Blog

Gather knowledge about the latest insights, updates, tips, and tricks in the Ecommerce industry.

How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

Read Blog

7 Min • 30 April 2026

5+ Common Shopify Checkout Mistakes (& How to Fix Them to Drives Sales)

Since the start of 2026, I have worked with many new Shopify stores, spending hours improving their storefront. But when I check their Shopify checkout page, I often find the real problem there. The buyer likes the product > Adds it to the cart > reaches the Shopify checkout page > Abandons the cart. Merchants do not realize it, but they make common Shopify mistakes in the checkout page. They need to customize the Shopify checkout page to decrease the cart abandonment rate. In this blog, I will explain the top Shopify problems that come up at the checkout page and how to permanently fix them. What are the benefits of customizing your Shopify checkout page? 1. Builds trust before payment Checkout is where shoppers become more careful. They are about to share their address, payment details, and personal information. A branded checkout helps reduce doubt through trusted payment methods, their icons, and shipping & return policy links. 2. Reduces checkout friction Every extra field in your checkout form adds friction. A high-converting Shopify checkout page helps shoppers complete the order without overthinking. 3. Makes the payment clearer Stores often lose sales because buyers discover extra costs too late. Checkout customization helps you clearly show: Shipping cost Taxes Delivery estimate Return policy Payment options Showing these details upfront helps the shoppers to complete the checkout. 4. Improves mobile checkout experience 79% of shoppers use their smartphones to shop. If your mobile checkout feels hard to use, you will lose orders even if your product page looks good. A customized Shopify checkout page helps your mobile shoppers to add items to their cart and complete checkout on their phones. Before we get into the mistakes, here’s one thing I suggest to Shopify merchants. If you want to fix checkout-related issues and increase AOV, you can use an app like SellMore. It helps you add post-purchase upsells, thank-you page offers, checkout upsells for Shopify Plus stores, bundles, and AI product recommendations, so your checkout flow stays clean while still creating more revenue opportunities. 5+ Common Shopify Checkout Mistakes (& How to Fix Them)? Mistake 1: Asking for too much information Many new Shopify store owners ask for details they do not really need. For example, a second address line in the checkout page is unnecessary. Buyers want speed. They do not want to fill out a long form just to place one order. Why does it hurt your checkout? Long forms make the checkout feel complicated. Buyers will feel the store is asking too much too soon. For example, if you sell fashion, beauty, accessories, or home products, you may not need a phone number unless your shipping partner requires it. My expert take on how to fix it I follow this rule whenever I optimize a checkout page. I keep only the fields needed for: Payment Delivery Order confirmation Customer support Make optional fields truly optional. Also, avoid asking for a phone number unless it helps with delivery or support. Mistake 2: Showing shipping costs too late Hidden shipping cost is one of the most common Shopify mistakes I see. A shopper may like the product price on the product page. They may add it to the cart. But if the price that appears at the checkout page feels different, they will leave. This happens way too often. My expert take on how to fix it Show shipping information earlier in the buying journey. Good places to show shipping details: Product page Cart page Announcement bar Shipping policy Checkout page Mention free shipping rules, flat-rate shipping, delivery timelines, or location-based charges if applicable. Mistake 3: Offering limited payment options Payment trust can make or break your checkout process. Some prefer PayPal, Shop Pay, Apple Pay, or Google Pay. In some countries, local payment methods matter more than global ones. Why does it hurt your checkout? A buyer may like your product, but if they do not see a payment option they trust, they may not complete the order. I once worked for a client in India, and their checkout rate increased once I added Google Pay. My expert take to fix it? Enable payment methods based on your target market. For example, if you are a US-focused Shopify store, consider: Shop Pay, Apple Pay, or Shopify Payments. For other regions, check which local payment methods your audience already uses. Mistake 4: Weak trust signals near checkout Buyers need small signs that your store is safe. A simple checkout is good, but it should also answer basic trust questions like: Can I return the product? When will it arrive? Who do I contact if something goes wrong? Is my payment safe? Is this a real store? My take on increasing trust at checkout Add clear policy links, trust badges, and support details where possible. These are the things I always focus on: Return policy Shipping policy Privacy policy Contact page Support email Order confirmation details Mistake 5: Ignoring mobile checkout I have talked about this in the benefits section as well. Mobile checkout is where many stores lose buyers. Merchants build their checkout on the desktop, but mobile is where the majority of your customers will come. Issues like small buttons, cluttered spacing, and hard-to-see text fields are common Shopify mistakes on the checkout page How to fix issues with mobile checkout? Place a full test order from your phone. Test the full flow: Add a product > Open the cart > Apply a discount > Enter shipping details > Select payment > Reach the final step > Check the thank-you page If you see issues with any of the steps, cuztomize the Shopify checkout page UI/UX on your phone immediately. Mistake 6: No progress indicator at checkout page I have seen this increase the checkout completion rate a lot. A shopper should always know where they are in the checkout flow. Not adding a progress bar at the top of the page will create doubt in their mind about how many steps are remaining. My expert take to fix it? Add a simple checkout progress bar at the top of the page to help shoppers understand how many steps are left. I usually break down this progress bar into multiple tiers, like contact information, shipping details, payment, and review. The customer fills each field and sees their progress on the page. Do not let customers bounce at checkout It’s already difficult to get traffic in 2026 because of tough competition, thanks to AI. You need to make the most of your traffic. Most Shopify mistakes at checkout are small. They usually come from: extra fields, hidden shipping, weak payment options, and poor mobile flow. But these small problems are the ones that impact sales. By the end of 2026, if I had to fix one area before sending traffic to a new Shopify store, I would start with checkout. Customize your checkout page immediately and convert your traffic into sales. FAQs 1. How to customize the checkout page in Shopify? You can customize your checkout page from Shopify admin > Settings > Checkout > Configurations > Customize or you can use apps like SellMore to modify your checkout page. 2. Do merchants need a Plus plan to modify their checkout page? No. Merchants on Basic plan or higher can access the checkout and accounts editor for branding changes like logo, colors, fonts, and layout. But Shopify Plus is required for advanced checkout customization, such as adding eligible apps to the information, shipping, and payment pages or using the Checkout Branding API. 3. What are the common mistakes Shopify merchants make at checkout? The most common Shopify checkout mistakes are asking for too many details, hiding shipping costs, offering limited payment options, missing trust signals, ignoring mobile checkout, and not testing the checkout flow before launch. 4. What are the best Shopify apps to customize your checkout? SellMore and Shopify Checkout Blocks are two great apps merchants can use to customize their checkout page.

6 Min • 7 May 2026

9 Features You Must Evaluate Before Choosing the Best Shopify Post Purchase Upsell App

Have you ever wondered why some Shopify stores seem to make extra revenue from every single order, while others struggle to push their average order value? The secret often lies in one smart strategy - shopify post purchase upsell. If you're a Shopify merchant looking to boost sales without spending more on ads, then picking the right shopify post purchase upsell app can change the game for your store. In this blog, we'll walk you through the 9 must-have features you should evaluate before choosing the best shopify post purchase upsell app for your store. What is a Shopify Post Purchase Upsell? Before we jump into the features, let's quickly understand what a shopify post purchase upsell really means. A post purchase upsell is an offer shown to customers right after they complete their first purchase but before they land on the thank-you page. At this stage, the buyer has already shared their payment details, so adding another product to the order feels easy and risk-free for them. Why Shopify Merchants Need a Post Purchase Upsell App Running a Shopify store is exciting, but growing your average order value (AOV) is where the real profit lies. If you only depend on first-time purchases, your store's growth will always feel limited. Here's why a shopify post purchase upsell app is a smart move for every merchant: Boosts AOV without increasing ad spend Improves customer lifetime value by offering relevant add-ons Increases revenue per visitor with one-click upsell flows Creates a smoother shopping journey without disturbing checkout Helps move slow-selling inventory through bundle offers If you're searching for a reliable solution to start with, our Sellmore Post Purchase Upsell app is built to create one-click upsell offers without slowing down your store or affecting the buyer's flow. 9 Features You Must Evaluate Before Choosing the Best Shopify Post Purchase Upsell App Now let's get to the core of this blog. Here are the 9 features you should always check before picking the best shopify post purchase upsell app for your Shopify store. 1. One-Click Upsell Functionality The whole point of a post purchase upsell is to make buying easy. Customers should be able to add the upsell product to their order with just one click, no need to re-enter payment or shipping details. If the app you're checking forces customers to go through checkout again, skip it. A smooth one-click upsell experience is what drives higher conversions. What to look for: Single-click acceptance No re-entry of payment info Instant order update on the same page 2. Smart Product Recommendations A good shopify post purchase upsell app should know which products to show to which customer. Generic offers don't work anymore. Buyers expect personalization. Look for apps that use AI-based or rule-based recommendations, where you can set conditions like: If a customer buys Product A, show Product B If the cart value is above $50, offer a premium add-on If the customer is a returning buyer, show a loyalty deal According to Salesforce, personalized recommendations drive 24% more orders and 26% higher AOV. 3. Easy Customization Options Your post purchase offer should match your store's branding - fonts, colors, buttons, and tone. If the upsell page looks like a third-party popup, buyers will hesitate to click. Choose an app that gives you full design control without needing to code. The more flexibility you have, the better the offer fits your store's vibe. Customization checklist: Editable headings and product descriptions Brand color and font controls Mobile-friendly design templates Custom CTA buttons 4. Mobile Optimization More than 70% of Shopify traffic comes from mobile devices, according to Statista. If your post purchase upsell isn't mobile-optimized, you're losing more than half of your potential extra revenue. Always test how the upsell page looks and works on mobile. The buttons should be tap-friendly, the text readable, and the loading speed quick. 5. A/B Testing Feature You can't grow what you can't measure. The best shopify post purchase upsell apps come with built-in A/B testing to help you compare different offers, headlines, and product placements. This feature lets you find out: Which product gets more clicks Which headline drives more conversions What discount percentage works best A/B testing helps you keep improving your upsell flow over time. 6. Analytics and Reporting Dashboard Numbers tell the truth. A solid app should give you a clear dashboard that shows: Upsell conversion rate Total extra revenue earned Most accepted offers Average order value impact This data helps you make better decisions and double down on what's working. 7. Multi-Currency and Multi-Language Support If you're selling globally, your upsell offers should also feel local. The app should support multiple currencies and languages so that international buyers see prices and product names in their preferred format. This small detail can boost trust and conversions for global stores. 8. Seamless Integration with Shopify Checkout Your shopify post purchase upsell app should work hand-in-hand with Shopify's native checkout. It shouldn't slow down the checkout process or cause errors. Apps that are built using Shopify's official APIs are always a safer choice. They stay updated with Shopify's latest features and offer better stability. 9. Reliable Customer Support Even the best app can run into issues. What matters is how quickly the support team responds. Before installing, check: Live chat or email response time Help documentation quality User reviews about support experience A responsive support team can save you hours of stress when something needs a quick fix. Final Thoughts Choosing the right shopify post purchase upsell app isn't just about adding another tool to your store - it's about creating a smarter sales journey. When you pick an app that offers personalization, smooth integration, easy customization, and reliable support, you set your store up for long-term success. Remember, every extra dollar from a post purchase upsell is pure profit because you've already paid for that customer's first sale. So, take your time, evaluate these 9 features, and pick the app that fits your store best. Frequently Asked Questions 1. What is a Shopify post purchase upsell? A shopify post purchase upsell is an offer shown to customers right after they complete a purchase but before they reach the thank-you page. It helps merchants increase order value without affecting the checkout experience. 2. Are post purchase upsells effective for Shopify stores? Yes, they are very effective. Post purchase upsells convert better because the customer has already made a buying decision and trusts your store. 3. Will a post purchase upsell affect my checkout speed? No, a well-built shopify post purchase upsell app like Sellmore is designed to load after checkout, so it doesn't slow down your store's performance. 4. Is a post purchase upsell app suitable for small Shopify stores? Absolutely. Even small stores can benefit because every extra sale adds to your monthly revenue without extra ad spend.

8 Min • 30 April 2026

Shopify B2B: Complete Breakdown to Set Up & Managing Bulk Orders & Custom Pricing?

Business buyers order in larger quantities. They ask for different prices. They may need payment terms, quotes, approval, or multiple buyers under one company account. Shopify B2B management is done through WhatsApp, email, spreadsheets, and manual discount codes. It works for a few buyers, but as orders increase, pricing gets complicated, and someone sends the wrong quote. A B2B buyer should log in and see the right products, prices, quantity rules, and checkout flow. Shopify B2B features like company profiles, catalogs, quantity rules, volume pricing, payment terms, and draft orders help store owners manage this from the Shopify admin. I get the most questions from Shopify B2B merchants on two things: Order management and custom pricing. In this blog, I will explain how to set up B2B properly and manage bulk orders and custom pricing. Is B2B on Shopify only for Plus users? No. B2B is not only for Shopify Plus users. It is available on Basic, Grow, Advanced, and Shopify Plus plans. On Basic, Grow, and Advanced, merchants can use companies, catalogs, quantity rules, price breaks, net payment terms, draft orders, and PO numbers. Plus, merchants get more advanced control, like unlimited catalogs and direct catalog assignment to specific companies or company locations. How to set up B2B on Shopify perfectly? Step 1: Go to Companies in the Shopify admin Go to Customers > Companies > Add company. Here, add the basic company details: Company name Company ID Main contact Shipping address Billing address Location ID B2B works through company profiles and company locations. Shopify’s setup flow also lets you add the main contact, address details, catalogs, payment terms, and checkout settings while creating the company. Step 2. Add the main B2B customer Next, select the main contact for that company. You can either: Choose an existing customer profile Create a new customer profile Make sure the customer profile has an email address. By default, the main contact gets ordering permission. That means they can place orders for the company after logging in. Step 3. Add company location details After adding the company details, add the company location. This is important when a B2B buyer has: Multiple branches Different shipping addresses Different billing details Different payment terms Different pricing rules Step 4. Create or assign a B2B catalog Go to Markets > Catalogs This is where you manage B2B product access and pricing. You can use catalogs to control: Which products B2B buyers can see Which products are hidden Fixed product prices Percentage price adjustments Quantity rules Volume pricing To assign a catalog to a company location, open the catalog, choose Company location from the dropdown under the title, click Add a company location, select the location, and click Done. Step 5. Add products and pricing to the catalog Inside the catalog, go to the Products and pricing section. From here, you can: Include products Exclude products Adjust product prices Set fixed prices Add quantity rules Add volume pricing A good tip here is to start with fewer products. Don’t add your full catalog from day one unless every product is ready for wholesale pricing. Step 6. Set payment terms Go to: Customers > Companies Open the company or company location and find the Payment terms section. You can set payment terms like: Due immediately Net 7 Net 15 Net 30 Net 45 Net 60 Net 90 Due on fulfillment Shopify also lets you set payment terms at the company location level, so different locations can have different payment rules if needed. Step 7. Configure checkout settings While creating or editing the company, configure the checkout settings. Use this area to decide how B2B buyers should place orders. You can manage things like: Direct checkout Draft order submission Shipping address options PO number requirements Manual review for large orders Step 8. Test the B2B buyer login Before making the setup live, test it like a real buyer. Check if the buyer can: Log in properly See the correct catalog View the right B2B pricing Order in the right quantity Access payment terms Complete or submit the order I always test this before launch because most B2B issues come from small setup mistakes. Step 9. Check plan limits before building too much Also, check your Shopify plan before creating a large B2B setup. On Basic, Grow, and Advanced plans, Shopify allows up to 3 active catalogs across B2B markets. Direct catalog assignment to company locations and unlimited catalogs are available only on Shopify Plus. Now I will explain bulk order management. This is key to every Shopify B2B commerce brand. How to manage B2B bulk orders on Shopify? 1. Set minimum order quantities I always set a minimum order quantity because it helps me avoid small wholesale orders that do not support my client’s margin. Use minimum quantity rules when you want to protect profit margins. For example, a skincare brand may set a minimum order of 24 units. A packaging brand may allow orders only in sets of 50, 100, or 250. 2. Use quantity increments Quantity increments help buyers order in the right multiples. This keeps the bulk orders easy to add. For example: The buyer cannot order 27 units Buyer can order 25, 50, 75, or 100 units 3. Add volume pricing Volume pricing gives buyers better rates when they order more. Here’s a simple setup that I always use: 25 units: Base wholesale price 50 units: Small price break 100 units: Better price break 250 units: Strongest bulk price 4. Make repeat ordering easier B2B buyers know what they want, and they do not browse like retail shoppers. Here’s what I do when I work with B2B stores to improve repeat ordering: Quick order forms Reorder options Product tables Saved company details Clear variant selection Fast add-to-cart options 5. Use draft orders for offline or custom bulk orders Not every B2B order comes directly through the storefront. I have experience with buyers ordering through: Email Phone calls Sales reps WhatsApp Purchase orders In these cases, draft orders work well. You can create the order manually, assign the company, apply the right pricing, add the PO number, and send the invoice. How to manage Shopify B2B pricing? 1. Use Shopify B2B apps Apps can help with Shopify B2B pricing when native features are not enough. Apps like Wholesale Hero B2B Pricing helped me with advanced Shopify B2B pricing setup on collection pages. I have written a complete breakdown of the best Shopify B2B wholesale apps to choose from. 2. Create simple Shopify B2B pricing tiers Don’t create a separate price for every buyer. It will become hard to manage. Instead, I start with simple pricing groups like: Retailer Distributor VIP wholesale High-volume buyer 3. Use catalogs for B2B custom pricing This has helped me a lot. Catalogs help you show different prices to different buyers. For example, one catalog can give 10% off to retailers. Another catalog can show fixed distributor prices for selected products. 4. Use percentage pricing for simple wholesale discounts Always remember that percentage pricing works well when your product margins are similar. You can create pricing like: Retailer: 10% off Wholesaler: 15% off Distributor: 25% off 5. Add volume price breaks for bulk buyers Volume price breaks connect pricing with order quantity. This means the buyer gets better pricing only when they order more. This helps to increase AOV. For example: 50 units = standard wholesale price 100 units = better price 250 units = best price 6. Review shipping before finalizing pricing Your Shopify B2B pricing setup should not ignore shipping. Large B2B orders may need special packing or an extra handling cost. A price may look profitable before shipping. But after fulfillment, I have experienced that the margin can shrink fast. Build a Shopify B2B setup that grows with your buyers If I want to set up a perfect B2B setup in 2026, I would start with the basics. Create company profiles, assign customers correctly, build simple catalogs, add quantity rules, and use custom pricing where it makes sense. My best advice is not to try to create a perfect wholesale system on day one. Create a clear system first. Then improve it as real B2B buyers start ordering. FAQs 1. Can I sell wholesale on Shopify? Yes. You can sell wholesale on Shopify using Shopify B2B features like companies, catalogs, custom pricing, quantity rules, payment terms, and draft orders. 2. Which is the best Shopify wholesale app to manage my B2B business? Shopify B2B Apps like Wholesale Hero B2B Pricing and Wholesale Gorilla are good choices to manage your Shopify B2B commerce businesses. 3. How to sell B2B wholesale products on Shopify? First, create company profiles, assign B2B customers, set up catalogs, add wholesale pricing, create quantity rules, and configure payment terms. I suggest starting with one simple wholesale catalog first, then adding more pricing tiers once real buyers start ordering. 4. Can you import an old invoice into a Shopify B2B account? Shopify supports importing B2B orders through the GraphQL Admin API, and you can also migrate existing customer order history into a company location in some cases. 5. Do I need Plus to set up my B2B wholesale business in Shopify? No. B2B is available on Basic, Grow, Advanced, and Plus, but Plus gives more advanced options like unlimited B2B catalogs, direct catalog assignment to companies, deposit requirements, and partial payments.