What is a multi-channel marketing strategy?

A multi-channel marketing strategy involves using multiple channels (Website, social media, email, print media) for your brand’s sales and marketing efforts.

How to measure multi-channel marketing?

Identify your KPIs first, before measuring multi-channel marketing performance. It could be click-through rate, sales, conversion rate, or average order value. Use marketing tools like Google Analytics, SEMrush, Mailchimp, and Hubspot to get performance reports.

Why is multi-channel marketing important?

Nowadays, customers are engaged on multiple platforms. You need to be where your customers are. A multi-channel marketing strategy gives you a unified approach to market your brand on multiple platforms.

What are some multi-channel marketing strategy examples?

An ecommerce company selling digital products sets up a social media ad. Someone clicks on the ad and adds the product to their cart but doesn't check out. The company automatically emails the customer to complete the checkout process. The customer confirms the order.

What is the difference between omni and multi-channel marketing?

The main difference between omnichannel and multi-channel marketing is that the former focuses on customer experience across all channels, while the latter focuses on customer engagement across select channels.