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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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9 Min • 30 June 2026

How to Offer a Shopify Discount on Shipping Without Hurting Profit Margins

Shipping costs can make or break an online purchase. A customer may love your product, add it to the cart, and reach checkout with full buying intent. But when the final shipping charge feels too high, that order can disappear in seconds. That is why many merchants use a Shopify discount on shipping to reduce checkout friction and encourage customers to complete their purchase. The problem is simple: shipping is not actually free. If you reduce or remove the customer’s shipping cost without planning the numbers, the cost comes out of your profit. In this guide, we will cover how to offer a Shopify discount on shipping without hurting your profit margins, how to calculate the right threshold, which discount methods to use, and how to make shipping rates work better for your store. Why Shipping Discounts Matter for Shopify Stores Shipping is one of the most sensitive parts of the buying journey. Customers often compare the final checkout total, not just the product price. Even a small unexpected shipping fee can make the order feel less valuable. A shipping discount helps in three main ways: It reduces checkout hesitation. It encourages customers to add more products to qualify. It improves the perceived value of the order. The goal is not simply to make shipping cheaper. The goal is to make the customer feel rewarded while your store still protects its margin. What Is a Shopify Discount on Shipping? A Shopify discount on shipping is an offer that reduces or removes the shipping cost for eligible customers. In Shopify, this is commonly done through free shipping discounts, automatic discounts, shipping profiles, conditional shipping rates, or third-party apps. However, not every store should offer the same shipping discount. A fashion store selling lightweight products may have more flexibility than a furniture store shipping heavy items. A local bakery may need different rates for same-day delivery, weekend delivery, store pickup, and standard shipping. That is why the best shipping discount strategy starts with cost control, not just marketing. Best Ways to Offer Shipping Discounts on Shopify There are several ways to offer shipping discounts. The right option depends on your product type, margins, average order value, and fulfillment setup. 1. Free Shipping Above a Minimum Order Value This is one of the safest and most popular methods. Instead of offering free shipping on every order, set a minimum cart value. For example: Free shipping above ₹1,999 Free shipping above ₹2,499 for metro cities Free shipping above ₹3,999 for bulky products A simple way to calculate your threshold is: Free shipping threshold = average order value + average shipping cost + desired profit buffer If your current AOV is ₹1,500 and average shipping cost is ₹150, you might test a threshold of ₹1,999 or ₹2,000. This gives customers a clear reason to add one more product. 2. Product-Specific Shipping Discounts Some products are easier to ship than others. If you sell both lightweight and heavy products, do not use the same shipping rule for everything. You can offer free or discounted shipping only on: Lightweight products High-margin products Slow-moving inventory Product bundles Digital-plus-physical combinations Selected collections This keeps your shipping offer attractive without applying it to products that are expensive to deliver. You can try Delivery Date & Pickup Stellar app to offer shipping options on specific products. 3. Discounted Flat Shipping Rate Not every store can afford free shipping. In that case, a discounted flat rate can work better. For example: ₹49 shipping on all prepaid orders ₹99 shipping for orders below ₹1,000 ₹149 shipping for remote locations ₹0 store pickup This helps customers feel that the shipping cost is predictable. It also avoids the margin risk of free shipping on small orders. A discounted shopify shipping rate is especially useful when your product margins are moderate but you still want to reduce checkout friction. 4. Free Shipping Discount Code A discount code gives you more control. You can share it with selected customers, email subscribers, first-time buyers, or seasonal campaign traffic. For example: FREESHIP SHIPFREE2000 WEEKENDSHIP VIPSHIP This method works well when you want to track campaign performance. You can see how many customers used the code and whether it improved conversions. However, discount codes also have one drawback: customers need to remember and apply them. If they forget, they may feel disappointed at checkout. 5. Automatic Free Shipping Discount An automatic discount applies when the customer meets your conditions. This creates a smoother checkout experience because customers do not need to enter a code manually. For example, when a customer’s cart reaches ₹2,000, free shipping can apply automatically. This is useful for sitewide offers, festive campaigns, and AOV-based shipping rewards. Just make sure the conditions protect your profit margin. 6. Location-Based Shipping Discounts Shipping cost changes by location. Nearby zones may be cheaper, while remote or international zones may cost more. Instead of one blanket offer, create location-based rules. For example: Free local delivery within 5 km Discounted delivery for nearby cities Standard paid shipping for other regions No free shipping for remote zones unless cart value is high This is a practical way to stop shipping discounts from eating into your margin. Margin-Friendly Shipping Discount Strategies A profitable shipping discount is not just about setup. It is about strategy. Offer Free Shipping Only on Prepaid Orders COD orders often have higher risk due to returns, failed deliveries, and extra handling. If your store supports prepaid orders, offer better shipping benefits to prepaid customers. For example: Free shipping on prepaid orders above ₹1,999 ₹99 shipping on COD orders Extra COD fee for low-value orders This encourages prepaid payments and reduces fulfillment risk. Use Bundles to Increase Cart Value Shipping discounts work better when customers buy more in one order. Product bundles help increase AOV and reduce per-item shipping cost. For example: Buy 2 skincare products and get discounted shipping Buy a complete meal kit and get free delivery Buy 3 accessories and unlock free shipping This works because the shipping cost may not increase much with one or two extra lightweight products, but your revenue and margin improve. Give Store Pickup as the Best Discount If you have a physical store, warehouse, bakery, florist shop, or local pickup point, store pickup can be your most profitable shipping discount. You can offer: Free pickup Faster pickup slots Pickup-only discounts No delivery charge for nearby customers who collect orders This improves customer convenience without adding delivery cost. Use Shipping Discounts for Loyal Customers Not every customer needs the same offer. You can reserve better shipping discounts for repeat buyers, VIP customers, or members. For example: VIP customers get free shipping above ₹1,499 New customers get free shipping above ₹2,499 Wholesale customers get special shipping rules This protects your margin while rewarding customers with higher lifetime value. Avoid Free Shipping on Low-Margin Products Some products simply cannot support free shipping. These may include bulky, fragile, heavy, low-margin, or remote-shipping products. Instead of discounting shipping on these items, use clear messaging: “Shipping calculated based on product size” “Special handling charges apply” “Free pickup available” “Discounted delivery available on selected dates” Clear communication is better than offering a discount that makes the order unprofitable. Common Mistakes to Avoid Setting the Threshold Too Low If your free shipping threshold is too close to your current AOV, customers may qualify without adding more products. That means you are giving away shipping without increasing revenue. Ignoring Product Weight Two orders with the same cart value can have very different shipping costs. A ₹2,000 order of small accessories may be profitable, while a ₹2,000 order of heavy items may not. Offering Free Shipping Everywhere Remote zones, international orders, and urgent deliveries can be expensive. Keep your shipping discount limited to profitable locations and methods. Combining Too Many Discounts A product discount plus an order discount plus free shipping can quickly reduce your profit. Before stacking offers, calculate the final margin. Not Showing the Offer Early If customers discover free shipping only at checkout, you lose its full impact. Promote the offer on product pages, cart drawer, announcement bar, and checkout. For example: “Add ₹350 more to unlock free shipping.” This encourages customers to increase cart value before they reach checkout. Final Thoughts A Shopify discount on shipping can be one of the most effective ways to reduce checkout friction and increase average order value. But it should never be treated as a random offer. The safest strategy is to start with your real shipping cost, calculate a profitable threshold, limit discounts by product or location, and use delivery-date-based pricing when needed. If you manage local delivery, pickup, same-day delivery, or scheduled shipping, using a tool like Stellar Delivery Date & Pickup can give you better control over shipping charges based on delivery date, time, and fulfillment method. Shipping discounts should not hurt your margins. When planned correctly, they can help customers feel rewarded while your store keeps every order profitable. FAQs 1. What is the best way to offer a Shopify Discount on Shipping? The best way is to set a minimum order value that covers your shipping cost and protects your profit margin. For many stores, free shipping above a specific cart value works better than free shipping on every order. 2. Can I offer free shipping only for selected products? Yes, you can use shipping profiles or product-based rules to offer free shipping only for selected products or collections. This is useful for lightweight, high-margin, or promotional products. 3. How do I protect profit margins while offering shipping discounts? Calculate your real shipping cost, set a profitable threshold, avoid low-margin products, limit remote zones, and track profit per order after launch. Do not judge the offer only by sales. 4. Is free shipping better than discounted shipping? Not always. Free shipping is attractive, but discounted flat shipping can be safer for stores with tight margins. A ₹49 or ₹99 shipping rate can still reduce checkout friction without removing the shipping charge completely. 5. Can I charge different shipping rates by delivery date? Yes, with the right delivery date and pickup app, you can charge different rates based on the selected delivery date. This is useful for same-day delivery, weekend delivery, holidays, and store pickup. 6. How many times should I test my shipping discount strategy? Test it regularly, especially during festive seasons, sale periods, shipping rate changes, and changes in product pricing. Review conversion rate, AOV, and profit per order before making it permanent.

5 Min • 18 July 2026

Shopify One-Click Upsell Funnels: 7 Proven Frameworks to Increase Revenue Per Order

You spend all day driving traffic to your store. The visitor lands, adds one product, checks out. Order confirmed. Thank you page. Done. That last step is where most stores quietly leave money on the table. A Shopify one click upsell fixes that. It shows the shopper one more offer right after they pay because there is no re-entering card details, no second checkout. One tap and the order grows. This post walks through 7 Shopify upsell funnel frameworks that work in 2026. What is a Shopify one click upsell? A Shopify one-click upsell is a post-purchase feature that lets customers add an additional item or upgrade to their cart after they check out, but before the final thank you page. The customer accepts with a single tap. No re-entering card info. No second checkout. 7 Proven Shopify One Click Upsell Funnels to Increase AOV Not every store needs every framework. Pick the ones that match your catalog and your average cart. 1. Complementary Product Funnel This shopify one click upsell offers a related product that matches the main purchase. A good funnel here should keep the add-on price low enough to feel like an easy yes. Example:Phone → Phone caseCamera → Memory cardCoffee maker → Coffee filters 2. Upgrade Funnel This upsell funnel should clearly explain why the upgraded version is better. It works well when the customer only needs to pay the difference and it’s best for premium product tiers. Example: Basic hoodie → premium hoodieSmall shampoo → salon-size bottle 3. Bundle Funnel This funnel turns one product into a bundle offer. It helps raise order value by giving shoppers a better deal on multiple products. This shopify bundle funnel is great for beauty, fashion, and home products. Example: Bought mascara → Offer mascara + eyeliner + primer bundle Want to create this type of shopify upsell funnel without making the post-purchase experience complicated? SellMore helps Shopify merchants build targeted funnels which you can show from checkout page to order status page. 4. The Stock-up Funnel The shopper just bought one bottle. You offer three more at a discount. Or you offer the 3-month bundle. BeeFriendly Skincare uses this exact Shopify one click upsell play. This funnel is best for products people use again and again, like skincare, coffee, supplements, or pet food. 5. The free shipping threshold funnel The shopper's order is $42. Your free shipping kicks in at $50. You offer a $12 add-on that pushes them over. They already know shipping is coming. Getting it free feels like a win. The add-on almost pays for itself in their head. This is one of the simplest funnels to run because the math is easy to explain in one sentence: "Add this and get free shipping." 6. The subscription conversion funnel The buyer paid full price. You show them the subscribe-and-save option right after. "Get this every month for 15% off." Same product, recurring order, lower price. Turn a one-time buyer into recurring revenue. 7. The category cross-sell funnel Different from a complementary add-on. This one moves the shopper into a category they haven't tried. Bought a face serum → try the eye cream. Bought running shoes → check out the recovery Conclusion A successful upsell strategy is not about showing more products; it is about presenting the right offer at the right moment. Whether you use upgrades, bundles, subscriptions, free-shipping offers, or downsells, each funnel should feel relevant and easy for the customer to accept. Start with one shopify one click upsell funnel that matches your product type and average order value. Track its acceptance rate, revenue per offer, and customer response, then improve the offer based on real performance. A simple, well-targeted funnel will usually deliver better results than multiple aggressive offers that interrupt the post-purchase experience. Frequently Asked Questions 1. What is a one-click upsell on Shopify? A one-click upsell on Shopify is an offer shown right after checkout, before the thank-you page. The shopper taps once to accept, and the item is added using the payment already on file. No re-entering card details. 2. Does Shopify have one-click upsell built in? Not out of the box. Shopify supports one-click post-purchase offers through Checkout Extensibility, but you need an app or a custom build to actually create and run the offers. Most stores use an app like SellMore to skip the code. 3. What's the difference between a one-click upsell and a thank-you page upsell? A one-click upsell shows on the post-purchase page between payment and the thank-you page one tap, no re-entry. A thank-you page upsell shows on the order confirmation page after the thank-you loads and usually requires a second checkout. Both work; the one-click version converts higher because the friction is gone. 4. How many one-click upsell offers should I show per order? One primary offer, plus one downsell if they decline. Chaining more than that starts to feel pushy and take rates fall off.

12 Min • 16 July 2026

Shopify Functions: How The Latest Update Helps Merchants Customize

Shopify has completed one of its biggest checkout customization changes. Shopify Scripts stopped running on June 30, 2026, and Shopify Functions are now the main way to add custom business rules to carts and checkout. Merchants on any Shopify plan can use public apps built with Shopify Functions. This gives more stores access to advanced discounts, product bundles, delivery rules, payment controls, and checkout validation without asking merchants to manage code themselves. What are Shopify Functions? Shopify Functions are small pieces of backend logic that change how Shopify handles important parts of the buying process. A Function can tell Shopify to: Apply a discount when a cart meets specific conditions Combine several products into a bundle Hide an unsuitable shipping option Stop checkout when an order breaks a business rule Choose how an order should be routed or fulfilled The Function runs on Shopify’s infrastructure during the cart or checkout process. It receives information about the cart, applies the business rules, and sends Shopify a list of actions to perform. What is the latest Shopify Functions update? The most important current update is that Shopify Scripts are gone. Shopify stopped merchants from editing or publishing Scripts on April 15, 2026. All remaining Scripts stopped executing on June 30, 2026. Now merchants need to recreate rules using: A public app built with Shopify Functions A custom app using Shopify Function APIs This update makes the customization system easier to distribute and manage. Shopify Functions are packaged inside apps, and it follows a simple process: A customer changes their cart or moves through checkout. Shopify sends the Function the information it needs. The Function checks that information against its rules. It returns an instruction to Shopify. Shopify applies that instruction to the cart or checkout. For example, a merchant may create a tiered discount with these rules: Spend $100 and receive 10% off Spend $150 and receive 15% off Spend $200 and receive free shipping The Shopify Functions app reads the cart value and returns the correct discount. Shopify then applies it during the buying process. Functions run in a specific order. Cart transformations happen first, followed by product and order discounts, fulfillment logic, delivery rules, shipping discounts, payment changes, and checkout validation. This order matters when several apps are changing the same cart. What can merchants customize with Shopify Functions? 1. Product, order, and shipping discounts The current Discount Function API can create discounts across three areas: Products The complete order Shipping or delivery Use cases for merchants include: Tiered discounts Quantity breaks Buy X, get Y offers Customer-tag discounts Discounts for selected products or collections Shipping discounts based on cart value Discounts for products with custom properties This gives merchants more control than Shopify’s standard discount settings when the offer depends on several conditions. 2. Product bundles and cart changes Cart Transform Functions change how products appear and behave inside the cart. Apps can use them to: Merge multiple products into one bundle Expand a bundle into its individual components Add required products or services Change how bundle items are presented Build mix-and-match bundles Shopify allows Cart Transform apps on different plans. So check the app’s plan requirements instead of assuming every Cart Transform feature is available on every plan. 3. Delivery option customization Delivery Customization Functions can rename, reorder, or hide delivery options at checkout. A merchant could use these rules to: Hide express shipping for products that require preparation Place local delivery above standard shipping Hide delivery methods for particular customer groups Remove unsuitable options for specific addresses Prioritize a preferred delivery service Shopify currently allows up to 25 active delivery customization Functions on a store. Availability may still depend on the app, checkout surface, shipping setup, and the data available to the Function. 4. Payment method customization Payment Customization Functions control which payment choices customers see and how those choices are presented. They can help merchants: Hide cash on delivery for high-value orders Hide a payment option in selected countries Add payment terms for eligible B2B customers Send qualifying B2B orders for review Wallets such as Shop Pay, Apple Pay, and Google Pay have specific limitations. For example, wallets can be removed from certain checkout sections but cannot be reordered, and their branded names cannot be changed. 5. Cart and checkout validation Validation Functions prevent customers from completing an order when the cart does not meet the merchant’s rules. Examples include: Limiting the quantity of a high-demand product Requiring a minimum order amount Preventing incompatible products from being purchased together Checking a purchase order number Restricting purchases based on billing information Displaying an error message when a rule fails These validations run on Shopify’s backend. They can also apply to accelerated checkouts such as Shop Pay, PayPal, Apple Pay, and Google Pay. 6. Fulfillment and order routing Shopify Functions can help determine how an order should be fulfilled after checkout. A merchant may use them to: Prioritize a warehouse Prevent an order from being split across several locations Apply fulfillment restrictions Route orders based on stock, destination, or operational rules Choose a different fulfillment location for particular orders These features are useful for merchants with multiple warehouses, retail stores, and regional fulfillment centers. 7. Local pickup and pickup options Functions include tools for generating local pickup options, pickup-point delivery options, and local pickup charges. This can support cases where a merchant needs to: Generate pickup choices based on the customer’s location Provide pickup points from an external network Charge a fee for selected pickup services What is the Shopify Functions app? A Shopify Functions app is an app that includes one or more Shopify Functions. The app developer writes the backend logic and creates a merchant-facing interface for configuring it. The merchant can then install the app and create rules without editing the Function’s source code. For example, a discount app might allow a merchant to choose: Eligible products Customer tags Minimum quantities Discount values Campaign dates Market or country conditions The app converts those settings into configuration data that its Function can use when Shopify processes a cart. Are Shopify Functions available on all Shopify plans? Yes, it is. Public Shopify Functions apps can be used by stores on any Shopify plan, except where Shopify places a restriction on a particular API, operation, checkout feature, or app. However, merchants should still review: The app developer’s supported plans Restrictions for the specific Function operation Checkout and sales-channel compatibility Whether the app requires Shopify Plus features Limits involving subscriptions, POS, draft orders, or accelerated checkout Are Shopify functions available only on Shopify Plus? No. Shopify Functions are not available only on Shopify Plus. Stores on any plan can use approved public apps from the Shopify App Store that contain Functions. However, Plus is required for specific advanced operations. Here’s a breakdown. RequirementPlan availabilityInstall a public Functions app from the Shopify App StoreAny Shopify plan, subject to feature restrictionsBuild and install a custom app containing Shopify FunctionsShopify PlusUse advanced operations marked as Plus-onlyShopify PlusUse restricted network access for some Function targetsShopify Plus or Enterprise, depending on the API How does the latest Functions update help merchants? More customization without managing code Shopify Functions can be delivered and configured through apps. Therefore, most merchants can use advanced rules without seeing or editing the Function code. Better performance during busy sales Shopify says Functions execute in under 5 milliseconds on its WebAssembly platform. This is helpful during the busiest shopping days of the year. Know more details about the busiest shopping days of the year to prepare for 2026. Easier maintenance A Functions app can be updated and distributed by its developer. Merchants do not need to copy updated code into every store. This can make ongoing maintenance easier. More consistent backend rules Theme customizations may behave differently across online storefronts, accelerated checkout buttons, mobile apps, and other sales channels. Functions operate in Shopify’s backend, which can make business rules more reliable across supported surfaces. However, each Function API has its own compatibility table, so merchants must still verify whether it supports POS, subscriptions, draft orders, accelerated checkout, and other relevant channels. Shopify Scripts to Shopify Functions migration guide Step 1: Open the Shopify Scripts customizations report From Shopify admin: Go to Apps Open the Script Editor app (Only available till July 30, 2026) Find the Replace your Shopify Scripts banner Click Replace Shopify Scripts The report lists previously active customizations under areas such as product discounts, shipping, and payment gateways. It may also provide recommended apps and relevant Shopify Functions tutorials. Step 2: Decide which rules still matter Do not recreate every old Script automatically. For each customization, ask: Is the rule still used? Does it still support the current sales strategy? Does Shopify now provide a native feature for it? Can one app replace several Scripts? Did the Script conflict with other discounts or checkout apps? Step 3: Document the original behavior Write down the exact conditions and results for every rule you want to keep. Include: Eligible customers Eligible products Minimum cart values Quantity requirements Discount amounts Shipping conditions Payment conditions Markets and currencies Exclusions Combination rules Error messages Do not select a replacement app based only on a similar feature name. Confirm that it can reproduce the complete business rule. Step 4: Choose a public app or custom development A public app is usually suitable when the requirement involves common use cases such as: Tiered discounts Free gifts Bundles Shipping rules Payment restrictions Quantity limits Custom development may be necessary when the logic depends on proprietary workflows, unusual data, complex B2B rules, or several connected systems. Remember that a custom app containing Shopify Functions requires Shopify Plus. Step 5: Rebuild the rules Configure the replacement using the chosen Shopify Functions app or custom app. Keep the first version as close as possible to the original Script behavior. Avoid adding unrelated changes during migration because that makes problems harder to identify. Step 6: Test every important scenario Test more than one successful checkout. Cover: Eligible and ineligible customers Minimum and maximum cart values Discount combinations Different countries and currencies Mobile and desktop checkout Shop Pay and other accelerated checkouts Subscriptions Draft orders Local delivery and pickup Shopify documents different compatibility levels for each Function API. A rule that works during standard online checkout may behave differently with subscriptions, draft orders, order editing, or POS. Step 7: Monitor live orders After launch, monitor: Discount amounts Shipping charges Payment availability Checkout errors Bundle inventory Order routing Customer support tickets App execution errors Pricing and checkout logic should be treated as revenue-critical functionality. Review it after app updates, Shopify API changes, theme changes, and major campaign launches. Important Shopify Functions limitations Functions have resource limits Shopify sets limits on compiled size, memory, input size, output size, and execution instructions. Functions must be efficient because they run during key purchase steps. This means extremely complex rules may need to be simplified or split into a better data structure. App conflicts are still possible Several discount Functions can run at the same time, but they do not communicate directly with each other. Shopify evaluates its results using the discount combination settings attached to each discount. Check the combinations between discount, bundle, gift, subscription, shipping, and checkout apps before launching a major campaign. Do you need a developer to use Shopify Functions? You do not need a developer when a public Shopify Functions app already supports your use case. A developer becomes useful when: No existing app matches the rule The logic depends on custom data Several systems need to work together Your store has complex B2B requirements You are replacing heavily customized Shopify Scripts The rule affects several checkout stages You need a custom Functions app on Shopify Plus Final thoughts Shopify Functions have moved advanced commerce logic away from the old Script Editor and into a faster, app-based system. Merchants can create more relevant discounts, flexible bundles, safer checkout rules, clearer delivery options, and better payment experiences without coding. Shopify Functions are also available across Shopify plans, while custom Functions apps and some advanced capabilities remain restricted to Plus or Enterprise. Start with the business rule you need, confirm the app and plan compatibility, and test the complete customer journey before publishing it. FAQs 1. What are Shopify Functions? Shopify Functions are backend rules that customize how Shopify handles discounts, carts, delivery, payments, validation, fulfillment, and other parts of checkout. They are delivered through apps and run on Shopify’s infrastructure when customers shop. 2. What is a Shopify Functions app? A Shopify Functions app is a public or custom Shopify app that contains one or more Functions. It gives merchants an interface for configuring the Function’s rules without editing its underlying code. 3. Are Shopify Functions available on all Shopify plans? Public apps containing Shopify Functions can be installed on any Shopify plan unless the app or specific Function capability has additional restrictions. Merchants should check the app listing and Shopify API documentation for plan and checkout compatibility. 4. Are Shopify Functions available only on Shopify Plus? No. Public Shopify Functions apps can work on Basic, Grow, Advanced, and Plus plans. Shopify Plus is required for custom apps containing Shopify Functions and for some advanced operations. 5. What replaced Shopify Scripts? Shopify Functions replaced Shopify Scripts for custom discount, shipping, payment, cart, and checkout logic. Shopify Scripts stopped executing completely on June 30, 2026. 6. What is the difference between Shopify Functions and Shopify Scripts? Shopify Scripts used Ruby code in the Script Editor and were available only to Shopify Plus merchants. Shopify Functions run through apps on Shopify’s backend, and public Functions apps can be used across Shopify plans. Functions are faster, easier to maintain, and support more customization areas, while Scripts were fully discontinued on June 30, 2026.