Ever started online shopping and checked out with three products instead of one? That’s how product bundling works, and there are plenty of product bundling examples that show how businesses use this tactic to boost sales and delight customers.
All retailers work towards a common objective: To earn more profits.
A curated bundle is a whole new product for customers. However, there’s a method to it. The classic ‘Buy One Get One’ is not the only example of product bundling.
Today, we will look into nine proven product bundling examples that will help you move your inventory faster.
But before that, let’s have a quick overview of product bundling and its benefits.
What is Product Bundling?
Online merchants use product bundling to curate and sell a bundle of items as a single product. For example, let’s say you are selling beauty products from home. You have a few slow-moving items, such as serums and hair oils. You can create a hair products bundle where you pack conditioners, shampoos, hair dyes, serums, and hair oils.
This way, you can offer customers more value for money and move your inventory faster.
There are many benefits of product bundling. Below are a few benefits:
- Move slow-selling items.
- Provide more convenience for the buyers by bundling similar products.
- Reduce cart abandonment rate.
- Reduce marketing and distribution costs.
- Improve customer satisfaction by offering more value at a discounted price.
Now that we have an understanding of product bundling, let’s dive into some product bundling examples.
Best Product Bundle Examples
The ‘Frequently Bought Together’ Bundle
You might have come across this type of bundling when shopping online. ‘Frequently bought together’ bundles are the most commonly used bundling technique.
Why does this work?
- Customers get social proof and buy the items.
- Provide more convenience for the buyers by bundling similar products.
How to implement this?
To add this bundle, you need data on which items customers buy together frequently. Use plugins on your ecommerce platform or integrated marketing tools to get the sales data on frequently bought together items.
The ‘Checkout Page’ Bundle
In this bundle, the seller creates the checkout page upsell as a last-minute offer. The seller displays related items as a bundle just before the customer completes the checkout. The customer has already decided to buy the items that make this bundle effective, as they may add items to the cart before completing the checkout.
Why does this work?
- Last-minute purchases are best to increase AOV, as customers have decided to buy.
- Easier to create this bundle with plugins and applications.
How to implement this?
You can use different plugins and applications based on the CMS for e-commerce. For example, if you are using Shopify, you can create a checkout page bundle with applications like iCart Cart Drawer Cart Upsell. Once installed, iCart will seamlessly recommend relevant products on the checkout page to increase the merchant’s AOV.
The ‘While You Wait’ Bundle
This bundle is similar to post-purchase upselling or cross-selling. Instead of a boring order status page, online merchants can suggest products related to the customer’s purchased items. Online merchants always add this bundle to the thank-you page of their online store.
Why does this work?
- Customers are in a relaxed state of mind. They will check out the bundle on the thank you page.
- No distractions as the customers have already checked out.
How to implement this?
Implement this bundle on the thank you page. Provide offers such as discounts or add-ons to entice customers to click on the bundle. You can also provide discount codes for the customers to keep the purchase cycle going.
The ‘Complete the Look’ Bundle
Some of the most innovative product bundling examples come from the fashion sector. You can create a bundle by cross-selling items that go well together.
Once the customer has selected an apparel, display items to complete the set. After all, everyone wants to wear matching outfits.
Why does this work?
- Customers want to purchase a complete outfit instead of separate items.
- Easier to cross-sell different items.
How to implement this?
Add bundles that go well together. Don’t add items that don’t match with each other. Name the bundle as ‘Complete the Look’ or ‘Goes Well With’ so that the customers are enticed to buy.
The ‘Buy One Get One’ Bundle
Nothing beats the classic ‘buy one, get one’ bundle. Whether it’s ‘buy one, get one for free’ or ‘buy one, get two for free’, customers always feel enticed to buy the bundle. This bundle is also one of the best ways to move your inventory faster.
Why does this work?
- A timer with this deal lets the customer know to act fast.
- A customer will buy more to unlock the offer.
How to implement this?
Add a timer to let the customer know the bundle will expire. Select the correct type of buy-one-get-one deal. For example, it can be ‘buy one, get one free’ or ‘buy one, get a discount on the other’.
The ‘Subscription’ Bundle
Subscription boxes are popular form of product bundling examples, delivering curated sets of products to consumers regularly.
Brick-and-mortar stores once used to sell subscription boxes exclusively, but they have found their way to the online space. Subscription bundles work on a weekly, monthly, or yearly basis.
For example, when you purchase a subscription to a marketing tool for 6 months, the retailer may entice you to purchase a 1-year subscription with an add-on. Apart from the tech world, subscription models can also be used for monthly refills, workout plans, and online classes.
Why does this work?
- Customers get regular services or products by signing up once.
- Recurring revenue for the merchant.
How to implement this?
Create add-ons to your service or products and look for customers who want a long-term commitment to your brand. Automate emails and messages to remind customers when their subscription is running out.
The ‘Gift’ Bundle
Promotions featuring special occasions feature popular product bundling examples to attract buyers with attractive discounts.
The bundle is perfect if you are in the gifting industry. You can bundle items such as flowers, chocolates, cookies for different occasions, such as birthdays, weddings, and anniversaries, can be bundled together. This way, the person buying the gift doesn’t have to waste time searching for different items.
Why does this work?
- Customers don’t want to waste time searching for gifts for annual celebrations.
- During the holiday season, customers buy gift bundles to avoid the rush.
How to implement this?
Mark popular holidays and research on items that are sold the most during that period. Curate items based on different themes like birthdays and weddings.
The ‘Build Your Own’ Bundle
Instead of offering a pre-planned bundle, a ‘build your own’ bundle gives freedom to the customers to create their own. This way, you can save time on creating the bundle and get data on which bundle is selling the most.
Why does this work?
- Customers may not like one or two items in the preset bundle. Here, they can choose their own bundle.
- This boosts your customer engagement as the bundle feels more personal to them.
How to implement this?
Create a list of items and allow customers to pick ‘any 3 or 4’ to get an X% discount. Always display the final price so that they can know the final value of the bundle.
The ‘Mix’ Bundle
If you are in the cosmetics business, the mix bundle is the perfect type of bundle you can offer.
The personal care industry is vast. People care for their hair, skin, and nails. For these different types of products, you can create a mix bundle where each product targets a different section of the personal care market.
Why does this work?
- Customers want to care for different parts of their bodies. Here, they get products to care for their hair, skin, and nails.
- People don’t want to shop for different beauty products at different stores. A mix bundle is convenient for them.
How to implement this?
Cosmetic products range from skincare, haircare, nail care, to beauty products. Make sure your bundle has everything included from each category for maximum benefit.
Now that you have seen the nine best product bundling examples, which one would you choose?
Conclusion: Now it’s Your Turn
In conclusion, by analyzing different product bundling examples, retailers can learn how to create compelling offers that meet customer needs.
Choosing the best product bundling strategy depends on the type of product you sell. For example, if you are in the fashion industry, the ‘Complete your Look’ bundle is your best bet. Conduct market research based on your customers and their buying patterns.
Product bundling examples often involve related items packaged together. You can select the items based on their slow movement or frequent purchase together. Experiment with these bundles and watch your inventory move faster and increase your revenue.
FAQs
1. What is a product bundle?
A product bundle is a collection of products that are sold in one package at a discounted rate. The best product bundling examples focus on solving customer problems by offering convenient, all-in-one solutions.
2. Can you bundle products on Shopify?
Yes. You can use cart upsell apps like iCart to bundle products in Shopify.
3. What is product bundle pricing?
Product bundle pricing is a strategy in which multiple products are bundled together and sold as one unit. When implementing product bundling examples, pricing strategy is crucial. The classic ‘buy one, get one’ strategy is a good product bundle pricing example.
4. What are some product bundling examples I can use at my store?
Checkout page bundle, subscription bundle, and items bought together are some good product bundle examples you can use at your store.
5. How do I price bundle deals?
There are three ways to price bundle deals: The first is fixed pricing, where you offer a fixed price. The second is dynamic pricing, where you set up tiered bundles. The third is the percentage discount, where you give a percentage discount on the bundle.
About the author
Vineet Nair
Vineet is an experienced content strategist with expertise in the ecommerce domain and a keen interest in Shopify. He aims to help Shopify merchants thrive in this competitive environment with technical solutions and thoughtfully structured content.