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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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7 Min • 10 February 2026

How Birthday and Survey Widget of iCart Works on the Full Cart

iCart has made it simpler to collect the birthdays of your customers and collect feedback with its birthday collector and survey widget. The birthday collector widget will help you to collect the birthdays of your customers and offer them special discounts on their purchases. And the survey widget will help you to collect the experience of customers from your store. Let’s understand both widgets one by one. How to use birthday collector on the full cart? Birthday collector allows you to customize the following options: Widget heading With this option, you can change the heading text of the widget so that you can easily identify your widget from the widget list. Title Under this option, you can show/hide the title, change the heading of the title, change the heading background color, and widget background color. Settings Free text With the help of this option, you can add free text. Date format This option allows you to change the format of the date. Placeholder text Here you can add and edit the text of the placeholder Calendar icon color This option allows you to change the color of the calendar icon. Discount Discount type This option allows you to select the type of discount you want to offer your customers. You can select any of the 3 options from this: free shipping, percentage, fixed amount. Let’s see one by one how all these options work. To know how discounts work read this blog. Time-limited offer If you want to give a specific time for the offer then you can enable/disable it. By enabling it you can set the timer duration for the offer which would be seen by your customers. When timer runout When the timer runs out you can set any of the options i.e hide widget, show message & disable submit button, hide timer, reset timer. Button Under this option, you can add the text for the submit button, change the background color and text color of the submit button. No thanks button text You can change the text of this button and can change the background color and text color of this button. Thank you message Here you can add the thank you message text. Error message This option allows you to add the error message text Rules Rules are used to hide/show the birthday collector widget. This option allows you to change your condition based on different parameters like: Parameter You can show this widget based on different parameters like cart sum, number of items in the cart, a specific item, a specific collection, product tags, and user location. Condition You can set the condition from any of these options: is greater than, is lesser than, equals. Value Here you can enter the value that your customer’s cart must contain.Now let’s jump into an example to understand how these conditions work. This Rules option provides you 2 conditions i.e AND, OR.First we will see how the AND condition works: Suppose parameter > cart sum, condition > is greater than, value > 300. AND Parameter > a specific item, condition > is in the cart, value > shirtSo in this scenario, if both the condition meets the customer’s cart i.e if his cart sum is greater than 300 and one of the items added in his cart is a shirt then the birthday collector widget will be visible to him.Similarly, it works for other parameters too in AND condition.Now let’s see how OR condition works:Suppose parameter > number of items in cart, condition > is greater than, value > 2 OR Parameter > a specific item, condition > is the only item in the cart, value > shirtSo in this scenario, if any of the conditions meet the customer’s cart i.e if the number of items in his cart is greater than 2 or the shirt is the only item his cart contains then the birthday widget will be visible to him.Remember after applying any options, click on the Save button. Delete widget If you want to delete the widget then click on the delete widget button. After adding the birthday widget and customizing it using all these options finally it will look like as shown in the screenshot below: How to create a survey form on the full cart with iCart Cart Drawer Cart Upsell? Log in to your store and go to Settings > Surveys. By clicking on it you can create a survey form. Also, you can export CSV under this option. The survey widget allows you to customize the below options: Widget heading With this option, you can change the heading text of the widget so that you can easily identify your widget from the widget list. Title Under this option, you can show/hide the title, change the heading of the title, change the heading background color, and widget background color. Settings Select survey From this option, you can select the survey form that you have already created. Submit button text Here you can add the text for the submit button, change the background color of the submit button, and the text color of the submit button. Thank you message text Here you can add the message text that you want to display with the widget in the cart drawer. Error message text This option allows you to add the text for the error message. Placeholder text for free text questions Here you can add and edit the text of the placeholder. Placeholder text for dropdown questions Here you can add and edit the text of the placeholder for the dropdown questions. Discount By enabling this option you can give discounts for customers if they fill up the survey form. To know more details about this discount widget read this guide. Time limited offer If you want to offer a specific time for the offer then you can add it by enabling this option. So if the customer fills the form within the timer duration then they will get the discount that you have added. Apart from this you can change the placement of the timer, location of the widget, duration of the timer, color of the timer text, and timer background color. When timer runout When the timer runs out you can set any of the options i.e: hide widget, show message & disable submit button, hide timer, reset timer. Rules Rules are used to hide/show the survey widget. This option allows you to change your condition based on different parameters like: Parameter You can show this widget based on different parameters like cart sum, number of items in the cart, a specific item, a specific collection, product tags, and user location. Condition You can set the condition from any of these options: is greater than, is lesser than, equals. Value Here you can enter the value that your customer’s cart must contain. Now let’s jump into an example to understand how these conditions work. This Rules option provides you 2 conditions i.e AND, OR. First will see how AND condition works: Suppose parameter > cart sum, condition >? Is greater than, value > 300 AND parameter > a specific item, condition > is in the cart, value > shirt. So in this scenario, if both the condition meets the customer’s cart i.e if his cart sum is greater than 300 and one of the items added in his cart is a shirt then the survey widget will be visible to him. Similarly, it works for other parameters too in AND condition. Now let’s see how OR condition works; Suppose parameter > number of items in cart, condition > is greater than, value > 2 OR Parameter > a specific item, condition > is the only item in the cart, value > shirt. So in this scenario, if any of the conditions meet the customer’s cart i.e if the number of items in his cart is greater than 2 or the shirt is the only item his cart contains then the survey widget will be visible to him. Remember after applying any options click on the Save button. Delete widget If you want to delete the widget then click on the delete widget button.

4 Min • 12 February 2026

What’s Next After Identixweb IPO? Our Vision for the Future

Going public is a significant milestone for Identixweb Limited, but it is just the beginning. Our IPO reflects years of hard work, innovation, and commitment to building advanced ecommerce solutions. This step opens new opportunities for growth, expansion, and delivering even more value to our customers. With the raised capital, we plan to invest in strategic areas, including: 1. Expand marketing efforts in India and worldwide.2. Improve our products by hiring skilled professionals.3. Support our subsidiary in developing new solutions.4. Invest in overall company growth. This article explores Identixweb’s post IPO vision, expansion of our market, and creation of more value for customers and stakeholders. Post IPO: The Future Vision for Identixweb Limited Here are our key focus areas after the IPO: Strengthening Our Products We are dedicated to improving our Shopify apps and creating new solutions to meet changing business needs. Our focus is on research, product development, and adopting new technologies to enhance our offerings. While building new products takes time and investment, we are focused on helping merchants grow and succeed. With over 10 Shopify apps already available, we plan to develop even more tools customized to their needs. Investment into Market Research We are expanding into fast-growing ecommerce regions to reach more businesses and drive global growth. While this brings new opportunities, it also comes with challenges like understanding the wide range of laws, economic conditions, and market preferences. We will be committed to overcoming these hurdles to establish a strong presence and deliver value to businesses worldwide. Investing in Financial Health & Profitability We are dedicated to maintaining strong financial health and ensuring long-term profitability. While investing in new software products and services comes with risks, we strategically manage costs, pricing, and resource allocation to optimize our financial performance. Our pricing models, including subscription-based, time-based, and fixed-price structures, are designed to align with market demand and business needs. However, cost overruns, wage inflation, and currency fluctuations can impact profitability. We continuously refine our forecasting, pricing strategies, and operational efficiencies to mitigate these risks. We will focus on sustainable growth by improving cost management, optimizing resource utilization, and improving product innovation. We aim to drive long-term value for our customers and stakeholders while maintaining a strong financial foundation. Driving Continuous Innovation We live in a growing environment and are committed to staying ahead. Our R&D team will focus on innovation and product development as part of our growth strategy. We plan to continue investing in key areas such as post-purchase solutions, upselling strategy, and loyalty & rewards programs to enhance customer experience and drive business growth. Customer-Centric Solutions Our customers are at the heart of our journey and what we do. We are committed to continuous innovation, ensuring our solutions stay ahead of emerging risks and industry demands. Our future strategy includes leveraging AI, digital cloud technologies, and automation to enhance user experience, improve security, and drive business efficiency. We focus on staying competitive and helping our customers grow by providing timely updates. Wrapping Up: A New Era for Identixweb Limited after IPO Listing on the BSE SME will clarify our corporate image, enhance brand visibility, and provide greater liquidity for our shareholders. It also opens new opportunities for growth, investment, and market expansion. As we take this step forward, we remain committed to innovation, excellence, and transforming the ecommerce market.Join us on this exciting journey! Know more about Identixweb Limited's IPO here: A Strategic Move from Private to Public: Identixweb Limited IPO How to Apply for Identixweb IPO: A Pro Guide Identixweb Limited IPO: Growing with the Shopify Ecosystem FAQs 1. What does Identixweb’s IPO mean for customers?For customers, the Identixweb IPO means the company is now publicly traded, bringing new opportunities for growth, investment, and better Shopify apps. 2. How will the funds from the IPO be used?Funds will be used for market research, hiring skilled professionals to enhance product innovation, and supporting our subsidiaries by expanding their teams. 3. Will there be any changes to Identixweb’s services after IPO?We are always dedicated to delivering the top ecommerce solution. We will surely update our ability to successfully implement our strategy, growth and expansion, and technological changes. 4. Will there be any changes in pricing for Identixweb’s products after IPO?Our pricing is based on market demand and operational costs. While no immediate changes are planned, we will ensure fair and competitive product pricing. 5. How will Identixweb support its growing customer base after the IPO?After the IPO, Identixweb will strengthen customer support by expanding the support team, improving response times, and providing ongoing assistance. 6. What new markets will Identixweb explore after IPO?We plan to expand into new markets, presenting challenges like complying with diverse laws, regulations, and evolving policies.

5 Min • 12 February 2026

How to Apply for Identixweb IPO: A Step-by-Step Guide

We are happy to take the next big step in our journey by growing our presence in India’s ecommerce technology sector with the Identixweb IPO. If you want to invest in a fast-growing SaaS company shaping the future of ecommerce, this is your chance. Learn more about our IPO and follow this step-by-step guide to apply, understand the process, and make informed investment decisions. Understanding Identixweb Limited’s IPO We provide SaaS solutions, app development, and web innovation to help online businesses grow with scalable, high-performance technology. We are also committed to change and growth. We create solutions that streamline processes, enhance sales, and improve user experiences, keeping pace with the evolving digital market. As we take the next step with our IPO, we invite investors to join our process. With a Built Issue valued at ₹16.63 crore, our public offering marks an exciting milestone, fueling our expansion, product development, and operational excellence. The IPO will feature 30.80 lakh fresh issue shares, open for subscription from March 26, 2025, to March 28, 2025. The allotment is set for April 1, 2025, with a tentative listing on the BSE SME exchange on April 3, 2025. Join us as we redefine ecommerce technology and drive the next wave of digital transformation. Why Invest in Identixweb’s IPO? Offering a chance to invest in a fast-growing tech company focused on Shopify apps. Here’s why it could be a great opportunity: High Growth Potential – The e-commerce and SaaS industries are expanding rapidly, positioning Identixweb for future success. Early Entry Advantage – IPO investors can buy shares at a lower price before they are publicly traded. Strong Market Position – Identixweb is a trusted name in the Shopify app development industry, serving thousands of online businesses. Long-Term Gains – If the company performs well, stock prices may appreciate significantly, offering solid returns. Why Identixweb’s IPO Matters – Explore how this milestone can drive innovation, improve app features, and provide better support for Shopify merchants! Step-by-Step Guide to Investing in Identixweb Limited IPO Investing in an IPO can be a great opportunity, but following the proper process to secure your shares is the main focus. Here’s a step-by-step guide: Ensure You Have a Demat and Trading Account You need a Demat account to hold shares and a trading account to buy or sell them. If you don’t have one, you can open one with a registered stockbroker. Access the IPO Through Your Broker Log in to your broker's platform (website or mobile app) and navigate to the IPO section. Brokers like Zerodha, Angel One, and Groww offer online IPO application services. Select Identixweb IPO In the IPO section, select the Identixweb IPO from the list of available offerings. Enter Bid Details Number of Lots: Specify the number of lots you wish to apply for. The minimum lot size is 2,000 shares. Bid Price: Enter your bid price within the specified range (₹51 to ₹54 per share). To increase the chances of allotment, consider bidding at the cut-off price (₹54 per share). Use UPI for Payment Enter your UPI ID linked to your bank account. After applying, you will receive a mandate request in your UPI app. Approve this request to block the required funds in your bank account. This process is known as ASBA (Application Supported by Blocked Amount). Make sure the funds remain in your account until the allotment is offered. Submit the Application Review all the details carefully and submit your IPO application. You should receive a confirmation from your broker upon successful submission. Monitor Allotment Status The allotment is expected to be finalized by April 1, 2025. You can check the allotment status through your broker's platform or the registrar's website by entering your PAN, application number, or Demat account details. Post-Allotment Actions If Allotted: The shares will be credited to your Demat account, and you can trade them once they are listed on the BSE SME platform on April 3, 2025. If Not Allotted: The blocked funds will be released into your bank account. Why is Identixweb going public? Discover the strategy behind this transformation in Identixweb’s IPO journey and what it means for investors. Important Considerations SME IPOs: Identixweb's IPO is listed on the BSE SME platform, which provides to small and medium enterprises. This may have different risk profiles and liquidity compared to mainboard IPOs. Ensure you understand these factors before investing. Consult Your Broker: For detailed instructions adapted to your broker's platform and any specific eligibility criteria, consult your broker's customer service or help resources. Wrapping Up Now that you know the process, you can see that Identixweb’s IPO is a great opportunity, but planning is necessary. You need to know about the company, understand the details and follow a straightforward investment process. Whether you aim for quick profits or long-term growth, an innovative strategy will help you maximize your investment. FAQs 1. How can I find out the IPO date for Identixweb?You can check the official Identixweb website, financial news platforms, or your brokerage firm’s IPO calendar for the latest updates. 2. What is the minimum investment required for Identixweb’s IPO?The minimum investment required for Identixweb’s IPO is ₹1,02,000. 3. What are the risks of investing in an IPO?This can be risky due to price ups and downs, no past performance to review, and possible drops after trading begins. 4. Can I sell my IPO shares immediately after listing?Yes, you can sell your IPO shares after listing, but some brokers may have a lock-in period. Remember that prices can not be stable in the first few days. 5. What happens if my IPO application is not allotted any shares?If you don't receive an allotment, do not worry; your invested funds will be refunded to your bank account. 6. Where is the Identixweb IPO getting listed?The Identixweb IPO is set to be listed on the BSE.