Shopify Apps

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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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6 Min • 27 March 2026

How to Add a Shopify Size Chart Within 5 Minutes

To add a size chart in Shopify under 5 minutes, use Shopify apps like TablePress where you can just select the template, the page on which the tables are to be displayed and add the details. This quick guide is perfect for Shopify store owners who want to reduce returns and boost customer confidence without the technical headache. We will walk you through choosing the right method for your store and show you exactly how to install your solution step-by-step. Plus, you will discover simple tweaks to make your size charts work harder for your business and keep customers happy. What is a Sizing Chart? A sizing chart (or size chart) is a structured reference table that helps customers determine which product size fits them based on body measurements or product dimensions. It translates abstract size labels (S, M, L, 8, 42, etc.) into specific numerical measurements, such as inches or centimeters, so shoppers can choose the correct size before purchasing. Why Every Shopify Store Needs a Size Chart 1. Reduces Costly Returns and Exchanges Sizing issues are one of the leading causes of ecommerce returns, especially in apparel, footwear, and accessories. A clear, accurate size chart minimizes uncertainty and reduces reverse logistics costs, restocking labor, and refund processing fees. 2. Increases Customer Confidence Online shoppers cannot try products before purchasing. A detailed Shopify size chart replaces the in-store fitting room experience with structured measurement guidance. When customers feel confident about fit, hesitation decreases and purchase intent increases. 3. Improves Conversion Rates When sizing information is easy to access, especially near the size selector, customers can make faster decisions. This reduces bounce rates and shortens the buying cycle. For fashion and footwear stores, clear sizing guidance often becomes a decisive conversion factor. 4. Enhances Mobile Shopping Experience The majority of ecommerce traffic comes from mobile devices. On smaller screens, shoppers are even less likely to search through long product descriptions for sizing information. A visible, mobile-optimized size chart (such as a popup or collapsible guide) ensures customers can quickly verify fit without disrupting their browsing flow. 5. Builds Brand Trust and Professionalism Professional stores provide detailed product information. A well-designed size chart signals that your brand is organized, customer-focused, and transparent. 6. Reduces Customer Support Load Without size charts, customers frequently contact support asking: “Does this run small?” “Should I size up?” “What’s the inseam length?” By proactively answering these questions on the product page, you reduce repetitive support tickets and free up operational resources. 7. Supports International Sales If you sell globally, customers may use different sizing systems (US, UK, EU, CM) for scenarios like converting size chart from asian size to US size. A comprehensive size chart that includes measurement conversions removes confusion and expands your international conversion potential. How to Add a Size Chart to Shopify Visit Shopify app store and install Tablepress app in your store. Log in to your Shopify admin account. From the left-hand menu, click on Apps. Select TablePress from the list of installed apps. You will be redirected to the dashboard page and enable the app. Click on Add table. Now, click on the create size chart button. Next, you need to select any one template that you want to create from the available templates. Or else you can create a custom table using the create custom option. To see what each template looks like, you can hover over the templates and click on Preview, where you can see the preview of that particular template. If you liked any template after previewing, you can click on use button and edit the table by adding the details of your choice in the fields given, as shown below: After adding all the details, click on the Save button and that’s it, your size chart will be live on your storefront. How to Test if your Shopify Size Chart is Working A size chart is only effective if it reduces returns, increases confidence, and supports conversions. Testing its performance requires measurable ecommerce metrics not guesswork. Below is a structured evaluation framework. 1. Monitor Return Rate Trends The primary KPI is size-related return rate. Track: Overall return rate (before vs after implementation) Percentage of returns due to “wrong size” Return rate by product category (e.g., dresses vs shoes) Benchmark goal: If sizing was a major issue, you should see measurable improvement within 30–60 days. If returns remain unchanged, the issue may be: Inaccurate measurements Confusing layout Poor chart visibility 2. Track Conversion Rate Changes A good size chart reduces hesitation. Monitor: Product page conversion rate Add-to-cart rate Checkout completion rate Compare data before and after adding or improving the size chart. If conversions improve without increased returns, the chart is functioning properly. 3. Measure Size Chart Click Engagement If you use an app or custom event tracking in Google Analytics, monitor: Size chart click rate Time spent viewing chart Conversion after size chart interaction 4. Analyze Customer Support Data Track how often customers ask: “Does this run small?” “Should I size up?” “What’s the inseam?” Conclusion Getting a size chart up and running on your Shopify store really doesn't have to be complicated. By following these straightforward steps you can have everything working smoothly in just minutes. Once your size charts are live, you will likely see fewer returns and happier customers who feel confident about their purchases.Remember to test everything on mobile devices too, since that's where most of your shoppers are probably browsing. People Also Ask 1. Can I use multiple size charts for different product types in Shopify? Yes. You can create and assign different size charts for categories like tops, bottoms, shoes, and accessories to ensure the right sizing guidance matches each product type. 2. Can I include international sizes in my Shopify size chart? Yes. Including conversions for different sizing systems (e.g., US, UK, EU) makes your size charts useful for global customers and helps them match their usual size more accurately. 3. How do I add a size chart on Shopify? You can add a size chart on Shopify using either built-in features or third-party app to get more additional features. 4. How can I make my size chart more visible on product pages? Place the size chart near the size selector or as a clear “Size Guide” popup so customers can find it easily while making a purchase decision. This increases usability and reduces friction.

16 Min • 27 August 2025

Setup to Success: How to Create the Best Shopify Loyalty Program

Loyal customers are key to long-term growth. To build a thriving Shopify store, setting up the best Shopify loyalty program is crucial. The iWeb Loyalty Rewards app is a favorite among Shopify merchants for its flexibility and ease of use. In this guide, we’ll cover everything from installing to customizing and launching your first best loyalty program for Shopify. What is a Shopify Loyalty Program? A Shopify loyalty program rewards customers for shopping with you. It offers points, discounts, free gifts, or other perks to encourage them to return and make purchases. Before we delve into the features, it's essential to understand how Shopify loyalty programs work effectively. Simply put, they are designed to reward customers for their continued support, creating incentives that support repeat purchases and stronger relationships. How to Set Up Your Best Shopify Loyalty Program With iWeb iWeb Loyalty Rewards is a user-friendly app that enables you to create and manage a customized best Shopify loyalty program for your store. Here is a step-by-step process to guide you: Step 1: Install iWeb Loyalty Rewards App Before building your customer loyalty program, you must install the iWeb Loyalty Rewards app from the Shopify App Store. Follow these steps: 1. Go to the Shopify App Store and search for iWeb Loyalty Rewards. 2. Click on the app, then click install. 3. You will be redirected to your Shopify store’s admin panel to complete the installation process. Note: The basic Onboarding Setup is already in place. Step 2: Complete Onboarding Setup To start the onboarding setup, follow the steps: 1. After installing the app, you’ll be automatically guided to the onboarding setup.2. You will be guided through a quick 3-step setup. 3. Choose the percentage of points your customers earn per order, typically 3%, 5%, or 10%. For example, with a 5% setting, customers earn 5 points for every $100 spent. This percentage defines your program's value and engagement, and can be updated anytime.4. Choose who can join your loyalty program. You can allow guests to earn points even without creating an account, just toggle the option on or off based on what works best for your store.5. After setup, enable the iWeb Loyalty Rewards app in your store theme to display the loyalty widget, allowing customers to view and redeem points easily Note: If you are using the app for the first time, completing this setup is mandatory to activate the main features of the loyalty program. Once set up, your best Shopify loyalty program is live. Monitor activity, adjust rewards, and build stronger relationships with your customers. Need help getting started? Check the onboarding settings helpdesk and find more guides. Step 3: Configure Loyalty Points System Let’s take a look at the ways your customers can earn points and how you can easily set them up. 1. Earn Points Setup To access the Earn Point settings in the app, open the app, go to Point Program, and then navigate to Earn Points. Place an Order Rule One of the simplest and most effective ways to reward your customers is by letting them earn points for every order they place. You can set the number of points customers will earn per order. Choose whether the points are based on the order total or a fixed value. With iWeb Loyalty Rewards, you can easily configure how many points are awarded per purchase: Title – Set a clear name, such as “Shop & Earn,” to display in the rewards list. Earning Type – Increments of Points (e.g., 1 point per $1 spent – encourages higher spending). Fixed Points (e.g., 100 points per order – consistent reward). Earning Value – Define the number of points based on the chosen earning type. Frequency Restriction – Limit how often customers earn points (e.g., once per day) to prevent misuse. Celebrate a Birthday Celebrating birthdays with bonus points makes customers feel valued, fostering a personal connection and boosting engagement, loyalty, and sales. Title: Personalize the reward name (e.g., “Birthday Points” or “Celebrate Your Day with Rewards”) to make it feel special. Earning Value: Set the exact number of points customers will earn on their birthday (e.g., 100 points). Cut-Off Time: Define how far in advance customers must submit their birthdate to qualify for the reward (e.g., at least 1 month prior). Sign Up Offer points when new customers create an account. This encourages engagement from the start, boosts sign-ups, and builds long-term loyalty by opening the door to future offers and promotions. Title: Customize the name (e.g., “Welcome Points”) to show the reward clearly. Earning Value: Set how many points new users earn for signing up (e.g., 50 points). Historical Sync: Award points to past signups by enabling this option. Note: Shopify’s new passwordless signup (via email) doesn't trigger standard signup events. As a result, customers won’t automatically receive signup rewards if you're using this method. Set Earning Points through Social Media Engagement Enhance your brand visibility by rewarding customers for engaging with your social media channels. With this app, you can offer points for simple actions that encourage followers to become promoters. Ways to Earn Points Through Social Media: Share your content on Facebook Follow on Instagram Join you on X (formerly Twitter) Tweet or share content on X Follow your TikTok account 2. Redeem Point Setup Set who can redeem points, how, and when they earn them based on order status. With the app, you can offer discounts, free products, and more. Here’s how to set it up: To access the redeem point settings in the loyalty app, select Program, and then navigate to Redeem Points. You can easily search for specific redemption rules using filters such as Rule Name and Status (Active or Inactive). Redeeming Category: The available categories include Incremental Discount, Amount Discount, Percentage Discount, Free Shipping, Free Product, and Points to Store Credit, helping you easily manage rules for your loyalty program. Incremental Discount This option allows customers to receive a discount based on the number of points they use, for example, $1 off for every 100 points. The more points they redeem, the bigger the discount, encouraging them to spend more. You can customize how it works and appears: Title: Set a clear name for the reward, like “Points for Savings,” to match your brand tone. Set the reward value to determine the number of points customers must redeem for discounts. For example, you can configure it so that for every 100 points spent, the customer receives a $1 discount. Additionally, you can establish limits for redemption eligibility: Minimum Amount for Redemption: Specify the minimum number of points required to redeem them. This ensures users can only utilize the redemption option once they have accumulated enough points. Maximum Redemption Cap: Specify the maximum number of points that can be redeemed at once. This ensures there is a limit to the points a user can redeem in a single transaction. Discount Terms: Minimum Spend: Set a minimum order amount to redeem points.(For example, customers must spend at least $50 before they can apply their points toward a discount.) Limit by Collection: Apply the discount only to specific product collections. Prefix Coupon: Add a custom prefix to discount codes for easy tracking (e.g., TEST91DY84Q) Combine Discounts: Choose if this discount can be stacked with: Order Discounts Shipping Discounts Product Discounts Amount Discount Amount Discount gives a fixed discount for a set number of points, e.g., 500 points = $10 off. It offers clear value and is great for encouraging bigger purchases. You can customize how it works and appears: Title: Name the discount clearly (e.g., “Flat Discount” or “Fixed Savings”). Reward Value: Set a fixed discount for a specific point value (e.g., 500 points = $5 off). Discount Terms: Minimum Spend: Set a required order amount to redeem (e.g., spend $ 50 or more). Product Scope: Limit to specific collections, such as “Seasonal Items.” Prefix Coupon: Add a custom code prefix (e.g., "SAVE") for tracking purposes. Combine Discounts: Select whether it applies to other discounts (order, shipping, or product-based). Percentage Discount Customers can redeem points for a percentage off their order (e.g., 500 points = 10% off). Ideal for larger purchases, as the savings increase with order value. Title: Name the reward (e.g., “Save with Points”) to match your brand. Reward Value: Set points required for a % discount (e.g., 500 points = 10% off). Discount Terms: Minimum spend required (e.g., $ 50 or more). Limit to specific collections (e.g., “New Arrivals”). Prefix Coupon: Add a custom prefix to codes (e.g., PERCENT123XYZ). Combine Discounts: Allow stacking with order, shipping, or product discounts. Free Shipping Customers can redeem points to get free shipping, helping them save on delivery costs. It’s a popular reward that boosts satisfaction, reduces cart abandonment, and encourages more completed purchases. Title: Name the reward, such as “Free Shipping with Points,” to match your brand style. Reward Value: Set the number of points required (e.g., 300 points for free shipping) and optionally cap the maximum shipping cost covered. Prefix Coupon: Add a custom prefix (e.g., SHIPFREE) to generated codes for easy tracking and brand alignment. Combine Discounts: Choose if it can be used with: Order Discounts Product Discount Free Product Allow customers to redeem points for specific products like samples or promotions. This boosts loyalty, promotes popular items, and encourages cross-selling and engagement. Title: Name the reward (e.g., “Free Gift with Points”) to align with your branding. Reward Value: Select a product from your store to offer as a reward and set the required points for redemption. For example, you can configure it so that 1,000 points unlock a complimentary branded mug. This flexibility allows you to offer rewards that are both attractive and aligned with your loyalty strategy. Prefix Coupon: Add a custom prefix (e.g., FREEITEM) for easier tracking and brand consistency. Combine Discounts: Select whether the discount can be applied to orders, products, or shipping. Step 4: Settings for Best Shopify Loyalty Program Manage key loyalty program settings here: control the app’s status, set participation rules, and configure how customers earn and redeem points. Please note that only registered members are eligible to earn points. To start enjoying the benefits, customers must create an account. You can also handle the conversion of points to and from store credit for a smooth experience. 1. Program participants Since the basic setup is already provided in the onboarding step, which allows you to manage front-end settings, such as participation rules. Even after setting up the basic program, it’s essential to control who can join your loyalty program. Managing participation ensures your rewards are given only to the right customer groups. You can allow or restrict guest access by simply enabling or disabling the guest participation option. Additionally, use the limit program access feature to exclude specific customers by applying tags. 2. Rewarding Criteria Reward by Status lets you assign loyalty points based on order status, giving you control over reward distribution and influencing customer behavior. After the order is paid: Choose this option if you want to reward customers immediately. After the order is fulfilled (delivered): Select this option if you want to issue points only after delivery confirmation has been received. 3. Rewardable Order Elements Decide what to include when calculating points: Include Discount Include Taxes Include Shipping Fees You can include or exclude these to control how points are given. Example: Let’s say a customer places an order with the following: Subtotal: Rs. 100.00 Discount: Rs. 10.00 (include) Then: Rewardable Total = Rs. 100 - Rs. 10 = Rs. 90 Customers will earn points based on Rs. 90. Tax: Rs. 5.00 (include) Shipping: Rs. 12.00 (include) Then: Rewardable Total = Rs. 100 + Rs. 5 + Rs. 12 = Rs. 117 Customers will earn points based on Rs. 117. When an order is placed, loyalty points are calculated based on the subtotal amount, excluding discounts, including taxes, and shipping charges. It will be helpful to earn more points. 4. To Set Store-Credit Configuration This feature lets you convert loyalty points into store credit, with control over redemption rules, point thresholds, conversion rates, and currency settings to suit your rewards strategy. How to Set Store Credit Configuration Go to the “Conversion to/from store credit” section. This option lets you enable or disable store credit conversion. When enabled, loyalty points convert to store credit based on your settings. (Only admins with full rights or users with the required permissions can approve the scope request.) Use the toggle to control whether store credit is available in your loyalty program. Allow Loyalty Points Exchange for Store Credit: Choose who can convert points into store credit, only you (the admin), both you and your customers, or neither. Decide based on how much control or flexibility you want to offer. Set the minimum points balance required for store credit conversion: Specify the minimum number of points needed to convert into store credit. If the minimum is set to 100 and your current balance is exactly 100, you can redeem. But if your balance is below 100, you won’t be able to redeem until you reach the required threshold. 5. To Set Store Credit Currencies Your store’s default currency will appear automatically, and you can set the reward points needed for 1 unit of store credit, giving you full control over the conversion rate. Store credit in your loyalty program uses your Shopify store’s default currency. To offer credit in multiple currencies for international customers, enable them through Shopify Markets. How to Enable Currencies via Shopify Markets: 1. Log in to your Shopify Admin.2. Go to Settings > Markets. 3. Select the market (e.g., United States, Europe, etc.) where you want to offer additional currencies. 4. In the market settings, find the Currency section.5. Enable the desired currency for that market.6. Click Save to apply changes. Once enabled, these currencies will be available for use in your store credit system, ensuring a smooth experience for international customers. Note: To keep data safe, you can’t delete a currency once it has been added. However, you can still edit or turn it off at any time. To use store credit smoothly, ensure your Shopify store has the new customer accounts or OTP login feature enabled. Legacy (old) login methods won’t support this feature. Step 5: Customize Your Loyalty Points Branding Add a personal touch by renaming your loyalty points to match your brand. Instead of “Points,” use names like “Stars,” “Coins,” or “Perks.” You can also set a short version for compact displays. Track Your Loyalty Activity with iWeb Loyalty Here are two ways that you will track the activities: 1. Customer-Based Profile: Activity Section The Customers page shows an overview of each customer's activity, including their accumulated points, helping merchants manage and engage with their customer base efficiently. Merchants can manage points redemption on behalf of their customers for smoother operations, using options such as Import Sync, Bulk Edit, or directly at the Profile Level. Import Sync Points: Revise Customers' Points: Merchants can upload a CSV file to adjust customers' loyalty points by reconciling and revising their balances. Import Options: Add Points to Existing Balance: This option updates points balance for existing customers, adding the imported values to their current balance. Reset Existing Customer Balance: This option replaces the current points balance with the new amount in the file, effectively resetting the customer points. Bulk Option: The Bulk Edit option enables merchants to update loyalty points for multiple customers simultaneously, streamlining the process of managing points in bulk. The activity section logs specific customer interactions within the loyalty program, including: Earned points Redeemed rewards Store credit transactions 2. Activity Dashboard This dashboard gives you easy access to track points and rewards in one place. The Activity section records all their interactions, including: Points earned from purchases and other activities Rewards they have redeemed Any store credit transactions By providing a clear and transparent history of their loyalty activity, this feature helps keep merchants informed and engaged. Results You Can Expect from Your Loyalty Program Once your best Shopify loyalty program is live, both you and your customers can track progress and rewards in real-time. Here’s what you can expect: How Customers Earn Points Customers automatically accumulate points by engaging in key actions such as making purchases, creating an account, sharing their store on social media, or celebrating special occasions like birthdays. Easy Access to the Loyalty Dashboard Customers can log in to their accounts on your store at any time to view a personalized loyalty dashboard. This dashboard provides a clear snapshot of their points balance, available rewards, and recent activity. Detailed Reward History Within the dashboard, customers can access details of their points history. They can see precisely when and how points were earned or redeemed. Below are the screenshot from our store showing a real example of a customer’s points dashboard in action: Need Help? If you have any questions or need assistance setting up your best Shopify loyalty program, our Shopify experts are here to help. From configuring earning rules to customizing rewards, we’re happy to assist you anytime! Each Purchase Brings Your Customers Closer To Staying Loyal The best Shopify loyalty program requires regular updates based on customer interactions and feedback. By tracking key metrics like engagement and repeat purchases, you can optimize your program to benefit both your business and customers. A strong loyalty program not only brings customers back but also turns them into long-term brand advocates. FAQs 1. How do customers earn loyalty points?Customers can earn points by making purchases, signing up, and following your brand on social media. 2. How do I measure the success of my Shopify loyalty program?Track key metrics like repeat purchase rate, average order value (AOV), customer lifetime value (CLV), and points redemption rates. 3. Do Shopify loyalty programs work for all types of products or stores?Yes. Whether you sell fashion, electronics, beauty products, or digital goods, a loyalty program can boost repeat business. 4. How customers can track their points and redeem rewards?Customers can track points and redeem rewards through a dashboard on your store, where they can view their balance, history, and offers. 5. Can customers transfer their points to others?Typically, loyalty points are non-transferable. However, you can customize your program to allow points sharing or gifting if desired.

7 Min • 8 January 2026

5 Things We Learned from Building iCart: Our Shopify Upsell App

New Shopify merchants usually jump into ads because it feels like the fastest way to get sales. But traffic does not fix a weak cart. If your cart is not optimized, customers will bounce. In fact, the top reason for cart abandonment is that customers are just browsing. But even if that’s the case, they do have an intent to buy. Here’s a simple example. A shopper adds a $40 face moisturizer to their cart. If your cart suggests a discount with a countdown timer, many shoppers add it. This is because they don’t want to miss out on the offer before it runs out, even if they are just browsing. This and many more reasons are why we built iCart. In our experience of shopper behaviour, the cart is one of the elements you need to optimize to increase AOV. You earn more from the same ad spend without changing your products. What does a Shopify upsell app do? A Shopify upsell app like iCart shows relevant add-ons, bundles, or incentives in the cart so customers add more items before checkout. Here’s one of our customers, Swad. It’s a food & beverage store famous for its pickles. Look at how adding an item to the cart suggests their ‘Bestseller products’. The cart also has an incentive at the top (Add X amount for free shopping). Source: Swad This is how you turn window browsers into genuine customers. Features like a progress bar and a frequently bought together section nudge customers to complete their checkout. Progress bar does wonders to your Shopify cart. Learn why you need progress bar in your online store. Where do upsells convert best? There are two places where upsell converts best. Pre-purchase and post-purchase. Upsell typeWhen it showsWhere it showsGoalWhy it convertsPre-purchase upsellBefore paymentProduct page, cart drawer, checkoutIncrease cart value before orderShopper is still deciding and can add in one clickPost-purchase upsellAfter paymentThank-you page, post-checkout offerAdd extra items after the orderPurchase is done, so adding a simple offer feels easy Shopify apps like iCart fall in the pre-purchase category, while apps like SellMore fall in the post-purchase category. 5 Lessons We Learned Building iCart Lesson 1: Shoppers respond to simple goals like free shipping In the recent Statista report on cart abandonment, 40% of customers left their cart because the shipping price was too high. Shoppers love simple goals. “Free shipping at $75” feels clear, and it gives them a reason to add one more item to the cart. That’s why we leaned hard into progress bar tiers and cart milestones in iCart. A progress bar shows how close someone is to unlocking a reward. In iCart, you can set milestones like “Spend $75 to unlock free shipping,” and the cart updates in real time. Here’s how Garb Classics is using iCart’s progress bar to offer free shipping. Source: Garb Classics Lesson 2: One cart UI does not fit every store When we started building iCart, we learned this fast. Merchants want a cart that matches how their shoppers buy. Some stores need a cart drawer because it keeps people shopping without sending them to a new page. Others need a cart pop-up for a quick, clean checkout moment. And some stores still convert best with a full cart page that feels detailed and familiar. That’s why iCart supports multi-cart options. You can add a cart drawer, a cart popup, or replace your default cart with a full cart page. You can even add a cart drawer and a full cart together. Here’s the store Green Room using the full cart feature on their website. Source: Green Room Lesson 3: Upsells only work when they feel helpful A pushy upsell feels like you are interrupting the buyer. A helpful upsell feels like you are guiding them. That difference decides if they add more or abandon the cart. That’s why iCart helps you build your cart with widgets like: Progress Bar Product Upsell AI-powered Recommendations Custom HTML Cart Items Checkout Button Product Bundle A back-end view of iCart’s settings Merchants can enable or disable each feature to customize their cart. Moreover, we also learned that stores need custom HTML features for deeper customization. It was one of the most recommended features when we built the app. Lesson 4: Merchants want AI recommendations We kept hearing the same thing from merchants. “I want upsells, but I don’t want to manually pick products forever.” They wanted the cart to recommend smarter. So we added AI-powered recommendations inside iCart. Our goal was simple: help merchants save time by automating product recommendations in the cart. You can still manually pick products for upsells when you want full control. But AI-powered recommendations help merchants drive sales by showing products based on the customer’s shopping behaviour. Lesson 5: Stores going international need multi-currency A lot of stores start locally, then suddenly get orders from other countries. The storefront may show prices in the shopper’s currency, but if the cart does not match, it feels inconsistent. That mismatch can create doubt right before checkout. A lot of our customers have stores that are multinational. So we made sure iCart supports Shopify’s multi-currency setup in both draft and normal orders. Conclusion If you are running a Shopify store, you just need a cart that is easy to set up with helpful features for your shoppers. That’s what we learned while solving real merchant problems while building iCart. Start simple. Add the features that fit your store (progress bar or product recommendations), then add one clear goal, like free shipping. Use iCart’s analytics to measure the data and customize your cart accordingly. We provide the first 100 orders free for life, with all features included. Your traffic already costs you time and money, so make the cart do more work for you. FAQs 1. How do I add a cart on Shopify? Shopify gives you a cart by default, so you usually do not “add a cart,” you just make sure your theme has an Add to cart button and a working cart page or cart drawer. If you want deeper customization to your cart drawer, install apps like iCart. 2. Why do users add to cart but not checkout? Most of the time, it’s unexpected shipping costs, forced account creation, confusing checkout steps, or trust concerns right before payment. 3. What is the best place to upsell on Shopify? Pre-purchase spots like the product page and cart work well because shoppers are still deciding and can add items before paying. Post-purchase offers work right after checkout on the thank-you page, and Shopify supports adding apps to these pages depending on your setup. 4. How do cart drawers increase AOV? A cart drawer keeps shoppers on the same page, so it’s easier to add a product without breaking the shopping flow. Merchants customize their cart drawer with features like a free shipping bar, which nudges customers to add more items to hit a threshold. 5. Do bundles work better than discounts? Bundles can work better when you want to raise AOV through a curated set, because bundles can increase AOV and provide value through curation. Discounts can convert fast, but they can also hit your margin depending on your pricing and goals. 6. Will an upsell app slow down my store? It can, especially if it loads heavy scripts or adds extra requests. You should monitor storefront performance whenever you install any Shopify app.