Shopify Insights for Smarter Ecommerce Growth

Explore actionable ecommerce tips, Shopify how-to guides, industry trends, and proven strategies built around the challenges merchants face every day.

Get Instant Sales with QR Codes for Your Shopify Store (Best Methods to Add)

A customer scanning a code on your packaging or printed flyer can land on a pre-loaded checkout in seconds. I have added a QR code in the Shopify store in under two minutes, and Shopify now offers more native options than ever before. Whether you want a free Shopify QR code generator, a product-specific Shopcode, or a dynamic code with full scan analytics, I have covered every QR code Shopify merchants need in 2026. What makes a QR code Shopify's most underused growth tool? A QR code for Shopify is a scannable 2D barcode that links customers directly to a specific page in your store. It can be a product listing, a pre-loaded checkout, or a discount landing page. Every modern smartphone reads one through the camera app with no additional download required. The numbers back this up. A GS1 US consumer survey found that 79% of shoppers are more likely to purchase a product with a scannable QR code. For Shopify merchants specifically, the opportunity is clear. Every QR code Shopify merchants place in the physical world is a direct link to a sale. There are two types of QR codes you should know about before choosing a method: Static QR codes encode a fixed URL. Once printed, the destination cannot be changed. Good for permanent product pages. Dynamic QR codes point to a redirect URL you control. You can update the destination without reprinting, and you get scan analytics, including scans, unique visitors, and location data. Method 1: Free Shopify QR code generator Shopify's free QR code generator lets you create a code in about 60 seconds with no Shopify account required. Enter a URL, your email address, and the tool sends you a downloadable code file. Best for: Quick one-off codes for your homepage, a specific product page, a sale collection, or a campaign URL. Key limitation: These are static codes. Once printed, the destination URL is locked. If the URL changes, you need to reprint. Steps: Go to Shopify's free QR code generator. Select your content type. The four options are website URL, phone number, SMS, and plain text. Website URLs are the most useful for store traffic. Paste your destination URL: product page, collection, homepage, or discount URL. Enter your email address. Click Send QR code. Download from your inbox and deploy. The code never expires and has no scan limit. For a single campaign or permanent signage, this Shopify QR code generator's free option is all you need. Method 2: Shopcodes, Shopify's native QR code creator Shopcodes is Shopify's native QR code creator. Of all the Shopify QR code creator options available, Shopcodes is the most tightly integrated. Unlike the free generator, Shopcodes ties codes to specific products and lets you attach a discount code to the scan destination. Best for: Product-specific codes that send customers straight to a product page or a pre-loaded checkout. Key limitation: Shopcodes generates standard codes with limited visual customization. You cannot add brand colors or logos to the code itself. Steps to install and create a Shopcode: From your Shopify admin, go to Apps and search for Shopcodes. Click Install, then Install app. Open the Shopcodes app and click Create Shopcode. Enter an internal title for the code. Under Scan Destination, choose one of the following: > Link to a product page: Send the customer to the product listing. > Link to checkout page with product in cart: Skips browsing entirely and puts the product in the customer's cart. If you selected checkout, optionally choose a specific variant. To attach a discount code, select one from the Discount section. Note: the discount attachment option only appears when you select the checkout destination, not the product page option. Click Save, then Download. Downloaded codes come as a zip file containing a PNG for digital use and an SVG for print. For events, packaging inserts, or pop-up displays, the SVG is the version to give your printer. Method 3: Third-Party Shopify QR code generator apps When you need dynamic codes, bulk generation, or UTM tracking that flows into Google Analytics, I would always suggest a third-party app. Best for: Marketing campaigns with multiple destinations, branded packaging, and bulk code creation across a large product catalog. Here are three Shopify QR code apps that I have tried and tested. o2o – QR Codes Unlimited: Dynamic codes with customizable branding, bulk creation, discount integration, and detailed scan analytics. Free plan available. Spice QR Codes Generator: All codes are dynamic by default. Automatically generates UTM codes so scans show up correctly in Google Analytics. Also adds QR codes to invoices, packing slips, and post-purchase emails automatically. QodeVault QR Code Generator: Built for merchants who need bulk generation and real-time scan analytics across large catalogs. For more on building a high-converting page that captures traffic after the scan, read my guide on Shopify product page optimization for merchants. Shopify gift card QR code Every Shopify gift card automatically generates a unique QR code identifier. When a customer receives a digital gift card by email, Shopify adds a unique QR identifier into the card that can be scanned at POS. Here is how the Shopify gift card QR code works: A customer purchases or receives a digital gift card from your store. Shopify emails the gift card with a redemption code and, if you have activated Apple Wallet Passes, an Add to Apple Wallet button. The Apple Wallet pass displays your store information, the gift card's active balance, and a unique QR code. At your physical store or event, staff can scan the QR code using a 2D scanner or the camera on an iPad running Shopify POS. How to activate Apple Wallet Passes for your gift cards: Go to Shopify Admin > Settings > Payments. Scroll to the Apple Wallet Passes section and click Customize. Check Activate Apple Wallet Passes for gift cards. Optionally, customize the text, colors, and banner image that appear on the pass. Click Save. For a complete guide to setting up gift cards and understanding how they work, see my guide on how Shopify gift cards work in 2026. 6 high-converting ways to use QR codes in your store 1. Product packaging for repeat purchases Place a QR code on your packaging that links to a pre-loaded checkout with the same product in the cart. Attach a discount code to the Shopcode to reward repeat purchases. Shopcode app handles this natively. Check out my complete guide to creating a discount code in Shopify in 2026. 2. Pop-up events and in-person markets Running an event with limited stock on hand? Place a QR code at your booth that links to the full product collection on your Shopify store. Customers who want a different size or color can order on the spot without you needing to carry every variant. Shopify POS handles the in-person sales, and the QR code handles overflow orders. My detailed guide to Shopify POS covers how to set up the hardware and sync inventory across both channels. 3. Printed flyers and direct mail for discount campaigns Flyers and direct mail benefit from QR codes because they eliminate the need to type a URL. Customers can scan the code, and the discount is already applied at checkout. Merchants can use a dynamic code from a third-party app, so they can update the destination if a campaign extends or the discount changes. 4. Store window displays to sell after hours A "Scan to shop" QR code in your window display lets your store make sales even when the doors are closed. Anyone walking by who stops to look can scan and browse the full collection on their phone. Display a dynamic QR code here so you can change the destination for seasonal campaigns. 5. Out-of-stock products to capture interest When a product runs out, place a QR code near it or on any empty shelf display. Link it to a waitlist form or to similar in-stock products. The interested shopper does not have to leave empty-handed. You capture the intent instead of losing it. To wrap it up, here are the QR code best practices I use Minimum print size: A QR code needs to be at least 2 cm x 2 cm to scan reliably. For large format signage, size up proportionally. Smaller codes on packaging should still meet the minimum. Quiet zone: Keep a clear white border around the code equal to at least four modules (the small squares that make up the code). Contrast: A high contrast between the dark modules and the background is required. The safest option I have experience with is a dark code on a light background. Avoid reversing it to light on dark unless your code generator tests for readability. Add a CTA near every code: "Scan to shop," "Scan for 15% off," or "Scan to reorder" tells the customer why they should scan. Test on multiple devices before printing: Print a test copy at actual size and scan it with at least two different phones. What scans perfectly on a high-end device can fail on an older one. Use UTM parameters for trackability: Add UTM source, medium, and campaign tags to your destination URL. Dynamic QR code apps handle this automatically. For static codes, build the UTM URL manually using Google's Campaign URL Builder before generating the code. FAQs 1. Are Shopify QR codes free? Yes. Shopify has a free QR Code Generator that anyone can use, and it allows unlimited usage with no hidden costs or limitations. For Shopify merchants, the official Shopcodes app is also free 2. How do I create a QR code in Shopify? For a general QR code, use Shopify’s free QR Code Generator, select the data type like website URL, phone number, SMS, or plain text, add the details, enter your email, and generate the code. For a product-based QR code inside Shopify, install Shopcodes, go to Apps > Shopcodes > Create Shopcode, choose whether it should open the product page or checkout with the product in cart, then download the QR code. 3. Does Shopify have a QR code? Yes. Shopify has Shopcodes, an official Shopify app that creates scannable QR codes connected to specific products. These QR codes can send customers to a product page or directly to checkout, and Shopify also supports scan and conversion tracking through Shopify Analytics. 4. What is the best free Shopify QR code generator? Shopify's own free QR code generator tool is the easiest option. It is completely free, requires no account, and delivers the code to your email in under a minute. The only limitation is that it creates static code. For dynamic codes with scan analytics, you will need the Shopcodes app or a third-party Shopify QR code generator app. 5. What is a Shopify gift card QR code? Every Shopify digital gift card includes a unique QR identifier that can be scanned at Shopify POS. When you activate Apple Wallet Passes in Shopify Settings, gift card emails include an "Add to Apple Wallet" button. The wallet pass displays the balance and a QR code that staff can scan to apply the gift card at checkout. 6. Are Shopify QR codes dynamic or static? Shopify's free QR code generator creates static codes only. Shopcodes creates static codes tied to a specific product destination. Third-party apps like o2o and Spice QR Codes Generator create dynamic codes by default, which means you can update the destination URL after printing and track scan analytics. 7. Can I track who scans my Shopify QR code? With dynamic QR codes from third-party apps, you get scan data including total scans, unique scanners, scan timing, and geographic data. Shopcodes provides a basic analytics report inside your Shopify admin, showing scans and conversions. Static codes from the free Shopify QR code generator tool provide no native tracking.

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7 Min • 10 February 2026

Customizing the Checkout Button Widget of Best Upsell for WooCommerce

Best Upsell For WooCommerce is an all-in-one plugin for Upselling & Cross-selling. With this WooCommerce upsell plugin, you can easily create bump sales to boost your sales and skyrocket Average Order Value (AOV)! This WooCommerce upsell plugin provides a Checkout Button widget, that helps you to provide a super easy buying process to your customers. Haven't installed this WooCommerce upsell plugin yet? Check out how to install the Best Upsell plugin in the WordPress eCommerce store? Customizing the Checkout Button Widget of Best Upsell Let's get familiar with the Checkout button widget and learn how to customize the shopping cart with this Best Upsell widget. Widget heading The widget heading allows you to change the default widget name. This will help you easily identify them in case you have added multiple checkout button widgets in the Best Upsell plugin. Title The title settings allow you to customize the widget title in your shopping cart. You can show/hide the title using the Show widget title option. The heading option helps you with the title formatting. Also, consider changing the header and background color to match your store theme. Continue Shopping The Continue Shopping button allows your customers to go back to the page they visited just before the shopping cart. Let's see how to customize the "Continue Shopping" button for your store's shopping cart. Show Continue Shopping - By selecting the checkbox you can make the "Continue Shopping" button visible to your customers in their shopping cart. Button Text - Enter the text you want to show on the "Continue Shopping" button. You can also change the text and background color of the button using the color palettes. Continue Shopping Button Alignment - Choose where you want to show the "Continue Shopping" button from the options: Top, Bottom, Left, Right of the "Checkout" button. Add link to continue shopping action - If you want to redirect your customers to a specific page when they click the "Continue Shopping" button, then you can enable it from here. Custom Link - Only visible when you've enabled the Add link to continue shopping action option. Add the page link here where you wish to take your customers by clicking "Continue Shopping". Settings Here you can customize the "Checkout" button in the shopping cart. Button Text - Enter the text you want to show on the "Checkout" button. Using the "[cart-subtotal]" shortcode, you can show the total cart amount on the button. You can also change the text and background color of the button using the color palettes. Make checkout button sticky - Choose "Top" or "Bottom" if you want to keep the checkout button sticky at the top or bottom of the shopping cart respectively. By selecting "None", you can make it flexible to move anywhere in the cart. Image Layout - Allows you to change the product image layout (in the upsell) to either square or circle. Other Upsell Here you can see how many upsell offers are added to the checkout button widget. By simple drag and drop, you can reorder the upsell tabs and the checkout button. This section of the widget allows you to create product upsells within the checkout button widget. Creating Product Upsell in the Checkout Button Widget Let's learn how to create product upsells in the checkout button widget of the Best Upsell plugin. Simply click on the Add Upsell button and start product setup for your upsell. Product to Display This option lets you choose the product you want to upsell by the Checkout button. Pick any method from the given options for product selection: (1) WooCommerce Recommendation - Product will be automatically selected for upselling by WooCommerce based on its recommendation algorithm. You can also exclude some products by checking the Exclusion tags checkbox and defining the tags you want to avoid. (2) Cheapest product in the cart - The product in the cart item with the lowest selling price will be displayed in the product upsell. To avoid the product tagged with the exclusion tags, you can hide the product by selecting the Hide featured product option else display another product by the “Display alternative product” option. If you select the Display alternate product option then you need to choose a product manually by clicking on the Select product button. (3) Most expensive product in the cart - The product in the cart item with the highest selling price will be displayed in the product upsell. (4) Specific product - If you want to show a specific product in the product upsells, then you can select this option. Next, you need to choose the featured product manually by clicking on the Select product button. There comes an option to select what will happen if the product is already available in the cart. You can select the: Display selected product anyway option to allow repeated products in the cart. Hide featured product option to restrict repeated products and hide the product upsell section. Display alternative product to show another featured product in the product upsells to avoid repetition. (5) Random product - Select the product collection from which you want to show the upselling product. You can also precise the product selection by defining the product tags. Product Title Product title color - Select the text color for the product title in the product upsells. Product Options The Product options allow you to show or hide the variant of the upsell product. Using the color palettes you can customize the product variant design. Discount If you want to offer any discount on the upsell product, check the Offer a discount option and select the discount type you want to offer. Following are the discount options available: Percentage: Offer a discount in percentage that will apply to the upsell product. Fixed amount: Give a fixed amount OFF on the upsell product. Discount value - Enter a value that you want to offer on the upsell product. Only apply for item over - Discount will only apply to the upsell product if its price exceeds the value that you have mentioned in the box. Discount name - Give a discount name that will be visible to the customer when the discount is applied on the product upsell. Prices To Display Here you can choose an appropriate option to show the upsell product price. Store price only: The selling price of the product will be displayed to the customer. Store compare to price & store price: The price to compare and the selling price of the product will be displayed. Store compare to price & cart discount price: The price to compare and the final selling price (after deducting the discount) will be displayed. Store price & cart discount price: The original selling price and the final selling price (after deducting the discount) will be displayed. Add To Cart Button This option lets you customize the Add To Cart button of the upsell product. Provide the display text for the Add button and change the text or background color as you want. Remove upsell By clicking on the Remove upsell button will delete the product upsell from the checkout button widget. Make sure to click on the Save button to save the changes you made in the checkout button widget.

9 Min • 12 February 2026

How to Offer Product Bundle on the Full Cart with iCart

iCart is an all-in-one Shopify upsell app for cart customization and conversion optimization. Every Shopify merchants have the same concern to increase sales and revenue of the store. Every merchant tries different strategies to boost sales. But have you ever tried showing product bundles on your online store? If no then you are not too late. Here is the chance for you to gear up your sales. What is product bundling? Product bundling means giving complementary products to customers on their purchase as a group of items that can be bought together. If you are looking to bundle your products then iCart Cart Drawer Cart Upsell is the right app for you. This app will allow you to show product bundles using its product bundle widget. The product bundle widget helps you to offer multiple products in a single bundle with attractive discount offers to your customers. Let’s explore the working of this widget in detail: The following settings are included in the Product Bundle widget which you can customize in your way: Widget heading With this option, you can change the heading text of the widget so that you can easily identify your widget from the widget list. Title The title is the name of your widget which will be displayed in your full cart. With this option, you can show/hide the widget title, change the heading background color, and widget background color. Select Products Here, you can select the products to show in the product bundle section to the customers. iCart allows you to add minimum 2 products and maximum 3 products in the cart as a product bundle. Bundle Type There are 2 options available using which you can select the products for the product bundle. Shopify recommendations In this option, products will be added automatically in the product bundle section by Shopify as per its analytics. Exclusion tags You can also exclude some products if you wish by checking the Exclusion tags checkbox and specifying the tags you want to avoid. Hide products that are already in the cart Checking the “Hide products that are already in the cart” option will help you to avoid repeating the same product in the cart. Number of products Here you can select how many products you want to show in the product bundle. You can set it to minimum 2 products to maximum 3 products. Loader text This option will help you to hold your customers by showing the text in the Loader text field until the product bundle widget is completely loaded. Specific Products If you want to show the products as per your choice, then it's possible using this option. Just you have to select the products manually by clicking on the “Select Product” button on every product in the product bundle widget. By default, only 2 product selections are available. To add the third product, you have to click on the “Add Product” button. If the product is in the original cart It comes with 3 options that help you to choose what will happen if any product of the product bundle is already in the original cart. Display this product anyway It will show the product even if the same product is present in the cart. Already in your cart badge: When you select the “Display this product anyway” option, you will get an additional feature to mark the products (that are already in the cart) with a customized tag. When a customer accepts a bundle with a product in the cart: It helps you to manage the repeated products in case the customer adds the product bundle in the cart which contains the product(s) that already exist in the cart. Hide this bundle It will hide the entire product bundle if the same product is present in the cart. Display alternative product It will allow you to show another product if the same product is present in the cart. Layout Here, you can style your product display in the product bundle. It has 2 different view options: (1) List and (2) Grid Product Options By selecting the checkbox, you can show/hide different product options as follows: Also, you can change the text color of the product list in the cart. Show variant selection It shows/hides the product variant in the product bundle. Enable quantity picker It shows/hides the quantity picker in the product bundle. Add option to add only some of the products to the bundle This option, when checked, allows your customers to select some of the product(s) from the product bundle before the bundle is added to the cart. Thus, they can choose from the given products, if they don’t wish to buy them all. Also, you can change the product selection icon color and its background color. Cart item in remove bundle all products When this option is enabled, it will remove all the product (of the product bundle) from the cart, if the customer removes any single product that belongs to the same product bundle. Show vendor It shows/hides the product vendor in the product bundle. Show compare store price It shows/hides the compare price and selling price of the products, and also allows you to change the color as per your store theme. Bundle Offer Bundle Offer Type Following are the discount options available: Percentage: Here you can set the discount value in percentage that will apply to all the products in the Product bundle. Fixed amount: The fixed amount of discount will apply one time to the total selling price of the product bundle. Select bundle price manually: It allows you to set the selling for the entire product bundle. For example, if 3 product’s total price is $300 and if you want to sell all bundled products at $280, then you can set it here. Discount value Enter a numeric value that you want to offer as the Product bundle discount. Discount name Give a discount name that will be visible to the customer when the discount is applied to the product bundle. Offer Text Settings This option, when checked, shows the discount value of the product bundle, thus letting the customer know how much they would save with this bundle deal.You can set the Offer text as per your convenience. Add To Cart Offer Text Settings This option lets you customize the Add to Cart button with the offer text of the product bundle. By checking the Display offer text, you can show the discount value in the Add to Cart button. Timer Limited Offer When you select the “Add a time limit to the offer” checkbox, it places a timer in the product bundle section. Title Add the offer text you want to show with the timer in the product bundle. Title Placement Title placement helps you to set the position of the title. It has 4 different options. Right of timer Left of timer Above timer Below timer Timer Location It allows you to locate the timer either above or below in the product bundle widget. Timer Duration You can set the timer duration in minutes to indicate to the customer how long the offer is valid. You can also change the timer text and background color. When timer runout Here, you can choose what should happen when the timer expires. It has 4 options as follows: Hide widget Show message & disable ATC (Add To Cart) button Hide timer Reset timer When you select the "Show message & disable ATC button" option, you need to add a message in the Timer end message text box that will be visible to the customer after the timer runs out. Price Display It allows you to customize the product bundle price. Add To Cart Button When you enable this option, it will place the Add To Cart button for every individual product in the bundle. You can set the Button text and its color as per your convenience. Bundle Add To Cart Button If you wish to change the text and color of the Bundle Add To Cart Button, you can do it using this option. Star Reviews When you enable this option, it will show the star rating and total review for each product in the bundle. iCart is integrated with all the popular applications like Judge.me, Loox, Rivyo, Stamped.io, and Ali reviews you may use for collecting star ratings and reviews for your products. First of all, click on the Set up reviews integration button to add to integrate the review app with iCart. It will redirect you to the iCart Settings page where you can select the review app. Select the Review app you are currently using in your Shopify store and click on the Save button. If you are not using any review app, then you may need to install it. To install a Shopify review app: Click on the Select review app and choose the review app you want to install. Click the install app link and complete the installation process. Now, come back to iCart app > Customize > Product Bundle widget > Star Integration. Check the Display star reviews checkbox to enable this feature. In any case, if you want to change the review app, then you can modify the integration by clicking on the link “click here”. Rules Rules are used to hide/show the Product Bundle widget. Once the discount is applied using these rules then it will not be removed automatically using any rules. This option allows you to change your product bundle offer based on different parameters like: Parameter You can change the condition based on different parameters like cart sum, number of items in the cart, a specific item, a specific collection, product tags, and user location. Condition You can set the condition from any of these options: is greater than, is lesser than, equals. Value Here you can enter the value that your customer’s cart must contain. Basically, this Rules option provides you 2 conditions i.e AND, OR. Delete Widget If this widget is no longer needed and you want to remove it, then you can click on the Delete widget button. Make sure to click on the Save button after any modification you made in the widget.

8 Min • 27 March 2025

IPO vs. Private Funding: Why Identixweb Chose to Go Public

While preparing for our upcoming IPO at Identixweb Limited, there have been lots of questions in the air about why we followed the public exit route instead of private. This decision was not made lightly, but rather, after careful consideration of our growth trajectory, business objectives, and vision for the future. Here’s an inside view of the elements that drove us to pursue the public markets. Exploring the Options: IPO or Private Investment Before exploring our specific decision, we should clarify the two primary paths for company financing: In the case of Private Funding you are having capital raised from private equity firms, venture capitalists, angel investors, or private placements. This allows companies to maintain a smaller investor group while staying out of the public eye. An Initial Public Offering (IPO) (or stock market launch) is a type of public offering in which shares of a company are sold to institutional investors and usually also retail (or individual) investors. That path comes with more regulatory requirement but it also opens the possibility to broader capital markets. Why Did Identixweb Limited Go for IPO? Our Shopify Ecosystem Growth Acceleration Rapid Market Expansion: The e-commerce sector, especially the Shopify ecosystem where we play, is growing exponentially. Capital to Iterate and Scale: Access to large amounts of capital to iterate and scale rapidly within an expanding market is an advantage of going public. E-commerce Space Opportunity: The current growth trajectory of e-commerce makes this the best moment to accelerate our expansion. Starting as of Inception: There is also a competitive edge by virtue of the capital that we raised from our IPO, we can act a lot faster than some of those competitors that could be bound by the constraints of private fundings. Why Identixweb Limited’s IPO Matters for Shopify merchants! Explore how this milestone could bring new innovations, enhanced tools, and more opportunities for your store. Improved Credibility and Trust in Our Brand Global Visibility: The listing of our shares on the BSE SME platform enhances our visibility nationally and globally, allowing us to reach new merchants and address their problems. Signal of Trust: Being a public company sends a powerful message of stability and sustainability to potential clients and partners. Industry Standing: After being public, we will be able to stand outside the crowds in terms of our solutions and expertise. Talent Attraction: Outlook visibility and prestige help us attract top talent in a competitive environment who can build apps that are going to be real problem solvers. Facilitating Early Backers Liquidity Early Support Should Be Rewarded: IPO provides a true mechanism for early supporters to get what they believed in. Broader Ownership: Our public markets allow for a broader shareholder base aligned with our long-term success. Employee Motivation: We are ultimately a people business, and this is of the utmost importance to us. Public status will enhance equity and correlate the value of the shares with the success of the company behind these shares. Digital Asset Valuation: This builds a transparent market-based mechanism for the valuation of stakeholders. Market-Based Valuation Independent Valuation: Public markets offer independent valuation, unlike private funding with negotiation. Broader perspective: Valuation is a consensus view of many market participants rather than a small group of private investors. You Don’t See Worst Things: Day-to-day trading leads to constant feedback on our strategy and performance. Future Fundraising: A public valuation reference point streamlines future capital raising attempts. Ability to Tap into Larger Pool of Capital Broader Investor Base: The public markets expose us to both a diversified set of institutional and retail investors around the globe. Continuous Access: Provides the ability to raise additional capital with follow-on offerings as necessary. Different Instruments: Unlocks access to alternative financing instruments (e.g., convertible securities) beyond equity. Lower Cost of Capital: Overall, public companies are able to raise capital at lower costs than private ones. Want to invest in Identixweb? Learn the step-by-step process in our guide on how to apply for Identixweb Limited IPO and stay ahead of the opportunity! Transparency Builds Trust As the rules show, enhanced disclosure reflects our commitment to transparency. Governance Standards: The public company status brings rigorous governance that ensures the interests of all stakeholders. Customer Confidence: Customers feel secure with the added diligence and transparency while dealing with a public company. Share Partner Relations: Suppliers and business partners can have increased confidence in our financial stability and business practices. Weighing the Challenges We understand that there are challenges that come with going public: More Regulatory Scrutiny: As a public company, we will be subject to new reporting requirements and regulatory scrutiny however, this will allow us to be on our toes to stay compliant. Market Pressure: The public markets can be unforgiving and often reward short-term results over long-term vision. But we as a team consider this pressure as an opportunity to grow. Public Competition: Our results will be accessible to a larger audience, including competition. On the brighter side, it will make us more competent to work towards more problem-solving apps. And yet, we see these challenges as outweighed by the benefits and as opportunities to reinforce our operations and our discipline. It Will Make All the Difference We did not arrive at our decision to go public overnight. We’ve been getting ready for this transition by: Our Corporate Governance framework: Internal control procedures have strengthened. Establishing a Track Record: Proving financial consistency. Scaling Executives: Hiring executives with public company experience. Refining Strategy: Clearly communicating growth plan and use of proceeds. These preparations have prepared us for a successful transition to public company status. Forward Vision: The Future of Identixweb Limited Following the IPO After our IPO, we will refocus on our mission to build Shopify apps that improve how businesses operate within the Shopify ecosystem. The capital raised is expected to be allocated as follows: Tech, exploration, development, R&D, innovations Expand our talented team Enhance our marketing reach Accelerate innovation It is a new era for funding with much less dilution and far more profitability but our commitment is steadfast to provide value to the customers and now the shareholders. The Bottom Line: A Hub for Future Improvement There is no doubt about it that for Identixweb being public is more than an event of financing, we certainly aim to be a big player in the domain of applications for e-commerce. Opting for an IPO over further private fundraising demonstrates our conviction in our business model, growth profile, and capacity to create value as a public entity. As we prepare with excitement for our IPO and welcome new shareholders to join us for the next phase of our journey, we’re energized about the opportunities we have for all of you, our stakeholders! Frequently Asked Questions 1. Why did Identixweb decide to pursue an IPO instead of seeking another round of private funding? There were many strategic considerations in choosing the IPO route: accelerate growth in the Shopify ecosystem; gain credibility in the market; provide liquidity for early backers; establish market-based valuation; gain access to larger pools of capital; commit to being transparent to a large and diverse set of stakeholders. These benefits would better align with our long-term visions compared to private funding options. 2. Does this decision mean Identixweb is moving away from its core business model? Not at all. What going public is about is accelerating the strategy we already have, not changing it. Our focus is still firmly on our core business building applications that improve processes for businesses, specifically focused on the ecosystem around Shopify. The IPO gives us resources to bolster and expand these efforts. 3. What is the primary benefit of Identixweb going public? The larger benefits are better access to capital, better brand visibility and credibility, liquidity for shareholders, a market-based valuation, a forecast for future funding via secondary offerings, and additional trust from stakeholders through transparency requirements. 4. How will the IPO affect Identixweb’s customers and partners? Our customers and partners will benefit from increased stability and stronger resources to drive innovation and development. Being a public company will improve our financial position and transparency and that may help reinforce trust in our long-term viability as a business partner. 5. Do you plan to pay dividends after going public? We are currently focused on reinvesting in growth opportunities rather than return capital to shareholders through dividends. However, like any public company, our board of directors will reevaluate our dividend policy regularly, considering financial performance, capital needs and strategic priorities. 6. What are Identixweb's long term growth strategy and how does IPO play a role? The IPO enables us to continue to execute our existing strategy, build out our development, marketing and innovation teams and all with greater capital than we had available to us prior to the IPO. There can be, of course, added responsibility that comes with public status, but it affords new opportunities for navigating strategic partnership, thriving talent and growing markets that are in sync with our vision.