How many apps do you need on Shopify?

Most new stores do best when they keep the number of apps between 5 to 10 and only install what supports a clear goal (like reviews, shipping, email, or upsells). Shopify recommends choosing apps carefully, and you uninstall them once you no longer need them.

What are the must-have apps for Shopify?

Shopify store owners start with apps that cover trust and conversion (reviews), marketing (email/SMS), customer support, and operations (shipping or delivery workflows). Prioritize apps with the Built for Shopify badge when possible because Shopify uses it to highlight higher-quality apps that meet stronger standards.

Is it better to choose free Shopify apps over paid apps?

Not always, because price doesn’t equal quality, and even free apps can add scripts or complexity that impact your store. Choose based on your goal, reviews, documentation, and support quality, not only on cost.

How do I choose the right Shopify apps?

Start with your basic needs, then compare apps by checking the listing details, recent reviews, and whether they have the Built for Shopify badge. Also, check for documentation and support. After installing, test the storefront and mobile experience, and remove apps you don’t use to keep your store clean.

What are the common mistakes merchants make when choosing Shopify apps?

The biggest mistakes are installing overlapping apps, ignoring performance impacts (extra scripts and background activity), skipping customer reviews, and not checking for support team.