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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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7 Min • 3 April 2026

The Best Shopify Plus Apps Enterprise Stores Need in 2026

When I work with enterprise stores, I always check their app stack. Choosing the best Shopify Plus apps is about building a setup that can handle scale without hurting speed, customer experience, or internal workflows. The right apps should help you convert more visitors, retain more customers, support shoppers faster, and keep operations clean as the store grows. A regular Shopify store and a Shopify Plus store do not need the same kind of app stack. Enterprise stores deal with more complex needs like checkout customization, advanced automation, multi-store management, and high-volume customer support. In this guide, I’ll break down the best Shopify Plus apps by category so you can quickly see which ones make the most sense for sales, retention, support, operations, and subscriptions. Best Shopify Plus Apps for Enterprise Stores Klaviyo (Sales & Marketing) Klaviyo is built for email, WhatsApp, and SMS marketing. It helps brands use real-time Shopify data for campaigns, segmentation, and automated flows that drive more repeat purchases. Key features: AI-powered segmentation Email and SMS campaigns Automated workflows Product recommendations Pop-ups and A/B testing. Pricing: Free to install. Paid email starts at $20/month, and SMS starts at $15/month Rating: 4.5/5 from 2000+ reviews. SellMore (Sales & Marketing) SellMore focuses on post-purchase revenue. It helps merchants show one-click upsells on the thank you page, order status page, and checkout for higher AOV. Key features: Checkout upsells Post-purchase upsells Thank you page offers AI product recommendations Product bundles Pricing: Free plan available for up to 50 orders monthly. Paid plans start at $9.99/month. Unlimited orders for $19.99/month. Rating: 5.0/5 Judge.me (Sales & Marketing) Judge.me helps stores build trust with product reviews, star ratings, testimonials, and photo or video reviews. It is a strong pick when social proof is a big part of conversion. Key features: Unlimited reviews and review widget Testimonial sliders and Coupons & referrals Google rich snippets, review syndication, and imports from platforms like Amazon and Etsy. Pricing: Free plan available. Paid plan starts at $15/month Rating:. Rated 5.0/5 from 37,000+ reviews. Gorgias (Support & customer experience) Gorgias is an ecommerce helpdesk built for support at scale. It brings email, chat, social, voice, and SMS conversations into one place so support teams can manage customer issues faster. Key features: Unified inbox and live chat AI responses and summaries Auto-replies, ticketing, and self-service options Order tracking and analytics Pricing: Pricing starts at $10/month for 3 agents and 50 tickets. Higher plans at $60, $360, and $900/month. Rating: Rated 4.3/5 from 600+ reviews. Tidio (Support & customer experience) Tidio combines live chat, chatbot automation, and AI support in one helpdesk. It works well for stores that want faster support and more automated customer conversations. Key features: Live chat AI chatbot & chatbot flows Unified helpdesk & product recommendations Order updates and omnichannel support across email and social Pricing: Free plan available. Paid plans start at $29/month. Rating: Rated 4.7/5 from 1000+ reviews. Shopify Flow (Data & operations) Shopify Flow is Shopify’s own automation app. It helps merchants automate workflows across marketing, fulfillment, inventory, fraud prevention, and internal operations. Key features: Visual workflow builder Condition-based logic Pre-built templates and custom automations Workflow tracking Pricing: Free. Rating: Rated 4.7/5 from 9000+ reviews. Stellar Delivery Date & Pickup (Data & operations) Stellar helps stores manage local delivery, store pickup, and shipping schedules with a delivery date picker and time slots. It is especially useful for stores that need better control over fulfillment timing. Key features: Shopify Plus checkout calendar support Delivery date and time picker Estimated delivery dates Multi-location pickup, route planner, blackout dates, order cut-off times Pricing: Free plan available. Paid plans start at $14.99/month for product delivery and store pickup, with an Unlimited Location plan at $29.99/month. Rating: Rated 4.7/5 from 500 reviews. Matrixify (Data & operations) Matrixify is a bulk import, export, update, and migration app. It is built for stores that need to manage large amounts of Shopify data more efficiently. Key features: Bulk import and export Google Sheets and CSV support Scheduled jobs Migration support Store-to-store data copy, and large file handling up to 20 GB Pricing: Paid plans start at $20/month and go up to $200/month. Rating: Rated 4.9/5 from 1000+ reviews. Appstle Subscriptions App (Subscriptions) Appstle helps merchants launch and manage subscriptions, recurring orders, subscription boxes, and build-a-box offers. It is a strong fit for stores that want recurring revenue without a heavy setup. Key features: Recurring payments and customer portal support Build-a-box and loyalty features Churn control, bulk automation, and one-click checkout Advanced subscription management tools Pricing: Free plan available. Paid plans start at $10/month, $30/month & $100/month. Rating: 5.0/5 from 6000+ reviews. PageFly (Store design) PageFly is a drag-and-drop page builder for landing pages, product pages, FAQ sections, and more. It gives merchants more design control without needing code. Key features: 100+ templates and pre-made sections Flexible layout control A/B testing and sales elements like countdowns and trust badges Pricing: Free plan available. Paid plans start at $18/month. Unlimited plan at $99/month. Rating: Rated 4.9/5 from 5000+ reviews. GemPages (Store design) GemPages is a conversion-focused page builder made for landing pages, funnels, and custom storefront pages. It is a good fit for merchants who want more control over design and funnel building. Key features: AI page builder 400+ CRO templates SEO-friendly pages Built-in conversion boosters Post-purchase upsell funnels Pricing: Free plan available. Paid plans start at $29/month, with higher tiers at $59/month and $199/month for Plus and enterprise needs. Rating: Rated 4.9/5 from 3000+ reviews. Key considerations when installing the best Shopify Plus apps Start with your biggest problem I always start with the part of the store that is creating the most issues. That could be checkout, retention, support, operations, or recurring revenue. Check whether the app is truly built for Plus needs Not every Shopify app is built for the way Shopify Plus stores work. I check whether the app can support things like checkout customization, B2B workflows, or expansion stores. Review support, scalability, and integration depth At the Plus level, I look beyond basic features. The app should work well with Shopify Flow, support larger catalogs and multi-store setups. Measure ROI A long feature list does not mean the app is worth keeping. I look at what it actually improves, whether that is conversion rate, AOV, repeat purchases, lower support load, or time saved for the team. The best Shopify Plus apps are ones that help you grow The best Shopify Plus apps are the ones that fix the biggest gap in your store without adding extra complexity. I always suggest starting with one area that needs the most help, such as checkout, retention, support, or operations. Once that app proves its value, you can build the rest of your stack around what the store actually needs next. FAQs 1. Which are the best Shopify Plus apps? In my experience, the best Shopify Plus apps are the ones that solve the biggest scaling problem in the store first. The ones I have worked with include Klaviyo for email and SMS, Gorgias or Tidio for support, Shopify Flow for automation, and SellMore for post-purchase upsell. 2. Are some apps exclusive to Plus users? Yes. Some apps and capabilities are tied to Shopify Plus. Read the description of the apps carefully before installing. 3. Does checkout customization only work on the Plus plan? Not all checkout customization is Plus-only, but the deeper checkout customization is where Plus matters most. 4. How do I choose the best Shopify Plus apps? Start with the area that is under the most pressure, such as checkout, retention, support, operations, or subscriptions, then check whether the app is built for Plus.

8 Min • 10 April 2026

Order Bump vs Upsell for Shopify: Which Converts Better?

Understanding order bump vs upsell is important because both can increase AOV, but they work in different ways. An order bump is a small, low-risk add-on shown close to checkout, while an upsell encourages the customer to choose a better, bigger, or higher-value option at different stages of the buying journey. Order bumps are usually easier to test first, while upsells tend to work better once you have clearer product data and stronger buying patterns. Most Shopify store owners put all their energy into getting the first sale. But they miss one thing… Simple ways to increase AOV once a shopper is already ready to buy. That is where the difference between order bump vs upsell becomes an important decision. I have worked with Shopify stores that use both. The better option depends on when the offer shows up and how easy it feels for the customer to accept it. In this guide, I will break down what an order bump and upsell are, share a few practical examples, and explain the real difference between the two. What is an order bump? It is a small extra offer shown when a customer is close to completing a purchase. Order bumps are a quick add-on that appears near checkout and gives the buyer a chance to include one more related item before paying. It works best right before payment, because that is the moment when the customer has already decided to buy. For new stores, I can guarantee this is one of the easiest ways to increase AOV. Order bump examples for Shopify stores Order bump examples can be best seen in electronics stores, for example, if someone is buying a phone, offering a phone case near checkout makes sense. If they are buying a gift item, a wrap is an easy add-on. In apparel, stain protection can feel like a useful add-on. For fragile items, shipping protection is another common order bump because it matches the buyer’s concern right before payment. These offers work because they do not ask the customer to rethink the whole purchase. What makes an order bump effective? Keeps the decision simple for the customer Has a low price compared to the main purchase Feels closely related to the product already in the cart Does not create extra decision fatigue Apps to add order bump in your store SellMore Post Purchase Upsell is one option that supports checkout upsells, one-click add-ons, bundles, and post-purchase offers, which makes it useful for stores that want to test different ways to lift AOV. What I like here is that it is not limited to just one placement. SellMore can show offers on checkout, post-purchase, thank you, and order status pages. The best part is that it also includes analytics, which helps when I want to see which offers are actually working instead of guessing. What is an upsell? An upsell is an offer that encourages a customer to choose a better, bigger, or more valuable version of the product. Instead of adding a small extra item, an upsell tries to increase the value of the main purchase itself. Upsells can appear at different stages of the buying journey. I've seen them work on the product page, cart, checkout, and the thank-you page. What's the difference between upsells at? Cart, checkout, or thank you page. Check out which upsell placement is best for your store. Common upsell examples in Shopify Someone viewing a standard smartphone can be offered a premium version with added features. A single product can be turned into a bundle upgrade with related items included. Some stores also use BOGO offers to increase quantity. Post-purchase one-click add-ons are another strong example, because they let the customer accept an extra offer without going through the full checkout again. Best apps to add upsells in your store When I want to add upsells before checkout, iCart Cart Drawer Cart Upsell is one of the apps I would look at. It supports cart upsells, checkout upsells, product page upsells, one-click add-ons, bundles, and product recommendations. What makes it useful for upsell testing is the flexibility around placement and offer type. Order bump vs upsell: Key differences Difference #1: Timing in the buying journey The biggest difference in order bump vs upsell starts with timing. An order bump usually appears right before the customer completes checkout. An upsell can appear earlier or later in the journey. Upsells work best in the cart, but you can also add them at the product page, at checkout, and after the purchase. That gives more flexibility, but it also changes how the customer responds to the offer. Difference #2: Offer size and price point Order bumps are small and low-risk. They are meant to feel like a light add-on that does not make the customer pause. Upsells are bigger-value offers compared to the main item. They can involve a premium version, a larger pack, a bundle, or a higher-spend option. Difference #3: Goal of the offer The goal of an order bump is to add one extra item to the order without changing the main purchase too much. The goal of an upsell is to try to increase the value of the main purchase itself. Instead of adding a side item, it pushes the customer toward a better or bigger buying decision. Difference #4: Impact on conversions Order bumps do not work if the offer feels too expensive, unrelated, or distracting. It can slow the checkout flow and hurt the buying experience. Upsells can also create friction if they appear at the wrong moment. Test upsells at different parts of the customer buying process and stick to the one that gives you the most conversions. Difference #5: Best-fit products Order bumps are best for products like accessories, simple add-ons, warranties, gift wrap, or protection offers. These are items that support the main purchase without changing it too much. Upsells fit products where the customer can move to a better version. That includes premium products, bundles, larger quantities, and upgraded options. Order bump vs upsell: Overview DifferenceOrder BumpUpsellTiming Appears right before the customer completes checkoutCan appear earlier or later in the journey, including the product page, cart, checkout, and after purchaseOffer size and price pointSmall and low-risk add-ons like complementary products or warrantiesA bigger-value offer, such as a premium version or bundlesGoalAdds one extra item to the order without changing the main purchase.Increases the value of the main purchase by pushing a better or bigger optionImpact on conversionsWorks only when the offer feels relevant, affordable, and easy to accept.Needs the right placement and testing, because the wrong moment can reduce conversionsBest-fit productsAccessories, simple add-ons, warranties, gift wrap, and protection offersPremium products, bundles, larger quantities, and upgraded versions So, in the end, which one is better? For new Shopify stores, I think an order bump is often easier to test first. It is simpler to set up, easier for customers to understand, and usually carries less risk. I would choose upsell if your store has more product data and clearer buying patterns. When I know which products pair well and where shoppers are willing to spend more, I can build upsells that feel much more natural and effective. My simple advice here is to install apps and test both options and pick which one suits your brand. FAQs 1. What is an order bump? An order bump is a small, relevant add-on shown at checkout, right before the customer pays. It's a low-friction way to increase AOV because the shopper can add it quickly without rethinking the main purchase. 2. What is the difference between an order bump vs upsell? The main difference is the role each offers. An order bump adds a small extra to the order, while an upsell pushes the customer toward a better, bigger, or higher-value version of what they already plan to buy. 3. What is the best upsell app for Shopify? If I want flexible upsell placement before checkout, iCart Cart Drawer Cart Upsell is a great option. For post-purchase upsells, I would go with SellMore. 4. Which app is the best to add an order bump to your Shopify store? If your goal is to add order bumps through checkout and post-purchase flows, I would look at SellMore Post Purchase Upsell. It supports checkout offers like order bumps and checkout upsells for Shopify Plus, along with post-purchase, thank you page, and order status page offers.

2 Min • 7 April 2026

How to Set Up Shopify Post Purchase Upsell (No Coding Needed)

Setting up a Shopify post purchase upsell involves installing a dedicated upsell app, enabling it within your checkout settings, and creating a funnel that presents a targeted, one-click offer immediately after payment but before the thank-you page. This approach allows customers to add additional products to their order without re-entering payment details, making the process seamless and highly effective for increasing average order value. In this guide, you’ll learn how to set up Shopify post-purchase upsells without any coding, along with shopify post purchase upsell strategies to maximize conversions and boost your store’s revenue. What is a Shopify post purchase upsell? A Shopify post purchase upsell is an offer shown to your customer after they've completed checkout but before they leave your store. It's a one-click offer that says: "Hey, would you also like this?" Because payment details are already captured, customers can accept the offer with a single tap. No re-entering card numbers. No second checkout. Just one click and the item is added to their order. Steps to add a Post Purchase Upsell on Shopify Here, we will see the steps to setup post purchase upsells using SellMore app. The first step you need to do is create a new template. Now create a new funnel, add the conditions as per your choice and select the post purchase template that you have created. After making the changes, click on the save button.