Author: Motif Creatives
Gather knowledge about the latest insights, updates, tips, and tricks in the Ecommerce industry.
5 Min • 20 March 2026
How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features
delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach
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7 Min • 7 April 2026
5+ Shopify Flow Examples to Automate Store Workflows in 2026
Some useful Shopify Flow examples are tagging high-value orders, sending low-stock alerts, tagging first-time customers, flagging risky orders for review, and notifying your team when orders stay unfulfilled for too long. You can also use Shopify Flow for more advanced workflows, like sending flagged order data to Google Sheets, creating a daily order summary, tagging customers linked to chargebacks as high risk, or routing vendor-specific orders automatically. When I help Shopify merchants clean up their backend workflow, Shopify Flow is one of the first tools I use. It helps me automate small but important tasks that usually get repeated every day. It helps store owners with less manual work and a smoother way to run the store operations as orders start coming in. In simple terms, Shopify Flow works like this: When something happens in your store, Shopify Flow can check a condition and then take an action automatically. For example, it can tag a high-value order, alert your team when stock runs low, or flag an order that looks risky. In this guide, I’ll break down the core parts of a flow first, then walk through common Shopify Flow examples, and finally show you some advanced workflows you can use once the basics are in place. Components of a Shopify Flow app: triggers, conditions, actions Before I get into the best Shopify Flow examples, I will explain how a flow actually works. Once you know the basic structure, it becomes much easier to build, edit, and use automations that fit your store. Shopify Flow triggers: what starts the workflow A trigger is the starting point of the workflow. It tells Shopify Flow when to begin. Some common Shopify Flow triggers are: Order created Order paid Product inventory changed Customer created For example, if an order gets paid, that event can trigger a workflow. From there, Flow can decide what should happen next. Conditions: how Shopify Flow decides what to do A condition is the rule-checking part of the flow. It helps Shopify decide whether the workflow should continue. For example, you may want Shopify Flow to tag an order only if the order total is above a certain amount. If the order does not meet that rule, the action does not run. Actions: what happens after the condition is met This is what Shopify Flow does after the trigger happens and the condition matches. Some simple actions include: Tag an order Send an internal email Hold fulfillment Add a customer tag Common Shopify Flow examples that stores can start Shopify Flow example #1: Tag high-value orders automatically This is one of the first flows I like to set up. The trigger here is ‘order paid’. I set a condition of a threshold in terms of order value. Then Shopify Flow checks whether the order total is above the threshold. If it is, the workflow adds a tag to the order and can notify your team right away. This helps you spot premium orders fast. You can review them more carefully and give them extra attention. Shopify Flow example #2: Send a low-stock alert I like this flow because it prevents avoidable stockouts. Low inventory problems usually start small. That is why this is one of the most practical examples for new stores. The trigger here is ‘product variant inventory quantity changed’. Shopify Flow then checks whether stock has dropped below your set threshold. If it has, it sends an email to your team. Shopify Flow example #3: Tag first-time customers If you want cleaner customer data from the beginning, set this one up early. The trigger here is ‘order paid’. Then Shopify Flow checks whether the customer’s lifetime order count is equal to one. If yes, it adds a first-time buyer tag. This way, you can separate new buyers from repeat customers without doing anything manually. Shopify Flow example #4: Flag risky orders for review Every store needs Shopify fraud protection. That is why I see this as one of the most important Shopify Flow examples to set up early. The trigger is ‘order risk analyzed’. Shopify Flow checks whether the risk level is high. If it is, the flow adds a fraud-related tag and notifies your team for review. Shopify Flow example #5: Alerts for unfulfilled orders The trigger here is ‘order created’. After that, the workflow waits for a set number of hours. Then it checks whether the fulfillment status is still unfulfilled. If it is, Shopify Flow sends an alert to your operations team. This catches delays before customers complain. It helps you stay ahead of missed handoffs, late packing, or anything that is slowing you down. Advanced Shopify Flow examples for automation Shopify Flow example #1: Connect Flow to other apps As your store grows, connect Flow with the rest of your tools. For example, you can connect Shopify Flow to Google Sheets to keep a live data of flagged orders. The workflow can start when order risk is analyzed, then check a rule such as high value, high risk, or a specific tag. If the condition matches, Flow can add a row to Google Sheets with the order number, customer name, total, and status, so your team has a clean record to review. Shopify Flow example #2: Send a daily summary of order details Instead of sending your team a new alert every time an order update happens, you can use a scheduled workflow to collect key order details. Types of order details you can include: Order number Customer name Order date Total order value Payment status Fulfillment status Shipping method Product names or SKUs Quantity ordered Delivery or shipping location Order tags Risk status Shopify Flow example #3: Tag customers linked to chargebacks This is a workflow for stores that want better control over fraud issues. If an order results in a chargeback, Shopify Flow can automatically tag the customer as high risk. This adds a simple layer of protection without creating more manual work. Shopify Flow example #4: Route bulk orders automatically This is a useful workflow when order handling depends on the products inside the cart. If an order includes items from a specific vendor, Shopify Flow can automatically send that vendor an email with the order details. That keeps the handoff fast and removes the need for someone on your team to spot and forward the order manually. Integrate Shopify Flow in your workflow ASAP If you are new to Shopify Flow, do not try to build ten workflows at once. The best first move is to start with 2 or 3 automations that solve real daily problems, like low-stock alerts, first-time customer tagging, or risky order review. When I set up Flow for stores, the biggest wins usually come from removing small repeated tasks. Once those basics are working well, it becomes much easier to add more advanced workflows as operations become more complex. FAQs 1. What is Shopify Flow? Shopify Flow is Shopify’s free automation tool that helps you handle repetitive store tasks without doing them manually. 2. Is the Shopify Flow app free? Yes. The Shopify Flow app is free to use for stores. 3. What does the Shopify Flow app do? Shopify Flow is Shopify’s automation tool for tasks inside your store and across connected apps. It lets you build workflows using triggers, conditions, and actions so you can automate things like tagging orders, flagging risk, sending alerts, and updating store data. 4. Is Shopify Flow only for Plus? No, Shopify Flow is not only for Plus. It is available on Basic, Grow, and Advanced plans. 5. What Shopify plans include Shopify Flow? Shopify Flow is included on Basic, Grow, Advanced, and Shopify Plus. 6. What are some useful Shopify Flow triggers? Some useful Shopify Flow triggers for new stores are Order paid, Order created, Customer created, Product variant inventory quantity changed, and Order risk analyzed.
2 Min • 7 April 2026
How to Set Up Shopify Post Purchase Upsell (No Coding Needed)
Setting up a Shopify post purchase upsell involves installing a dedicated upsell app, enabling it within your checkout settings, and creating a funnel that presents a targeted, one-click offer immediately after payment but before the thank-you page. This approach allows customers to add additional products to their order without re-entering payment details, making the process seamless and highly effective for increasing average order value. In this guide, you’ll learn how to set up Shopify post-purchase upsells without any coding, along with shopify post purchase upsell strategies to maximize conversions and boost your store’s revenue. What is a Shopify post purchase upsell? A Shopify post purchase upsell is an offer shown to your customer after they've completed checkout but before they leave your store. It's a one-click offer that says: "Hey, would you also like this?" Because payment details are already captured, customers can accept the offer with a single tap. No re-entering card numbers. No second checkout. Just one click and the item is added to their order. Steps to add a Post Purchase Upsell on Shopify Here, we will see the steps to setup post purchase upsells using SellMore app. The first step you need to do is create a new template. Now create a new funnel, add the conditions as per your choice and select the post purchase template that you have created. After making the changes, click on the save button.
4 Min • 3 April 2026
Why Shopify Click and Collect Is a Game Changer for Local Businesses
Shopify Click and Collect is a game changer for local businesses because it combines the convenience of online shopping with the immediacy of in-store pickup. Customers can place orders online and collect them the same day, without paying for shipping or waiting for delivery. This guide will help you to know how it works and how to enable click and collect option in your Shopify store. What Is Shopify Click and Collect? Shopify Click and Collect is a fulfillment method that lets customers browse and buy products on your online store, then pick up their order at your physical location instead of waiting for home delivery. No shipping fees. No delivery delays. Just a seamless bridge between your online storefront and your brick-and-mortar shop. It's also called Shopify in-store pickup and Shopify has this built right into its platform, or extendable via third-party apps, depending on how much control you want over the experience. How Shopify In-Store Pickup Actually Works Here's the customer journey when you have Shopify in-store pickup enabled from their perspective: 1. Customer adds to cart and reaches checkout At the shipping step, they see a "Pick up at store" option alongside standard shipping. They select it. 2. They choose their pickup location If you have multiple locations, they can select the most convenient one. Shopify shows the address and available pickup windows. 3. Order is placed, you get notified You receive the pickup order in your Shopify admin dashboard. You can set it to require manual approval or auto-confirm instantly. 4. You mark the order as ready Once you've pulled the item and it's ready at the counter, you mark it "Ready for pickup" and Shopify automatically sends the customer a notification email or SMS. 5. Customer comes in and collects They present the order confirmation (or you look it up by name/order number). You mark it as "Picked up." Done. Common Mistakes to Avoid Enabling Shopify click and collect is straightforward. But the merchants who get the most out of it avoid these common pitfalls: Setting unrealistic pickup windows: Promising "ready in 1 hour" when you're a solo operator during a busy Saturday is a recipe for frustrated customers. Be conservative, then impress them by being early. Forgetting mobile inventory updates: If you're not keeping your Shopify inventory sync'd with what's actually on your shelf, you'll accept pickup orders for items that aren't there. This is the fastest way to destroy trust with local customers. Not promoting it: Most merchants enable click and collect and do nothing else. Put it in your Instagram bio, mention it in your email newsletter, add a banner on your homepage. "Buy online, pick up same day!" is a genuine selling point use it. Ignoring the post-pickup experience: What happens when a customer walks in? Is your team ready? Is there a designated pickup area? The physical experience has to match the smooth digital one or the brand trust you built online evaporates. No follow-up after pickup: Send a post-pickup email asking how it went. Ask for a review. This is a warm customer who just had a great experience they're primed to become a loyal repeat buyer. How to enable Shopify Click and Collect with Stellar App Stellar's Store Pickup feature gives your customers a date-and-time-scheduled click and collect experience, far beyond what Shopify's native feature offers. Here's every step, clearly explained. 1. Install the Stellar App from Shopify App Store 2. Enable the app 3. From the general settings of app click on “Store Pickup”. 4. When you enable the store pickup option, you will get multiple options. Add your required settings and save the changes. 5. After enabling all the settings, this is how store pickup will look in your storefront:
Motif Creatives
February 5, 2023
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