Blog

Gather knowledge about the latest insights, updates, tips, and tricks in the Ecommerce industry.

How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

Read Blog

4 Min • 3 April 2026

Why Shopify Click and Collect Is a Game Changer for Local Businesses

Shopify Click and Collect is a game changer for local businesses because it combines the convenience of online shopping with the immediacy of in-store pickup. Customers can place orders online and collect them the same day, without paying for shipping or waiting for delivery. This guide will help you to know how it works and how to enable click and collect option in your Shopify store. What Is Shopify Click and Collect? Shopify Click and Collect is a fulfillment method that lets customers browse and buy products on your online store, then pick up their order at your physical location instead of waiting for home delivery. No shipping fees. No delivery delays. Just a seamless bridge between your online storefront and your brick-and-mortar shop. It's also called Shopify in-store pickup and Shopify has this built right into its platform, or extendable via third-party apps, depending on how much control you want over the experience. How Shopify In-Store Pickup Actually Works Here's the customer journey when you have Shopify in-store pickup enabled from their perspective: 1. Customer adds to cart and reaches checkout At the shipping step, they see a "Pick up at store" option alongside standard shipping. They select it. 2. They choose their pickup location If you have multiple locations, they can select the most convenient one. Shopify shows the address and available pickup windows. 3. Order is placed, you get notified You receive the pickup order in your Shopify admin dashboard. You can set it to require manual approval or auto-confirm instantly. 4. You mark the order as ready Once you've pulled the item and it's ready at the counter, you mark it "Ready for pickup" and Shopify automatically sends the customer a notification email or SMS. 5. Customer comes in and collects They present the order confirmation (or you look it up by name/order number). You mark it as "Picked up." Done. Common Mistakes to Avoid Enabling Shopify click and collect is straightforward. But the merchants who get the most out of it avoid these common pitfalls: Setting unrealistic pickup windows: Promising "ready in 1 hour" when you're a solo operator during a busy Saturday is a recipe for frustrated customers. Be conservative, then impress them by being early. Forgetting mobile inventory updates: If you're not keeping your Shopify inventory sync'd with what's actually on your shelf, you'll accept pickup orders for items that aren't there. This is the fastest way to destroy trust with local customers. Not promoting it: Most merchants enable click and collect and do nothing else. Put it in your Instagram bio, mention it in your email newsletter, add a banner on your homepage. "Buy online, pick up same day!" is a genuine selling point use it. Ignoring the post-pickup experience: What happens when a customer walks in? Is your team ready? Is there a designated pickup area? The physical experience has to match the smooth digital one or the brand trust you built online evaporates. No follow-up after pickup: Send a post-pickup email asking how it went. Ask for a review. This is a warm customer who just had a great experience they're primed to become a loyal repeat buyer. How to enable Shopify Click and Collect with Stellar App Stellar's Store Pickup feature gives your customers a date-and-time-scheduled click and collect experience, far beyond what Shopify's native feature offers. Here's every step, clearly explained. 1. Install the Stellar App from Shopify App Store 2. Enable the app 3. From the general settings of app click on “Store Pickup”. 4. When you enable the store pickup option, you will get multiple options. Add your required settings and save the changes. 5. After enabling all the settings, this is how store pickup will look in your storefront:

2 Min • 7 April 2026

How to Set Up Shopify Post Purchase Upsell (No Coding Needed)

Setting up a Shopify post purchase upsell involves installing a dedicated upsell app, enabling it within your checkout settings, and creating a funnel that presents a targeted, one-click offer immediately after payment but before the thank-you page. This approach allows customers to add additional products to their order without re-entering payment details, making the process seamless and highly effective for increasing average order value. In this guide, you’ll learn how to set up Shopify post-purchase upsells without any coding, along with shopify post purchase upsell strategies to maximize conversions and boost your store’s revenue. What is a Shopify post purchase upsell? A Shopify post purchase upsell is an offer shown to your customer after they've completed checkout but before they leave your store. It's a one-click offer that says: "Hey, would you also like this?" Because payment details are already captured, customers can accept the offer with a single tap. No re-entering card numbers. No second checkout. Just one click and the item is added to their order. Steps to add a Post Purchase Upsell on Shopify Here, we will see the steps to setup post purchase upsells using SellMore app. The first step you need to do is create a new template. Now create a new funnel, add the conditions as per your choice and select the post purchase template that you have created. After making the changes, click on the save button.

6 Min • 31 March 2026

How to Create a Discount Code on Shopify [Easy New Tutorial]

To create a discount code on Shopify, go to Shopify Admin > Discounts > Create discount, choose the discount type, select Discount code, enter your code, set the value and rules, and save it. You can create discount types like Amount-off products, Buy X Get Y, amount off-order, and free shipping discount codes. If you are running a Shopify store, there is a good chance you will need discount codes for your products. Maybe you want to give free shipping or a percentage off the final amount, discount codes can be used in a variety of ways. The good news is that Shopify has a built-in feature to create discount codes right from the Discounts section in your admin. In this article, I’ll show you how to create a discount code on Shopify, which discount type to choose, and the best practices I follow to make sure the codes are applied for conversions. How to create a discount code on Shopify [Step-by-step tutorial] Step 1: Go to Discounts in your Shopify admin Log in to your Shopify admin, go to the Discount section in the left sidebar. Step 2: Click Create discount Now, go to the top-right corner and click on the Create discount button. Step 3: Choose the type of discount code you want to create You will be offered four discount types: Amount off products Buy X get Y Amount off order Free shipping Select one discount type based on your goals and proceed to create the code. Step 4: Select the discount method Here, there are two discount methods: A manual method and an automatic method. In the manual method, customers have to type this code at checkout. In automatic, the code will appear in the cart or checkout. Step 5: Configure your discount code There are different rules and values you need to add to create your discount code. I normally select automatic to make things easier for me, but it depends on the brand’s goals. Do not forget to set active dates. I always add an end date when the code will expire. Make sure to add this date to your marketing content as well when you promote the code. Step 6: Click Save Go through the values and rules one last time and click Save to activate the code. Add codes where purchases happen Once you have created your discount code in Shopify, the next step is making that offer more visible where purchases happen. This is where iCart Cart Drawer Cart Upsell fits naturally. Instead of relying only on a code at checkout, you can use iCart to show discounts alongside upsells, cross-sells, product bundles, volume discounts, and a cart progress bar, which helps turn a basic offer into a stronger cart conversion strategy. You need a discount code Shopify app to manage discount codes better. Here's a list of the best discount code Shopify apps in 2026. Best practices while creating a discount code on Shopify ✔️ Start with one clear goal Before you type a code name or choose a value, decide what the code is supposed to do. These are the reasons to go for each discount type based on my experience: Percentage off for first-order offers. Fixed amount off for simple price-led promotions. Free shipping for creating shopify free shipping discount code Buy X Get Y when you want to move more units per order. ✔️ Set combinations on purpose One of the most important best practices is deciding whether your discount code should combine with other offers. You can set rules for whether a discount can be combined with other product, order, or shipping discounts. But be careful because it also creates a bigger discount than you planned if you do not check the stack carefully. ✔️ Use a simple code name I recommend avoiding special characters in discount code names so they are added correctly to your store’s checkout URL. I prefer short and simple code that is easy to type and easy to remember. For example, something like WELCOME10, FREESHIP50, or SUMMER15. There are different coupon examples that work for each store. Learn about different types of coupon examples that drives conversions. ✔️ Test the discount code at checkout I missed this step when I created the discount code for the first time, and it didn't go well. I recommend testing the code at checkout so you can confirm that it works exactly the way you expected. A good tip here is to always test the offer like a customer would. ✔️ Share the code the easy way Once the code is ready, do not just paste the code text everywhere. You can create a shareable discount link from the Discounts section, and you can choose which page, product, or collection the link should open to. ✔️ Track performance after launch After the code goes live, watch what it actually does. I use the Sales by discount report to see how often my codes are used, and review discounts directly from the Discounts section in admin. Discount codes are simple yet effective Creating a discount code on Shopify is easy once you know which discount type fits your goal. But you need to set the right value, rules, combinations, and active dates so it helps you get more conversions when the code is applied. I always treat discount codes as part of a bigger conversion strategy. When you pair the right code with better cart visibility, strong timing, and proper testing, you give your store a much better chance to turn visitors into paying customers. FAQs 1. How to create a discount code on Shopify? Go to Shopify Admin > Discounts > Create discount, then choose the type you want, such as amount off, percentage off, Buy X Get Y, or free shipping. After that, add the code name, choose the products or collections it applies to, set eligibility, usage limits, combinations, and start/end dates, then save and test it before sharing it. 2. Can you create bulk discount codes in Shopify? Stores use an app when they need large batches of codes for influencer campaigns, email offers, or one-time coupons. Apps like Bulk Discount Code Bot or Coupon X are good choices. 3. Can I use the same discount code for multiple products? Yes. The same discount code can apply to multiple products, collections, variants, or even the whole order, depending on how you configure it. 4. What is the maximum number of discount codes you can create on Shopify? The store-wide limit of discount codes is 20,000,000. 5. Which are the best discount code Shopify apps? Bulk Discount Code Bot or Coupon X are the best Shopify apps I have used to create discount codes.