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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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3 Min • 10 February 2026

How to Show an Image with Text On the Full Cart with iCart

Want to show an image with text in your full cart? iCart offers a widget called image with text that will help you in this. Below are the options that are included in the image with text widget: Widget heading Widget heading helps to differentiate your widget so that you can easily identify your widget from the widget list. Title The title is the name of your widget that will be displayed in the cart drawer. You can show/hide the title, change the heading background color, widget background color. Image You can select the image that you want to display in the widget. Also, you can change the alignment and of the image. Image redirect URL Here you can add the URL of the page which will take your customer by clicking on the image that you have added. Free text Here you can add the text that you want to show to your customers with the image in the widget. Rules Rules are used to hide/show the widget. Once if the discount is applied using rules then it will not get removed automatically using any rules. This option allows you to change your condition based on different parameters like: Parameter You can show the widget visible to your customer based on different parameters like cart sum, number of items in the cart, a specific item, a specific collection, product tags, and user location. Condition You can set the condition from any of these options: is greater than, is lesser than, equals. Value Here you can enter the value that your customer’s cart must contain. Now let’s jump into an example to understand how these conditions work. Basically, this Rules option provides you 2 conditions i.e AND, OR.First will see how AND condition works:Suppose parameter > cart sum, condition > is greater than, value > 300 AND Parameter > a specific item, condition > is in the cart, value > shirtSo in this scenario, if both the condition meets the customer’s cart i.e if his cart sum is greater than 300 and one of the items added in his cart is a shirt then the image with text widget will be visible to him.Similarly, it works for other parameters too in AND condition.Now let’s see how OR condition works:Suppose parameter > number of items in cart, condition > is greater than, value > 2 OR Parameter > a specific item, condition > is the only item in the cart, value > shirtSo in this scenario, if any of the conditions meet the customer’s cart i.e if the number of items in his cart is greater than 2 or the shirt is the only item his cart contains then the image with text widget will be visible to him.Remember after applying any options click on the Save button.After adding the widget in your cart it may look like as shown in the screenshot below: Delete widget If you want to delete the widget then click on the delete widget button.

7 Min • 10 February 2026

How Birthday and Survey Widget of iCart Works on the Full Cart

iCart has made it simpler to collect the birthdays of your customers and collect feedback with its birthday collector and survey widget. The birthday collector widget will help you to collect the birthdays of your customers and offer them special discounts on their purchases. And the survey widget will help you to collect the experience of customers from your store. Let’s understand both widgets one by one. How to use birthday collector on the full cart? Birthday collector allows you to customize the following options: Widget heading With this option, you can change the heading text of the widget so that you can easily identify your widget from the widget list. Title Under this option, you can show/hide the title, change the heading of the title, change the heading background color, and widget background color. Settings Free text With the help of this option, you can add free text. Date format This option allows you to change the format of the date. Placeholder text Here you can add and edit the text of the placeholder Calendar icon color This option allows you to change the color of the calendar icon. Discount Discount type This option allows you to select the type of discount you want to offer your customers. You can select any of the 3 options from this: free shipping, percentage, fixed amount. Let’s see one by one how all these options work. To know how discounts work read this blog. Time-limited offer If you want to give a specific time for the offer then you can enable/disable it. By enabling it you can set the timer duration for the offer which would be seen by your customers. When timer runout When the timer runs out you can set any of the options i.e hide widget, show message & disable submit button, hide timer, reset timer. Button Under this option, you can add the text for the submit button, change the background color and text color of the submit button. No thanks button text You can change the text of this button and can change the background color and text color of this button. Thank you message Here you can add the thank you message text. Error message This option allows you to add the error message text Rules Rules are used to hide/show the birthday collector widget. This option allows you to change your condition based on different parameters like: Parameter You can show this widget based on different parameters like cart sum, number of items in the cart, a specific item, a specific collection, product tags, and user location. Condition You can set the condition from any of these options: is greater than, is lesser than, equals. Value Here you can enter the value that your customer’s cart must contain.Now let’s jump into an example to understand how these conditions work. This Rules option provides you 2 conditions i.e AND, OR.First we will see how the AND condition works: Suppose parameter > cart sum, condition > is greater than, value > 300. AND Parameter > a specific item, condition > is in the cart, value > shirtSo in this scenario, if both the condition meets the customer’s cart i.e if his cart sum is greater than 300 and one of the items added in his cart is a shirt then the birthday collector widget will be visible to him.Similarly, it works for other parameters too in AND condition.Now let’s see how OR condition works:Suppose parameter > number of items in cart, condition > is greater than, value > 2 OR Parameter > a specific item, condition > is the only item in the cart, value > shirtSo in this scenario, if any of the conditions meet the customer’s cart i.e if the number of items in his cart is greater than 2 or the shirt is the only item his cart contains then the birthday widget will be visible to him.Remember after applying any options, click on the Save button. Delete widget If you want to delete the widget then click on the delete widget button. After adding the birthday widget and customizing it using all these options finally it will look like as shown in the screenshot below: How to create a survey form on the full cart with iCart Cart Drawer Cart Upsell? Log in to your store and go to Settings > Surveys. By clicking on it you can create a survey form. Also, you can export CSV under this option. The survey widget allows you to customize the below options: Widget heading With this option, you can change the heading text of the widget so that you can easily identify your widget from the widget list. Title Under this option, you can show/hide the title, change the heading of the title, change the heading background color, and widget background color. Settings Select survey From this option, you can select the survey form that you have already created. Submit button text Here you can add the text for the submit button, change the background color of the submit button, and the text color of the submit button. Thank you message text Here you can add the message text that you want to display with the widget in the cart drawer. Error message text This option allows you to add the text for the error message. Placeholder text for free text questions Here you can add and edit the text of the placeholder. Placeholder text for dropdown questions Here you can add and edit the text of the placeholder for the dropdown questions. Discount By enabling this option you can give discounts for customers if they fill up the survey form. To know more details about this discount widget read this guide. Time limited offer If you want to offer a specific time for the offer then you can add it by enabling this option. So if the customer fills the form within the timer duration then they will get the discount that you have added. Apart from this you can change the placement of the timer, location of the widget, duration of the timer, color of the timer text, and timer background color. When timer runout When the timer runs out you can set any of the options i.e: hide widget, show message & disable submit button, hide timer, reset timer. Rules Rules are used to hide/show the survey widget. This option allows you to change your condition based on different parameters like: Parameter You can show this widget based on different parameters like cart sum, number of items in the cart, a specific item, a specific collection, product tags, and user location. Condition You can set the condition from any of these options: is greater than, is lesser than, equals. Value Here you can enter the value that your customer’s cart must contain. Now let’s jump into an example to understand how these conditions work. This Rules option provides you 2 conditions i.e AND, OR. First will see how AND condition works: Suppose parameter > cart sum, condition >? Is greater than, value > 300 AND parameter > a specific item, condition > is in the cart, value > shirt. So in this scenario, if both the condition meets the customer’s cart i.e if his cart sum is greater than 300 and one of the items added in his cart is a shirt then the survey widget will be visible to him. Similarly, it works for other parameters too in AND condition. Now let’s see how OR condition works; Suppose parameter > number of items in cart, condition > is greater than, value > 2 OR Parameter > a specific item, condition > is the only item in the cart, value > shirt. So in this scenario, if any of the conditions meet the customer’s cart i.e if the number of items in his cart is greater than 2 or the shirt is the only item his cart contains then the survey widget will be visible to him. Remember after applying any options click on the Save button. Delete widget If you want to delete the widget then click on the delete widget button.

2 Min • 10 February 2026

Rivyo+iCart Cart Drawer Cart Upsell Integration Announcement

99% of customers buy products after reading online reviews. If you want to increase your customer trust then Rivyo Shopify app is for you. What is Rivyo? Rivyo collects reviews by sending automatic customer review request emails. Build trust in your customers by showing photo reviews with star ratings. Import valuable reviews to your store from Amazon or AliExpress. Key Features of Advance Plan Of Rivyo : Merchants can Import reviews from Amazon or AliExpress easily. Show reviews as a testimonial anywhere in your store. SEO rich widget: Appear product rating in the Google search results to make a positive impact on Google. Highly Customizable: Design review & all segments with a high degree of flexibility. Style each object from text color, font size, button style to verify icons. Admin can also raise a question about any product to get customer feedback. It will help to resolve the customer's all doubt about products. Export limitless reviews as a CSV file format. Auto release reviews of specific ratings. Hide review label of non-review products. New & fresh modified verify icon designs to reveal that the user is real or not. Review sidebar PopUp visits. A dashboard of all products & all reviews. Show average rating of product reviews. Vote for worthy Question & Answers. Modernized Grid Layouts to display reviews as different & unique way. Display product reviews on the thank you page with our ReConvert integration Increase your brand visibilities on google shopping by displaying reviews on your shopping feed. Merchant can set coupon codes when their customer will give reviews on their products. Review Request: You can send a review request via email. How Rivyo works with iCart Cart Drawer Cart Upsell Rivyo is integrated with iCart to show product reviews on product recommendations and product upsell widgets in iCart. Rivyo shows image reviews that are super impressive for customers and make them to buy from your store.