Best Shopify Clothing Stores to Inspire Your Brand

Starting a clothing business on Shopify can be lucrative but competitive. To stand out, delivering a seamless shopping experience is key. Many top Shopify clothing stores excel in building strong brands and offering high-quality experiences that drive conversions.

We’ve researched successful Shopify clothing store websites generating millions in revenue to uncover the elements that make them thrive. From product photography to smooth checkout flows, these stores eliminate friction and make shopping effortless.

In this article, we’ll highlight 10 of the best Shopify clothing stores, sharing insights and actionable tips to help optimize your store and boost sales, whether you’re just starting or scaling your business.

Why Shopify is Ideal for Clothing Stores?

When it comes to setting up a Shopify clothing store, it’s no surprise that many of the top Shopify clothing stores online have chosen this platform. Shopify offers everything needed to create a smooth, attractive shopping experience, and it’s perfect for both newcomers and established clothing brands. From Shopify clothing store websites to backend tools, Shopify is built for ecommerce success.

Why choose Shopify for your clothing store?

• Customization: Shopify allows you to create a Shopify clothing store website that fits your unique style and product offerings.
  
• Scalability: Shopify grows with your business, providing you with the tools you need as your store expands.
  
• Mobile-Optimized: Shopify clothing stores are designed to be mobile-responsive, essential for reaching today’s on-the-go shoppers.
  

Top 10 Shopify Clothing Stores to Inspire Your Brand

Here are brands that are crushing it and can serve as great Shopify clothing store examples:

1. Gymshark: Fitness Apparel Fueled by Community and Shopify

Gymshark, founded in a small UK garage as a dropshipping store, has grown into a leading clothing store in the fitness apparel industry, generating over $500 million annually. With a community of 5 million social media followers across 130+ countries, Gymshark also builds offline connections by hosting world tours, allowing customers to meet fitness idols and shop in person.

Using Shopify’s advanced features like customer segmentation and personalized shopping, Gymshark’s clothing store is sleek, modern, and optimized for conversions.

2. FashionNova: Influencer-Driven Fashion with Seamless Shopping

FashionNova is a Shopify clothing store in the USA that has successfully scaled to lead the fashion industry. Their website is designed for ease of use, featuring excellent product filtering and smart upselling techniques to boost average order value (AOV).

FashionNova collaborates with influencer Janet Guzman, who brings her two million Instagram followers into a co-created clothing collection. The partnership showcases Guzman modeling her designs alongside other influencers, creating authentic, relatable content that resonates with her audience.

3. Allbirds: Sustainable Fashion with Comfort and Style

Allbirds is a globally recognized brand known for combining sustainability with comfort and style. As a leading Shopify clothing store, Allbirds has successfully created an online shopping experience that reflects its eco-conscious values. 

Their website is designed to be visually appealing and user-friendly, featuring high-quality product images, clear product descriptions, and intuitive navigation that makes browsing effortless.

4. Lulus: Premium Experience with Clean Design

Lulus is a fashion-forward brand that has mastered the art of creating a premium online shopping experience. Their Shopify clothing store website is designed with elegance and simplicity in mind, offering a clean, visually appealing interface that immediately draws customers in. 

The intuitive design ensures easy browsing across categories, while a smooth checkout process minimizes friction and cart abandonment. Lulus also uses smart upsell and cross-sell techniques to highlight complementary items, increasing average order value and encouraging repeat purchases.

5. Alo Yoga: Minimalist Design with Maximum Functionality

Alo Yoga is a leading brand in the activewear and athleisure market, known for its combination of style, performance, and functionality. The store exemplifies minimalist design, creating a clean and visually appealing online environment that allows products to stand out without unnecessary distractions.

The website’s design prioritizes usability, offering intuitive navigation and clearly organized product categories, making it effortless for customers to find exactly what they are looking for. From yoga leggings and tops to accessories, every product is showcased with high-quality images, detailed descriptions, and sizing guides to help shoppers make informed purchasing decisions.

6. Macy’s: Advanced Features for an Optimized Experience

Macy’s has transformed its online presence with a well-optimized clothing store that offers an exceptional shopping experience.

The store features advanced search filters that allow customers to quickly narrow down options by size, color, price, style, and more, ensuring they can find exactly what they’re looking for without frustration. Promotions and limited-time offers are strategically highlighted throughout the site to encourage purchases and boost average order value.

7. Everlane: Transparency and User Experience Combined

Everlane’s approach to design is both simple and highly effective. By merging transparency with a clean and intuitive layout, Everlane provides detailed product information, including the cost breakdown, sourcing details, and environmental impact of each item.

The easy-to-navigate interface makes it effortless for shoppers to explore products and make informed decisions. This streamlined shopping experience not only enhances customer satisfaction but also leads to higher conversion rates. For a clothing store, this combination of transparency and usability is highly beneficial, as it boosts customer confidence and drives sales, ultimately establishing Everlane as a trusted brand in the fashion industry.

8. Bombas:  Comfortable, High-Quality Apparel with a Purpose

Bombas is a clothing brand renowned for its focus on comfort and quality, offering socks, underwear, and activewear. With a mission-driven approach, Bombas combines exceptional product design with a commitment to social good, donating a pair of socks for every pair sold.

The store features a clean, user-friendly design with easy navigation and seamless checkout, ensuring an enjoyable shopping experience for customers. Bombas’ focus on both product excellence and social impact has helped them build a strong, loyal customer base.

9. Taylor Stitch: Timeless, Sustainable Men’s Apparel

Taylor Stitch is a standout brand in the men’s apparel industry, known for its commitment to sustainability and timeless design. This offers a curated selection of high-quality shirts, jackets, and accessories, all crafted with eco-friendly materials. By focusing on durability and classic styles, Taylor Stitch creates products that stand the test of time, appealing to customers looking for long-lasting, stylish clothing.

The brand’s Shopify store is designed with simplicity and functionality in mind, offering easy navigation, detailed product descriptions, and high-quality images to help customers make informed decisions.

10. ASOS: Trendy Fashion with a Personalized Shopping Experience

ASOS has built a successful Shopify clothing store by offering a wide variety of fashion-forward apparel for men and women. With its intuitive, user-friendly interface, ASOS makes it easy for customers to find the latest trends, with personalized recommendations based on browsing history and preferences.

The Shopify store is designed with vibrant visuals, smooth navigation, and easy-to-use filters that allow customers to quickly search by size, style, or price range. ASOS also integrates features like customer reviews and detailed product descriptions, ensuring that customers can make informed decisions before purchasing.

Additionally, we’ll explore how clothing brands use apps to streamline operations, enhance the shopping experience, and boost Average Order Value (AOV). 

Top Shopify Apps to Optimize Your Clothing Store

iCart Cart Drawer Cart Upsell: Boost AOV and Conversions

If you’re looking for a way to boost sales in your Shopify clothing store, iCart is a game-changer. This app allows you to offer upsells, cross-sells, and sticky add-to-cart features, increasing both average order value (AOV) and customer retention. By suggesting related products and offering discounts during checkout, iCart enhances the shopping experience and drives conversions.

AfterShip: Order Tracking

For clothing stores shipping internationally, AfterShip is essential for keeping customers informed. This app provides real-time tracking information, improving customer satisfaction and ensuring timely deliveries.

Klaviyo: Email Marketing

Klaviyo is an advanced email marketing app that helps Shopify clothing stores build relationships with their customers. Automated emails, personalized recommendations, and abandoned cart reminders help increase customer lifetime value (CLV) and boost conversions.

Yotpo: Product Reviews

Yotpo is a product review app that helps you collect and display customer reviews on your Shopify clothing store website. Positive reviews build trust and encourage new customers to make purchases.

Final Thoughts: Kickstart Your Clothing Line with Shopify

The best Shopify clothing stores highlight the platform’s potential for success. Whether you’re starting from scratch or enhancing your existing store, the examples shared offer valuable insights. By using these strategies and top Shopify apps, you can boost your online presence and grow your business.

Optimize your Shopify store, create a seamless shopping experience, and watch your brand thrive in the competitive eCommerce market. With the right approach, your clothing line can succeed.

FAQs: Shopify Clothing Stores

1. Is Shopify good for clothing?
Yes, Shopify is an excellent platform for clothing stores, offering customizable themes, inventory management, and easy integration with payment systems to create a seamless shopping experience.

2. Can I sell old clothes on Shopify?
Yes, you can sell pre-owned clothing on Shopify. Many sellers use the platform to sell vintage or second-hand clothes by setting up specialized stores.

3. How to start a clothing brand?
To start a clothing brand, choose your niche, design your products, create a Shopify store, and use marketing strategies like social media, influencers, and email campaigns to grow your brand.

4. Can you sell your own clothing brand on Shopify?
Yes, Shopify is ideal for selling your own clothing brand. You can create a customized store, manage inventory, and integrate various marketing tools to help promote your brand.

5. How do I set up a clothing store on Shopify?
To set up, first sign up, choose a theme, upload your products, set up payment methods, and customize your store’s design to match your brand’s identity.