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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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1 Min • 28 April 2026

Shopify Local Pickup Multi-Location: How to Manage Inventory, Slots & Customer Flow Efficiently

For Shopify merchants operating across multiple locations, however, managing local pickup efficiently can become complex, especially when it comes to inventory synchronization, time slot allocation, and customer flow management. If you're running or planning to scale a Shopify store with multiple pickup locations, understanding how to streamline operations is critical. This guide dives deep into Shopify local pickup multi-location management, offering practical strategies to handle inventory, pickup slots, and customer flow effectively. Why Shopify Local Pickup Multi-Location Matters Offering local pickup isn’t just a convenience; it’s a competitive advantage. When implemented across multiple locations, it allows businesses to: Serve customers faster Reduce shipping costs Optimize inventory distribution Increase foot traffic to physical stores

7 Min • 28 April 2026

How to Add Product Personalization in Shopify to Boost Sales? (Best Themes + Apps)

You can use product personalization apps in Shopify to add personalization to your products in your store. You can use conditional logic to add customization. You can also add a simple product customization in the Variants section of your admin panel. Product personalization in Shopify stores is about giving shoppers more control before they buy. I have seen many new Shopify store owners sell good products, but still struggle with conversions. Everything looks fine from the prices to the storefront, but the product feels too common. This is why I suggest that store owners use Shopify product personalization. When a shopper can add their name, upload a photo, choose a color, add initials, select a message, or build a custom version, the product feels more personal. In this guide, I will explain what product customization means, how to add personalization to Shopify products, the benefits it brings, and which product personalizer app to use in Shopify. What is product personalization in Shopify? Product personalization in Shopify means letting shoppers customize a product before they add it to the cart. This includes simple options like custom text, name, initials, date, color, or size. There are more advanced options, such as image upload, file upload, engraving, gift message, live preview, custom packaging, or paid add-ons. For example, a shopper buying a necklace may want their name engraved on it. Many people confuse this with normal product variants, but both are completely different. Variants are basic choices like size, color, and material. Personalization lets shoppers add their own input to the product. Stores like Printful are a great example of this. From my experience, Shopify’s default product options work well for simple products. But if your store needs a deeper product personalization, you will usually need a product personalizer app. To add a simple product customization you can use the variants option in the admin panel. Go to Products > variants and add variations like size or color. Benefits of adding product personalization in Shopify store 1. It makes the product feel more valuable A personalized product feels different. It has the customer’s name, photo, message, date, or design. That makes it harder to compare only by price. 2. It will increase AOV Personalization gives you room to add paid options. A customer may buy the main product first. Then they may add engraving, gift wrap, premium packaging, or faster processing. You can also support this with a smart cart experience. For example, apps like iCart Cart Drawer Cart Upsell help store owners show relevant upsells, cross-sells, product recommendations, progress bars, and product bundles inside the cart without making the buying flow feel pushy. 3. Customization improves gift shopping Shoppers want something that feels thoughtful. A name, date, message, or image can turn a simple product into a gift-ready item. This works well during birthdays, weddings, anniversaries, Valentine’s Day, Mother’s Day, Father’s Day, Christmas, and baby showers. 4. It gives you useful customer insights Personalization data can show what customers prefer. When I work with stores selling personalized products, I can see which colors, names, add-ons, designs, and messages customers choose most. This helps you plan future products, bundles, ads, and seasonal campaigns. How to Add Personalization to Shopify Products: Step-by-Step Guide Step 1: Choose the right products first Do not add personalization to every product at the start. Start with products where customization makes sense. The best products are usually giftable, emotional, or design-based. Good examples include: Personalized necklaces Custom t-shirts Photo mugs Name bracelets Wedding gifts Phone cases Corporate gifts I usually suggest testing personalization on 3 to 5 products first. It also helps you see which products customers actually want to customize. Step 2: Decide what customers can personalize Now decide what kind of input you want from the customer. Name field Custom text box Date field Dropdown menu Color swatch Image upload File upload Checkbox Gift wrap option Special instruction box Keep this step simple. If the product only needs a name, add a name field. If it needs a message, add a message box. Step 3: Pick a Shopify theme for personalized products A Shopify theme for customized products will make the buying flow easy. I always pick among Dawn, Kalles, Prestige, and Motion. All are good themes for personalized products Step 4: Add personalization fields Now you have two main ways to add personalization fields. Custom coding: This can work if you only need a simple text field. But it is not always easy for non-technical store owners. Using a Shopify product personalizer app: Shopify store owners can install it from the Shopify App Store. This is usually better for new stores because you can add fields without touching code. Many store owners I have worked with choose the second option. It's much easier to personalized with apps. Use conditional logics in apps for personalizing. For example, if a customer checks a file upload option, a box will appear with the Upload button. Step 5: Write clear instructions Do not assume shoppers know what to enter. Tell them exactly what to do. Use clear instructions like: “Enter the name exactly as you want it printed.” “Maximum 12 characters.” “Upload a clear front-facing photo.” “Personalized products cannot be returned unless damaged.” “Double-check spelling before placing the order.” Step 6: Add pricing for premium options Personalization can help you increase AOV. Some options can be free. Some can be paid. For example: Engraving: $10 Gift box: $5 Rush processing: $15 Premium packaging: $8 Extra design proof: $12 A good tip here I always use is to keep the extra price visible before checkout. Customers should not feel surprised later. Step 7: Test the full order flow Before publishing, place a test order and check the entire order flow. I always ask myself these questions while checking: Is the field appearing on mobile? Does the custom text show in the cart? Does the uploaded file attach properly? Is the price updating correctly? Does the custom detail appear in the Shopify admin? Step 8: Be ready with order fullfilment Many product personalisation apps have automation that passes this information to the print-on-demand partner. If not, set up a fulfillment process so that the team receives the personalization details. Which are the best product personalizer apps in Shopify? Of all the apps that I have used, here are my picks of the best ones. AppBest forEasify Product OptionsSimple and advanced product optionsTeeninblue Product PersonalizerAI-powered design toolsCustomily Product PersonalizerPrint-on-demand and custom product previewsZepto Product PersonalizerText, image, and custom product fieldsGlobo Product OptionsFlexible custom options for growing stores Here's a deeper breakdown to choose the best product personalization app in Shopify. Personalized products drive sales Product personalization in Shopify can drive sales because it gives shoppers a stronger reason to buy. It makes the product feel personal. It supports premium pricing, improves gifting, and helps your store stand out. If I want to add personalization in Shopify in 2026, I would start small. Pick a few products. Add simple personalization fields. Write clear instructions. Test the full order flow and then track AOV and optimize the store accordingly. FAQs 1. What is Shopify product personalization? Shopify product personalization means giving customers the option to customize a product before buying it. This includes adding a name, message, image, engraving, color, file upload or gift note. 2. How to add personalization to Shopify products? You can add personalization to Shopify products by custom code, built-in features like variants, or a product personalizer app. 3. What are the top product personalizer apps in Shopify? Some popular Shopify product customizer apps include Zepto Product Personalizer, Customily, Teeinblue, Inkybay, and SC Product Options. 4. Which is the best Shopify theme for personalized products? From my experience being a Shopify expert, Dawn, Kalles, Prestige, and Motion are top picks for adding personalization to your products.

8 Min • 30 April 2026

Shopify B2B: Complete Breakdown to Set Up & Managing Bulk Orders & Custom Pricing?

Business buyers order in larger quantities. They ask for different prices. They may need payment terms, quotes, approval, or multiple buyers under one company account. Shopify B2B management is done through WhatsApp, email, spreadsheets, and manual discount codes. It works for a few buyers, but as orders increase, pricing gets complicated, and someone sends the wrong quote. A B2B buyer should log in and see the right products, prices, quantity rules, and checkout flow. Shopify B2B features like company profiles, catalogs, quantity rules, volume pricing, payment terms, and draft orders help store owners manage this from the Shopify admin. I get the most questions from Shopify B2B merchants on two things: Order management and custom pricing. In this blog, I will explain how to set up B2B properly and manage bulk orders and custom pricing. Is B2B on Shopify only for Plus users? No. B2B is not only for Shopify Plus users. It is available on Basic, Grow, Advanced, and Shopify Plus plans. On Basic, Grow, and Advanced, merchants can use companies, catalogs, quantity rules, price breaks, net payment terms, draft orders, and PO numbers. Plus, merchants get more advanced control, like unlimited catalogs and direct catalog assignment to specific companies or company locations. How to set up B2B on Shopify perfectly? Step 1: Go to Companies in the Shopify admin Go to Customers > Companies > Add company. Here, add the basic company details: Company name Company ID Main contact Shipping address Billing address Location ID B2B works through company profiles and company locations. Shopify’s setup flow also lets you add the main contact, address details, catalogs, payment terms, and checkout settings while creating the company. Step 2. Add the main B2B customer Next, select the main contact for that company. You can either: Choose an existing customer profile Create a new customer profile Make sure the customer profile has an email address. By default, the main contact gets ordering permission. That means they can place orders for the company after logging in. Step 3. Add company location details After adding the company details, add the company location. This is important when a B2B buyer has: Multiple branches Different shipping addresses Different billing details Different payment terms Different pricing rules Step 4. Create or assign a B2B catalog Go to Markets > Catalogs This is where you manage B2B product access and pricing. You can use catalogs to control: Which products B2B buyers can see Which products are hidden Fixed product prices Percentage price adjustments Quantity rules Volume pricing To assign a catalog to a company location, open the catalog, choose Company location from the dropdown under the title, click Add a company location, select the location, and click Done. Step 5. Add products and pricing to the catalog Inside the catalog, go to the Products and pricing section. From here, you can: Include products Exclude products Adjust product prices Set fixed prices Add quantity rules Add volume pricing A good tip here is to start with fewer products. Don’t add your full catalog from day one unless every product is ready for wholesale pricing. Step 6. Set payment terms Go to: Customers > Companies Open the company or company location and find the Payment terms section. You can set payment terms like: Due immediately Net 7 Net 15 Net 30 Net 45 Net 60 Net 90 Due on fulfillment Shopify also lets you set payment terms at the company location level, so different locations can have different payment rules if needed. Step 7. Configure checkout settings While creating or editing the company, configure the checkout settings. Use this area to decide how B2B buyers should place orders. You can manage things like: Direct checkout Draft order submission Shipping address options PO number requirements Manual review for large orders Step 8. Test the B2B buyer login Before making the setup live, test it like a real buyer. Check if the buyer can: Log in properly See the correct catalog View the right B2B pricing Order in the right quantity Access payment terms Complete or submit the order I always test this before launch because most B2B issues come from small setup mistakes. Step 9. Check plan limits before building too much Also, check your Shopify plan before creating a large B2B setup. On Basic, Grow, and Advanced plans, Shopify allows up to 3 active catalogs across B2B markets. Direct catalog assignment to company locations and unlimited catalogs are available only on Shopify Plus. Now I will explain bulk order management. This is key to every Shopify B2B commerce brand. How to manage B2B bulk orders on Shopify? 1. Set minimum order quantities I always set a minimum order quantity because it helps me avoid small wholesale orders that do not support my client’s margin. Use minimum quantity rules when you want to protect profit margins. For example, a skincare brand may set a minimum order of 24 units. A packaging brand may allow orders only in sets of 50, 100, or 250. 2. Use quantity increments Quantity increments help buyers order in the right multiples. This keeps the bulk orders easy to add. For example: The buyer cannot order 27 units Buyer can order 25, 50, 75, or 100 units 3. Add volume pricing Volume pricing gives buyers better rates when they order more. Here’s a simple setup that I always use: 25 units: Base wholesale price 50 units: Small price break 100 units: Better price break 250 units: Strongest bulk price 4. Make repeat ordering easier B2B buyers know what they want, and they do not browse like retail shoppers. Here’s what I do when I work with B2B stores to improve repeat ordering: Quick order forms Reorder options Product tables Saved company details Clear variant selection Fast add-to-cart options 5. Use draft orders for offline or custom bulk orders Not every B2B order comes directly through the storefront. I have experience with buyers ordering through: Email Phone calls Sales reps WhatsApp Purchase orders In these cases, draft orders work well. You can create the order manually, assign the company, apply the right pricing, add the PO number, and send the invoice. How to manage Shopify B2B pricing? 1. Use Shopify B2B apps Apps can help with Shopify B2B pricing when native features are not enough. Apps like Wholesale Hero B2B Pricing helped me with advanced Shopify B2B pricing setup on collection pages. I have written a complete breakdown of the best Shopify B2B wholesale apps to choose from. 2. Create simple Shopify B2B pricing tiers Don’t create a separate price for every buyer. It will become hard to manage. Instead, I start with simple pricing groups like: Retailer Distributor VIP wholesale High-volume buyer 3. Use catalogs for B2B custom pricing This has helped me a lot. Catalogs help you show different prices to different buyers. For example, one catalog can give 10% off to retailers. Another catalog can show fixed distributor prices for selected products. 4. Use percentage pricing for simple wholesale discounts Always remember that percentage pricing works well when your product margins are similar. You can create pricing like: Retailer: 10% off Wholesaler: 15% off Distributor: 25% off 5. Add volume price breaks for bulk buyers Volume price breaks connect pricing with order quantity. This means the buyer gets better pricing only when they order more. This helps to increase AOV. For example: 50 units = standard wholesale price 100 units = better price 250 units = best price 6. Review shipping before finalizing pricing Your Shopify B2B pricing setup should not ignore shipping. Large B2B orders may need special packing or an extra handling cost. A price may look profitable before shipping. But after fulfillment, I have experienced that the margin can shrink fast. Build a Shopify B2B setup that grows with your buyers If I want to set up a perfect B2B setup in 2026, I would start with the basics. Create company profiles, assign customers correctly, build simple catalogs, add quantity rules, and use custom pricing where it makes sense. My best advice is not to try to create a perfect wholesale system on day one. Create a clear system first. Then improve it as real B2B buyers start ordering. FAQs 1. Can I sell wholesale on Shopify? Yes. You can sell wholesale on Shopify using Shopify B2B features like companies, catalogs, custom pricing, quantity rules, payment terms, and draft orders. 2. Which is the best Shopify wholesale app to manage my B2B business? Shopify B2B Apps like Wholesale Hero B2B Pricing and Wholesale Gorilla are good choices to manage your Shopify B2B commerce businesses. 3. How to sell B2B wholesale products on Shopify? First, create company profiles, assign B2B customers, set up catalogs, add wholesale pricing, create quantity rules, and configure payment terms. I suggest starting with one simple wholesale catalog first, then adding more pricing tiers once real buyers start ordering. 4. Can you import an old invoice into a Shopify B2B account? Shopify supports importing B2B orders through the GraphQL Admin API, and you can also migrate existing customer order history into a company location in some cases. 5. Do I need Plus to set up my B2B wholesale business in Shopify? No. B2B is available on Basic, Grow, Advanced, and Plus, but Plus gives more advanced options like unlimited B2B catalogs, direct catalog assignment to companies, deposit requirements, and partial payments.