Question 1

What is checkout abandonment?

Accepted Answer

Checkout abandonment is when a shopper starts checkout but does not finish paying, so the order never gets placed.

Question 2

What are the common reasons for customers to abandon the checkout page?

Accepted Answer

Most shoppers leave when they see higher-than-expected shipping costs, a long checkout, or a lack of trust. Other common problems include forced account creation and limited payment options.

Question 3

How to reduce checkout abandonment?

Accepted Answer

Keep checkout simple. Show total costs early, remove unnecessary fields, and let customers check out as a guest. Also offer multiple payment options like Shop Pay, Google Pay, Apple Pay, so customers can select their preferred checkout option.

Question 4

What is the average abandonment rate for checkout?

Accepted Answer

Baymard tracked the global average checkout abandonment rate, and it is around 70%.

Question 5

What is the difference between cart abandonment and checkout abandonment?

Accepted Answer

Cart abandonment happens when someone adds items to the cart but leaves before starting checkout. Checkout abandonment happens later, when they have decided to checkout and leave before payment.

Question 6

Does it hurt your business when customers leave at the checkout page?

Accepted Answer

Yes. Your shoppers were very close to buying, so you lost high-intent sales right at the finish line. Recovering even a small share of these checkouts can directly lift revenue.

Question 7

Why do people add items to their cart and not checkout?

Accepted Answer

Many shoppers use the cart like a wishlist while they compare prices, wait for a discount, or get distracted and leave. Others stop because of unexpected shipping costs, a forced account, or not feeling confident about the purchase.

Author: Vineet Nair

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