. And you have to pick one. Over the past two years, I've helped dozens of creators move from Stan Store to Shopify, a few from Shopify back to Stan as well. Some made the right call. Some moved too early. A few moved too late. Here's the short version. Stan Store wins for solo creators selling digital offers from a link in bio. Shopify wins for sellers who want to scale beyond social, sell physical goods, or build a real brand. If you're still reading, you want the full picture. Pricing math, feature gaps, switch signals, and my honest pick for new stores. All of that is below. Stan Store vs Shopify at a Glance FeatureStan StoreShopifyBest forSolo creators, digital productsBrands, scaling sellers, physical goodsStarting price$29/mo$5/mo (Starter), $39/mo (Basic)Transaction fees0%2.5% to 2.9% + 30¢ (waived with Shopify Payments)Setup time15 to 30 minutes (Approx)2 to 6 hours (Approx)Product typesDigital, courses, coaching, membershipsDigital, physical, subscription services, tech solutionsCustomization11 link-in-bio templates1000+ themes, full code accessApp marketplaceSmall native toolkit16,000+ appsMulti-channel sellingSocial bio onlyWeb, social, retail, marketplaces, POSBest for Digital-only creatorsAnyone planning to grow past social What is a Stan Store? Stan Store was founded by John Hu in 2019. He built it as a TikTok creator who wanted a faster way for other creators to sell without coding or design work. The product lives inside your social bio. Followers tap your link, land on your Stan storefront, and buy whatever you're selling from digital products or online courses. Stan got a serious bump when Shopify quietly retired Linkpop in July 2025. Thousands of creators lost their link-in-bio storefronts overnight. Many landed on Stan. What Is Shopify? Shopify launched in 2006 out of Ottawa. Tobias Lütke and his cofounders built it after struggling to find a decent platform for their own snowboard shop. Twenty years later, Shopify powers millions of stores worldwide. The platform handles everything: storefront, checkout, inventory, shipping, taxes, POS, blogging, SEO, and payments. Shopify isn't a link-in-bio tool. It's a full commerce platform built to grow with you from your first $100 month to your first $10M year. Stan Store vs Shopify pricing: What each one costs Here's where the math gets interesting. Stan Store has two plans: Creator: $29/mo (or $300/year) Creator Pro: $99/mo (or $948/year) Both plans charge zero transaction fees. Shopify has five plans: Starter: $5/mo Basic: $39/mo Shopify: $105/mo Advanced: $399/mo Plus: starts at $2,300/mo Shopify adds a transaction fee of 2.5% to 2.9% plus 30¢ per order. Use Shopify Payments and the fee drops to zero, but standard credit card processing fees still apply. So which is cheaper? Depends on your revenue. A creator doing $2,000/mo in digital sales pays $29 on Stan and keeps it all. The same seller on Shopify Basic pays $39 plus around $58 in processing, so roughly $97 total. Flip the math at higher volume. A merchant doing $30,000/mo in physical products on Shopify Basic pays around $900 in processing plus the $39 subscription. The same revenue on Stan would technically work, but Stan isn't built for physical inventory, shipping, or that kind of scale. The pricing winner depends entirely on what you sell and how much. Stan is cheaper for low-volume digital. Shopify scales more cheaply once you cross a few thousand a month and need real commerce features. Stan Store vs Shopify for digital products Stan Store vs Shopify for digital products is not even close. Stan Store was built for digital. It's the whole product. Memberships, downloads, ebooks, and templates all sell through one checkout. Shopify handles digital products too, but it leans on apps to do it well. Shopify's own Digital Downloads app works for basic files. Courses usually need SendOwl, Thinkific, or a third-party platform connected via integration. Coaching bookings need an app like BookThatApp or Acuity. For a creator selling a $47 ebook to their Instagram followers, Stan is faster and cheaper. For a creator selling a $497 course plus a $97/mo membership plus physical merch, Shopify wins because Stan can't handle the merch piece. I have written a complete breakdown of a step-by-step guide to sell digital products in 2026. Migrate to Shopify to Increase Sales 10X Schedule a Free Strategy Call Stan Store or Shopify: Complete Breakdown 1. Ease of use and setup time I timed both setups recently for two different clients. Stan Store took 22 minutes from signup to a live storefront. Pick a template, add a profile photo, upload three products, plug in Stripe, and copy the link to the Instagram bio. Shopify took just under four hours. I picked a theme, customized the homepage, added products with descriptions and photos, configured shipping zones, set up Shopify Payments, connected a domain, wrote the basic pages (about, contact, refund policy), and installed two essential apps. For a creator with zero technical experience, Stan is the lighter lift. For someone who wants real branding, custom pages, blog content, and SEO from day one, Shopify's setup time pays off later. 2. Themes, designs, and customization freedom Stan offers 11 link-in-bio templates. All mobile-first, clean, conversion-tuned. You can change colors, swap your logo, and rearrange product blocks. The templates look good, but your storefront ends up looking like other Stan stores. Shopify has 1000+ themes in its library. Some free, some $200 to $400 one-time. You get full Liquid code access if you want to go deep. Drag-and-drop sections handle the basic edits. Designers can build something completely custom. Here's the trade-off most new stores miss. Stan's simplicity converts well in the short term because the checkout is fast and mobile-friendly. Shopify's brand flexibility wins long-term because customers remember stores that look distinct. 3. eCommerce features compared Shopify owns the commerce side. Real inventory management. Shipping zones and rates. Tax automation. POS for in-person selling. Multi-currency. International domains and B2B wholesale features. Stan owns the creator's side. One-click checkout is designed for impulse buys. AutoDM that messages new customers on Instagram. Built-in funnels. Calendar-based coaching bookings. Course completion tracking. UTM tracking for social campaigns. The gap I see most often: new sellers pick Stan because it's easy, hit a feature ceiling around month four, and end up rebuilding on Shopify anyway because they want to add a physical or want a real website. 4. Marketing tools built in Both platforms ship email marketing, discount codes, and upsell tools. Shopify pulls ahead on abandoned cart recovery (every plan has it), Shopify Email, SEO, marketing automations, and Shop Pay. It also integrates with Klaviyo, Omnisend, and every major email tool. Stan pulls ahead on creator-specific marketing. Bio link funnels. Affiliate share built in. UTM tracking on every link. Email flows tied to your storefront, not your website. The whole stack assumes you're driving traffic from social, not Google. If you plan to rank on Google and run email campaigns from a real domain, Shopify is the stronger marketing platform. If you live and die by Instagram and TikTok, Stan's tools fit your workflow better. 5. Apps, integrations, and scalability Shopify's App Store has more than 16,000 apps. Dropshipping, print-on-demand, accounting, CRM, ERP, reviews, loyalty programs, subscription billing, and headless commerce. Whatever you need to add, someone has built an app for it. Stan has a small native toolkit and a handful of key integrations: Stripe, PayPal, Mailchimp, and Zapier. Fewer apps mean fewer choices, but also less bloat and fewer monthly app fees stacking up. Scalability is where Shopify really separates. I've watched merchants triple revenue after migrating from Stan because they finally had real inventory tools, multi-channel selling, and proper analytics. 6. Customer support: Who actually picks up the phone Stan's support gets praised everywhere. Human-first, creator-first, 4.8 on Trustpilot, fast email responses. Shopify offers 24/7 live chat, phone support on most plans, a massive help center, and active community forums. The volume is higher, so response quality varies. Some merchants get great answers in five minutes. Others wait hours for a chat rep. For a first-time seller who needs handholding, Stan's support is much better. For a growing brand with technical questions about coding or store optimisation, Shopify wins easily. Pros and cons of each platform Stan Store pros: Live storefront in under 30 minutes Zero transaction fees Built-in courses, coaching, memberships, and communities 11 mobile-first templates Strong creator-focused support AutoDM, funnels, and UTM tracking included Stan Store cons: No real physical product support Limited customization beyond templates Small app ecosystem No native SEO or blogging Feature ceiling for sellers scaling past $20K/mo Tied to social traffic, not search Shopify pros: Sells anything: physical, digital, subscriptions, services 1000+ themes, full code access 16,000+ apps in the App Store Real SEO, blogging, and content marketing Multi-channel: web, social, retail, marketplaces, POS Scales from solo seller to enterprise 24/7 support Shopify cons: Steeper learning curve Setup takes hours, not minutes App costs add up at scale Transaction fees outside Shopify Payments Higher-tier plans get expensive fast When to pick Stan Store (Best for) You sell digital products, courses, coaching, or memberships Your audience lives on Instagram, TikTok, or YouTube You don't need a full website with blogging or SEO Your monthly revenue sits under $10K You hate technical setup and just want to sell Stan is the right call for the solo creator, the coach, the course creator, the podcaster, the fitness pro, and the consultant whose business is built around a personal brand and a social audience. When to pick Shopify (Best for) You sell physical products You want a real brand with a custom website and domain You plan to grow past $10K/mo in the next year You want SEO traffic from Google, not just social You sell across multiple channels: web, social, retail, marketplaces You need real inventory, shipping, and tax tools Shopify is the right call for product brands, scaling stores, multi-product catalogs, omnichannel sellers, and anyone who treats their store as a real business. Five signs to switch from Stan Store to Shopify You want to add a physical product, but can't make it work Your monthly revenue crossed $5K, and the platform feels limiting You want SEO traffic from Google, not just social posts You need real inventory or shipping for what you're selling You're building a brand, not just monetizing a personal audience Your customer list (export the CSV), product files, email subscribers, and course content can carry over to Shopify cleanly. Although you need to rebuild storefront design, theme, payment gateway setup, integrations, and any funnels you had in Stan. My honest take. If you're consistently selling $5K to $10K/mo and feeling boxed in, switch. If you're still under $2K/mo and figuring out what to sell, stay on Stan. Want to migrate to Shopify? Here's a checklist on how to migrate to Shopify in 2026. My verdict: Stan Store vs Shopify in 2026 So here’s the bottom line on Stan Store vs Shopify questions I constantly get. Start on Stan if you sell digital offers and live on social Start on Shopify if you sell anything physical or plan to scale past social For switchers: Move to Shopify once you're consistently doing $5K to $10K/mo and feel boxed in Don't move until you've validated the offer and outgrown the platform Moving back to Stan from Shopify rarely makes sense unless you're simplifying your business Both platforms are great. Stan Store bets that creators win by selling fast, simple, and direct from social. Shopify bets that brands win by owning their storefront, channels, and customer relationships. If you're starting out and selling digital to a social audience, Stan saves you time and money in year one. If you're building something you want to grow for the next five years, Shopify is worth the steeper setup. FAQs 1. Is Shopify better than Stan Store? If you're a solo creator selling digital products from your Instagram bio, Stan Store is actually the better choice right now. It's faster, cheaper, and built for exactly that. If you sell physical goods and want a personal website to create your brand, Shopify wins every time. 2. How much does both Stan Store and Shopify cost? Stan Store costs $29 per month for Creator or $99 per month for Creator Pro, with zero transaction fees. Shopify starts at $5 for Starter, jumps to $39 for Basic, then $105, $399, and up from there. Plus, they have a 2.5% to 2.9% in transaction fee on top unless you use Shopify Payments. 3. Is the Stan Store worth it? For a creator selling courses, coaching, memberships, or ebooks to a social audience, absolutely yes. You'll launch faster, pay zero transaction fees, and get native tools for email and funnels built in. If you sell physical products or plan to scale into a real brand, Shopify will serve you better long-term. 4. Can I sell physical products on the Stan Store? No. You can list physical items as products, but Stan doesn't handle real inventory tracking, shipping integrations, or the order fulfillment complexity that physical products need. If selling physical goods is part of your plan, Shopify is the only platform between these two that makes sense.

3 Min • 5 June 2026

Shopify Delivery Route Planner: How to Manage Local Deliveries Faster

A Shopify delivery route planner can be the difference between a calm delivery day and a stressful one. If you run a local Shopify store, you already know the feeling: orders pile up, drivers leave late, customers call asking where their package is, and fuel costs keep climbing. The good news? A smart route planner solves most of these problems in one go. In this guide, you will learn what a Shopify delivery route planner does, why it matters for your store, how to set it up, the best practices to follow, and the top apps you can pick from. By the end, you will know exactly how to manage your local deliveries faster and with less stress. What Is a Shopify Delivery Route Planner? A Shopify delivery route planner is a tool or app that connects with your Shopify store, pulls in your local orders, and arranges them into the fastest, most fuel-friendly driving route for your drivers. Instead of typing addresses into Google Maps one by one, the planner does it in seconds and sends the route straight to your driver's phone. Think of it as a smart assistant that sits between your Shopify admin and your delivery van. It looks at every order, considers traffic, delivery windows, and driver schedules, then builds a route that saves time and money. Why Local Shopify Merchants Need a Route Planner Local delivery sounds simple until you try doing 20 stops a day with one driver. Suddenly, missed addresses, wrong-order doorsteps, and angry customer DMs become your morning routine. Here is why a Shopify delivery route planner is worth the spend. 1. Last mile delivery is the most expensive part of shipping Studies show last mile delivery can eat up more than half of your total shipping cost. A route planner cuts the time drivers spend on the road, which directly lowers your fuel and labor bill. Let Customers Choose Their Delivery Date Before You Plan Routes Route planning becomes much easier when customers select their preferred delivery date and time slot before they checkout. Instead of manually organizing delivery requests, merchants can collect delivery preferences upfront and build routes around confirmed schedules. Apps like Delivery Date & Pickup Stellar allow customers to choose delivery dates, time slots, local delivery, or store pickup options directly on the storefront, helping merchants create more predictable delivery routes. Losing orders because buyers want flexible delivery? A simple calendar at checkout fixes that.

7 Min • 2 June 2026

How to Add Buy Button on Shopify On Any Page In Just 3 Steps

Add the Buy Button sales channel in your Shopify admin, create a button for a single product or a collection, then customize the layout and colors. Shopify generates an embed code that you copy and paste into your page's HTML. Save the page, refresh, and the button goes live. You've got products ready to sell. But most of your traffic isn't on your storefront. It's in your blogs section, scrolling through your portfolio, or sitting in your newsletter. That's the problem adding a buy button on Shopify solves. You sell where people already are, instead of waiting for them to come back to your product page. I've added buy buttons to client blogs, one-page landing sites, and even email footers. They take minutes to set up, they're free on every plan, and they are fantastic for increasing conversions. By the end of this guide, you'll have a working button you can drop onto any web page. What is a Buy Button on Shopify? A buy button on Shopify is a small piece of embeddable code that puts a checkout anywhere you want it. You paste it into a page, and a "Buy" or "Add to cart" button shows up. Here's the flow: The visitor clicks the button > a cart or checkout window opens > Shopify handles the payment. Your store does all the heavy lifting in the background. It's a free sales channel on every Shopify plan, including the Starter plan at $1 per month for three months. You only pay your normal subscription and standard transaction costs. A simple Shopify buy button example: a single product card with one image, a price, and an "Add to cart" button embedded in a blog post. You can also embed a full collection if you want to sell several items from one page. Where to use a Shopify Buy Button? The button works almost anywhere you can paste code. The spots that earn the most for store owners: Blog posts and content pages. Write about a product, then let readers buy it on the spot. Dedicated landing pages. Run an ad to a focused page with one product and one button. Portfolio and personal sites. Sell prints, gear, or merch without building a full store. Promotional emails and newsletters. Link a button straight to checkout for a launch or sale. Partner and affiliate websites. Let partners feature your products on their pages. Social bios and link-in-bio pages. Turn your most-clicked link into a sale. Why should new stores use the Buy Button? If you're just starting out, the buy button is one of the fastest ways to make your first sale. You can sell before your full store is even finished. Got one product and a homepage? Embed a button, and you're live. Drop-off goes down because buyers check out where they already are. Every extra click loses people, and the button removes a big one. You get an omnichannel setup with zero extra tools. Same products, same inventory, more places to sell. And the checkout is secure and Shopify-hosted. You don't touch payment data or worry about PCI compliance on your own site. How to Add a Buy Button on Shopify: Step-by-Step Three steps. Here's exactly how I do it every time. Step 1: Add the Buy Button Sales Channel First, turn on the channel inside your admin. Go to Settings, click Sales channels, then add Buy Button from the list of available channels. If you do not have it, you can go to the App Store and install ‘Buy Button’ You only do this once. After that, the channel lives in your admin. Step 2: Create Your Buy Button Head to the Buy Button channel, click on Open app, and click Create a Buy Button. You'll pick what to sell: Product buy button > For a focused, one-item button. Collection buy button > to feature a group of products on one page. Now customize it. You control the layout style, the button action (open a cart or send buyers straight to checkout), and the appearance. I match the colors and fonts to the page it's going on, not my store, so it looks native. For high-intent single products, I set the action to direct checkout. Fewer clicks, more sales. Step 3: Copy the embed code onto your site Once your button looks right, Shopify generates the embed code. Copy it. Paste it into the HTML of your page wherever you want the button to appear. If you plan to use multiple buttons on the same site, the script tag only needs to load once per page, so keep that in mind to avoid slowing things down. Save, refresh your page, and your Shopify buy now button is live. Add a Shopify Buy Now Button to popular platforms The embed code is just HTML, so it works on most website builders. Where to paste it on the big ones: WordPress: Use a Custom HTML block in the editor, or paste into a text widget. Wix: Add an Embed HTML element and drop the code in. Squarespace: Use a Code block on the page. Weebly or custom HTML sites: Paste directly into your page's HTML. I have written breakdowns of Shopify vs alternatives. You can check them out below. Shopify vs Wix Shopify vs Squarespace Shopify vs Weebly If your builder has any "embed code" or "custom HTML" element, the button will work there. Shopify Buy Button App vs. Built-In Channel Most store owners never need more than the native channel. But it's worth knowing when an app earns its place. The built-in Buy Button channel is enough when you're selling standard products, want a clean checkout, and need it free. A dedicated Shopify buy button app makes sense when you need things the native channel doesn't handle well: subscriptions and recurring billing, deeper styling control, or advanced cart behavior. My take: start with the built-in channel. It's free and covers 90% of cases. Reach for an app only when you hit a real limit, not before. Tips for Adding Buy Buttons to Real Stores A few things I've learned the hard way: Style the button to match the host page, not your store. A button that clashes with the page gets ignored. Test the checkout on mobile before you publish. Most clicks come from phones, and that's where layout issues hide. Use direct checkout for single high-intent products, and a cart for multi-item collections. Keep one product per landing page. One product, one button, one decision. Buy Button is the best way to boost conversions A buy button on Shopify lets you sell on any page, no full store required. Turn on the channel, build the button, paste the code, and you're selling. If you're a new store owner, start with one product and one page. Get the first sale, then add buttons everywhere your audience hangs out. Scroll back up to the step-by-step section and set yours up now. FAQs 1. How does the Shopify buy button work? The Buy Button is a snippet of embeddable code you paste onto any web page. When a visitor clicks it, a cart or checkout window opens, and Shopify processes the payment in the background. Your products, inventory, and orders stay synced to your store, so you manage everything from one admin. 2. How to add a Buy Button on Shopify to any webpage? Add the Buy Button sales channel in your Shopify admin, create a button for a single product or a collection, then customize the layout and colors. Shopify generates an embed code that you copy and paste into your page's HTML. Save the page, refresh, and the button goes live. 3. What is an example of a Buy Button on Shopify? A common example is a single product card embedded in a blog post, showing one image, the price, and an "Add to cart" button. You can also embed a full collection on a landing page to feature several products at once. Both pull directly from your store and open a Shopify-hosted checkout. 4. How much is the Shopify Buy Button app? The Buy Button is free on every Shopify plan, including the Starter plan at $1 per month for 3 months. There's no separate fee for the channel itself. You only pay your regular Shopify subscription and standard transaction fees on each sale.