Can I have a coming soon page on Shopify without disabling my whole store?

Yes. Shopify's password protection feature keeps your store private while your coming soon page (or the built-in password page) is visible to the public. If you use an app or a custom page, you can route all public traffic to the coming soon page while your full store remains password-protected and accessible only to you.

How long should I keep my coming soon page up?

There's no universal rule, but 2–6 weeks is a common pre-launch window. Long enough to build a meaningful email list and generate buzz, short enough that you don't lose momentum or overpromise a launch date you can't keep.

Will my coming soon page hurt my SEO?

A well-set-up coming soon page won't significantly hurt your SEO, especially since you're in a pre-launch state with little to no existing rankings. That said, use proper meta titles and descriptions on the page. Don't let it stay live long after launch, and use a 302 (temporary) redirect if needed so Google knows the page will change.

Author: Sajini Annie John

Gather knowledge about the latest insights, updates, tips, and tricks in the Ecommerce industry.

6 Min • 19 March 2026

How to Transfer Shopify Store Ownership? [2026 Updated Tutorial]

Log in as the current store owner. If you are assigning ownership to an existing user, go to Settings > Users, open the current owner's details, choose the store, and click Change ownership. If you are transferring the store to someone outside your business, go to Settings > General > Manage under the transfer section, enter the new owner’s email, and send the transfer. The new owner must accept the email invitation before the transfer is complete.