Shopify Help Articles

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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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8 Min • 30 April 2026

Shopify B2B: Complete Breakdown to Set Up & Managing Bulk Orders & Custom Pricing?

Business buyers order in larger quantities. They ask for different prices. They may need payment terms, quotes, approval, or multiple buyers under one company account. Shopify B2B management is done through WhatsApp, email, spreadsheets, and manual discount codes. It works for a few buyers, but as orders increase, pricing gets complicated, and someone sends the wrong quote. A B2B buyer should log in and see the right products, prices, quantity rules, and checkout flow. Shopify B2B features like company profiles, catalogs, quantity rules, volume pricing, payment terms, and draft orders help store owners manage this from the Shopify admin. I get the most questions from Shopify B2B merchants on two things: Order management and custom pricing. In this blog, I will explain how to set up B2B properly and manage bulk orders and custom pricing. Is B2B on Shopify only for Plus users? No. B2B is not only for Shopify Plus users. It is available on Basic, Grow, Advanced, and Shopify Plus plans. On Basic, Grow, and Advanced, merchants can use companies, catalogs, quantity rules, price breaks, net payment terms, draft orders, and PO numbers. Plus, merchants get more advanced control, like unlimited catalogs and direct catalog assignment to specific companies or company locations. How to set up B2B on Shopify perfectly? Step 1: Go to Companies in the Shopify admin Go to Customers > Companies > Add company. Here, add the basic company details: Company name Company ID Main contact Shipping address Billing address Location ID B2B works through company profiles and company locations. Shopify’s setup flow also lets you add the main contact, address details, catalogs, payment terms, and checkout settings while creating the company. Step 2. Add the main B2B customer Next, select the main contact for that company. You can either: Choose an existing customer profile Create a new customer profile Make sure the customer profile has an email address. By default, the main contact gets ordering permission. That means they can place orders for the company after logging in. Step 3. Add company location details After adding the company details, add the company location. This is important when a B2B buyer has: Multiple branches Different shipping addresses Different billing details Different payment terms Different pricing rules Step 4. Create or assign a B2B catalog Go to Markets > Catalogs This is where you manage B2B product access and pricing. You can use catalogs to control: Which products B2B buyers can see Which products are hidden Fixed product prices Percentage price adjustments Quantity rules Volume pricing To assign a catalog to a company location, open the catalog, choose Company location from the dropdown under the title, click Add a company location, select the location, and click Done. Step 5. Add products and pricing to the catalog Inside the catalog, go to the Products and pricing section. From here, you can: Include products Exclude products Adjust product prices Set fixed prices Add quantity rules Add volume pricing A good tip here is to start with fewer products. Don’t add your full catalog from day one unless every product is ready for wholesale pricing. Step 6. Set payment terms Go to: Customers > Companies Open the company or company location and find the Payment terms section. You can set payment terms like: Due immediately Net 7 Net 15 Net 30 Net 45 Net 60 Net 90 Due on fulfillment Shopify also lets you set payment terms at the company location level, so different locations can have different payment rules if needed. Step 7. Configure checkout settings While creating or editing the company, configure the checkout settings. Use this area to decide how B2B buyers should place orders. You can manage things like: Direct checkout Draft order submission Shipping address options PO number requirements Manual review for large orders Step 8. Test the B2B buyer login Before making the setup live, test it like a real buyer. Check if the buyer can: Log in properly See the correct catalog View the right B2B pricing Order in the right quantity Access payment terms Complete or submit the order I always test this before launch because most B2B issues come from small setup mistakes. Step 9. Check plan limits before building too much Also, check your Shopify plan before creating a large B2B setup. On Basic, Grow, and Advanced plans, Shopify allows up to 3 active catalogs across B2B markets. Direct catalog assignment to company locations and unlimited catalogs are available only on Shopify Plus. Now I will explain bulk order management. This is key to every Shopify B2B commerce brand. How to manage B2B bulk orders on Shopify? 1. Set minimum order quantities I always set a minimum order quantity because it helps me avoid small wholesale orders that do not support my client’s margin. Use minimum quantity rules when you want to protect profit margins. For example, a skincare brand may set a minimum order of 24 units. A packaging brand may allow orders only in sets of 50, 100, or 250. 2. Use quantity increments Quantity increments help buyers order in the right multiples. This keeps the bulk orders easy to add. For example: The buyer cannot order 27 units Buyer can order 25, 50, 75, or 100 units 3. Add volume pricing Volume pricing gives buyers better rates when they order more. Here’s a simple setup that I always use: 25 units: Base wholesale price 50 units: Small price break 100 units: Better price break 250 units: Strongest bulk price 4. Make repeat ordering easier B2B buyers know what they want, and they do not browse like retail shoppers. Here’s what I do when I work with B2B stores to improve repeat ordering: Quick order forms Reorder options Product tables Saved company details Clear variant selection Fast add-to-cart options 5. Use draft orders for offline or custom bulk orders Not every B2B order comes directly through the storefront. I have experience with buyers ordering through: Email Phone calls Sales reps WhatsApp Purchase orders In these cases, draft orders work well. You can create the order manually, assign the company, apply the right pricing, add the PO number, and send the invoice. How to manage Shopify B2B pricing? 1. Use Shopify B2B apps Apps can help with Shopify B2B pricing when native features are not enough. Apps like Wholesale Hero B2B Pricing helped me with advanced Shopify B2B pricing setup on collection pages. I have written a complete breakdown of the best Shopify B2B wholesale apps to choose from. 2. Create simple Shopify B2B pricing tiers Don’t create a separate price for every buyer. It will become hard to manage. Instead, I start with simple pricing groups like: Retailer Distributor VIP wholesale High-volume buyer 3. Use catalogs for B2B custom pricing This has helped me a lot. Catalogs help you show different prices to different buyers. For example, one catalog can give 10% off to retailers. Another catalog can show fixed distributor prices for selected products. 4. Use percentage pricing for simple wholesale discounts Always remember that percentage pricing works well when your product margins are similar. You can create pricing like: Retailer: 10% off Wholesaler: 15% off Distributor: 25% off 5. Add volume price breaks for bulk buyers Volume price breaks connect pricing with order quantity. This means the buyer gets better pricing only when they order more. This helps to increase AOV. For example: 50 units = standard wholesale price 100 units = better price 250 units = best price 6. Review shipping before finalizing pricing Your Shopify B2B pricing setup should not ignore shipping. Large B2B orders may need special packing or an extra handling cost. A price may look profitable before shipping. But after fulfillment, I have experienced that the margin can shrink fast. Build a Shopify B2B setup that grows with your buyers If I want to set up a perfect B2B setup in 2026, I would start with the basics. Create company profiles, assign customers correctly, build simple catalogs, add quantity rules, and use custom pricing where it makes sense. My best advice is not to try to create a perfect wholesale system on day one. Create a clear system first. Then improve it as real B2B buyers start ordering. FAQs 1. Can I sell wholesale on Shopify? Yes. You can sell wholesale on Shopify using Shopify B2B features like companies, catalogs, custom pricing, quantity rules, payment terms, and draft orders. 2. Which is the best Shopify wholesale app to manage my B2B business? Shopify B2B Apps like Wholesale Hero B2B Pricing and Wholesale Gorilla are good choices to manage your Shopify B2B commerce businesses. 3. How to sell B2B wholesale products on Shopify? First, create company profiles, assign B2B customers, set up catalogs, add wholesale pricing, create quantity rules, and configure payment terms. I suggest starting with one simple wholesale catalog first, then adding more pricing tiers once real buyers start ordering. 4. Can you import an old invoice into a Shopify B2B account? Shopify supports importing B2B orders through the GraphQL Admin API, and you can also migrate existing customer order history into a company location in some cases. 5. Do I need Plus to set up my B2B wholesale business in Shopify? No. B2B is available on Basic, Grow, Advanced, and Plus, but Plus gives more advanced options like unlimited B2B catalogs, direct catalog assignment to companies, deposit requirements, and partial payments.

10 Min • 21 May 2026

How to Connect Claude to Shopify in Minutes? Run Your Store 10X Faster.

The first time I connected Claude to one of my clients’ Shopify stores. I typed "how many products do I have?" and got the answer back in seconds, straight from my live store. I got the whole Claude Shopify setup done in under 10 minutes on the Shopify store. In this guide, let me walk you through what the Shopify AI Toolkit actually is, why it's a big deal for store owners, how to wire Claude up step by step, and what you can do once it's running. What Is the Shopify AI Toolkit? The Shopify AI Toolkit is a free, open-source tool from Shopify that lets AI assistants like Claude talk to your store directly. Shopify released it in April 2026, and it uses something called MCP, or Model Context Protocol. MCP is like a USB cable for AI. Just as a USB lets your phone plug into any laptop, MCP lets Claude plug into Shopify, WordPress, Slack, and other tools. One protocol, many connections. When I first plugged Claude into stores, the shift was instant. I stopped opening the Shopify admin for small questions. I just asked Claude. Stock levels, product counts, and order details, and I got all the answers within seconds. Why Connect Claude to Shopify in the first place? Here's what changes once the Claude AI Shopify connection is live: No more tab-hopping. Ask Claude about products, orders, or inventory without opening admin. Get real data without technical knowledge: No SQL and no learning curve. Faster fixes: Need to spot products with low stock? One prompt in Claude and you are done. Safety built in: You control what Claude can see and do. It has a read-only default if you want it that way. A real example from my store: I asked Claude, "How many products are in my store?" It pulled the live data, showed me five products, and matched what I saw in admin exactly. Small test, but it proved the system was working. What do you need before you connect Claude to Shopify? Quick checklist: A Shopify store on any plan The Claude desktop app is installed on your computer (MCP doesn't work on the web version) Around 10 minutes Copy-paste skills That's it. If you can follow these steps, you can easily connect Claude to Shopify. Automate Your Products Recommendations Without Claude Before connecting your store to Claude, you can easily automate your product recommendations with iCart's AI-powered recommendations. AI-powered product recommendations drive high sales with better targeted product discovery, improved shopper experience, and reduced cart abandonment rate. Most carts only show products... iCart can show revenue-boosting offers. Try Free Till 100 Orders How to connect Claude to Shopify: Step-by-Step setup Step 1: Open your Shopify dev dashboard Log in to your Shopify store. In the top-right corner of your admin, you'll see a small code icon. Click it. That takes you to your developer dashboard. Step 2: Create a new dev app Head to the Apps section and hit Create app. Name it something simple. I called mine "Claude." Click create. Don't worry, you're not building a real app. You're just creating a token that lets Claude read your store. Step 3: Set your API scopes Scopes decide what Claude can see and do. You can either paste a full list of scopes or pick them from the menu. My honest take for new store owners: start with read-only scopes. That way, Claude can answer questions but can't change anything in your store. If you want Claude to make changes later, like updating product tags or descriptions, you'll need to add write scopes for those specific areas. A small heads-up: if you paste scopes, watch the formatting. I had a few flagged as invalid the first time. Easy fix, just clean up the syntax. Contact a developer if you are not well-versed in this. Step 4: Release and install the app Hit Release. You can skip the version name and message. Shopify fills those in automatically. Now click Install app, select your store, and confirm. You'll see your new app under the Apps section of your admin. That's the green light. Step 5: Grab your client ID and secret Go into the app's Settings. You'll see two things: a Client ID and a Client Secret. Copy both. Paste them somewhere safe, like a notes app, a password manager, or anywhere you can grab them in a minute. Step 6: Configure Claude's MCP File Open the Claude desktop app. Go to Settings → Developer. You'll see a section for local MCP servers with an Edit Config button. Click it. A JSON file will open in your default text editor. You're going to add a small block that tells Claude how to connect to your store. The structure looks like this: { "mcpServers": { "shopify": { "command": "npx", "args": ["-y", "@shopify/dev-mcp@latest"], "env": { "SHOPIFY_CLIENT_ID": "your-client-id-here", "SHOPIFY_CLIENT_SECRET": "your-client-secret-here", "SHOPIFY_STORE_DOMAIN": "your-store.myshopify.com" } } } } Drop in your Client ID, Client Secret, and store domain in the right slots. Save the file and close the editor. Step 7: Restart and test Fully quit Claude. Do not minimize, or close the window. Actually, quit the app so it reloads with the new config. Reopen Claude. Start a new chat. Click the Plus icon to check your tools and connectors. If everything went right, you'll see Shopify listed there. Now run a test prompt. Try this one: “How many products are in my store?” Claude will ask for permission to use the Shopify tool. Allow it. Within a few seconds, you'll get a clean answer pulled straight from your live store. If it matches what's in your admin, you're done. Congrats. Claude is officially talking to Shopify. I have created a detailed breakdown on how to get your products discovered on ChatGPT in 2026. How to verify the connection actually works? Three test prompts I run on every new setup: A count question: "How many products do I have?" or "How many orders did I get this month?" A specific product question: "What's the price of [product name]?" An inventory check: "Which products have fewer than 10 units in stock?" If all three return real data from your store, the connection is solid. If one fails, the next section will help. Troubleshooting common Claude Shopify connection issues Invalid scope names Usually, a typo or wrong format when pasting scopes. Re-check the list against Shopify's docs or pick them from the menu instead. Shopify doesn't show under connectors You probably didn't fully quit Claude. Force-quit the app and reopen it. The JSON file won't save Check for missing commas, mismatched brackets, or stray characters. Even one wrong character breaks the file. "Authentication failed" error Nine times out of ten, the Client ID and Secret got swapped. Double-check which is which. Store domain format Use the .myshopify.com version, not your custom domain. So mystore.myshopify.com, not mystore.com. What can you do once Claude is connected to Shopify? Here's where it gets fun. Real things I use Claude for daily: Pulling product counts, inventory levels, and customer lists without opening admin Asking order questions in plain English ("show me my last 10 orders") Spotting low-stock products before they sell out Getting GraphQL queries written for me when I'm building something custom Running bulk tasks with write access on updating tags, fixing descriptions, and creating drafts Getting quick store insights without opening a single report A few things Claude can't do yet, so your expectations stay grounded: It won't run your Facebook or Google ads It won't process payments or refunds (yet) It can't replace your theme editor for visual design work Read-only vs Read-write: Which access should you give Claude? Read-only. Claude can see your store data, but can't change anything. Perfect for analysis, reports, and questions. Start here every time. Read-write. Claude can make actual changes. Update products, edit descriptions, modify tags. Powerful, but you need to trust your prompts. One bad instruction and Claude might do something you didn't expect. My personal rule for any new store: stay read-only for the first two weeks. Get comfortable with how Claude answers. Then add write scopes one area at a time, like products first, then inventory, then customers. Claude code Shopify: For store owners who code (or want to) If you've ever opened a terminal, there's a second way to use Claude with Shopify: Claude Code. Claude Code is the terminal-based version of Claude. It's faster for theme work, bulk operations, and anything that touches code. One command installs the Shopify dev MCP for Claude Code: claude mcp add --transport stdio shopify-dev-mcp -- npx -y @shopify/dev-mcp@latest Run that in your terminal, and you're connected. When should you use which? The chat app is friendlier if you're not technical. Claude Code for Shopify is better when you're editing theme files, running mass updates, or building something custom. Most store owners I know stick with the chat app for daily tasks. Is it safe to connect Claude to your Shopify Store? Yes, it is. Here's what you need to know: MCP runs locally on your machine. Your data isn't being sent to some random server. Your tokens stay in your config file. Claude only uses them when you ask it to. Use a separate dev app for each AI tool. Don't reuse the same token for Claude, ChatGPT, and Cursor. Keep them isolated. Rotate your secret if a teammate leaves or if you suspect a leak. It takes 30 seconds in Shopify. Always start read-only. I'll keep saying this because it matters. Connect Claude to Shopify right away You now have Claude wired into your Shopify store, a safe scope setup, and a few test prompts that prove the pipe works. The hard part is done. Run one real task today. Ask Claude something you'd normally open an admin for. Watch how fast it answers. That's the moment you realize how much time you've been losing. The Claude Shopify setup is just the beginning. The Shopify AI Toolkit is going to grow. New tools, new capabilities, deeper store control, all of it is coming. Store owners who start now will be miles ahead of the ones still clicking through five menus to update a product description. FAQs 1. How to connect Claude to Shopify? Create a dev app inside your Shopify admin, grab the Client ID and Secret, then paste them into Claude's MCP config file under Settings → Developer. Restart Claude, and you'll see Shopify show up in your connectors. The full walkthrough takes under 10 minutes. 2. Is it free to connect Shopify to Claude AI? Yes, the Shopify AI Toolkit itself is free and open-source. You'll just need a Shopify store (any plan works) and the Claude desktop app, which has a free tier you can use to test the setup before upgrading. 3. How to connect Claude to Shopify? Create a dev app inside your Shopify admin, grab the Client ID and Secret, then paste them into Claude's MCP config file under Settings → Developer. Restart Claude, and you'll see Shopify show up in your connectors. The full walkthrough takes under 10 minutes. 4. Is it free to connect Shopify to Claude AI? Yes, the Shopify AI Toolkit itself is free and open-source. You'll just need a Shopify store (any plan works) and the Claude desktop app, which has a free tier you can use to test the setup before upgrading. 5. What is Shopify’s AI toolkit? Shopify AI Toolkit is a free, open-source tool that connects AI assistants like Claude directly to your Shopify store using MCP (Model Context Protocol). It lets you ask questions, pull data, and run store tasks in plain English instead of clicking through admin menus. Shopify launched it in April 2026, and it works with Claude, Cursor, VS Code, and a few other AI tools.

1 Min • 29 April 2026

Shopify Local Pickup Multi-Location: How to Manage Inventory, Slots & Customer Flow Efficiently

For Shopify merchants operating across multiple locations, however, managing local pickup efficiently can become complex, especially when it comes to inventory synchronization, time slot allocation, and customer flow management. If you're running or planning to scale a Shopify store with multiple pickup locations, understanding how to streamline operations is critical. This guide dives deep into Shopify local pickup multi-location management, offering practical strategies to handle inventory, pickup slots, and customer flow effectively. Why Shopify Local Pickup Multi-Location Matters Offering local pickup isn’t just a convenience; it’s a competitive advantage. When implemented across multiple locations, it allows businesses to: Serve customers faster Reduce shipping costs Optimize inventory distribution Increase foot traffic to physical stores