Does Shopify allow checkout upsells?

Yes, Shopify allows certain types of Shopify checkout upsell options, especially through approved apps and post-purchase extensions.

What is the difference between in-checkout and post-purchase upsell?

In-checkout upsells appear before payment is completed. Post-purchase upsells appear after payment but before the thank-you page, allowing customers to add products with one click.

How much can Shopify Upsell at Checkout increase revenue?

Many stores see a 10–30% increase in average order value after implementing Shopify Upsell at Checkout properly. Results depend on product type, pricing, and how well the shopify checkout upsell app is configured.

Shopify Help Articles

Gather knowledge about the latest insights, updates, tips, and tricks in the Ecommerce industry.

How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

Read Blog

7 Min • 9 May 2026

A Beginner’s Guide to Shopify Magic: What It Does + How to Use It

Running a Shopify store can feel like juggling ten things at once. You're writing product descriptions, replying to customers, designing emails, editing images, and somehow still trying to grow your sales. Sound familiar? That's exactly where Shopify Magic steps in to make your life easier. Shopify Magic is a set of free AI-powered tools built right into your Shopify admin. It helps merchants like you create content, edit images, reply to customers, and even build store sections faster than ever before. Whether you're a beginner setting up your first store or a seasoned merchant scaling your business, Shopify Magic is designed to take the heavy lifting off your shoulders. In this guide, you'll learn what Shopify Magic is, how to use it across different parts of your store, and how the Shopify Magic AI store builder can speed up your store setup. Let's dive in. What Is Shopify Magic? Shopify Magic is Shopify's built-in suite of AI features that helps merchants run their stores more efficiently. Think of it as your behind-the-scenes assistant that writes, edits, suggests, and supports, all without you needing to be a tech expert or a copywriter. Launched as part of Shopify's commitment to making commerce smarter, Shopify Magic uses generative AI to handle tasks that usually take hours. From writing product descriptions to generating FAQs, blog posts, and even editing product images, it's all included for free with your Shopify plan. Here's what makes it special: It's free for all Shopify merchants It works inside your Shopify admin (no extra apps needed) It supports multiple tasks like writing, image editing, email creation, and more It learns from your store's context to give relevant suggestions So if you've ever wondered what is Shopify Magic, the simple answer is: it's your AI-powered helper that makes running a Shopify store smoother and faster. "AI is no longer optional for ecommerce. It's becoming the foundation of how merchants compete and grow." — Harley Finkelstein, President of Shopify Key Features of Shopify Magic Let's break down what Shopify Magic actually does. Here are the main features you'll find inside your Shopify admin: 1. AI-Generated Product Descriptions Writing product descriptions can be one of the most time-consuming parts of running a store. Shopify Magic generates SEO-friendly descriptions in seconds based on your product details, keywords, and tone of voice. You can pick from tones like expert, playful, supportive, or persuasive, and Shopify Magic will craft a description that fits your brand. 2. Email Subject Line Suggestions Email marketing still drives huge revenue for ecommerce. According to Litmus, email marketing delivers an average ROI of $36 for every $1 spent. With Shopify Magic, you get instant subject line suggestions inside Shopify Email, helping you boost open rates without staring at a blank screen. 3. AI Image Editing Shopify Magic also helps you edit product images. You can: Remove or change backgrounds Match images to your brand style Create lifestyle-style backdrops automatically This is a huge win for merchants who don't have access to professional photography. 4. Sidekick (Your AI Assistant) Sidekick is Shopify's conversational AI assistant. You can ask it things like: "Show me my best-selling products this month" "Create a discount for first-time buyers" "Set up a new collection for summer items" It's like having a Shopify expert sitting next to you 24/7. 5. FAQ and Blog Content Generation Need a quick FAQ section or a blog post? Shopify Magic can draft both. You give it a topic, and it returns ready-to-edit content that you can publish directly to your store. 6. Shopify Magic AI Store Builder The Shopify Magic AI store builder helps new merchants set up their store quickly. It can generate store sections, suggest layouts, and even recommend content based on your business type. Shopify Magic Features at a Glance FeatureWhat It DoesWhere to Find ItProduct DescriptionsWrites SEO content for productsProduct editorEmail Subject LinesSuggests catchy subject linesShopify EmailImage EditingRemoves/changes backgroundsProduct imagesSidekickAI assistant for store tasksShopify adminFAQ GeneratorCreates FAQ sectionsOnline Store editorBlog Post DraftsWrites blog contentBlog posts sectionStore BuilderBuilds store sectionsTheme editor How to Use Shopify Magic (Step-by-Step) Now that you know what it does, let's look at how to use Shopify Magic across your store. Step 1: Make Sure You Have an Active Shopify Plan Shopify Magic comes free with all Shopify plans. You don't need a special subscription or add-on. Just log in to your Shopify admin to access these features. Step 2: Use Shopify Magic for Product Descriptions Go to Products in your Shopify admin Click Add product or open an existing product In the description box, click the ✨ Shopify Magic icon Add a few keywords or features about the product Choose a tone of voice Click Generate and edit as needed Step 3: Generate Email Subject Lines Open Shopify Email Start a new campaign Click the ✨ icon near the subject line field Pick a suggestion or generate new ones Step 4: Edit Product Images with AI Open any product image in your admin Click Edit image Choose options like "Remove background" or "Change background" Save the new version Step 5: Talk to Sidekick Click the Sidekick icon in your Shopify admin (usually top-right corner) Type or speak your question Sidekick will pull data, complete tasks, or guide you Step 6: Use the Shopify Magic AI Store Builder Open your Online Store > Themes Click Customize Use the AI suggestions to generate sections, hero banners, or layouts Edit and publish when ready The Future of Shopify Magic Shopify is doubling down on AI. With features like Sidekick expanding and the Shopify Magic AI store builder getting smarter, merchants can expect even more automation in the coming years. According to Statista, the global AI market is expected to reach over $1.8 trillion by 2030. Ecommerce will play a massive role in this growth, and Shopify is positioning its merchants to lead the way. Final Thoughts If you're a Shopify merchant looking to save time, create better content, and run your store more efficiently, Shopify Magic is a no-brainer. It's built right into your admin, completely free, and packed with features designed specifically for ecommerce. From writing product descriptions to editing images, building store sections, and chatting with Sidekick, Shopify Magic gives you the power of AI without the complexity. And when you pair it with the right apps and expert services from Identixweb, the possibilities are endless. So go ahead, log in to your Shopify admin, click that ✨ icon, and let Shopify Magic do its thing. Your future self (and your customers) will thank you. Frequently Asked Questions 1. Is Shopify Magic free to use? Yes, Shopify Magic is completely free for all Shopify merchants. You don't need any extra subscriptions or add-ons to access it. 2. What is Shopify Magic used for? Shopify Magic is used for writing product descriptions, generating email subject lines, editing product images, building store sections, and chatting with Sidekick (Shopify's AI assistant). 3. What is the Shopify Magic AI store builder? The Shopify Magic AI store builder is an AI-powered feature inside the theme editor that helps merchants generate store sections, layouts, and content suggestions to set up their store faster. 4. Is Shopify Magic better than ChatGPT? For Shopify merchants, yes. Shopify Magic is built into your store, understands your products and customers, and offers ecommerce-specific tools that ChatGPT doesn't. 5. What is Sidekick in Shopify Magic? Sidekick is Shopify's AI-powered assistant that helps you complete store tasks, analyze data, and answer questions inside your Shopify admin.

7 Min • 30 April 2026

5+ Common Shopify Checkout Mistakes (& How to Fix Them to Drives Sales)

Since the start of 2026, I have worked with many new Shopify stores, spending hours improving their storefront. But when I check their Shopify checkout page, I often find the real problem there. The buyer likes the product > Adds it to the cart > reaches the Shopify checkout page > Abandons the cart. Merchants do not realize it, but they make common Shopify mistakes in the checkout page. They need to customize the Shopify checkout page to decrease the cart abandonment rate. In this blog, I will explain the top Shopify problems that come up at the checkout page and how to permanently fix them. What are the benefits of customizing your Shopify checkout page? 1. Builds trust before payment Checkout is where shoppers become more careful. They are about to share their address, payment details, and personal information. A branded checkout helps reduce doubt through trusted payment methods, their icons, and shipping & return policy links. 2. Reduces checkout friction Every extra field in your checkout form adds friction. A high-converting Shopify checkout page helps shoppers complete the order without overthinking. 3. Makes the payment clearer Stores often lose sales because buyers discover extra costs too late. Checkout customization helps you clearly show: Shipping cost Taxes Delivery estimate Return policy Payment options Showing these details upfront helps the shoppers to complete the checkout. 4. Improves mobile checkout experience 79% of shoppers use their smartphones to shop. If your mobile checkout feels hard to use, you will lose orders even if your product page looks good. A customized Shopify checkout page helps your mobile shoppers to add items to their cart and complete checkout on their phones. Before we get into the mistakes, here’s one thing I suggest to Shopify merchants. If you want to fix checkout-related issues and increase AOV, you can use an app like SellMore. It helps you add post-purchase upsells, thank-you page offers, checkout upsells for Shopify Plus stores, bundles, and AI product recommendations, so your checkout flow stays clean while still creating more revenue opportunities. 5+ Common Shopify Checkout Mistakes (& How to Fix Them)? Mistake 1: Asking for too much information Many new Shopify store owners ask for details they do not really need. For example, a second address line in the checkout page is unnecessary. Buyers want speed. They do not want to fill out a long form just to place one order. Why does it hurt your checkout? Long forms make the checkout feel complicated. Buyers will feel the store is asking too much too soon. For example, if you sell fashion, beauty, accessories, or home products, you may not need a phone number unless your shipping partner requires it. My expert take on how to fix it I follow this rule whenever I optimize a checkout page. I keep only the fields needed for: Payment Delivery Order confirmation Customer support Make optional fields truly optional. Also, avoid asking for a phone number unless it helps with delivery or support. Mistake 2: Showing shipping costs too late Hidden shipping cost is one of the most common Shopify mistakes I see. A shopper may like the product price on the product page. They may add it to the cart. But if the price that appears at the checkout page feels different, they will leave. This happens way too often. My expert take on how to fix it Show shipping information earlier in the buying journey. Good places to show shipping details: Product page Cart page Announcement bar Shipping policy Checkout page Mention free shipping rules, flat-rate shipping, delivery timelines, or location-based charges if applicable. Mistake 3: Offering limited payment options Payment trust can make or break your checkout process. Some prefer PayPal, Shop Pay, Apple Pay, or Google Pay. In some countries, local payment methods matter more than global ones. Why does it hurt your checkout? A buyer may like your product, but if they do not see a payment option they trust, they may not complete the order. I once worked for a client in India, and their checkout rate increased once I added Google Pay. My expert take to fix it? Enable payment methods based on your target market. For example, if you are a US-focused Shopify store, consider: Shop Pay, Apple Pay, or Shopify Payments. For other regions, check which local payment methods your audience already uses. Mistake 4: Weak trust signals near checkout Buyers need small signs that your store is safe. A simple checkout is good, but it should also answer basic trust questions like: Can I return the product? When will it arrive? Who do I contact if something goes wrong? Is my payment safe? Is this a real store? My take on increasing trust at checkout Add clear policy links, trust badges, and support details where possible. These are the things I always focus on: Return policy Shipping policy Privacy policy Contact page Support email Order confirmation details Mistake 5: Ignoring mobile checkout I have talked about this in the benefits section as well. Mobile checkout is where many stores lose buyers. Merchants build their checkout on the desktop, but mobile is where the majority of your customers will come. Issues like small buttons, cluttered spacing, and hard-to-see text fields are common Shopify mistakes on the checkout page How to fix issues with mobile checkout? Place a full test order from your phone. Test the full flow: Add a product > Open the cart > Apply a discount > Enter shipping details > Select payment > Reach the final step > Check the thank-you page If you see issues with any of the steps, cuztomize the Shopify checkout page UI/UX on your phone immediately. Mistake 6: No progress indicator at checkout page I have seen this increase the checkout completion rate a lot. A shopper should always know where they are in the checkout flow. Not adding a progress bar at the top of the page will create doubt in their mind about how many steps are remaining. My expert take to fix it? Add a simple checkout progress bar at the top of the page to help shoppers understand how many steps are left. I usually break down this progress bar into multiple tiers, like contact information, shipping details, payment, and review. The customer fills each field and sees their progress on the page. Do not let customers bounce at checkout It’s already difficult to get traffic in 2026 because of tough competition, thanks to AI. You need to make the most of your traffic. Most Shopify mistakes at checkout are small. They usually come from: extra fields, hidden shipping, weak payment options, and poor mobile flow. But these small problems are the ones that impact sales. By the end of 2026, if I had to fix one area before sending traffic to a new Shopify store, I would start with checkout. Customize your checkout page immediately and convert your traffic into sales. FAQs 1. How to customize the checkout page in Shopify? You can customize your checkout page from Shopify admin > Settings > Checkout > Configurations > Customize or you can use apps like SellMore to modify your checkout page. 2. Do merchants need a Plus plan to modify their checkout page? No. Merchants on Basic plan or higher can access the checkout and accounts editor for branding changes like logo, colors, fonts, and layout. But Shopify Plus is required for advanced checkout customization, such as adding eligible apps to the information, shipping, and payment pages or using the Checkout Branding API. 3. What are the common mistakes Shopify merchants make at checkout? The most common Shopify checkout mistakes are asking for too many details, hiding shipping costs, offering limited payment options, missing trust signals, ignoring mobile checkout, and not testing the checkout flow before launch. 4. What are the best Shopify apps to customize your checkout? SellMore and Shopify Checkout Blocks are two great apps merchants can use to customize their checkout page.

7 Min • 2 June 2026

How to Add Buy Button on Shopify On Any Page In Just 3 Steps

Add the Buy Button sales channel in your Shopify admin, create a button for a single product or a collection, then customize the layout and colors. Shopify generates an embed code that you copy and paste into your page's HTML. Save the page, refresh, and the button goes live. You've got products ready to sell. But most of your traffic isn't on your storefront. It's in your blogs section, scrolling through your portfolio, or sitting in your newsletter. That's the problem adding a buy button on Shopify solves. You sell where people already are, instead of waiting for them to come back to your product page. I've added buy buttons to client blogs, one-page landing sites, and even email footers. They take minutes to set up, they're free on every plan, and they are fantastic for increasing conversions. By the end of this guide, you'll have a working button you can drop onto any web page. What is a Buy Button on Shopify? A buy button on Shopify is a small piece of embeddable code that puts a checkout anywhere you want it. You paste it into a page, and a "Buy" or "Add to cart" button shows up. Here's the flow: The visitor clicks the button > a cart or checkout window opens > Shopify handles the payment. Your store does all the heavy lifting in the background. It's a free sales channel on every Shopify plan, including the Starter plan at $1 per month for three months. You only pay your normal subscription and standard transaction costs. A simple Shopify buy button example: a single product card with one image, a price, and an "Add to cart" button embedded in a blog post. You can also embed a full collection if you want to sell several items from one page. Where to use a Shopify Buy Button? The button works almost anywhere you can paste code. The spots that earn the most for store owners: Blog posts and content pages. Write about a product, then let readers buy it on the spot. Dedicated landing pages. Run an ad to a focused page with one product and one button. Portfolio and personal sites. Sell prints, gear, or merch without building a full store. Promotional emails and newsletters. Link a button straight to checkout for a launch or sale. Partner and affiliate websites. Let partners feature your products on their pages. Social bios and link-in-bio pages. Turn your most-clicked link into a sale. Why should new stores use the Buy Button? If you're just starting out, the buy button is one of the fastest ways to make your first sale. You can sell before your full store is even finished. Got one product and a homepage? Embed a button, and you're live. Drop-off goes down because buyers check out where they already are. Every extra click loses people, and the button removes a big one. You get an omnichannel setup with zero extra tools. Same products, same inventory, more places to sell. And the checkout is secure and Shopify-hosted. You don't touch payment data or worry about PCI compliance on your own site. How to Add a Buy Button on Shopify: Step-by-Step Three steps. Here's exactly how I do it every time. Step 1: Add the Buy Button Sales Channel First, turn on the channel inside your admin. Go to Settings, click Sales channels, then add Buy Button from the list of available channels. If you do not have it, you can go to the App Store and install ‘Buy Button’ You only do this once. After that, the channel lives in your admin. Step 2: Create Your Buy Button Head to the Buy Button channel, click on Open app, and click Create a Buy Button. You'll pick what to sell: Product buy button > For a focused, one-item button. Collection buy button > to feature a group of products on one page. Now customize it. You control the layout style, the button action (open a cart or send buyers straight to checkout), and the appearance. I match the colors and fonts to the page it's going on, not my store, so it looks native. For high-intent single products, I set the action to direct checkout. Fewer clicks, more sales. Step 3: Copy the embed code onto your site Once your button looks right, Shopify generates the embed code. Copy it. Paste it into the HTML of your page wherever you want the button to appear. If you plan to use multiple buttons on the same site, the script tag only needs to load once per page, so keep that in mind to avoid slowing things down. Save, refresh your page, and your Shopify buy now button is live. Add a Shopify Buy Now Button to popular platforms The embed code is just HTML, so it works on most website builders. Where to paste it on the big ones: WordPress: Use a Custom HTML block in the editor, or paste into a text widget. Wix: Add an Embed HTML element and drop the code in. Squarespace: Use a Code block on the page. Weebly or custom HTML sites: Paste directly into your page's HTML. I have written breakdowns of Shopify vs alternatives. You can check them out below. Shopify vs Wix Shopify vs Squarespace Shopify vs Weebly If your builder has any "embed code" or "custom HTML" element, the button will work there. Shopify Buy Button App vs. Built-In Channel Most store owners never need more than the native channel. But it's worth knowing when an app earns its place. The built-in Buy Button channel is enough when you're selling standard products, want a clean checkout, and need it free. A dedicated Shopify buy button app makes sense when you need things the native channel doesn't handle well: subscriptions and recurring billing, deeper styling control, or advanced cart behavior. My take: start with the built-in channel. It's free and covers 90% of cases. Reach for an app only when you hit a real limit, not before. Tips for Adding Buy Buttons to Real Stores A few things I've learned the hard way: Style the button to match the host page, not your store. A button that clashes with the page gets ignored. Test the checkout on mobile before you publish. Most clicks come from phones, and that's where layout issues hide. Use direct checkout for single high-intent products, and a cart for multi-item collections. Keep one product per landing page. One product, one button, one decision. Buy Button is the best way to boost conversions A buy button on Shopify lets you sell on any page, no full store required. Turn on the channel, build the button, paste the code, and you're selling. If you're a new store owner, start with one product and one page. Get the first sale, then add buttons everywhere your audience hangs out. Scroll back up to the step-by-step section and set yours up now. FAQs 1. How does the Shopify buy button work? The Buy Button is a snippet of embeddable code you paste onto any web page. When a visitor clicks it, a cart or checkout window opens, and Shopify processes the payment in the background. Your products, inventory, and orders stay synced to your store, so you manage everything from one admin. 2. How to add a Buy Button on Shopify to any webpage? Add the Buy Button sales channel in your Shopify admin, create a button for a single product or a collection, then customize the layout and colors. Shopify generates an embed code that you copy and paste into your page's HTML. Save the page, refresh, and the button goes live. 3. What is an example of a Buy Button on Shopify? A common example is a single product card embedded in a blog post, showing one image, the price, and an "Add to cart" button. You can also embed a full collection on a landing page to feature several products at once. Both pull directly from your store and open a Shopify-hosted checkout. 4. How much is the Shopify Buy Button app? The Buy Button is free on every Shopify plan, including the Starter plan at $1 per month for 3 months. There's no separate fee for the channel itself. You only pay your regular Shopify subscription and standard transaction fees on each sale.