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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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8 Min • 26 May 2026

“What Shopify Apps is This Website Using?” (4 Free Methods That Actually Work)

Every store owner, including myself when I started on Shopify, has asked themselves, "What Shopify apps is this website using?” when they see a storefront. Competitor app audits are part of my day job, and I've tested almost every free method out there. Some do the work instantly, while others take time. You'll get the four free methods I actually trust, in order from easiest to most thorough. No fluff. No paid tools required. Quick TL;DR if you're in a rush: Use a free Shopify app detector tool (paste URL, done) Install a Chrome extension for one-click checks View page source and search for "shopify://apps/" Use DevTools to catch late-loading apps Spot apps by what you see on the storefront Now the full breakdown. Why should you check the apps a competitor store uses? Three reasons make competitor app research worth your time as a new store owner. First, it saves you from the install-uninstall cycle. Most new merchants test 20+ apps before settling on a stack. Knowing what already works in your niche cuts that down fast. Want a tech stack for your store? Here’s a complete breakdown of building a Shopify tech stack in 2026. Second, detecting Shopify apps reveals strategy. If five of your top competitors run Klaviyo, ReCharge, and Loox together, you just got the solution for a 7-figure store in your category. Third, the free Shopify app finder methods cost you nothing. Skipping competitor research because it feels costly is a mistake. My top methods to find what Shopify apps a website is using Method 1: Use a free Shopify app detector tool The fastest way to find the answer to ‘Shopify apps is this website using?’ is a free online detector. You paste the URL, the tool scans the page source, and you get a list of installed apps in seconds. Here are the four free options I rotate between. Shopscan ShopScan covers over 2,000 apps in its database and works as both a website and a Chrome extension. Accuracy is high, and the dashboard shows you the theme alongside the apps. This app is free with no signup. Koala inspector Koala Inspector has been around for years and remains one of the most reliable free Shopify app checkers. It catches reviews, apps, page builders, and email tools consistently. You can check out its free tier for basic competitor research. PIPIADS Shopify app detector PIPIADS uses AI to parse the source code and identify apps. This is a great app for quick one-off checks when you don't want to install anything. Instant Shopify app detector A newer entry with a clean interface and fast scan times. Best for visual learners who want a neat output. How to use any of them: Open the detector Paste the Shopify store URL Click "Detect" or "Scan" Review the app list Pros: Zero learning curve and works on any device. Cons: Limited to what's exposed in the public source code, so private apps stay hidden. My pick: ShopScan for daily research and Koala Inspector for deep dives. Method 2: Install a free browser extension Online detectors work fine, but browser extensions work faster. I check 30 to 50 competitor stores a week. Pasting URLs one by one is difficult for me. A Chrome extension turns this into a few-second job. Top free extensions I recommend: Koala Inspector Chrome Extension Same data as the web version, but one click away while you browse. Install, pin the icon, and click whenever you land on a Shopify store. ShopScan Extension Detect Shopify apps, themes, payment methods, and analytics tools in one pass. Great for full tech-stack audits. Wappalyzer Not Shopify-specific, but Wappalyzer reads the entire tech stack of any site, including Shopify apps. Useful as a backup when other detectors miss something. Setup is straightforward: Add the extension from the Chrome Web Store Pin it to your browser bar Visit any Shopify store Click the extension icon If you do competitor analysis even once a month, install one. This will save you hours of work. Method 3: Check the page source manually (Free + no tool needed) Every Shopify app that runs on the storefront leaves a tag in the page source. Once you know where to look, you can find Shopify apps in under a minute with nothing installed. Here's the exact process I use when I want a second opinion on what a detector found. Step 1: Right-click anywhere on the store's page and select "View Page Source." Keyboard shortcut: Ctrl+U on Windows, Cmd+Option+U on Mac. Step 2: Hit Ctrl+F (Cmd+F on Mac) to open the search bar inside the source code. Step 3: Search for this exact string: BEGIN app block: shopify://apps/ The app name sits right after /apps/. For example, shopify://apps/judgeme tells you the store runs Judge.me for reviews. Why I love the manual method: it never lies. Detector tools sometimes misread or skip apps. The page source shows you the exact Shopify apps a website is using. Method 4: Use DevTools to catch apps that load late Some apps don't show up in the static page source. They load after the page renders through lazy-loaded scripts. Detectors and View Source both miss them. Browser DevTools catches everything. Here's the quick version: Open the Shopify store Press F12 or right-click and choose "Inspect" Click the "Network" tab Reload the page (Ctrl+R or Cmd+R) Watch the requests roll in You'll see every script, image, and API call the page fires. Filter by domain or by the "JS" type to narrow the noise. This method is best for tech-curious merchants who want zero blind spots. I have written a complete breakdown of Shopify spy tools for a complete competitor research for merchants who wants to do more than detecting apps. The limitations of free methods to detect Shopify apps No free Shopify app finder is perfect. Set the right expectation before you start. Custom-built private apps stay invisible. Big brands often pay developers to build internal apps that never appear in the Shopify App Store. Detectors can't find what's not labeled. Backend-only apps (shipping rules, accounting integrations, fulfillment tools) don't load on the storefront. None of the four methods above will surface them. Some stores deliberately make their source code unclear on purpose. Also, in heavily customized themes, it's difficult to detect apps. Detection accuracy across free tools sits around 70 to 80 percent on average. Stack two or three methods together to get the most accurate results. A trustworthy competitor audit always combines a detector tool, a manual page source check, and visual observation. Skip any one of the three, and you'll miss something. How to Actually Use This Info (Not Just Copy a Competitor) Detecting apps is the easy part. Using the data well is where most new merchants slip. A few rules I live by after years of running competitor audits: Build a swipe file. Pick 5 to 10 leading stores in your niche. Run a Shopify app checker on each. Drop the results into a Google Sheet. Patterns will jump out within an hour. Look for overlap. If eight out of ten top stores in your category use Klaviyo, you've found a signal. If one store uses some obscure pop-up tool, ignore it. Test one app at a time. Installing five new apps in a week destroys your ability to measure what's actually working. Install one app, measure for two weeks, then decide. Read the reviews before you install. App detectors tell you what competitors use. They don't tell you which apps are well-supported, well-priced, or worth your money. Always check Shopify App Store reviews first. Match the app to your stage. A store doing $500 a month doesn't need an enterprise loyalty platform. Pick apps that fit your current revenue. The biggest competitor analysis lesson I can share: Apps amplify what's already working. They never fix what isn't. Wrapping Up You now have four free ways to answer the question every new merchant asks: what Shopify apps is this website using? Quick recap: Free Shopify app detector tools (ShopScan, Koala Inspector, PIPIADS, Instant) Chrome extensions for one-click checks View Page Source and search for "shopify://apps/" DevTools Network tab for late-loading apps Pick one method today. Open a competitor store you've been eyeing. Run a quick scan. Screenshot the results. You'll learn more about your niche in 10 minutes than you will from any course. FAQs 1. How to find out what Shopify apps a website is using? Any Shopify store's apps can be detected for free using tools like ShopScan, Koala Inspector, or PIPIADS, or by viewing the page source and searching for shopify://apps/. 2. Which is the best Shopify competitor research tool? For app detection specifically, Koala Inspector and ShopScan are the best tools. For full competitor research that goes beyond apps (traffic, ads, products, themes), pairing a Shopify app checker with SimilarWeb gives you a complete picture without spending a dollar. 3. Which are the best Shopify app finder tools? The top free Shopify app finder tools right now are ShopScan, Koala Inspector, PIPIADS, and Instant's Shopify App Detector.

7 Min • 2 June 2026

How to Add Buy Button on Shopify On Any Page In Just 3 Steps

Add the Buy Button sales channel in your Shopify admin, create a button for a single product or a collection, then customize the layout and colors. Shopify generates an embed code that you copy and paste into your page's HTML. Save the page, refresh, and the button goes live. You've got products ready to sell. But most of your traffic isn't on your storefront. It's in your blogs section, scrolling through your portfolio, or sitting in your newsletter. That's the problem adding a buy button on Shopify solves. You sell where people already are, instead of waiting for them to come back to your product page. I've added buy buttons to client blogs, one-page landing sites, and even email footers. They take minutes to set up, they're free on every plan, and they are fantastic for increasing conversions. By the end of this guide, you'll have a working button you can drop onto any web page. What is a Buy Button on Shopify? A buy button on Shopify is a small piece of embeddable code that puts a checkout anywhere you want it. You paste it into a page, and a "Buy" or "Add to cart" button shows up. Here's the flow: The visitor clicks the button > a cart or checkout window opens > Shopify handles the payment. Your store does all the heavy lifting in the background. It's a free sales channel on every Shopify plan, including the Starter plan at $1 per month for three months. You only pay your normal subscription and standard transaction costs. A simple Shopify buy button example: a single product card with one image, a price, and an "Add to cart" button embedded in a blog post. You can also embed a full collection if you want to sell several items from one page. Where to use a Shopify Buy Button? The button works almost anywhere you can paste code. The spots that earn the most for store owners: Blog posts and content pages. Write about a product, then let readers buy it on the spot. Dedicated landing pages. Run an ad to a focused page with one product and one button. Portfolio and personal sites. Sell prints, gear, or merch without building a full store. Promotional emails and newsletters. Link a button straight to checkout for a launch or sale. Partner and affiliate websites. Let partners feature your products on their pages. Social bios and link-in-bio pages. Turn your most-clicked link into a sale. Why should new stores use the Buy Button? If you're just starting out, the buy button is one of the fastest ways to make your first sale. You can sell before your full store is even finished. Got one product and a homepage? Embed a button, and you're live. Drop-off goes down because buyers check out where they already are. Every extra click loses people, and the button removes a big one. You get an omnichannel setup with zero extra tools. Same products, same inventory, more places to sell. And the checkout is secure and Shopify-hosted. You don't touch payment data or worry about PCI compliance on your own site. How to Add a Buy Button on Shopify: Step-by-Step Three steps. Here's exactly how I do it every time. Step 1: Add the Buy Button Sales Channel First, turn on the channel inside your admin. Go to Settings, click Sales channels, then add Buy Button from the list of available channels. If you do not have it, you can go to the App Store and install ‘Buy Button’ You only do this once. After that, the channel lives in your admin. Step 2: Create Your Buy Button Head to the Buy Button channel, click on Open app, and click Create a Buy Button. You'll pick what to sell: Product buy button > For a focused, one-item button. Collection buy button > to feature a group of products on one page. Now customize it. You control the layout style, the button action (open a cart or send buyers straight to checkout), and the appearance. I match the colors and fonts to the page it's going on, not my store, so it looks native. For high-intent single products, I set the action to direct checkout. Fewer clicks, more sales. Step 3: Copy the embed code onto your site Once your button looks right, Shopify generates the embed code. Copy it. Paste it into the HTML of your page wherever you want the button to appear. If you plan to use multiple buttons on the same site, the script tag only needs to load once per page, so keep that in mind to avoid slowing things down. Save, refresh your page, and your Shopify buy now button is live. Add a Shopify Buy Now Button to popular platforms The embed code is just HTML, so it works on most website builders. Where to paste it on the big ones: WordPress: Use a Custom HTML block in the editor, or paste into a text widget. Wix: Add an Embed HTML element and drop the code in. Squarespace: Use a Code block on the page. Weebly or custom HTML sites: Paste directly into your page's HTML. I have written breakdowns of Shopify vs alternatives. You can check them out below. Shopify vs Wix Shopify vs Squarespace Shopify vs Weebly If your builder has any "embed code" or "custom HTML" element, the button will work there. Shopify Buy Button App vs. Built-In Channel Most store owners never need more than the native channel. But it's worth knowing when an app earns its place. The built-in Buy Button channel is enough when you're selling standard products, want a clean checkout, and need it free. A dedicated Shopify buy button app makes sense when you need things the native channel doesn't handle well: subscriptions and recurring billing, deeper styling control, or advanced cart behavior. My take: start with the built-in channel. It's free and covers 90% of cases. Reach for an app only when you hit a real limit, not before. Tips for Adding Buy Buttons to Real Stores A few things I've learned the hard way: Style the button to match the host page, not your store. A button that clashes with the page gets ignored. Test the checkout on mobile before you publish. Most clicks come from phones, and that's where layout issues hide. Use direct checkout for single high-intent products, and a cart for multi-item collections. Keep one product per landing page. One product, one button, one decision. Buy Button is the best way to boost conversions A buy button on Shopify lets you sell on any page, no full store required. Turn on the channel, build the button, paste the code, and you're selling. If you're a new store owner, start with one product and one page. Get the first sale, then add buttons everywhere your audience hangs out. Scroll back up to the step-by-step section and set yours up now. FAQs 1. How does the Shopify buy button work? The Buy Button is a snippet of embeddable code you paste onto any web page. When a visitor clicks it, a cart or checkout window opens, and Shopify processes the payment in the background. Your products, inventory, and orders stay synced to your store, so you manage everything from one admin. 2. How to add a Buy Button on Shopify to any webpage? Add the Buy Button sales channel in your Shopify admin, create a button for a single product or a collection, then customize the layout and colors. Shopify generates an embed code that you copy and paste into your page's HTML. Save the page, refresh, and the button goes live. 3. What is an example of a Buy Button on Shopify? A common example is a single product card embedded in a blog post, showing one image, the price, and an "Add to cart" button. You can also embed a full collection on a landing page to feature several products at once. Both pull directly from your store and open a Shopify-hosted checkout. 4. How much is the Shopify Buy Button app? The Buy Button is free on every Shopify plan, including the Starter plan at $1 per month for 3 months. There's no separate fee for the channel itself. You only pay your regular Shopify subscription and standard transaction fees on each sale.

2 Min • 3 June 2026

How to Improve the Shopify Order Status Page Experience

Imagine this scenario: A customer just placed an order from your store, but the journey is not over. They want to know the updates or track their order status, like “when will their product arrive?” Here comes your “Shopify Order Status Page”. But most of the Shopify merchants consider the order status page Shopify just an order confirmation page. And that’s the mistake. Because a well-optimized order status page can do more than product updates, it can give you extra revenue. With many years of experience in working closely with Shopify merchants, I have seen many case studies that have made use of this page and doubled their revenue. So in this blog, I will show you how to earn extra revenue from the order status page by giving a smooth shopping experience for your customers. What is the Shopify order status page? The Shopify order status page is the final screen a customer sees after completing checkout. This page shows a confirmation that their purchase has been successful. Customers can track their order, view shipping updates, and revisit details whenever they want. Importance of the order status page in Shopify 1. It is the most revisited page after checkout Customers come back to this page again and again to check where their order is. No other page in your store gets this kind of repeat attention from a single buyer. 2. It reduces support tickets Most "Where is my order?" questions come from buyers who feel left in the dark. A clear order tracking page with live tracking and a delivery date cuts down on these messages and frees up your support team. 3. It drives repeat purchases When the post-purchase experience feels smooth and on-brand, customers are far more likely to come back. A generic carrier page does the opposite; it breaks the connection with your store. 4. It builds trust during the waiting phase Between "order placed" and "package delivered," buyers feel uncertain. Real-time updates and a clear delivery window calm that worry and protect your reviews. Sell More After Every Sale Show irresistible one-click post purchase upsells at the right moment that converts.