Question 1

Why did Identixweb decide to pursue an IPO instead of seeking another round of private funding?

Accepted Answer

There were many strategic considerations in choosing the IPO route: accelerate growth in the Shopify ecosystem; gain credibility in the market; provide liquidity for early backers; establish market-based valuation; gain access to larger pools of capital; commit to being transparent to a large and diverse set of stakeholders. These benefits would better align with our long-term visions compared to private funding options.

Question 2

Does this decision mean Identixweb is moving away from its core business model?

Accepted Answer

Not at all. What going public is about is accelerating the strategy we already have, not changing it. Our focus is still firmly on our core business building applications that improve processes for businesses, specifically focused on the ecosystem around Shopify. The IPO gives us resources to bolster and expand these efforts.

Question 3

What is the primary benefit of Identixweb going public?

Accepted Answer

The larger benefits are better access to capital, better brand visibility and credibility, liquidity for shareholders, a market-based valuation, a forecast for future funding via secondary offerings, and additional trust from stakeholders through transparency requirements.

Question 4

How will the IPO affect Identixweb’s customers and partners?

Accepted Answer

Our customers and partners will benefit from increased stability and stronger resources to drive innovation and development. Being a public company will improve our financial position and transparency and that may help reinforce trust in our long-term viability as a business partner.

Question 5

Do you plan to pay dividends after going public?

Accepted Answer

We are currently focused on reinvesting in growth opportunities rather than return capital to shareholders through dividends. However, like any public company, our board of directors will reevaluate our dividend policy regularly, considering financial performance, capital needs and strategic priorities.

Question 6

What are Identixweb's long term growth strategy and how does IPO play a role?

Accepted Answer

The IPO enables us to continue to execute our existing strategy, build out our development, marketing and innovation teams and all with greater capital than we had available to us prior to the IPO. There can be, of course, added responsibility that comes with public status, but it affords new opportunities for navigating strategic partnership, thriving talent and growing markets that are in sync with our vision.

Author: Ritika Tyagi

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