11 Highly Recommended Features Of Shopify Store

Shopify is a beast among all the eCommerce platforms. Out of the top 1 million websites (by traffic) almost 21,000 websites are built with Shopify. If you want your website to be one of the top 21k then you must introduce modern features to deliver the best possible customer experience. In this blog, we have recommended the 11 Best Shopify Features to implement in your online store.

Top Shopify Features To Implement In Your eCommerce Store

Multiple Payment Options

Multiple Payment Options

Due to tough competition, the customer acquisition cost is on the rise, and losing an order because of the unavailability of multiple payment options can affect the growth of your eCommerce store.

The following are the benefits of providing multiple payment options:

  • Better conversion rates
  • Lower cart abandonment
  • Customers can pay through other modes when one is down
  • Order Tracking
  • Order tracking in eCommerce enables a customer to monitor the movement of their purchases. This Shopify feature enhances customer experience because they are informed about the delivery date and are updated on any delays.

    Following is information you should provide to customers via the order tracking feature:

  • Estimated delivery date/time
  • Frequent updates on the location of a shipment
  • Name & contact information of delivery personnel
  • Customer Support

    If you want to gain loyal customers then you should connect with customers personally. We understand you cannot talk to every customer single-handedly but you can hire customer support executives, right?

    The customer support kiosk will make them feel heard which enhances customer experience and leads to brand loyalty. However, you need to ensure that the customer queries are answered fairly.

    AI Chatbots

    Nowadays, popular brands are employing AI-powered chatbots to address customers’ queries. It comes with numerous benefits like quick response time, less turnaround time, and requires fewer human resources to handle the same number of customers.

    Following are the benefits of implementing AI chatbots on your Shopify store:

  • Saves time for customer executives
  • Records interaction in real-time
  • Works as a knowledge base
  • Can drive sales
  • Can provide insights into customer behavior
  • Collects feedback from customers
  • Web Push Notifications

    Web Push Notifications

    You must have read witty notifications from food delivery apps, and we are sure you’ll be compelled to place an order after reading the same. Isn’t it so? What if I tell you that you can implement the same in your Shopify eCommerce store? That would be amazing, na? Yes, you read it right, you can implement web push notifications that allow you to interact with your customer even when they are not accessing your eCommerce store.

    This feature will open up a whole world of engagement opportunities and can skyrocket your business. And don’t worry, this feature can be easily implemented.

    Social Media Integration

    Social media is a tool to build trust among customers. Consistently posting content and maintaining buzz around your brand on social media will increase brand credibility.

    Social media integration allows customers (not following your brand on social media) visiting your Shopify store to get acquainted with your brand and also makes your brand authentic by showing other people have faith in your brand.

    In the following ways you can integrate social media handles with your eCommerce store:

  • Social widgets
  • Homepage feeds
  • Integrating social media feedback
  • Sort & Filter Options

    If you don’t provide what your customers are looking for exactly then they are more likely to head toward your competitor. If you want to stop this leak then you should provide sort & filter options because it can filter out unnecessary options from the result page and shows only relevant results so that customers make buying decisions easily.

    Following are the sorting options you can provide:

  • Sort by price – high to low, low to high, a particular price range
  • Sort by product availability for a particular location – Florida, Nevada, Arizona, etc
  • Sort by the discount offered – 10%, 15% & 20%, etc
  • Sort by color/style – depending on the type of product
  • (For clothing stores) Sort by occasion – festive, formal, & casual
    (For gadget store) Sort by technology – operating system, hardware, & version, etc

    Cross-Selling From Cart

    Cross-Selling From Cart

    Cross-selling is a tactic to suggest related products to customers. If the ‘suggested’ products are not relevant to customers’ interests, your strategy fails. To ensure success, you should employ Shopify apps like iCart Cart Drawer Cart Upsell. This app gives personalized product suggestions as a result you get maximum advantage of cross-selling strategy.

    Read more in Complete Guide to Upsell and Cross-Sell on Shopify

    Wish Lists

    The wish list is a feature that allows customers to save items that interest them, yet are not ready to purchase. From a customer’s perspective, this is a must-have feature of Shopify.


    In the digital world, Reviews are no less than word-of-mouth marketing. So, if you want your product to hit cloud 9 you should show reviews on the corresponding product page. It’s okay if you have some negative reviews otherwise customers will assume the positive reviews are fake.

    Loyalty Program

    Do you know, when customer retention improves by 5%, profit increases by 25 to 95%? So looking at the stats, businesses have to work towards retaining as many as customers. And, loyalty programs are a marketer’s tried and tested tactic to retain customers.

    Following are the reasons why loyalty programs work best:

  • Makes your brand stand out from competitors
  • Increases average order value
  • Decreases customer acquisition cost by implementing a referral program
  • Over To You

    So these are the top Shopify features that you introduce in your eCommerce store to increase the profitability of your business. Most importantly we will recommend you implement iCart Cart Drawer Cart Upsell – the best Shopify app for upselling to increase average order value. For more information, stay tuned with us!


    How to get more customers in Shopify stores?
    Get more orders on your Shopify store by implementing following strategies:
    Optimize your Shopify store for the top Google search results
    Promote your eCommerce store on social media platforms
    Create shoppable pins
    Start email marketing campaigns

    What are the desirable characteristics of a good Shopify store?
    Desirable characteristics of a good Shopify store are as follows:
    Impeccable theme
    Eye-catching images
    Engaging content
    Easy and simple navigation
    Fast page loading

    What is a 5-point strategy to increase Shopify store sales?
    Following are the five point strategy to increase Shopify store sales:
    Define your target audience
    Tell a brand story
    Focus on a specific niche
    Introduce & sell your brand
    Focus on growing your brand


    About the author

    Mehul is a content writer with a heart of nomad. He is currently working with Identixweb as a content writer and he is passionate about Quantum Mechanics, Christopher Nolan's movie and Traveling. His weekends are well spent with his Golden Retriever recharging him with cuddles and strolls.

    One Response

    1. Very important features of the Shopify store. Would like to add one more app for personalized product recommendations, Wiser that helps to increase the conversions of your Shopify store.

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