Author: Vanessa Friedman
Gather knowledge about the latest insights, updates, tips, and tricks in the Ecommerce industry.
14 Min • 30 October 2025
10+ Shopify Black Friday Apps With the Biggest Offers in 2025
The moment all Shopify store owners have been waiting for is about to arrive. Running your store during Shopify Black Friday season gets tricky: Traffic surge, store optimization, and inventory management.
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7 Min • 28 October 2025
Halloween Marketing 101: Campaigns & Ideas to Boost Sales
Halloween is just around the corner. It might not be Black Friday, but it’s one of the biggest seasonal opportunities for online retailers in the U.S. Halloween marketing should be your top priority this week.
8 Min • 17 October 2025
Avoid These Mistakes While Setting Up Your Shopify Store (And Fixes)
Launching a Shopify store is exciting, but it's also easy to overlook critical setup steps that can impact your performance, SEO, and customer trust.
7 Min • 7 October 2025
Yoast SEO for Shopify: Is it Worth $19/Month?
You’ve optimized your Shopify store countless times, tried every SEO app, and followed all the “best practices”.
Vanessa Friedman
October 4, 2023
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