Survey Widget

0July 23, 2026
The Survey Widget in SellMore Post Purchase Upsell lets you gather customer feedback at key moments in the shopping journey. Add surveys to your checkout, post purchase, thank you, or order status pages to understand what your customers think and want.

In this guide, you’ll learn how to create different types of survey questions, where to display them, and how to use customer responses to improve your store.

📊 How This Feature Works

The Survey Widget lets you ask customers questions in five different ways. Choose the type that works best for each question you want to ask.

😊

Rating Scale

Star rating or Emoji-based or numbered scale (1–10) for quick feedback on satisfaction.

🔘

Single Choice

Let customers pick one answer from multiple options.

☑️

Multiple Choice

Customers can select more than one answer that applies.

📝

Short Text

Open-ended text box for customers to write their own response.

▼

Dropdown

Compact menu for customers to choose from a list of options.

📍 Where You Can Add Surveys

You can place survey widgets on these post-purchase pages:

  • Checkout Page — for Shopify Plus stores only
  • Post Purchase Page — immediately after purchase
  • Thank You Page — to get initial reactions
  • Order Status Page — later in the customer journey
Tip: Add surveys at different points to learn how customer sentiment changes over time.

⚙️ Feature Settings Explained

Rating Scale Questions Question Type

Question Text Text
The main question you want customers to answer. Keep it short and clear.

Scale Type Star or Emoji or Numbers
Choose between emoji faces (😞 to 😄) for visual feedback or a numbered scale (1–10) for simplicity.

Example: “How satisfied are you with your purchase?” using a 1–10 scale helps you measure satisfaction consistently.
Allratings_survey

Single Choice Questions Question Type

Question Text Text
Ask a question that has one clear best answer for each customer.

Answer Options List
Add each option as a separate radio button choice. Customers can only pick one.

Tip: Single choice questions work great for yes/no questions or when you want exactly one answer per customer.
Single_choice_survey

Multiple Choice Questions Question Type

Question Text Text
Ask a question where customers might have more than one relevant answer.

Answer Options List
Add each option as a checkbox. Customers can select as many as apply to them.

Example: “Which products are you most interested in?” with checkboxes for New arrivals, Best sellers, Seasonal collections, and Eco-friendly products.
Multi_choice_survey

Short Text Questions Question Type

Question Text Text
Ask an open-ended question for detailed customer feedback.

Placeholder Text Text
Optional hint text that shows inside the text box before the customer types.

Tip: Use character limits to keep responses manageable. 200–500 characters usually gives enough room for useful feedback.
Shorttext_survey

Dropdown Questions Question Type

Question Text Text
The question you want to ask.

Answer Options List
Add each option to the dropdown menu. Customers click to expand and pick one.

Example: “How often do you shop with us?” with options: This is my first time, Occasionally, Every few months, Monthly, Weekly.
Dropdown

💡 Common Use Cases

01

Measure Customer Satisfaction

Use a rating scale right after purchase to capture immediate reactions before customers leave your store.

02

Learn Product Interests

Ask multiple choice questions to understand which product types your customers prefer most.

03

Gather Feature Ideas

Use short text questions to collect detailed suggestions for how you can improve your store.

04

Track Repeat Purchases

Ask customers how often they shop with you using a dropdown to segment your audience.

05

Understand Offer Reception

Rate how much customers liked the offers shown after checkout to refine your upsell strategy.

06

Collect Shipping Feedback

On the order status page, ask if customers are satisfied with delivery speed and packaging quality.

🚀 Tips & Best Practices

1. Keep surveys short — Customers won’t spend much time filling them out. Aim for 3–5 questions maximum per page.

2. Ask one thing per question — Never combine two questions into one. “Did you like the product and the price?” should be two separate questions.

3. Use the right question type — Rating scales for satisfaction, multiple choice to learn interests, text fields for detailed feedback.

4. Place strategically — Put satisfaction questions on the thank you page. Put product interest questions on post-purchase pages where you show offers.

5. Review responses regularly — Set aside time weekly to read text feedback and spot trends in other answers. Use insights to improve your offers.

6. Act on feedback — When customers suggest something, implement it or explain why you can’t. Shows you’re listening.