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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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7 Min • 22 April 2026

Shopify UX Design Improvements: Best Practices to Improve Conversions

Shopify UX design is the way your store looks, feels, and guides a shopper from the first click to checkout. Believe it or not, this matters a lot. If people cannot find products fast, they will leave your store. I have worked on enough Shopify stores to see the same UX mistakes. If your bounce rate is increasing, your store has a UX problem. That is why Shopify UI UX designs are important. For example, if you have clear navigation, customers will spend more time in your store. Google also rewards a strong page experience that is easy to navigate and clearly answers what visitors need. In this Shopify UX blog, I will provide tips on how to approach your UX in your Shopify website design to increase conversions. Fundamentals of Shopify UX design in 2026 Shopify UI vs UX In the Shopify UI UX design, both UI and UX have different meanings. UI is what shoppers see UX is how easily they move through the store Your colors, buttons, spacing, layout, menus, and product cards are your Shopify UI. The path from homepage to product page to cart to checkout is your Shopify UX design. Start with one clear shopping path Every Shopify UX design that I audit starts with one simple journey. For example, Shopper lands on the homepage Finds the right collection Opens a product page Adds the item to the cart Checks out without confusion If any step feels slow or unclear, conversions drop. So make sure the basic shopper journey is simple in your store. Clarity is better than creativity This is one of the biggest lessons I share with ecommerce stores in general. You do not need a homepage full of moving banners, animations, and stacked offers. You need a layout that answers the shopper’s basic questions fast. What are you selling? Who is it for? Why should I trust this store? What should I click next? Be mobile-first A lot of Shopify stores get most of their traffic from mobile. So if your store feels difficult to navigate on the phone, that is a serious conversion problem. Common mobile UX issues I have seen in stores include: Buttons that are too small Menus that are hard to open Pop-ups that take over the screen Sticky elements that block the main CTA So make sure your store has strong usability across all devices. Use the language that shoppers actually search for When I structure content and page headings, I use the words people already search for. Place relevant words in prominent spots like the page title and main heading. This helps your store to appear in Google’s search results when someone searches for your product. Use Google’s autocomplete for this. Type your product into Google and see what shows up. Autocomplete People Also Ask Related searches at the bottom Best UX design practices to boost Shopify sales 1. Make the cart easy to understand A cart should help the shopper move forward. I like carts that are simple, clean, and easy to scan. A recent Cart & Checkout UX Benchmark report by Baymard found that only 2% of ecommerce stores have good cart and checkout usability. A good cart experience should make it easy to: Review selected items Edit quantity Remove products Understand total pricing Move to checkout quickly If you want more control over how your cart looks and behaves, install apps like iCart Cart Drawer Cart Upsell. It lets you customize your cart as a side cart drawer, cart popup, or full cart. It also comes with a no-code editor so you can adjust the cart experience without having technical expertise. 2. Use a homepage that guides the first click Your homepage should not try to do everything at once. I prefer a homepage that pushes the shopper toward one clear next step. What do I usually want on a homepage? One clear hero section One main CTA A clear product category or hero product A clear collection page of your products. 3. Keep navigation simple Navigation is one of the first things I clean up in a new store. Many store owners have complicated menus because they want every category visible at once. How to keep a simple navigation? Clear category names Fewer top-level menu items Labels that shoppers understand instantly Logical grouping of products 4. Design collection pages for easier browsing Collection pages are often ignored by store owners, but they matter a lot in Shopify UI/UX optimization. This is where shoppers decide whether browsing feels easy or frustrating. Here’s what I include in a strong collection page: A simple product grid Consistent image sizes Visible product names and prices Useful filters & sorting options 5. Build product pages that reduce doubt This is where I find the biggest conversion gaps in most new stores. Their product pages are not built for conversions. Low-quality images and poor product descriptions are often the biggest issues I see. I focus on these six things first: Clear product title Strong product images Easy variant selection Benefit-driven product copy Visible delivery and return details A buy button that stands out 6. Reduce checkout friction early Checkout problems often start before the shopper even reaches checkout. Baymard’s checkout usability research says the average ecommerce site can have 35% conversion lift from better checkout UX. My practical checkout advice for new stores Show costs as early as possible Avoid surprise fees Use trust signals near key actions Keep form fields easy to understand 7. Improve speed and visual stability Speed is part of UX. So is layout stability. If the page loads slowly or is difficult to scan by the customer, shoppers lose trust. Common issues I fix to increase speed and enhance visual stability. Oversized images Too many scripts Too many pop-ups Slow theme elements Common UX pitfalls I try to avoid Complicated homepage design This is one of the biggest mistakes I see. Do not add too many offers, too many sections, and too many banners on the homepage. Confusing navigation If people cannot understand your menu in a few seconds, your structure needs work. Signs of weak navigation. Store owners often add a poor search setup and duplicate collections that confuse the customers. Weak mobile experience A store can look fine on a desktop and still perform poorly on mobile. Baymard’s benchmark also shows mobile product page UX lags behind desktop on many ecommerce sites. Aggressive upsells Upsells can work well, but only when they fit the shopping flow. Do not let it interrupt the user too early or too often. It will hurt conversions. Do not take Shopify UX design lightly If I had to sum it up in one line, I would say this: Even a decent Shopify UX design will improve your conversion rate. If I were a store owner in 2026, I would focus on these Shopify UI UX design changes: A cleaner homepage Better navigation Stronger product pages Simpler cart flow Better mobile experience FAQs 1. What is Shopify UI/UX? Shopify UI/UX is the combination of how your store looks and how it works for shoppers. UI covers things like buttons, layout, colors, menus, and product cards, while UX is the full shopping experience from homepage to checkout. 2. How to improve Shopify UX design in your storefront? Make the path to purchase easier: simplify navigation, clean up collection pages, improve product page clarity, and reduce friction in the cart. 3. How to optimize your Shopify UI on your website? To optimize your Shopify UI, focus on the visual parts shoppers interact with most: headings, buttons, spacing, product cards, filters, and mobile layout. Keep the design consistent, making important actions stand out, and using a layout that feels easy to scan. 4. Do you need coding experience to optimize UI/UX on the Shopify site? No. A lot of UI/UX improvements can be done through Shopify themes, the theme editor, app settings, content structure, better images, and simple menus.

5 Min • 16 April 2026

How to Create a Dynamic Shopify Product Catalog Table (Step-by-Step Guide)

You've built your Shopify store. You've added your products. But here's the problem your customers are clicking around, struggling to find what they need, and leaving before they buy. Sound familiar? A well-structured Shopify product catalog is often the missing piece. When shoppers can't quickly compare specs, variants, pricing, or features in one place, they bounce and they buy from someone who made it easier. In this guide, you'll learn exactly how to build a dynamic Shopify product table that helps customers find, compare, and buy products faster without touching a single line of code. What Is a Shopify Product Catalog Table? A Shopify product catalog is a structured, organized display of your products with key details like SKUs, prices, variants, dimensions, and stock status laid out in a scannable table format. Unlike your default grid or list view, a product catalog table lets customers: Compare multiple products side by side Filter and sort by attributes (size, color, price, material) See all variants without clicking into individual product pages Add items to cart directly from the table Step-by-Step: How to Create a Dynamic Shopify Product Catalog Table Step 1: Define What Data Your Table Needs to Show Before you install anything, get clear on what information your buyers actually need to make a decision. Ask yourself: Do customers compare products by specs (weight, size, material)? Do you have many variants per product? Are you selling B2B, wholesale, or retail? Do you need a quick "Add to Cart" directly from the table? Your answers will determine which approach fits best. A clothing store needs size charts and color options. A hardware store needs technical specs and SKU numbers. A B2B supplier needs bulk pricing and stock availability. Pro tip: Talk to your top 5 customers. Ask them what they wish they could see on your product pages before buying. Their answers will shape your catalog table better than any template. Step 2: Set Up Your Product Metafields in Shopify Metafields are the backbone of a dynamic Shopify product catalog. They allow you to store additional product data beyond Shopify's default fields and display it on your storefront. Here's how to set them up: Go to Shopify Admin > Settings > Custom Data > Products Click Add Definition Name your field (e.g., "Material", "Weight", "Dimensions", "SKU Code") Choose the appropriate content type (Text, Number, Date, etc.) Enable "Expose to Storefront API" so apps and themes can read the data Save, and repeat for each attribute you need in your table Once your metafields are created, go to each product and fill in the values. Yes, this takes time upfront but it's what makes your catalog table dynamic. When you update a product, the table updates automatically. For stores with large inventories, use Shopify's bulk import via CSV to populate metafield values at scale instead of editing products one by one. Step 3: Choose the Right Shopify App for Your Product Table While Shopify does allow basic customization, it doesn’t natively support dynamic product catalog tables or advanced comparison layouts. That’s why most merchants rely on specialized apps to build structured, conversion-focused tables without coding. The right app should help you: Turn product data into a clean, structured table view Automatically sync with Shopify products and metafields Allow customers to compare products side by side Enable filtering, sorting, and quick add-to-cart Work seamlessly on both desktop and mobile I would suggest, TablePress app as it is designed specifically for these use cases. Benefits of Adding a Product Catalog Table to Your Shopify Store A product catalog table isn’t just a visual upgrade; it fundamentally changes how customers interact with your store. Instead of clicking through multiple product pages, shoppers can view, compare, and decide in one place. Here are the key benefits: Faster Product Discovery Customers can instantly scan multiple products in a structured format instead of browsing page by page. This reduces friction and helps them find what they need quickly. Easier Product Comparison When key details like price, variants, specs, and availability are shown side by side, customers can make confident decisions without opening multiple tabs or product pages. Higher Conversion Rates By simplifying the decision-making process, product tables reduce drop-offs and increase the likelihood of adding items to cart. Improved Experience for Large Catalogs Stores with many SKUs, variants, or technical products benefit the most. Tables help organize complexity into a clean, digestible format. Reduced Customer Confusion Clear, structured data presentation removes ambiguity around product differences, especially for similar or technical items. Faster Add-to-Cart Actions When customers can select variants and add products directly from the table, it shortens the path from discovery to purchase. Conclusion A Shopify product catalog table isn’t just a design upgrade - it’s a conversion tool. When customers can compare, filter, and purchase without friction, you’re not just improving UX, you’re actively increasing revenue per visitor. Most stores lose sales not because of bad products, but because of unclear presentation. Simplify the buying decision, and the rest follows. FAQs 1. What is a Shopify product catalog table? A Shopify product catalog table is a structured layout that displays products in a table format with key details like price, variants, stock status, and specifications, allowing customers to compare and purchase easily. 2. Why should I use a product table instead of a grid layout? A product table makes it easier for customers to compare multiple products side-by-side, especially when technical details or variants are important. It reduces decision time and improves conversions. 3. Can product tables improve conversion rates? Yes. By reducing friction in product discovery and comparison, product tables help customers make faster decisions, which often leads to higher conversion rates and increased AOV.

7 Min • 16 April 2026

Best Payment Method for Shopify Merchants: Top Picks from a Shopify Expert

Shopify Payments is the best payment method for Shopify in my experience. The reason for it being zero transaction fee. Other proven options merchants use include Apple Pay, PayPal, and Shop Pay. Since the start of 2026, Shopify store owners have been asking me which is the best payment method for Shopify. The answer to this is a bit complicated. I have used all payment methods, and I will say the right setup depends on the country you sell in, your customers, and how easy your checkout is for a first-time buyer. In this guide, I will show you the best payment method for Shopify that I have tried and tested. I will also explain how to choose the best one for your store. Best payment method for Shopify merchants (From an expert) 1. Shopify Payments For most beginners, Shopify Payments is the best place to start. Why I recommend it: It is built into Shopify It supports major payment methods It removes extra setup work It keeps your payment management centralized In my experience, it is the simplest way to accept payments online. If you are a new Shopify store, this should be your first choice. Before comparing fees or advanced features, check whether your business is in one of the supported Shopify Payments countries. If your country is not supported, change your payment option in Shopify right away. 2. Shop Pay If Shopify Payments is your base, Shop Pay is what I would add next. Shop Pay is part of Shopify Payments and helps create a faster checkout experience. Why it matters: It speeds up checkout It saves customer details for future purchases It works well for repeat buyers It helps reduce friction on mobile I especially like it for stores that get traffic from: Instagram TikTok email campaigns returning customers 3. PayPal PayPal still matters, especially for new stores that need trust. Shopify supports PayPal integrations, including PayPal Express Checkout. For a new store, this trust signal can make a real difference. Why would I choose PayPal? Shoppers instantly recognise this, which helps to build trust. Some customers prefer paying through their PayPal balance or linked account 4. Apple Pay and Google Pay Digital wallets are the best payment method for Shopify if your traffic is mostly mobile. Why they help: They make checkout faster They feel natural on phones They support quick, low-friction purchases Digital wallets are the best payment options in Shopify if your core audience comes from mobile. Want to add Apple Pay to Shopify? Here's a simple step-by-step guide to add Apple Pay to Shopify in 2026. 5. Local payment methods The best Shopify payment provider is not always the biggest brand. Sometimes it is the one your local audience already uses and trusts. Local payment methods are region-specific options that match customer preferences in different markets. Research which local payment methods are supported where your customers are. For example, I used a payment method called iDEAL for a store whose customers were in the Netherlands. This especially matters if you sell internationally. A quick note once the payment is set up… Once the payment setup is working, I look at the cart drawer of the store. That is where I use Shopify upsell apps like iCart Cart Drawer Cart Upsell. The app focuses on pre-purchase features like: Cross-sells Cart upsells Product bundles Progress bars Cart drawer customization So while your payment setup helps customers complete the order, iCart can help raise cart value before checkout happens. Additional choices for Shopify payment providers 1. Shop Pay Installments and BNPL If you sell higher-priced products like luxury goods or high-end jewelry, payment flexibility can help increase conversions. Here’s what I always consider when working with Shopify jewelry stores. It lowers the upfront cost for shoppers It can help with bigger purchases Shop Pay Installments can improve conversion rates and AOV, and it is available to eligible stores in the United States, Canada, and the United Kingdom when Shopify Payments and Shop Pay are active. 2. Manual payments Although not widely used, manual payments still have a place, but I see them as a niche option. Shopify supports custom manual payment methods, and orders using these methods stay marked as unpaid until you confirm payment. It also does not carry third-party transaction fees, which is a plus in my book. I always suggest manual payments for store owners in cases like: Custom orders Local orders Bank transfer setups Specific regional business needs 3. Adyen Adyen is an advanced payment gateway that supports global payments, including cards, bank transfers, and local payment methods. If you plan to scale your Shopify store globally, I would consider Adyen. It offers seamless integration with Shopify and supports multiple local payment methods to cater to your international customers. 4. Razorpay Razorpay is a great payment solution for Shopify merchants, especially in Asian countries. It supports both domestic and international payments and integrates well with Shopify. If you're operating in Asia, Razorpay is a strong contender as it offers a wide variety of local payment options, making it easier to cater to your audience’s preferences. Key factors I consider before selecting the best Shopify payment provider 1. Country availability This comes first. Always. For example, if Shopify Payments is not available in your country, you will need a different Shopify payment provider. 2. Transaction fees and extra charges Look at the full cost, not just the basic processing fee. Third-party transaction fees apply to third-party and alternate gateways. 3. Customer trust The best payment gateway for Shopify are those that customers trust the most. When you are a new Shopify store, you most definitely need trust signals. Ask yourself the following questions: Will my customer recognize this option? Will it feel safe for them? That is why I usually choose Shopify Payments, Shop Pay, PayPal, and trusted wallets. This helps customers complete their checkout without hesitation. 4. Mobile checkout experience If most of your traffic comes from mobile, checkout speed matters even more. Use accelerated checkouts, accelerated checkout buttons, and digital wallets for your mobile users. 6. Average order value If your store has higher AOV or high ticket items, you should consider flexible payments. Installments are a great payment option in Shopify for expensive items. If your products are low-ticket impulse buys, speed and trust matter more. My final take on the best payment method for Shopify If I were setting up a new store in 2026, I would keep it simple: Start with Shopify Payments if your country is supported Add Shop Pay for speed Keep PayPal for trust Add wallets and local methods based on your audience Use installments only when your order value makes sense for it The best payment gateway for Shopify is the one that fits your market, feels easy to use, and helps a first-time buyer complete checkout without second thoughts. FAQs 1. How to set up Shopify Payments? Go to Settings → Payments in your Shopify admin and activate Shopify Payments. Enter your business details, banking information, and complete verification. 2. How to add a payment method on Shopify? In your Shopify admin, go to Settings → Payments and choose from available options like PayPal, manual payments, or third-party providers. Enable the method you want, connect your account, and save the settings. 3. Why can’t my Shopify store accept payment gateways? This usually happens if Shopify Payments is not supported in your country or your account verification is incomplete. 4. How does Shopify process payments? When a customer places an order, Shopify sends the payment details to your selected provider for verification. If the payment is approved, the order is confirmed, and the funds are transferred to your account based on the payout schedule. 5. Which is the best payment method for Shopify merchants? Shopify Payments, PayPal, Apple Pay & Google Pay, Shop Pay, and local payment methods are some of my top choices for payment methods in Shopify