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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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2 Min • 7 April 2026

How to Set Up Shopify Post Purchase Upsell (No Coding Needed)

Setting up a Shopify post purchase upsell involves installing a dedicated upsell app, enabling it within your checkout settings, and creating a funnel that presents a targeted, one-click offer immediately after payment but before the thank-you page. This approach allows customers to add additional products to their order without re-entering payment details, making the process seamless and highly effective for increasing average order value. In this guide, you’ll learn how to set up Shopify post-purchase upsells without any coding, along with shopify post purchase upsell strategies to maximize conversions and boost your store’s revenue. What is a Shopify post purchase upsell? A Shopify post purchase upsell is an offer shown to your customer after they've completed checkout but before they leave your store. It's a one-click offer that says: "Hey, would you also like this?" Because payment details are already captured, customers can accept the offer with a single tap. No re-entering card numbers. No second checkout. Just one click and the item is added to their order. Steps to add a Post Purchase Upsell on Shopify Here, we will see the steps to setup post purchase upsells using SellMore app. The first step you need to do is create a new template. Now create a new funnel, add the conditions as per your choice and select the post purchase template that you have created. After making the changes, click on the save button.

10 Min • 10 April 2026

How to Design Shopify Store from Scratch (Step-by-Step Guide)

Designing a high-converting online store isn’t just about picking a theme and adding products. It’s about creating a seamless shopping experience that guides visitors from first click to checkout. In this step-by-step guide, you will learn exactly how to design Shopify store from the ground up, covering everything from initial setup and visual branding to user experience best practices and essential features. By the end, you’ll have a solid foundation to create a store that not only looks great but also drives sales. Steps to Design Shopify Store Step 1: Build Your Brand Foundation First Most merchants make the mistake of jumping straight into Shopify and picking a theme. Don't do this. Your brand foundation - your colors, fonts, tone, and visual style must come before you choose a theme. Otherwise, you're just decorating a store that has no identity. Define Your Brand Identity Answer these three questions honestly: 1. Who is your ideal customer? Not "everyone who might buy this." Be specific. A 28-year-old fitness enthusiast shopping on her phone during lunch has completely different expectations than a 55-year-old home décor buyer browsing on a desktop on Sunday morning. 2. What feeling do you want people to get when they land on your store? Trustworthy and professional? Fun and energetic? Luxury and exclusive? The answer shapes every design decision - your colors, your fonts, your photography style. 3. What makes you different from the three closest competitors? Your design should visually communicate that difference. If everyone in your niche uses clean white minimalism, maybe your store should lead with bold color and personality. Step 2: Choose the Right Shopify Theme Your theme is the structural skeleton of your store. A bad theme choice can hold you back for months. A great one can be customized into almost anything you want. There are many best free horizon themes and even paid themes you can use as per your choice. Free Themes Free themes from the Shopify Theme Store (Dawn, Craft, Sense, etc.) are genuinely good. Dawn, in particular, is fast, clean, and highly customizable. If you're starting out or on a tight budget, free themes are absolutely viable. Paid themes Paid themes ($150–$400 one-time) from providers like Prestige, Impulse, Symmetry, or Turbo offer more built-in features, more layout options, and often better out-of-the-box design quality. If your shopify store design goals require advanced animations, mega menus, or complex product layouts, a paid theme can save you hours of custom work. How to Evaluate a Theme Before Buying Don't judge a theme by its demo. Judge it by these criteria: Speed score - Check PageSpeed Insights on the theme's live demo. Above 70 on mobile is acceptable; above 85 is excellent. Mobile experience - Browse the demo on your actual phone. Does it feel smooth? Customization flexibility - How many sections and blocks does it offer? Can you build the homepage structure you actually want without code? Industry fit - Is the theme built for stores like yours? A fashion theme and a supplement theme have very different conversion-focused layouts. Step 3: Configure Your Shopify Theme Editor Once you've installed your theme, it's time to open the Theme Editor (Online Store > Themes > Edit theme). This is where the real work begins. Set Up Your Global Brand Settings First Before touching individual pages, go to Theme Settings and configure: Colors - Input your exact brand color hex codes here. Apply your primary color to buttons, links, and accents. Typography - Set your heading and body fonts here. This applies site-wide. Buttons - Set button shape (rounded vs. sharp), hover color, and size. Favicon - Upload your logo/icon as your favicon (32x32 or 64x64 PNG) Getting these global settings right means every page you design will automatically feel on-brand. Design Your Header Your header is the first thing every visitor sees on every page. It needs to: Show your logo clearly Give easy access to navigation Surface the cart icon On mobile: collapse into a clean hamburger menu Sticky header tip: Enable a sticky header so your navigation follows users as they scroll. This keeps your cart icon and menu accessible at all times, which directly impacts add-to-cart rates. Design Your Footer Your footer is where trust-building happens quietly. Include: Navigation links (policies, about, contact, FAQ) Payment method icons Social media links Email signup (if applicable) Copyright notice A well-designed footer reduces customer service questions because it makes policies and contacts easy to find. Design your Shopify store with experts Schedule a Free Strategy Call Step 4: Build a High-Converting Homepage The first step when you design Shopify store includes designing from home page to checkout. Your homepage is your digital storefront window. It has one job: convince visitors to keep shopping. Here's the structure used by high-performing Shopify stores: Section 1: Hero Banner Your hero is the first thing visitors see. It needs to communicate: What you sell - Don't make people guess Who it's for - Make your customer feel seen Why they should care - Lead with a benefit, not a product name A clear CTA - One primary button ("Shop Now," "Explore Collection," "Get Yours") Use a full-width image or video background with overlaid headline text. Keep headline copy short and punchy - 5 to 10 words maximum. Avoid the generic: "Welcome to our store" is one of the worst hero headlines in ecommerce. Be specific. "Skincare That Actually Works for Sensitive Skin" is 100x more powerful. Section 2: Featured Products or Bestsellers Highlight your 4-8 top products. Use clean product cards with: High-quality product image (multiple angles if possible) Product name Price Star rating (if you have reviews) Quick "Add to Cart" on hover (supported by most modern themes) Section 3: Social Proof / Trust Builder Before people buy from a store they've never heard of, they look for proof that others have. Add one of these: A press mention bar ("As seen in…") A row of 5-star review snippets A customer count or testimonial Put this early in the page ideally above the fold on desktop. Don't bury your trust signals at the bottom where nobody scrolls. This is what I have designed by following the above points: Step 5: Design Your Product Pages for Conversions If your homepage gets visitors to browse, your product page seals the deal. This is where merchants lose the most sales and where the biggest improvements live. The Anatomy of a High-Converting Product Page Left column (images): 4-6 images minimum (front, back, detail, lifestyle, scale reference) Zoom-on-hover functionality Mobile-friendly swipe gallery Right column (details): Product name (clear, descriptive) Price (prominent - don't make people look for it) Short benefit-focused description above the fold Variant selector (size, color, etc.) Quantity selector Add to Cart button - large, high-contrast, unmissable Payment trust icons (Visa, Mastercard, PayPal, etc.) Shipping/returns summary (2–3 lines, reassuring) Below the fold: Full product description with benefits + features Size guide (if applicable) Customer reviews section Recently viewed / related products Step 6: Set Up Core Supporting Pages These pages don't get the attention they deserve, but they quietly build trust and reduce abandoned carts. About Page Shoppers visit your About page more than you think. This is where you build the human connection. Tell your real story, why you started, who you're serving, and what you believe in. Include a real photo of yourself or your team. People buy from people. Contact Page Make it effortless to reach you. Include: Contact form Email address Response time expectation ("We reply within 24 hours") Optional: live chat Policy Pages Shopify auto-generates templates for these - customize them to match your brand voice: Shipping Policy - Clear timelines, costs, and carriers Return/Refund Policy - Be generous where you can; it builds trust Privacy Policy - Required. Use Shopify's generator as a starting point. Terms of Service - Required for legal protection. Customers read these before buying, especially on unfamiliar stores. Clear, human-written policies convert better than legal jargon. Over 70% of Shopify traffic comes from mobile devices. Designing for desktop first is a mistake that costs merchants real money. Step 7: Add Trust Signals Throughout Your Store Nobody buys from a store they don't trust. Trust signals are the design elements that silently reassure first-time visitors that you're legitimate. Sprinkle these throughout your shopify store design: Trust SignalWhere to Use ItSSL badge / "Secure checkout"Header, cart, checkoutPayment method iconsProduct pages, footer, checkoutCustomer reviews (with photos)Product pages, homepageClear return policy calloutProduct pages, cartReal contact infoFooter, contact page"X orders shipped" social proofHomepage, product pagesPress mentionsHomepage above the foldMoney-back guarantee badgeProduct pages The more unfamiliar your brand, the more trust signals you need. New stores should stack these aggressively. When to Consider Professional Shopify Store Design Services DIY design gets you live. Professional design gets you competitive. If any of these apply to you, it may be worth investing in professional shopify store design services: You've launched but conversion rates are under 1% - A professional can identify and fix the UX issues killing your sales. You're scaling with paid traffic - Sending ad spend to a poorly designed store is burning money. Design ROI becomes measurable quickly. Your brand demands a premium look - If you're in fashion, jewelry, beauty, or luxury goods, your design is part of the product. You've outgrown your current theme - Custom sections, headless builds, or advanced UX flows need developer-level execution. You don't have time to do it right - Time has a cost. A professional can deliver in weeks what might take you months. If you need professional shopify store design services hire designers from expert companies like us to get the best outcome you expect. Final Thoughts Learning how to design a Shopify store from scratch is one of the most valuable skills you can develop as a merchant. A well-designed store doesn't just look better, it actively works to convert every visitor who lands on it. The difference between a store that does $0/month and one that does $10,000/month often isn't the product. It's the design, the trust, and the experience. Use this guide as your blueprint. Work through it step by step. And if at any point the complexity gets too much or your goals demand a truly exceptional result, don't hesitate to explore professional shopify store design services that can accelerate your growth. Frequently Asked Questions 1. How long does it take to design Shopify store from scratch? A basic, functional store can be live in 3-7 days if you have your brand assets ready. A polished, conversion-optimized store typically takes 2-4 weeks of focused work. 2. Do I need coding skills to design a Shopify store? No. Shopify's theme editor is drag-and-drop and handles 90% of what most merchants need. For advanced customizations, basic Liquid (Shopify's template language) knowledge helps or you can hire a Shopify developer. 3. What's the best Shopify theme for beginners? Dawn is the best free theme for beginners as it is fast, flexible, and well-supported. For paid options, Prestige and Impulse are merchant favorites with strong documentation. 4. Can I redesign my Shopify store without losing data? Yes. Shopify lets you install and preview a new theme without affecting your live store. Products, orders, and customer data are stored separately from your theme. 5. What makes a good Shopify store design? A great shopify store design is fast, mobile-friendly, visually on-brand, easy to navigate, full of trust signals, and structured to guide visitors naturally toward purchase.

6 Min • 31 March 2026

How to Create a Discount Code on Shopify [Easy New Tutorial]

To create a discount code on Shopify, go to Shopify Admin > Discounts > Create discount, choose the discount type, select Discount code, enter your code, set the value and rules, and save it. You can create discount types like Amount-off products, Buy X Get Y, amount off-order, and free shipping discount codes. If you are running a Shopify store, there is a good chance you will need discount codes for your products. Maybe you want to give free shipping or a percentage off the final amount, discount codes can be used in a variety of ways. The good news is that Shopify has a built-in feature to create discount codes right from the Discounts section in your admin. In this article, I’ll show you how to create a discount code on Shopify, which discount type to choose, and the best practices I follow to make sure the codes are applied for conversions. How to create a discount code on Shopify [Step-by-step tutorial] Step 1: Go to Discounts in your Shopify admin Log in to your Shopify admin, go to the Discount section in the left sidebar. Step 2: Click Create discount Now, go to the top-right corner and click on the Create discount button. Step 3: Choose the type of discount code you want to create You will be offered four discount types: Amount off products Buy X get Y Amount off order Free shipping Select one discount type based on your goals and proceed to create the code. Step 4: Select the discount method Here, there are two discount methods: A manual method and an automatic method. In the manual method, customers have to type this code at checkout. In automatic, the code will appear in the cart or checkout. Step 5: Configure your discount code There are different rules and values you need to add to create your discount code. I normally select automatic to make things easier for me, but it depends on the brand’s goals. Do not forget to set active dates. I always add an end date when the code will expire. Make sure to add this date to your marketing content as well when you promote the code. Step 6: Click Save Go through the values and rules one last time and click Save to activate the code. Add codes where purchases happen Once you have created your discount code in Shopify, the next step is making that offer more visible where purchases happen. This is where iCart Cart Drawer Cart Upsell fits naturally. Instead of relying only on a code at checkout, you can use iCart to show discounts alongside upsells, cross-sells, product bundles, volume discounts, and a cart progress bar, which helps turn a basic offer into a stronger cart conversion strategy. You need a discount code Shopify app to manage discount codes better. Here's a list of the best discount code Shopify apps in 2026. Best practices while creating a discount code on Shopify ✔️ Start with one clear goal Before you type a code name or choose a value, decide what the code is supposed to do. These are the reasons to go for each discount type based on my experience: Percentage off for first-order offers. Fixed amount off for simple price-led promotions. Free shipping for creating shopify free shipping discount code Buy X Get Y when you want to move more units per order. ✔️ Set combinations on purpose One of the most important best practices is deciding whether your discount code should combine with other offers. You can set rules for whether a discount can be combined with other product, order, or shipping discounts. But be careful because it also creates a bigger discount than you planned if you do not check the stack carefully. ✔️ Use a simple code name I recommend avoiding special characters in discount code names so they are added correctly to your store’s checkout URL. I prefer short and simple code that is easy to type and easy to remember. For example, something like WELCOME10, FREESHIP50, or SUMMER15. There are different coupon examples that work for each store. Learn about different types of coupon examples that drives conversions. ✔️ Test the discount code at checkout I missed this step when I created the discount code for the first time, and it didn't go well. I recommend testing the code at checkout so you can confirm that it works exactly the way you expected. A good tip here is to always test the offer like a customer would. ✔️ Share the code the easy way Once the code is ready, do not just paste the code text everywhere. You can create a shareable discount link from the Discounts section, and you can choose which page, product, or collection the link should open to. ✔️ Track performance after launch After the code goes live, watch what it actually does. I use the Sales by discount report to see how often my codes are used, and review discounts directly from the Discounts section in admin. Discount codes are simple yet effective Creating a discount code on Shopify is easy once you know which discount type fits your goal. But you need to set the right value, rules, combinations, and active dates so it helps you get more conversions when the code is applied. I always treat discount codes as part of a bigger conversion strategy. When you pair the right code with better cart visibility, strong timing, and proper testing, you give your store a much better chance to turn visitors into paying customers. FAQs 1. How to create a discount code on Shopify? Go to Shopify Admin > Discounts > Create discount, then choose the type you want, such as amount off, percentage off, Buy X Get Y, or free shipping. After that, add the code name, choose the products or collections it applies to, set eligibility, usage limits, combinations, and start/end dates, then save and test it before sharing it. 2. Can you create bulk discount codes in Shopify? Stores use an app when they need large batches of codes for influencer campaigns, email offers, or one-time coupons. Apps like Bulk Discount Code Bot or Coupon X are good choices. 3. Can I use the same discount code for multiple products? Yes. The same discount code can apply to multiple products, collections, variants, or even the whole order, depending on how you configure it. 4. What is the maximum number of discount codes you can create on Shopify? The store-wide limit of discount codes is 20,000,000. 5. Which are the best discount code Shopify apps? Bulk Discount Code Bot or Coupon X are the best Shopify apps I have used to create discount codes.