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5 Min • 20 March 2026
How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features
delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach
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7 Min • 13 July 2020
A Complete Guide on iCart from Installation to Customization
Were you in search of a set of instructions to get started with iCart? Then you have reached the right place. Here is the complete step-by-step guide from installation to customization that will take you to the process of installing this app, making it active, and start using it. Follow the below steps to have a quick and hassle-free installation: Installing iCart Cart Drawer Cart Upsell on Shopify store Step 1: Go to the Shopify app store, browse the app, and open the page of the iCart app. On this page, you will see a button “Install” as shown in the image below. Click on it. Step 2: After this step, if you are not logged in to your store then type your store URL and log in. And if you are already logged in, you will be redirected to a page as shown in the image below. Read over the lines detailing the access you will grant iCart, and click on the “Install app” button. Step 4: Now on the next page you will find charge approval. After reading the pricing chart click on the “Approve the charges” button and enable the app in your store. Read this article to study how iCart’s pricing plan works. Step 5: You will see one more page where you have to confirm the charges. Click on "approve charges & continue". Step 6: Approve subscription. Congratulations, iCart is installed in your store! But the app is not active in your store. To enable iCart in your store, click on the Enable iCart button. What are the pricing plans available in this app and how it will be charged? After installing iCart in your store you can explore iCart in your store. When you install the app for the first time, you can use it completely free for your first 100 orders. Once your store reaches 100 completed orders, billing will automatically begin from that date — no hidden fees or surprises. You’ll be charged based on the pricing table below. Store orders Features Pricing in USD($) 0 – 100 Up to 100 orders + Full features 9 101 – 200 Up to 200 orders + Full features 19 201 – 500 Up to 500 orders + Full features 29 501 – 1000 Up to 1000 orders + Full features 49 1001 – 2000 Up to 2000 orders + Full features 79 2001-5000 Up to 5000 orders + Full features 99 5000+ More than 5000 orders + Full features 129 Check out the below-mentioned on-boarding video tutorial of iCart to get a detailed overview of iCart. https://www.youtube.com/watch?v=RIyPSExuvJk We have designed this side cart to be as similar as possible to the Shopify theme editor, for your convenience. So when you come to this page you can see on the left-hand side widgets from which you can add widgets and customize your side cart. Let's see each widget one by one. Cart items: This widget helps you to customize the cart items and show more products for more sales.Under this widget settings, you will get options like: Title Product options Discount Time-limited offer Prices to display Subtotal options Empty cart message To know more about the cart items widget in detail, here is the complete guide for you. To know more detail about the Cart items widget, please refer to the below video tutorial. https://youtu.be/yWa3mysHBzE Product upsell: This widget allows you to add a product that you like to show for upselling and let your customers buy/order it with the product added to the cart.Under this widget settings, you will get options like: Title Product to display:- Shopify recommendations, cheapest product in the cart, most expensive product in the cart, specific product, random product, exclude tags - exclude products that are tagged with the product title. Product title Product options Discount Time-limited offer Prices to display Add to cart button Rules To know more about the product upsell widget in detail here is the complete guide for you. To know more detail about the Product upsell widget please refer to the below video tutorial. https://youtu.be/qJkFHK6_MxY Checkout button: You can design the checkout button and redirect users to the checkout with the added cart items.Under this widget settings, you will get options like: Title Button settings To know more about the checkout widget in detail, here is the complete guide for you. To know more detail about the Checkout button widget, please refer to the below video tutorial. https://www.youtube.com/watch?v=_3ChET3cPLg Progress bar: The following settings are included in the Progress Bar widget, which you can customize in your way: Widget heading Title Widget layout Discount tier Progress bar color When all tiers are completed To know more about the progress bar widget in detail, here is the complete guide for you. To know more detail about the Progress bar widget please refer to the below video tutorial. https://youtu.be/Ec9aatiTB7c Product recommendation: The product recommendation widget comes with the following options: Settings Title Select collection Layout Product options Discount Timer limited offer Prices to display Add to cart button Rules To know more about the product recommendation widget in detail here is the complete guide for you. To know more detail about the Product recommendation widget please refer to the below video tutorial. https://www.youtube.com/watch?v=sgs6_Ie-LC0 Image with text: Below is the options that are included in the image with the text widget: Settings Title Rules Delete widget To know more about the image with a text widget in detail here is the complete guide for you. Custom HTML: This widget allows you to customize the following options: Settings Title HTML Rules Delete widget To know more about the custom HTML widget in detail here is the complete guide for you. Discount: These are the options provided by the discount widget that allows you to customize in your own way. Widget heading Title Text Discount Button settings Time-limited offer Rules To know more about the discount widget in detail here is the complete guide for you. To know more detail about the Discount widget please refer to the below video tutorial. https://www.youtube.com/watch?v=1cgiYHndjlk Order Delivery Date: The Order Delivery widget provides the following options: Settings Title Delete Widget To know more about the custom HTML widget in detail here is the complete guide for you. Birthday collector: This widget allows you to customize the following options: Widget heading Title Settings Discount Time-limited offer Button Thank you message Error message Rules Delete widget To know more about the birthday collector widget, here is the complete guide for you. Survey: This widget allows you to customize the following options: Settings Title Settings Discount Timer limited offer Rules Delete widget To know more about the survey widget, here is the complete guide for you. Product bundle: This widget allows you to customize the following options: Settings Title Select products Layout Product options Bundle offer Offer text settings Add to cart offer text settings Timer limited offer Price display Add to cart button Bundle add to cart button Star reviews Rules Delete widget To know more about the product bundle widget, here is the complete guide for you. To know more detail about the Product bundle widget please refer to the below video tutorial. https://www.youtube.com/watch?v=FkaqshMFTwQ
8 Min • 19 August 2021
Shopify Metafields Guide: Overview, Types, Manage 2.0 Metafields
Are you struggling to personalize your online store or searching for an easier way to manage additional product details? If so, Shopify metafields could be the perfect solution. Metafields are powerful custom fields that can be added to various elements of your store, from products and collections to customer data. With Shopify’s new Metafields 2.0, you can access enhanced tools that simplify creating and managing custom fieldswhile allowing you to add rich, structured data to your store. In this blog post, we will explore Shopify metafields in depth. You'll learn what metafields are, why they are invaluable, and how to create and use them effectively. What are Metafields 2.0 in Shopify? Shopify Metafields are custom fields that let you store and display extra information about products, collections, orders, and more. They help enhance your store’s functionality by allowing you to add details that Shopify doesn’t include by default. You can use metafields for product specifications, expiration dates, downloadable files, special features, and more. With Shopify 2.0, metafields are even easier to use, letting you customize your store’s design and improve the shopping experience for your customers. Shopify Metafields vs Shopify Metafields 2.0: Key Differences Shopify Metafields and Metafields 2.0 allow store owners to add custom data fields to products, collections, customers, and orders. However, Metafields 2.0 introduced more improvements, making it more flexible and easier to use. Features Shopify Metafields Shopify Metafields 2.0 User Interface Requires coding knowledge (Liquid) No coding is needed, and there is a built-in admin UI Customization Limited field types Supports rich text, JSON, files, and more Management Managed via APIs or apps Manage directly in the Shopify admin Bulk Editing Requires third-party apps Edit multiple metafields at once Validation Rules No built-in validation Set rules for data consistency Themes Integration Manual Liquid coding required Seamlessly integrate with Online Store 2.0 themes Transaction Fees Standard fees Lower transaction fees with Shopify Payments Shopify Metafields Types Shopify metafields are categorized based on where they are used in your store. These help store and display additional information, enhancing your store’s functionality. Products Variants Collections Customers Orders Shopify Product Metafields Source: Myntra Product metafields let you add details like specifications, size charts, user manuals, or badges to enhance product pages. They also enable custom filters based on attributes like size or material, helping customers find the right products quickly. Want to customize your store even further? Check out our Guide to Shopify Product Metafields to unlock advanced customization options and enhance your product pages effortlessly! Shopify Variant Metafields Source: Amazon.com Variant metafields store attributes like descriptions, color codes, fabric prints, and flavours for each product variant. They enhance product pages by displaying relevant information based on the selected variant, improving the shopping experience. Looking to customize product variants with more details? Explore our Ultimate Guide to Shopify Variant Metafields and learn how to enhance your product pages with rich, dynamic content! Shopify Collection Metafields Source: Samsung store on Amazon Collection metafields let you add extra details like descriptions, brand profiles, and promotions to your collections. They help highlight seasonal items, showcase brands, and improve SEO for better discoverability. Enhance your collections with rich data! Learn how to customize and optimize your collections with our Step-by-Step Guide to Shopify Collection Metafields for better organization and SEO. Shopify Customer Metafields Customer metafields store attributes like birth date, gender, loyalty status, and preferences, helping personalize shopping experiences. They enable custom profiles, exclusive deals, and targeted marketing for better customer engagement. Unlock deeper customer insights! Learn how to personalize shopping experiences with our Ultimate Guide to Shopify Customer Metafields and enhance store engagement. Shopify Order Metafields Order metafields store extra attributes like delivery priority, processing status, packaging details, and custom delivery dates. They help streamline order management, improve organization, and enhance customer service. Optimize your order management! Discover how Shopify Order Metafields can help track delivery priorities, processing status, and packaging details for a seamless fulfillment process. Metafields List in Shopify Shopify now allows metafields to store multiple values instead of just a single value, making it easier to manage product attributes, custom data, and references. However, not all content types support this feature. Supported Content Types for Metafield Lists The following content types in Shopify metafields support list values: Color – Store multiple color options for a product. Date / Date & Time – Track multiple important dates related to a product or order. Dimension – Store multiple measurements (e.g., length, width, height). Weight – List different weight options for a product. Volume – Store multiple volume-related attributes. Number – Save a list of numerical values (e.g., multiple sizes). Rating – Store various rating values for a product. Product Reference – Link multiple related products in a single metafield. File Reference – Store multiple files like PDFs, images, or manuals. Page Reference – Reference multiple pages within a metafield. URL – Store multiple external or internal links. Text – Add a list of text values for product descriptions, tags, or attributes. Shopify Metafield Limit Shopify currently allows up to 200 metafield definitions per store. Initially, the limit was 100, but Shopify has expanded it to 200. This limit is sufficient for most small and medium-sized businesses (SMBs). However, if you operate a large store with an extensive inventory, you may need a third-party app like Flexi–Metafield Custom Field to manage and store additional metafields. Using Metafields and Metaobjects with Dynamic Sources Shopify's Online Store Editor now supports Market Metafields as a dynamic source. This update allows merchants to seamlessly integrate Market Metafields into their storefronts, enhancing customization and improving functionality for different markets. How to Use and Add Metafields in Shopify Looking to expand your store’s content? With Shopify’s built-in Metafields, you can easily add and customize metafields to display additional information anywhere in your store. Creating Shopify 2.0 Metafields To set up metafields, you must first decide on metafield definitions, add values, and map them according to your store’s data structure. Shopify supports various metafield types, including: Product metafields Variant metafields Collection metafields Customer metafields Order metafields Defining Shopify 2.0 Metafields A metafield definition creates an attribute with a specific value type, ensuring consistency across your store. These values can be in different formats, such as: Text (e.g., product descriptions) Numbers (e.g., weight, dimensions) Images (e.g., product photos, badges) Links (e.g., external pages, downloads) Date & Time (e.g., order dates, expiration dates) Types of Metafield Definitions in Shopify Standard Metafield Definitions Shopify provides pre-built metafield definitions compatible with all Shopify apps, themes, and store settings. These are optimized for seamless integration and easier customization. Custom Metafield Definitions For more flexibility, store owners can create custom metafield definitions tailored to their needs. These custom metafields can be used anywhere in the store, such as displaying additional product details, order notes, or customer preferences. How to Delete Shopify 2.0 Metafields If a metafield is no longer needed, you can easily remove it from your Shopify store. Shopify provides two ways to delete metafields: Delete Definition and All Metafield Values This option removes the metafield and all its associated data from your store. Before choosing this option, ensure the metafield is not linked to any block or section in your theme to avoid errors. Delete Definition Only This option removes the metafield definition but keeps its values in your store. If the metafield is still referenced in your theme, it may cause errors in the theme editor. If you face any other error with metafields in your Shopify store, you may find the solution in the fixing metafield errors guide, or you can find other ways to get help for the issues. Steps to Delete Metafields From your store Step 1: Open Metafields in Shopify Admin Log in to your Shopify Admin Panel. Navigate to Settings > Metafields. Step 2: Select the Metafield to Delete Find the metafield you want to remove (e.g., Size Chart). Click on it to open its details. Step 3: Click on the Delete Button In the metafield settings, look for the Delete option. Step 4: Choose a Deletion OptionSelect either: Delete Definition and All Values (removes everything). Delete Definition Only (removes the metafield but keeps the data). Step 5: Confirm Deletion Click Delete to permanently remove the metafield. Wrapping Up Mastering Shopify metafields may seem complex initially, but when used correctly, they can significantly enhance your store. From displaying extra product details to improving search and filter functionality, metafields play a key role in efficient store management. We hope this guide has helped you understand how to use metafields in Shopify effectively. If you have any questions, please contact us through our contact page, and we'll be happy to help! FAQs 1. Can I display metafields on my storefront?Yes, metafields can be displayed on product pages, collection pages, and customer accounts using Shopify themes or Liquid code. 2. Do metafields affect SEO?Yes, when used correctly, metafields can improve SEO by allowing you to add relevant keywords, structured data, and additional product details. 3. How can I use metafields with dynamic sources?Shopify’s Online Store Editor supports metafields as dynamic sources, allowing you to connect them directly to theme elements without using code. 4. Can I bulk edit metafields?Yes, you can bulk edit metafields using third-party apps. These apps allow you to efficiently manage, import, export, and edit metafields in bulk, saving time and effort.
6 Min • 19 May 2021
How to Update Shopify Theme Without Losing Content or Customization
To change or update a Shopify theme without losing content, first duplicate your current theme as a backup. Go to Online Store > Themes and add the latest version or a new theme to your library, then transfer theme settings, custom code, app integrations, images, and layout changes. Preview the draft across desktop and mobile, test key store functions, and publish only after confirming everything works correctly. There is always something new in 'new versions' of Shopify themes, including bug fixes and new features. Updating the Shopify theme without losing data can feel tricky, especially if it’s your first time. Choosing the right theme is key for your business, as it shapes the entire customer experience. The themes I have customized for stores are always dynamic. Their appearance and functionality evolve with each time you add or remove any feature. In this guide, we will show you three simple methods to update and change Shopify themes without losing any of your customizations. What happens to your data when you change a Shopify theme? If you're trying to change your Shopify theme without losing data, know this: Your business data and your theme are stored separately in Shopify. Switching themes doesn't touch the data that actually runs your store. These will be safe no matter which theme you use: Products, variants, and inventory Collections Customer accounts and order history Pages and blog posts Navigation menus Checkout, payment, and shipping settings What can actually be affected by a theme change: Customizations made inside the old theme's editor (colors, layout, section settings) Direct code edits to theme files (Liquid, CSS, JS) Apps that inject code straight into theme files instead of using app blocks How to change Shopify theme without losing data? (Using theme store) Step 1: Create a backup copy of your current theme. From your Shopify admin, go to Online Store > Themes. For the theme that you want to duplicate, click Actions > Duplicate. This will create a new theme backup of your current theme. Step 2: Visit the Shopify Theme Store Scroll down to the ‘Discover themes’ section and click on Visit Theme Store. Step 3: Search and add your theme Browse the theme you want to add. Select the theme and click on Try Theme This theme will now appear as an unpublished draft. Step 4: Customize & preview your theme Next customize your theme by clicking on the Edit Theme button. Here you can customize the layout, colors, and font that match your business. You can also navigate to the three dots icon and click on Edit code to add custom code to your theme. Note: Changes added to custom code must be manually applied to the new theme. Once you have customized your theme, click on the three dots icon again and preview your theme. Check all your pages like a customer to make sure all changes are correct. Step 5: Publish your theme Once you have verified all the changes, you can publish your theme. You need to buy a paid theme before publishing it. Free themes like Dawn can be published as is. Does Shopify ever update my theme automatically? Yes, but only in a limited way. If your theme was installed from the Shopify Theme Store, Shopify occasionally pushes automatic patches to fix bugs or close security gaps. When this happens, you'll see a notification in place of the version number in your admin. You can check exactly what changed from the theme's status dialog. These patches never touch your design, content, or settings. They're strictly bug and security fixes. Automatic updates aren't available for every theme, though: Uploaded themes (instead of installed from the Theme Store) don't get automatic updates at all. If you bought a theme from the Theme Store and later uploaded it to a different store, it's treated as unlicensed there and won't be eligible for updates until it's repurchased for that store. Theme Store licenses are tied to one store. Themes bought from a designer outside the Theme Store need to go through that designer for updates. Vintage themes that use the original architecture by Shopify no longer receive updates of any kind, automatic or otherwise. Wrapping up Updating your Shopify theme is safest when you test the new version as a draft before publishing it immediately. Preview every important page, test key store functions, and confirm that your sections, app integrations, and templates still work correctly. Because custom Liquid, CSS, and other code changes may not transfer automatically, review them carefully before going live. Keep your previous theme as a backup so you can quickly restore it if the updated version causes any unexpected issues. FAQs 1. Can I change my Shopify theme without losing content? Yes. Products, collections, navigation menus, pages, and blog posts are managed separately in Shopify Admin. They are not deleted when you publish a different theme. However, theme-specific sections, blocks, fonts, colors, templates, wording, app-generated code, and custom code need to be recreated or transferred. 2. How to change Shopify theme without losing content? Add the new theme to Online Store > Themes as a draft, then customize and preview it without affecting your live store. Check your homepage, product and collection templates, navigation, search, cart, app widgets, tracking, and mobile layout before publishing, while keeping the previous theme available as a backup. 3. Does changing Shopify theme affect SEO? Changing themes does not delete your products, pages, URLs, or other admin-managed content. Shopify continues to generate features such as canonical tags, sitemaps, robots.txt files, and SSL certificates. However, a new theme can affect SEO through changes to page speed, headings, internal links, structured data, image handling, or custom title-tag code. Audit the draft theme before publishing. 4. How to upgrade Shopify theme? Go to Online Store > Themes and click the theme’s version number or update notification, then select Add to draft themes. Shopify attempts to transfer theme-editor customizations and compatible code changes, but you should review the updated copy, test app functionality and custom CSS, and publish it only after confirming everything works correctly. 5. How to change Shopify theme without losing customization? When updating to a newer version of the same theme, Shopify can copy theme settings, layouts, sections, blocks, templates, app extensions, and language-editor changes into the updated draft. When moving to a completely different theme, these customizations generally do not transfer automatically. Document your settings, back up custom code, and manually rebuild and test them in the new theme. 6. How do I select a Shopify theme? Choose a theme based on your catalog size, industry, merchandising needs, navigation structure, and required features. These features include product filtering, quick buy, related products, video, or sticky navigation. Use the Shopify Theme Store’s industry and feature filters, then add or try the theme as a draft and preview its product pages, collections, cart, mobile experience, and customization options before purchasing or publishing it.