Shopify Help Articles

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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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8 Min • 17 April 2026

How to Add a Shopify Order Tracking Page to Enable Customers to Track Their Orders

To add a Shopify order tracking page, start by using Shopify’s built-in order status page, which becomes available once you fulfill an order and add the tracking number. Customers can then track their shipment through the order status link, shipping confirmation email, or Shop app. If you want a branded Track Order page on your site, you will usually need a Shopify order tracking app like AfterShip or ParcelWILL. A lot of store owners in 2026 still think they need an app to offer order tracking in Shopify. Shopify already gives a built-in order status page once you add tracking numbers to fulfilled orders. Customers can check updates from the order status page, shipping emails, the Shop app, or by entering their order confirmation number and verifying their email or phone. When I help new Shopify stores set this up, I keep the goal simple: Make tracking easy to find Make order updates easy to understand Make customers feel their order is moving In this guide, I will help you how to achieve all these goals. We will get into the importance of enabling customers to track their orders, how to add a Shopify order tracking page, best apps for it and tips to communicate order status with customers. What is the importance of enabling customers to track their orders? A customer will feel excited at checkout, but the customer only gains trust after the payment. If they cannot check delivery progress easily, they message support. If that happens, your team starts answering the same question again and again. That is why I treat Shopify order tracking as part of CX. A clear tracking flow gives shoppers confidence. It also helps your store look more organized from day one. Why does order tracking matter for new stores? Reduce “Where is my order?” messages Build trust after checkout Keep customers informed without manual follow-up Shopify’s built-in tracking flow already covers the basics well. Let’s understand how to track a Shopify order without app. How to add a Shopify tracking page for customers? (Without app) Step 1: Fulfill the order and add the tracking number This is the first thing I check when a store says customers cannot track orders properly. When you fulfill an order and add the tracking number, Shopify uses it to send shipment updates to customers. To find it, go to Orders, go to the specific order, and here view the Fulfilled section. Here you can find the tracking number and carrier. If you buy shipping labels inside Shopify, the tracking number and carrier can be added automatically. If you use another carrier, you can add the tracking number manually during or after fulfillment. Shopify detects the carrier automatically. Step 2: Make sure the order status link reaches the customer I use Shopify’s default order confirmation and shipping templates. In this method, the order status page link is already included. Sometimes customers edit those templates. If so, check them carefully so the tracking path still works. Step 3: Test the tracking flow yourself I always test the full journey before calling it done. Here's how I do it. Place a test order > add tracking > Open the email on mobile > Click the link > See how quickly I can reach the tracking page. Step 4: Know what native Shopify tracking can and cannot do Shopify’s built-in order status page is great for shipment visibility. Customers can reach it in different ways: Through the shipping confirmation email Through their customer account Through the Shop app By entering the order confirmation number and verifying their email or phone Do you need an app for Shopify order tracking? In my experience, merchants should use the built-in tracing feature if: They are a new store They ship with one or two carriers They want a simple setup with no extra app cost You just need customers to check the shipment progress easily When should I use a Shopify order tracking app? The built-in order status page is good, but a branded public tracking page in your store navigation is even better. If you want to add an order tracking page on Shopify, you will need an app. So if someone asks me how to track Shopify orders, my first answer will be to start with Shopify’s built-in setup. Move to an app only when you need more control, more branding, or a dedicated order lookup page. I have used 3 apps to enable order tracking on Shopify for customers. How to reduce delivery questions before they turn into tracking questions Before a customer even starts tracking an order, it helps to set the right delivery expectation earlier. That is where I use apps like Stellar Delivery Date & Pickup. It lets customers choose local delivery, store pickup, or shipping with a delivery date and time slot. This helps store owners to reduce confusion around when an order is expected. I like Stellar for stores that handle time-sensitive orders like groceries, bakeries, and florists. Best apps for Shopify order tracking AfterShip Order Tracking This is the first app that I have used, so I will always recommend it. Here is what I like about AfterShip. Branded tracking pages Automated email and SMS notifications Shipment analytics Wide carrier coverage 17TRACK Order Tracking I have used this app for international customers because it has a great multilingual feature. Features of 17Track that I love: Multilingual tracking Estimated delivery dates Proactive shipment alerts Return support ParcelWILL Order Tracking This app has the best live chat features that I always use if your customers are purchasing high-ticket items. Some other features I love include: Easy setup Customizable tracking pages A beginner-friendly experience Integrated with the smart upsell system Here's a complete guide to to optimize order confirmation page on Shopify. Tips to communicate order status with customers More than adding a Shopify order tracking page, I believe in communicating with the customer in a better way. Here’s what I have learned. Keep your order updates clear I always tell merchants to send updates at the right moment. Your customer should know: When the order is confirmed When it is shipped When tracking becomes active If I’m a customer and these things are taking time, I would feel something is wrong. Use simple status language I have seen stores using confusing internal terms. Instead, use labels that customers understand right away. Order confirmed Packed Shipped Out for delivery Delivered Set expectations early If you need two business days to process orders before shipping, mention that clearly on: The product page The order confirmation email Your shipping policy page Add a short note about tracking delays Some delays happen; it's part of being a Shopify merchant. If you see a delay is incoming. Add a small message like: Tracking may take 24 to 48 hours to update after shipment Make tracking easy to find Customers need to check the order status quickly. If you use an app-based tracking page, add a Track Order link in your: Header Footer Help or support section Test everything on mobile It’s 2026. Customers have been checking order updates on their phones. If the link is not visible properly, support messages will still come in. I always review the full flow on mobile before I publish it. Final thoughts: Add tracking to Shopify orders For new stores, I would recommend Shopify’s built-in tracking first. Ensure that the order status path is easy for customers to follow. Once your store grows, you can decide if you need a dedicated tracking page with the Shopify order tracking app. 17Track, ParcelWILL, and AfterShip are great choices. FAQs 1. Can customers track their orders on Shopify? Yes. Once you add tracking details to a fulfilled order, customers can view updates through Shopify’s order status page, shipping confirmation emails, the Shop app, or by verifying their order details. 2. Is there any simple way to add a tracking order page to a store? Yes. The simplest way is to start with Shopify’s built-in order status page, because it already works once tracking is added to the order. If you want an order tracking page in your store navigation, use a Shopify order tracking app. 3. How to enable customers to track orders on Shopify? Fulfill the order and add the tracking number and the carrier details. Shopify then uses that information to show tracking on the order status page and in shipping notifications. 4. How to add tracking to a Shopify order? Go to the Order section in your Shopify admin, select an order, fulfill it, and enter the tracking number and carrier name or tracking URL.

5 Min • 11 April 2026

How to Make Products View Only on Shopify (Disable add-to-cart)

To make products view only on Shopify and disable the Add-to-Cart button, you have three main options. Use the Shopify Theme Editor, edit your theme's Liquid or use a third-party Shopify app that enables Shopify catalog mode or browse-only functionality store-wide. By default, Shopify is built for selling but not every store needs customers to buy instantly. Whether you're showcasing a wholesale catalog, launching products soon, or offering custom orders, you may want visitors to browse without seeing the “Add to Cart” button. This guide walks you through every method to make products view only on Shopify - from zero-code theme editor tricks to Liquid code customizations. You'll know exactly which method fits your store by the time you finish reading. Why Would You Want to Make Products View Only on Shopify? Shopify is built to sell. Every default template, every button placement, every checkout flow - it's all optimized for conversions. But not every merchant wants that for every product, every visitor, every time. Wholesale / B2B Catalog Show your product range to retail buyers without letting retail customers place direct orders. Coming Soon Collections Build excitement and let visitors browse upcoming products before your official launch date. Custom / Made-to-Order For bespoke products, you need customers to contact you first not add to cart blindly. Sold Out / Archived Items Keep sold-out products visible for brand history or SEO without misleading buyers. Login-Gated Purchasing Let guests browse freely but require account login or approval before buying. The common thread? You want your store to function as a Shopify browse only store or at least partially, for certain products. Let's get into how to do that. How to make products view only on shopify Method 1 - Theme Editor: Create a "Not-For-Sale" Product Template This is the most recommended approach for most Shopify merchants, especially those without coding experience. In your Shopify admin, navigate to Online Store > Themes. Find your active theme and click Customize. Click the Home page dropdown at the top of the editor, then navigate to Products > Default product. Click the + Create template button. Name it something clear like "not-for-sale" or "view-only". Click Create template. In the Template > Product information section, hover over the Buy buttons block and click the eye icon to hide it. Click Save. Now go to Products in your Shopify admin, open each product you want to make view-only, scroll to the Online store section, and change the Theme template to your new template (e.g., "view-only"). ⚡ Pro Tip Need to assign this template to many products at once? Use bulk editing: select all products → Bulk edit → Add the "Template" column → Set them all to your new template in one go. Massive time-saver. Method 2 - Edit Shopify Liquid Code If you want smarter control like hiding the add-to-cart button for an entire collection, for products tagged a certain way, or based on a metafield, you'll want to edit your Liquid code directly. This is the most common use case. You add a tag (e.g., view-only) to any product in Shopify admin, and the Liquid code hides the buy button for tagged products automatically. Step 1: Go to Online Store > Themes > Actions > Edit code. Step 2: Find your product template file. Depending on your theme, this may be: templates/product.liquid sections/main-product.liquid sections/product-template.liquid Step 3: Find the Add-to-Cart form section and wrap it in this Liquid conditional: Liquid {% comment %} Hide Add to Cart for tagged products {% endcomment %} {% unless product.tags contains 'view-only' %}  {{ form | payment_button }} <button type="submit">Add to cart</button> {% endunless %} Step 4: Save the file. Now, go to any product in your admin and add the tag view-only. That product's page will no longer show the Add-to-Cart button while all other products remain unaffected. Conclusion Making your Shopify products view-only is a practical way to control how customers interact with your store. Whether you're running a wholesale catalog, preparing for a launch, or handling custom orders, disabling the Add-to-Cart button helps you guide the buying experience on your terms. The best method ultimately depends on your needs and technical comfort level, but both approaches give you the flexibility to turn your store into a browse-only experience whenever required. Frequently Asked Questions 1. Does Shopify have a built-in "view only" mode? No. Shopify does not have a native view-only toggle or checkbox in its admin. 2. Will hiding the Add-to-Cart button affect my SEO? No, hiding the purchase button does not affect how Google indexes your product page. The page remains fully crawlable. In fact, keeping product pages live (without the buy button) is often better for SEO than deleting products entirely. 3. Can I make view-only products available for specific customers only? Yes. This is best handled through a Shopify app like Locksmith or B2B Wholesale Club. These apps allow you to show or hide the Add-to-Cart button based on customer tags, account status, or login perfect for Shopify login to purchase setups.

9 Min • 27 March 2026

How to Add Shopify Product Schema to Your Online Store for Better SEO

Shopify product schema is structured data code that tells Google exactly what your product is, its name, price, reviews, and availability. When correctly implemented, it unlocks rich results in Google Search, improves your click-through rate, and signals to Google that your store is trustworthy and authoritative. When a shopper searches for your product on Google, two stores can sit at the same ranking position. One shows star ratings, price, and stock status right on the results page. The other shows a plain blue link. Guess which one gets clicked. Shopify product schema is structured data code added to your product pages that tells Google exactly what you're selling, with the price, availability, reviews, and brand. In this guide, you will learn what Shopify product schema is, why every merchant needs it, and exactly how to add it to your store with or without a developer. What is Shopify Product Schema? Schema markup (also called structured data) is a snippet of code typically written in JSON-LD format that you add to your store's pages. It doesn't change how your page looks to visitors. What it does is speak directly to search engines, giving them a structured, machine-readable summary of your content. In short words, Shopify product schema is schema markup applied to your product pages. It communicates data points like: Product name, description, and category Price and currency Availability (in stock, out of stock, pre-order) Review ratings and review count SKU, brand, and GTIN/MPN (barcode identifiers) Product images Google uses this data to generate rich snippets, the enhanced search listings with star ratings, price ranges, and availability status that stand out dramatically from plain blue links. Why Your Shopify Store Needs Product Schema You are invisible in rich results The Google search results page isn't just ten blue links anymore. It includes shopping panels, knowledge cards, "People Also Ask" boxes, and AI-generated overviews. Stores with properly implemented Shopify product schema are the ones appearing in these enhanced placements. Stores without it are invisible there. Your click-through rate is low Research consistently shows that rich results those star ratings, prices, and product details under a search listing earn significantly higher click-through rates than standard text links. If you're not using Shopify schema product markup, you're sending traffic to competitors who are. Appearing in Google's AI Overview Google's AI-generated overview pulls structured, credible data from pages that demonstrate expertise, authoritativeness, and trustworthiness (E-E-A-T). Schema markup is one of the strongest signals you can send. It tells Google: this page is well-organised, machine-verifiable, and reliable. For merchants who want visibility in this AI layer, implementing schema is no longer optional. Missed trust signals on your product pages When shoppers see rich results with verified reviews and pricing in Google, they arrive at your store already primed to trust you. Schema helps convert search intent into store visits and store visits into sales. Types of Schema Markup That Matter for Shopify Stores There's more than one type of schema, and knowing which ones to implement for your Shopify store will save you time and confusion. 1. Product Schema It covers the essential product details name, description, image, SKU, brand, price, and availability. Every Shopify store selling physical or digital products should have this on every product page. This is your Shopify product schema baseline. 2. Offer Schema Offer schema sits inside your product schema and specifically handles pricing and availability. It's what enables Google to display the price and stock status in rich results. If you've seen a Google result that shows "In stock - £49.99", that's offer schema doing the work. 3. AggregateRating Schema This is what powers those coveted star ratings in Google Search. It communicates your product's overall rating score and the number of reviews. If your Shopify store has product reviews (via native Shopify reviews or apps like Judge.me, Loox, Yotpo, or Okendo), this schema type is crucial to expose that social proof in search results. 4. BreadcrumbList Schema Breadcrumb schema helps Google understand your store's navigation structure and page hierarchy. It generates breadcrumb paths in search results (e.g., Home > Skincare > Serums) which improve click-through rates and help users orient themselves before they even arrive. 5. Organization Schema This goes on your homepage and tells Google about your business like your brand name, logo, website, and social profiles. It contributes to your overall E-E-A-T signals and helps Google understand who is behind the store. 6. FAQPage Schema If your product pages include FAQ sections (which is excellent SEO practice), FAQ schema can cause those questions to expand directly in Google's search results, taking up more search real estate and reducing competitor visibility. How to Add Product Schema in Shopify There are three main methods to add Shopify schema product markup. Choose the one that fits your comfort level. Method 1: Check If Your Shopify Theme Already Has It Many modern Shopify themes including Dawn, Refresh, Sense, and other OS 2.0 themes comes with basic product schema built in. Before doing anything else, check what's already there. How to check: Open any product page on your live store. Right-click → "View Page Source." Press Ctrl+F (or Cmd+F on Mac) and search for "@type": "Product". If you find it, your theme has base product schema. Now test whether it's valid and complete using Google's Rich Results Test. Many built-in themes have schema, but it's incomplete missing review data, incorrect price formatting, or outdated markup. Method 2: Manually Edit Your Shopify Theme This method gives you full control and requires no apps. Here's how to add or improve Shopify product schema directly in your theme code. Step 1: Back up your theme first In your Shopify admin, go to Online Store → Themes → click the "..." button next to your live theme → select "Duplicate." This creates a backup. Always do this before editing code. Step 2: Access the product template file Go to Online Store → Themes → click "Edit code." In the file browser, look for: sections/main-product.liquid (for OS 2.0 themes like Dawn) templates/product.liquid (for older themes) Step 3: Add your JSON-LD schema block Paste the following structured data block before the closing </section> tag (or at the top of the file if no schema exists). This is a complete, well-structured example: <script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Product", "name": "{{ product.title | escape }}", "image": [ "{{ product.featured_image | img_url: 'master' }}" ], "description": "{{ product.description | strip_html | escape }}", "sku": "{{ product.selected_or_first_available_variant.sku }}", "brand": { "@type": "Brand", "name": "{{ shop.name | escape }}" }, "offers": { "@type": "Offer", "url": "{{ canonical_url }}", "priceCurrency": "{{ cart.currency.iso_code }}", "price": "{{ product.selected_or_first_available_variant.price | divided_by: 100.00 }}", "availability": "{% if product.available %}https://schema.org/InStock{% else %}https://schema.org/OutOfStock{% endif %}", "itemCondition": "https://schema.org/NewCondition" } {% if product.metafields.reviews.rating %} ,"aggregateRating": { "@type": "AggregateRating", "ratingValue": "{{ product.metafields.reviews.rating.value.rating }}", "reviewCount": "{{ product.metafields.reviews.rating_count }}" } {% endif %} } </script> Step 4: Save and preview Save the file, visit a product page, and proceed to validation in the next section. Method 3: Use a Shopify Schema App If editing code feels daunting, several Shopify apps handle Shopify product schema automatically including dynamic updates when you change product prices or stock. These apps typically handle schema injection, keep it updated with product changes, and include a dashboard to monitor rich result eligibility. For merchants managing large catalogues, an app is often the most sustainable choice. How to Test and Validate Your Shopify Schema Adding schema is only half the job. Validating it ensures Google can actually read and use it. Here are the tools to use: Google Rich Results Test Visit search.google.com/test/rich-results and paste your product page URL. Google will parse your page's schema and show you exactly which rich result types are detected. It will also flag errors and warnings for example, a missing reviewCount property or an incorrectly formatted price. What you want to see: "Product rich result detected" with a green checkmark and no critical errors. Google Search Console If your site is connected to Google Search Console, navigate to the "Enhancements" section in the left sidebar. You will find a dedicated "Products" report showing: Pages with valid product schema Pages with schema errors or warnings The number of pages eligible for rich results Schema.org Validator For a deeper technical check, use validator.schema.org. This is Schema.org's own official validation tool. It shows you every property detected and highlights anything that doesn't conform to the schema.org specification. Frequently Asked Questions 1. Does Shopify have product schema? Shopify doesn't add product schema by default, but many premium and free themes particularly those built on Shopify's OS 2.0 framework include basic schema markup. The built-in schema is often incomplete (missing reviews or breadcrumbs), so it's worth auditing and enhancing it regardless of which theme you use. 2. How long does it take for schema to show in Google Search? After you implement and validate your Shopify product schema, it typically takes 1-4 weeks for Google to crawl, process, and begin displaying rich results. You can speed this up by submitting updated sitemaps in Google Search Console and using the URL Inspection tool to request re-indexing of your key product pages. 3. Can I add schema to collection pages, not just product pages? Yes. For collection pages, you'd typically implement ItemList schema; a structured list of the products on that page. This can help collection pages appear in rich results for category-level searches. It's less commonly implemented but valuable for stores with strong collection-level SEO. 4. Will schema markup slow down my Shopify store? No. JSON-LD schema is a small snippet of text added to your page source. It has no impact on page speed or Core Web Vitals. It doesn't load any external resources.