Shopify Insights for Smarter Ecommerce Growth

Explore actionable ecommerce tips, Shopify how-to guides, industry trends, and proven strategies built around the challenges merchants face every day.

Get Instant Sales with QR Codes for Your Shopify Store (Best Methods to Add)

A customer scanning a code on your packaging or printed flyer can land on a pre-loaded checkout in seconds. I have added a QR code in the Shopify store in under two minutes, and Shopify now offers more native options than ever before. Whether you want a free Shopify QR code generator, a product-specific Shopcode, or a dynamic code with full scan analytics, I have covered every QR code Shopify merchants need in 2026. What makes a QR code Shopify's most underused growth tool? A QR code for Shopify is a scannable 2D barcode that links customers directly to a specific page in your store. It can be a product listing, a pre-loaded checkout, or a discount landing page. Every modern smartphone reads one through the camera app with no additional download required. The numbers back this up. A GS1 US consumer survey found that 79% of shoppers are more likely to purchase a product with a scannable QR code. For Shopify merchants specifically, the opportunity is clear. Every QR code Shopify merchants place in the physical world is a direct link to a sale. There are two types of QR codes you should know about before choosing a method: Static QR codes encode a fixed URL. Once printed, the destination cannot be changed. Good for permanent product pages. Dynamic QR codes point to a redirect URL you control. You can update the destination without reprinting, and you get scan analytics, including scans, unique visitors, and location data. Method 1: Free Shopify QR code generator Shopify's free QR code generator lets you create a code in about 60 seconds with no Shopify account required. Enter a URL, your email address, and the tool sends you a downloadable code file. Best for: Quick one-off codes for your homepage, a specific product page, a sale collection, or a campaign URL. Key limitation: These are static codes. Once printed, the destination URL is locked. If the URL changes, you need to reprint. Steps: Go to Shopify's free QR code generator. Select your content type. The four options are website URL, phone number, SMS, and plain text. Website URLs are the most useful for store traffic. Paste your destination URL: product page, collection, homepage, or discount URL. Enter your email address. Click Send QR code. Download from your inbox and deploy. The code never expires and has no scan limit. For a single campaign or permanent signage, this Shopify QR code generator's free option is all you need. Method 2: Shopcodes, Shopify's native QR code creator Shopcodes is Shopify's native QR code creator. Of all the Shopify QR code creator options available, Shopcodes is the most tightly integrated. Unlike the free generator, Shopcodes ties codes to specific products and lets you attach a discount code to the scan destination. Best for: Product-specific codes that send customers straight to a product page or a pre-loaded checkout. Key limitation: Shopcodes generates standard codes with limited visual customization. You cannot add brand colors or logos to the code itself. Steps to install and create a Shopcode: From your Shopify admin, go to Apps and search for Shopcodes. Click Install, then Install app. Open the Shopcodes app and click Create Shopcode. Enter an internal title for the code. Under Scan Destination, choose one of the following: > Link to a product page: Send the customer to the product listing. > Link to checkout page with product in cart: Skips browsing entirely and puts the product in the customer's cart. If you selected checkout, optionally choose a specific variant. To attach a discount code, select one from the Discount section. Note: the discount attachment option only appears when you select the checkout destination, not the product page option. Click Save, then Download. Downloaded codes come as a zip file containing a PNG for digital use and an SVG for print. For events, packaging inserts, or pop-up displays, the SVG is the version to give your printer. Method 3: Third-Party Shopify QR code generator apps When you need dynamic codes, bulk generation, or UTM tracking that flows into Google Analytics, I would always suggest a third-party app. Best for: Marketing campaigns with multiple destinations, branded packaging, and bulk code creation across a large product catalog. Here are three Shopify QR code apps that I have tried and tested. o2o – QR Codes Unlimited: Dynamic codes with customizable branding, bulk creation, discount integration, and detailed scan analytics. Free plan available. Spice QR Codes Generator: All codes are dynamic by default. Automatically generates UTM codes so scans show up correctly in Google Analytics. Also adds QR codes to invoices, packing slips, and post-purchase emails automatically. QodeVault QR Code Generator: Built for merchants who need bulk generation and real-time scan analytics across large catalogs. For more on building a high-converting page that captures traffic after the scan, read my guide on Shopify product page optimization for merchants. Shopify gift card QR code Every Shopify gift card automatically generates a unique QR code identifier. When a customer receives a digital gift card by email, Shopify adds a unique QR identifier into the card that can be scanned at POS. Here is how the Shopify gift card QR code works: A customer purchases or receives a digital gift card from your store. Shopify emails the gift card with a redemption code and, if you have activated Apple Wallet Passes, an Add to Apple Wallet button. The Apple Wallet pass displays your store information, the gift card's active balance, and a unique QR code. At your physical store or event, staff can scan the QR code using a 2D scanner or the camera on an iPad running Shopify POS. How to activate Apple Wallet Passes for your gift cards: Go to Shopify Admin > Settings > Payments. Scroll to the Apple Wallet Passes section and click Customize. Check Activate Apple Wallet Passes for gift cards. Optionally, customize the text, colors, and banner image that appear on the pass. Click Save. For a complete guide to setting up gift cards and understanding how they work, see my guide on how Shopify gift cards work in 2026. 6 high-converting ways to use QR codes in your store 1. Product packaging for repeat purchases Place a QR code on your packaging that links to a pre-loaded checkout with the same product in the cart. Attach a discount code to the Shopcode to reward repeat purchases. Shopcode app handles this natively. Check out my complete guide to creating a discount code in Shopify in 2026. 2. Pop-up events and in-person markets Running an event with limited stock on hand? Place a QR code at your booth that links to the full product collection on your Shopify store. Customers who want a different size or color can order on the spot without you needing to carry every variant. Shopify POS handles the in-person sales, and the QR code handles overflow orders. My detailed guide to Shopify POS covers how to set up the hardware and sync inventory across both channels. 3. Printed flyers and direct mail for discount campaigns Flyers and direct mail benefit from QR codes because they eliminate the need to type a URL. Customers can scan the code, and the discount is already applied at checkout. Merchants can use a dynamic code from a third-party app, so they can update the destination if a campaign extends or the discount changes. 4. Store window displays to sell after hours A "Scan to shop" QR code in your window display lets your store make sales even when the doors are closed. Anyone walking by who stops to look can scan and browse the full collection on their phone. Display a dynamic QR code here so you can change the destination for seasonal campaigns. 5. Out-of-stock products to capture interest When a product runs out, place a QR code near it or on any empty shelf display. Link it to a waitlist form or to similar in-stock products. The interested shopper does not have to leave empty-handed. You capture the intent instead of losing it. To wrap it up, here are the QR code best practices I use Minimum print size: A QR code needs to be at least 2 cm x 2 cm to scan reliably. For large format signage, size up proportionally. Smaller codes on packaging should still meet the minimum. Quiet zone: Keep a clear white border around the code equal to at least four modules (the small squares that make up the code). Contrast: A high contrast between the dark modules and the background is required. The safest option I have experience with is a dark code on a light background. Avoid reversing it to light on dark unless your code generator tests for readability. Add a CTA near every code: "Scan to shop," "Scan for 15% off," or "Scan to reorder" tells the customer why they should scan. Test on multiple devices before printing: Print a test copy at actual size and scan it with at least two different phones. What scans perfectly on a high-end device can fail on an older one. Use UTM parameters for trackability: Add UTM source, medium, and campaign tags to your destination URL. Dynamic QR code apps handle this automatically. For static codes, build the UTM URL manually using Google's Campaign URL Builder before generating the code. FAQs 1. Are Shopify QR codes free? Yes. Shopify has a free QR Code Generator that anyone can use, and it allows unlimited usage with no hidden costs or limitations. For Shopify merchants, the official Shopcodes app is also free 2. How do I create a QR code in Shopify? For a general QR code, use Shopify’s free QR Code Generator, select the data type like website URL, phone number, SMS, or plain text, add the details, enter your email, and generate the code. For a product-based QR code inside Shopify, install Shopcodes, go to Apps > Shopcodes > Create Shopcode, choose whether it should open the product page or checkout with the product in cart, then download the QR code. 3. Does Shopify have a QR code? Yes. Shopify has Shopcodes, an official Shopify app that creates scannable QR codes connected to specific products. These QR codes can send customers to a product page or directly to checkout, and Shopify also supports scan and conversion tracking through Shopify Analytics. 4. What is the best free Shopify QR code generator? Shopify's own free QR code generator tool is the easiest option. It is completely free, requires no account, and delivers the code to your email in under a minute. The only limitation is that it creates static code. For dynamic codes with scan analytics, you will need the Shopcodes app or a third-party Shopify QR code generator app. 5. What is a Shopify gift card QR code? Every Shopify digital gift card includes a unique QR identifier that can be scanned at Shopify POS. When you activate Apple Wallet Passes in Shopify Settings, gift card emails include an "Add to Apple Wallet" button. The wallet pass displays the balance and a QR code that staff can scan to apply the gift card at checkout. 6. Are Shopify QR codes dynamic or static? Shopify's free QR code generator creates static codes only. Shopcodes creates static codes tied to a specific product destination. Third-party apps like o2o and Spice QR Codes Generator create dynamic codes by default, which means you can update the destination URL after printing and track scan analytics. 7. Can I track who scans my Shopify QR code? With dynamic QR codes from third-party apps, you get scan data including total scans, unique scanners, scan timing, and geographic data. Shopcodes provides a basic analytics report inside your Shopify admin, showing scans and conversions. Static codes from the free Shopify QR code generator tool provide no native tracking.

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4 Min • 10 February 2026

A Complete Guide on Best Upsell for WooCommerce Plugin

Best Upsell Overview Best Upsell For WooCommerce is an all-in-one plugin for Upselling & Cross-selling. With this WooCommerce upsell plugin, you can easily create bump sales to boost your sales and skyrocket Average Order Value (AOV)! It also offers an unlimited "Free version" for all the WordPress eCommerce merchants to make their online store conversion-ready. Highlighted features Product Upsell Multiple Checkout Buttons Advanced Analytics Ready-made Template Easy Customization Responsive UI Product Exclusion by Tags No Coding Required Built-in Preview Tool Sticky Cart Bubble NOTES You must have an SSL certificate. Pretty permalinks in Settings > Permalinks so that the custom endpoints are supported. Default permalinks will not work. Quick Installation & Set-up Please follow the step-by-step instructions to install the Best Upsell For WooCommerce plugin and make it ready for your WooCommerce store. Installing the plugin in your WooCommerce store Step #1: Go to the plugin tab of your store and search for the "Best Upsell For WooCommerce" plugin. Or directly visit the WordPress plugin page. https://wordpress.org/plugins/best-upsell-for-woocommerce/?campaign=blog&medium=identixweb&source=best-upsell-guide Step #2: Click on the "Install Now" button to add the plugin to your WordPress website. Step #3: Activate the Best Upsell For WooCommerce plugin by clicking on "Activate". Once you activate the plugin you can find the "Best Upsell" tab added in your WordPress navigation sidebar. Setting up the Best Upsell plugin in your store Step #4: After activating the plugin, go to the Best Upsell tab in your sidebar. Step #5: Click on the Start Setup button. Step #6: Next, you need to connect the Best Upsell plugin to your store. For that, log in with your WooCommerce store credentials. Step #7: Now, click on the "Approve" button to give data access permission to the plugin. Step #8: You can now select whether you want to use the pre-define cart drawer template or create a new template for your WordPress eCommerce store. Best Upsell provides an inbuilt side-cart template for the store owners to help them have a conversion-ready store effortlessly. After selecting the "cart upsell" option, click Next. Congratulations! You have successfully finished the Best Upsell plugin installation and setup. Getting familiar with Best Upsell For WooCommerce Plugin Here, you will learn about the dashboard, widgets, and settings of the Best Upsell plugin. Let's start with the plugin dashboard. Dashboard The dashboard of Best Upsell shows the valuable metrics at a single glance that helps you understand how the plugin is performing in your store. (1) Active Template Here, you can see the Side cart template that is currently active in your WooCommerce store. You can start customizing the Best Upsell cart template by clicking on the "Customize" button. You can also preview the template from here! (2) Advanced Analytics Here you can see the most valuable metrics of the plugin as well as your eCommerce stores such as impressions, clicks, click-through rate (CTR), conversions, conversion rate (CVR), orders, and revenue, measure the difference in your Average Order Value (AOV). By default, the dashboard shows data for the last 30 Days. If you want to see data for another date range, you can click on the Last 30 Days button and select a different date range. At the end of the Dashboard page, you can see the analytical metrics for individual widgets of the Best Upsell plugin. Therefore, you not only track the overall performance of the plugin but also check which widget is working better for your WordPress eCommerce website. Widgets Let's see get familiar with the amazing widgets of the Best Upsell for the WooCommerce plugin. (1) Cart Items Using the Cart Items widget, you can add distinct functionalities to customize the default shopping cart. This widget allows you to create multiple product upsells and set different discount offers for each upsell. How to customize the Cart Items widget? (2) Checkout button This widget of the Best Upsell plugin lets you create multiple ‘Checkout’ buttons to provide a super easy buying process. With the Checkout button widget, you can add multiple upsells just above the Checkout button. Therefore, you can remind your customers to get some add-ons with their purchase when they’re about to checkout. How to customize the Checkout button widget? Settings You can easily access the settings of the Best Upsell plugin by clicking on the "Settings" button on the Dashboard. In case you want to temporarily hide or remove the Best Upsell plugin from your WoocCommerce store, you can click on the Disable Bestupsell button.

8 Min • 12 February 2026

Why Identixweb’s IPO Matters for Shopify Merchants & Developers

It is with great excitement that we expand our footprint in the e-commerce technology space in India through the IPO of Identixweb Limited. As Shopify continues to revolutionize global e-commerce, Identixweb is positioned at the forefront of this transformation, creating a unique investment opportunity at the intersection of technology and digital retail. We are gearing up for our entry into the public market, and here’s a comprehensive overview of everything Shopify merchants, developers, investors and stakeholders need to know about our offering and the Identixweb growth story. Here's everything you need to know about our offering and the growth story behind Identixweb. About Identixweb Limited’s Journey At Identixweb Limited, we manifested our growth and evolution in the plethora of Shopify ecosystem. We are an established name in creating personalized solutions for the design and development of Shopify apps, tailoring them for better merchant experience while they are running their Shopify stores built on the platform of new advanced technology. As our vast majority of revenue comes from serving the merchant ecosystem from Shopify, which makes us the beating heart of creating one of the fastest-growing and evolving Shopify app development platforms. We make sure to provide highly scalable solutions for all kinds of industries that help businesses streamline operations and optimize sales for their Shopify stores. Behind the Decision! Explore Why Identixweb Chose to Go Public and what it means for the future of eCommerce. Getting to Know the Shopify Ecosystem: Our Growth Engine The e-commerce industry, and the Shopify ecosystem specifically, has become one of the biggest growth driver of the global digital economy. The IT & BPM sector is contributing around 6.8% in fiscal 2023 to India’s GDP with specialized e-commerce technology services witnessing the strongest growth. The Shopify ecosystem is flourishing and Identixweb is at the centre of it due to our exclusive business model which caters to Shopify merchants. We generate our revenue primarily from our only major customer, Shopify Inc., which operates a platform for over two million merchants around the world. Our focus also enables us to seize a growing demand from enterprises looking for niche solutions to improve their Shopify stores. Identixweb IPO Details: What You Need to Know Understanding the Offering and Price The IPO is being made through what's called a "Book Building Process" – a method where investors bid within a price range, helping determine the final offer price. Here are the key details in simple terms: Price Range: ₹51 to ₹54 per share (each share has a face value of ₹10) Floor Price: 5.10 times the face value (the minimum price) Cap Price: 5.40 times the face value (the maximum price) P/E Ratio: This measures the company's share price relative to its earnings. At our offering, this ratio is between 13.21-13.99 times, which tells you how many years of current earnings you're paying for when buying the share. Minimum Investment: 2000 shares (and in multiples of 2000 thereafter) Key Dates to Remember Anchor Investor Bidding: Tuesday, March 25, 2025 Public Offering Opens: Wednesday, March 26, 2025 Public Offering Closes: Friday, March 28, 2025 How the Shares Will Be Distributed The offering is structured to accommodate different types of investors: Qualified Institutional Buyers: Up to 50% of the offering Non-Institutional Investors: At least 15% of the offering Retail Individual Investors: At least 35% of the offering Market Makers: 1,54,000 shares (about 5% of the offering) to ensure liquidity Invest in the Future! Learn the step-by-step process on How to Apply for Identixweb IPO and secure your stake in the company. Financial Highlights: Growth You Can See Identixweb has shown strong financial performance, reflecting our efficiency and market acceptance. Here's a simplified look at our recent results: Return on Investment (Return on Net Worth) Financial Year Return on Net Worth Weight 2024 27.30% 3 2023 29.32% 2 2022 68.78% 1 Transaction Fees Standard fees Lower transaction fees with Shopify Payments Our weighted average return stands at an impressive 38.26%, showing how effectively we've used our resources to generate value for our shareholders. The company has maintained healthy profit margins while strategically growing our service offerings, resulting in solid financial fundamentals that support our future growth plans. Income and Profit Growth With prudent management of resources and disciplined expansion of our service offerings, the company has demonstrated significant growth in revenue and profitability. This has led to better margins and increased shareholder value over the long run. Why Invest in Identixweb IPO? The Shopify Merchant Advantage Shopify Growth Trajectory: We are directly parallel to Shopify’s explosive growth and its expansion in global markets as businesses increasingly transition online. Under the platform, we have a large customer base allowing us to customise our apps based on their feedback. Niche Expertise: Unlike other IT service providers who have to spread their resources across many platforms, we are only engaged with Shopify applications and have deep expertise and a competitive advantage in this high-growth sector. Robust Financial Growth: Our steady financial growth proves the growing demand and efficient operation for specialized Shopify development. Shopify Partnership: Our partnership with the elements of the Shopify ecosystem leaves us well-positioned to ride the success wave of Shopify as it continues its development and expansion. Well Defined Growth Strategy: We have a clear blueprint in place outlining how we will develop new Shopify apps and expand our offering into the global Shopify merchant market. Our Future Proceedings: Expanding Our Shopify Solutions The new addition to the Shopify ecosystem, the net proceeds we raise from the IPO will be deployed strategically to accelerate our momentum in the Shopify ecosystem: Building innovative new applications for Shopify merchants that meet new e-commerce needs. Bringing in additional Shopify-focused resources onto our dedicated Shopify development team. Expanding our marketing capabilities so that we can access more Shopify merchants around the world. Making investments in R&D in order to keep ahead of changes to the Shopify platform and requirements from merchants. These advances are in line and consistent with our aim to be the leading solutions developer for all Shopify merchants around the world. They allow us to scale quickly while remaining true to our ability to deliver quality and innovation in the Shopify ecosystem. Shopify-Focused Competitive Advantages While gearing up for our public offering, we’d like to play up a few core strengths that uniquely position us in the Shopify ecosystem: That's why we have developed deep and expert-level skills in tailoring Shopify application development and building your needs into a solid solution for difficult e-commerce pain points. We also have solid relations with the Shopify platform, creating apps that work smoothly with their ecosystem and improve merchant options. Because we have a deep understanding of the needs of Shopify merchants, we’re able to create targeted solutions that drive measurable business results. Agile development methodology that works excellently within the fast-moving Shopify ecosystem allows for speedy delivery and iterative enhancement of applications. Servicing merchants with deep domain knowledge of changing e-commerce trends and Shopify capabilities, our team is a trusted advisor on tech excellence. Leadership and Vision The team at Identixweb consists of experienced and qualified professionals from the IT industry. Our promoters combine years of expertise that helped fuel our growth and shape our market expansion. By doing so, they have successfully instilled a legacy of their vision of guiding the company with a focus on their clients and technology. The Bottom Line: Be a Part of Our Shopify Success Story Join us in our journey to becoming one of the pioneering companies in the rapidly growing Shopify ecosystem. We are thrilled they invite us to reach new heights and become publicly traded. Tangible globally and impactful locally, the IPO is much more than finance. It is a reaffirmation of our mission to deliver innovation that allows Shopify merchants across the globe to access everything they need to power their businesses. The company has received in-principal approval from BSE Limited on the BSE SME platform for listing the shares, with BSE Limited being the designated stock exchange for the issue. We're solely set up to help Shopify merchants and our business model places us smack bang in the middle of one of the fastest growing global e-commerce platforms. The more merchants that adapt to online selling through Shopify, the more growth opportunities exist for us. For other details of the IPO, please refer to the Red Herring Prospectus and make investment decisions as per your financial goals and risk appetite. Frequently Asked Questions 1. When is the Identixweb IPO opening?The IPO opens on Wednesday, March 26, 2025, and closes on Friday, March 28, 2025. The anchor investor bidding date is Tuesday, March 25, 2025. 2. Where will Identixweb shares be listed?Identixweb shares will be listed on the SME platform of BSE Limited ("BSE SME"). BSE Limited will be the designated stock exchange for this issue. 3. What is the price band for Identixweb IPO?The price band for the Identixweb Limited IPO is ₹51 to ₹54 per equity share of face value ₹10 each. 4. What is the financial performance of Identixweb?Identixweb has demonstrated consistent financial growth. The company's weighted average return on net worth stands at 38.26% (based on the financial data provided in the prospectus), showcasing its ability to generate substantial returns for shareholders.

16 Min • 27 August 2025

Setup to Success: How to Create the Best Shopify Loyalty Program

Loyal customers are key to long-term growth. To build a thriving Shopify store, setting up the best Shopify loyalty program is crucial. The iWeb Loyalty Rewards app is a favorite among Shopify merchants for its flexibility and ease of use. In this guide, we’ll cover everything from installing to customizing and launching your first best loyalty program for Shopify. What is a Shopify Loyalty Program? A Shopify loyalty program rewards customers for shopping with you. It offers points, discounts, free gifts, or other perks to encourage them to return and make purchases. Before we delve into the features, it's essential to understand how Shopify loyalty programs work effectively. Simply put, they are designed to reward customers for their continued support, creating incentives that support repeat purchases and stronger relationships. How to Set Up Your Best Shopify Loyalty Program With iWeb iWeb Loyalty Rewards is a user-friendly app that enables you to create and manage a customized best Shopify loyalty program for your store. Here is a step-by-step process to guide you: Step 1: Install iWeb Loyalty Rewards App Before building your customer loyalty program, you must install the iWeb Loyalty Rewards app from the Shopify App Store. Follow these steps: 1. Go to the Shopify App Store and search for iWeb Loyalty Rewards. 2. Click on the app, then click install. 3. You will be redirected to your Shopify store’s admin panel to complete the installation process. Note: The basic Onboarding Setup is already in place. Step 2: Complete Onboarding Setup To start the onboarding setup, follow the steps: 1. After installing the app, you’ll be automatically guided to the onboarding setup.2. You will be guided through a quick 3-step setup. 3. Choose the percentage of points your customers earn per order, typically 3%, 5%, or 10%. For example, with a 5% setting, customers earn 5 points for every $100 spent. This percentage defines your program's value and engagement, and can be updated anytime.4. Choose who can join your loyalty program. You can allow guests to earn points even without creating an account, just toggle the option on or off based on what works best for your store.5. After setup, enable the iWeb Loyalty Rewards app in your store theme to display the loyalty widget, allowing customers to view and redeem points easily Note: If you are using the app for the first time, completing this setup is mandatory to activate the main features of the loyalty program. Once set up, your best Shopify loyalty program is live. Monitor activity, adjust rewards, and build stronger relationships with your customers. Need help getting started? Check the onboarding settings helpdesk and find more guides. Step 3: Configure Loyalty Points System Let’s take a look at the ways your customers can earn points and how you can easily set them up. 1. Earn Points Setup To access the Earn Point settings in the app, open the app, go to Point Program, and then navigate to Earn Points. Place an Order Rule One of the simplest and most effective ways to reward your customers is by letting them earn points for every order they place. You can set the number of points customers will earn per order. Choose whether the points are based on the order total or a fixed value. With iWeb Loyalty Rewards, you can easily configure how many points are awarded per purchase: Title – Set a clear name, such as “Shop & Earn,” to display in the rewards list. Earning Type – Increments of Points (e.g., 1 point per $1 spent – encourages higher spending). Fixed Points (e.g., 100 points per order – consistent reward). Earning Value – Define the number of points based on the chosen earning type. Frequency Restriction – Limit how often customers earn points (e.g., once per day) to prevent misuse. Celebrate a Birthday Celebrating birthdays with bonus points makes customers feel valued, fostering a personal connection and boosting engagement, loyalty, and sales. Title: Personalize the reward name (e.g., “Birthday Points” or “Celebrate Your Day with Rewards”) to make it feel special. Earning Value: Set the exact number of points customers will earn on their birthday (e.g., 100 points). Cut-Off Time: Define how far in advance customers must submit their birthdate to qualify for the reward (e.g., at least 1 month prior). Sign Up Offer points when new customers create an account. This encourages engagement from the start, boosts sign-ups, and builds long-term loyalty by opening the door to future offers and promotions. Title: Customize the name (e.g., “Welcome Points”) to show the reward clearly. Earning Value: Set how many points new users earn for signing up (e.g., 50 points). Historical Sync: Award points to past signups by enabling this option. Note: Shopify’s new passwordless signup (via email) doesn't trigger standard signup events. As a result, customers won’t automatically receive signup rewards if you're using this method. Set Earning Points through Social Media Engagement Enhance your brand visibility by rewarding customers for engaging with your social media channels. With this app, you can offer points for simple actions that encourage followers to become promoters. Ways to Earn Points Through Social Media: Share your content on Facebook Follow on Instagram Join you on X (formerly Twitter) Tweet or share content on X Follow your TikTok account 2. Redeem Point Setup Set who can redeem points, how, and when they earn them based on order status. With the app, you can offer discounts, free products, and more. Here’s how to set it up: To access the redeem point settings in the loyalty app, select Program, and then navigate to Redeem Points. You can easily search for specific redemption rules using filters such as Rule Name and Status (Active or Inactive). Redeeming Category: The available categories include Incremental Discount, Amount Discount, Percentage Discount, Free Shipping, Free Product, and Points to Store Credit, helping you easily manage rules for your loyalty program. Incremental Discount This option allows customers to receive a discount based on the number of points they use, for example, $1 off for every 100 points. The more points they redeem, the bigger the discount, encouraging them to spend more. You can customize how it works and appears: Title: Set a clear name for the reward, like “Points for Savings,” to match your brand tone. Set the reward value to determine the number of points customers must redeem for discounts. For example, you can configure it so that for every 100 points spent, the customer receives a $1 discount. Additionally, you can establish limits for redemption eligibility: Minimum Amount for Redemption: Specify the minimum number of points required to redeem them. This ensures users can only utilize the redemption option once they have accumulated enough points. Maximum Redemption Cap: Specify the maximum number of points that can be redeemed at once. This ensures there is a limit to the points a user can redeem in a single transaction. Discount Terms: Minimum Spend: Set a minimum order amount to redeem points.(For example, customers must spend at least $50 before they can apply their points toward a discount.) Limit by Collection: Apply the discount only to specific product collections. Prefix Coupon: Add a custom prefix to discount codes for easy tracking (e.g., TEST91DY84Q) Combine Discounts: Choose if this discount can be stacked with: Order Discounts Shipping Discounts Product Discounts Amount Discount Amount Discount gives a fixed discount for a set number of points, e.g., 500 points = $10 off. It offers clear value and is great for encouraging bigger purchases. You can customize how it works and appears: Title: Name the discount clearly (e.g., “Flat Discount” or “Fixed Savings”). Reward Value: Set a fixed discount for a specific point value (e.g., 500 points = $5 off). Discount Terms: Minimum Spend: Set a required order amount to redeem (e.g., spend $ 50 or more). Product Scope: Limit to specific collections, such as “Seasonal Items.” Prefix Coupon: Add a custom code prefix (e.g., "SAVE") for tracking purposes. Combine Discounts: Select whether it applies to other discounts (order, shipping, or product-based). Percentage Discount Customers can redeem points for a percentage off their order (e.g., 500 points = 10% off). Ideal for larger purchases, as the savings increase with order value. Title: Name the reward (e.g., “Save with Points”) to match your brand. Reward Value: Set points required for a % discount (e.g., 500 points = 10% off). Discount Terms: Minimum spend required (e.g., $ 50 or more). Limit to specific collections (e.g., “New Arrivals”). Prefix Coupon: Add a custom prefix to codes (e.g., PERCENT123XYZ). Combine Discounts: Allow stacking with order, shipping, or product discounts. Free Shipping Customers can redeem points to get free shipping, helping them save on delivery costs. It’s a popular reward that boosts satisfaction, reduces cart abandonment, and encourages more completed purchases. Title: Name the reward, such as “Free Shipping with Points,” to match your brand style. Reward Value: Set the number of points required (e.g., 300 points for free shipping) and optionally cap the maximum shipping cost covered. Prefix Coupon: Add a custom prefix (e.g., SHIPFREE) to generated codes for easy tracking and brand alignment. Combine Discounts: Choose if it can be used with: Order Discounts Product Discount Free Product Allow customers to redeem points for specific products like samples or promotions. This boosts loyalty, promotes popular items, and encourages cross-selling and engagement. Title: Name the reward (e.g., “Free Gift with Points”) to align with your branding. Reward Value: Select a product from your store to offer as a reward and set the required points for redemption. For example, you can configure it so that 1,000 points unlock a complimentary branded mug. This flexibility allows you to offer rewards that are both attractive and aligned with your loyalty strategy. Prefix Coupon: Add a custom prefix (e.g., FREEITEM) for easier tracking and brand consistency. Combine Discounts: Select whether the discount can be applied to orders, products, or shipping. Step 4: Settings for Best Shopify Loyalty Program Manage key loyalty program settings here: control the app’s status, set participation rules, and configure how customers earn and redeem points. Please note that only registered members are eligible to earn points. To start enjoying the benefits, customers must create an account. You can also handle the conversion of points to and from store credit for a smooth experience. 1. Program participants Since the basic setup is already provided in the onboarding step, which allows you to manage front-end settings, such as participation rules. Even after setting up the basic program, it’s essential to control who can join your loyalty program. Managing participation ensures your rewards are given only to the right customer groups. You can allow or restrict guest access by simply enabling or disabling the guest participation option. Additionally, use the limit program access feature to exclude specific customers by applying tags. 2. Rewarding Criteria Reward by Status lets you assign loyalty points based on order status, giving you control over reward distribution and influencing customer behavior. After the order is paid: Choose this option if you want to reward customers immediately. After the order is fulfilled (delivered): Select this option if you want to issue points only after delivery confirmation has been received. 3. Rewardable Order Elements Decide what to include when calculating points: Include Discount Include Taxes Include Shipping Fees You can include or exclude these to control how points are given. Example: Let’s say a customer places an order with the following: Subtotal: Rs. 100.00 Discount: Rs. 10.00 (include) Then: Rewardable Total = Rs. 100 - Rs. 10 = Rs. 90 Customers will earn points based on Rs. 90. Tax: Rs. 5.00 (include) Shipping: Rs. 12.00 (include) Then: Rewardable Total = Rs. 100 + Rs. 5 + Rs. 12 = Rs. 117 Customers will earn points based on Rs. 117. When an order is placed, loyalty points are calculated based on the subtotal amount, excluding discounts, including taxes, and shipping charges. It will be helpful to earn more points. 4. To Set Store-Credit Configuration This feature lets you convert loyalty points into store credit, with control over redemption rules, point thresholds, conversion rates, and currency settings to suit your rewards strategy. How to Set Store Credit Configuration Go to the “Conversion to/from store credit” section. This option lets you enable or disable store credit conversion. When enabled, loyalty points convert to store credit based on your settings. (Only admins with full rights or users with the required permissions can approve the scope request.) Use the toggle to control whether store credit is available in your loyalty program. Allow Loyalty Points Exchange for Store Credit: Choose who can convert points into store credit, only you (the admin), both you and your customers, or neither. Decide based on how much control or flexibility you want to offer. Set the minimum points balance required for store credit conversion: Specify the minimum number of points needed to convert into store credit. If the minimum is set to 100 and your current balance is exactly 100, you can redeem. But if your balance is below 100, you won’t be able to redeem until you reach the required threshold. 5. To Set Store Credit Currencies Your store’s default currency will appear automatically, and you can set the reward points needed for 1 unit of store credit, giving you full control over the conversion rate. Store credit in your loyalty program uses your Shopify store’s default currency. To offer credit in multiple currencies for international customers, enable them through Shopify Markets. How to Enable Currencies via Shopify Markets: 1. Log in to your Shopify Admin.2. Go to Settings > Markets. 3. Select the market (e.g., United States, Europe, etc.) where you want to offer additional currencies. 4. In the market settings, find the Currency section.5. Enable the desired currency for that market.6. Click Save to apply changes. Once enabled, these currencies will be available for use in your store credit system, ensuring a smooth experience for international customers. Note: To keep data safe, you can’t delete a currency once it has been added. However, you can still edit or turn it off at any time. To use store credit smoothly, ensure your Shopify store has the new customer accounts or OTP login feature enabled. Legacy (old) login methods won’t support this feature. Step 5: Customize Your Loyalty Points Branding Add a personal touch by renaming your loyalty points to match your brand. Instead of “Points,” use names like “Stars,” “Coins,” or “Perks.” You can also set a short version for compact displays. Track Your Loyalty Activity with iWeb Loyalty Here are two ways that you will track the activities: 1. Customer-Based Profile: Activity Section The Customers page shows an overview of each customer's activity, including their accumulated points, helping merchants manage and engage with their customer base efficiently. Merchants can manage points redemption on behalf of their customers for smoother operations, using options such as Import Sync, Bulk Edit, or directly at the Profile Level. Import Sync Points: Revise Customers' Points: Merchants can upload a CSV file to adjust customers' loyalty points by reconciling and revising their balances. Import Options: Add Points to Existing Balance: This option updates points balance for existing customers, adding the imported values to their current balance. Reset Existing Customer Balance: This option replaces the current points balance with the new amount in the file, effectively resetting the customer points. Bulk Option: The Bulk Edit option enables merchants to update loyalty points for multiple customers simultaneously, streamlining the process of managing points in bulk. The activity section logs specific customer interactions within the loyalty program, including: Earned points Redeemed rewards Store credit transactions 2. Activity Dashboard This dashboard gives you easy access to track points and rewards in one place. The Activity section records all their interactions, including: Points earned from purchases and other activities Rewards they have redeemed Any store credit transactions By providing a clear and transparent history of their loyalty activity, this feature helps keep merchants informed and engaged. Results You Can Expect from Your Loyalty Program Once your best Shopify loyalty program is live, both you and your customers can track progress and rewards in real-time. Here’s what you can expect: How Customers Earn Points Customers automatically accumulate points by engaging in key actions such as making purchases, creating an account, sharing their store on social media, or celebrating special occasions like birthdays. Easy Access to the Loyalty Dashboard Customers can log in to their accounts on your store at any time to view a personalized loyalty dashboard. This dashboard provides a clear snapshot of their points balance, available rewards, and recent activity. Detailed Reward History Within the dashboard, customers can access details of their points history. They can see precisely when and how points were earned or redeemed. Below are the screenshot from our store showing a real example of a customer’s points dashboard in action: Need Help? If you have any questions or need assistance setting up your best Shopify loyalty program, our Shopify experts are here to help. From configuring earning rules to customizing rewards, we’re happy to assist you anytime! Each Purchase Brings Your Customers Closer To Staying Loyal The best Shopify loyalty program requires regular updates based on customer interactions and feedback. By tracking key metrics like engagement and repeat purchases, you can optimize your program to benefit both your business and customers. A strong loyalty program not only brings customers back but also turns them into long-term brand advocates. FAQs 1. How do customers earn loyalty points?Customers can earn points by making purchases, signing up, and following your brand on social media. 2. How do I measure the success of my Shopify loyalty program?Track key metrics like repeat purchase rate, average order value (AOV), customer lifetime value (CLV), and points redemption rates. 3. Do Shopify loyalty programs work for all types of products or stores?Yes. Whether you sell fashion, electronics, beauty products, or digital goods, a loyalty program can boost repeat business. 4. How customers can track their points and redeem rewards?Customers can track points and redeem rewards through a dashboard on your store, where they can view their balance, history, and offers. 5. Can customers transfer their points to others?Typically, loyalty points are non-transferable. However, you can customize your program to allow points sharing or gifting if desired.