How to Increase Shopify Sales​: Simple Hacks for Success

The ecommerce market is growing fast, and Shopify is one of the best platforms to start an online store. It’s easy to use, flexible, and packed with tools to help you grow. But while setting up your store is a big step, increase Shopify sales can feel like a real challenge. Many new store owners struggle not with launching, but with how to increase Shopify sales consistently.

We’ve compiled proven Shopify sales hacks that helped us, and countless other merchants, boost store performance, improve customer retention, and increase average order value.

Are you ready to boost Shopify sales?

Let’s get started!

Why Your Shopify Store is Not Getting Sales

To understand how to increase Shopify sales, it’s essential first to identify why sales aren’t happening. 

Here are common reasons for a lack of sales:

1. Lack of Traffic

Opening a store is only the first step. Getting customers into your Shopify store is a consistent activity. Without traffic, there are no sales. Whether it’s through SEO, paid ads, or social media marketing, finding ways to grow your audience and bring visitors to your store is important.

2. Lack of Trust

Do you know that 18% of customers leave their cart behind if they don’t trust the store? So building trust is key. You should have clear policies, secure payment options, and customer reviews to instill confidence in shoppers.

3. No Blog Content

Blogging is a great way to show how your products solve the problems your customers face. It also increases your SEO while providing education for your audience, which can lead to more sales down the road. Don’t lose the opportunity to show what value you’re offering and demonstrate the authority of your brand too.

4. Generic Product Pages

Using stock photos and generic product descriptions diminishes the shopping experience for customers. Customers also want good photos and good product descriptions that show how your product is valuable. The better the product pages are, the higher your chances of making a sale.

5. No Brand Mission or Values

Buyers are more likely to purchase from companies with a mission or value proposition. If you fail to communicate your brand’s existence and its capability to help its customers, you may lose out on the all-important connection that motivates customers to buy. Consider the importance of your store’s mission, values, and superior selling points, and showcase them on your products.

6. Lack of Traffic Conversion Strategy

Traffic is good, but traffic that converts to sales is much more critical. If you don’t have pop-ups or a sign-up form on your site, you don’t have an email marketing strategy, and you’re missing opportunities to nurture and monetize with people who show interest in your store.

7. No Lead Nurturing Tactics

Whenever a customer shows interest in your store, you’ll want to take that as a lead. If you haven’t been taking action with your email list through follow-up emails, deal promotions or customised content, you will be losing the chance to develop long-term, loyal relationships with both repeat customers and new customers. 

If any of these problems sound familiar, they are most likely hurting the performance of your Shopify store. The good news is that for the most part, they can be improved upon very quickly.

Let’s get started on fixing them.

Best Ways to Increase Sales on Shopify

From marketing to SEO to psychology, this list helps you identify gaps in your sales strategy, increase Shopify sales, and ultimately grow your store.

Offer Product Bundle

Create bundles of related products and offer them at a discounted price to encourage customers to buy more.

Apps like iCart can help you easily create and present product bundles on your Shopify store. Providing bundles makes decision-making easier, helps increase your average order value, and drives sales while improving your shopping experience.

How to Prevent

• Keep bundles relevant and not overly complex.
• Refresh bundles often based on trends and customer behavior.

Optimize the Checkout Process

Consider a customer comes into your store, adds products to their cart, and is ready to check out. But when they get to the checkout page, they’re met with long, complicated forms, limited payment options, or a non-optimized page for mobile. Frustrated, they abandon the cart – just like that, you’ve lost a sale.

How to Prevent

• Simplify the checkout process by reducing unnecessary steps and fields.
• Offer various payment methods to meet different customer preferences.
• Ensure your checkout process is mobile-optimized, especially for those using smartphones.
• Allow guest checkout to avoid forcing customers to create accounts.
• Display shipping costs early on to avoid surprises and improve transparency.

Personalize the Shopping Experience

This is the best way to increase Shopify sales. Personalizing recommendations based on a customer’s browsing behavior, preferences, and previous purchases can create a more interesting and relevant shopping experience. If the right products show up at the right time, customers will be more likely to purchase.

Personalization means that customers only see products that align with their tastes, thus commonly leading to more items in the cart, higher sales, more frequent conversions and increased customer loyalty when personalized suggestions can be displayed.

How to Prevent

• Avoid overwhelming customers with too many suggestions; focus on relevant products.
• Ensure personalization data is accurate and based on reliable customer behavior rather than generic patterns.
  

Look for Cross-Selling & Upselling Opportunities

Are you looking for effective ways to increase Shopify sales on your store? Cross-sell and upsell are two effective strategies that can improve your AOV and customer experience. 

Cross-sell involves suggesting customers companion products, in addition to their purchase. If someone buys a pair of shoes, you can suggest socks, shoelaces or shoe polish. It incites customers to purchase items that they may or may not be aware of, related to their purchase, and increases their order value.

Upselling is when you suggest a higher version of the product the customer is looking at. For instance, if a customer adds a standard pair of shoes to their cart, you could upsell them to a premium option for a slight price difference.

You can also use tools like the iCart Shopify upsell app, which allows you to easily display your cross-sell and upsell options; all you have to do is put in some extra effort on the product page to help convert sales.

How to Prevent

• Avoid offering customers an overwhelming number of cross-sell or upsell options. This includes keeping your recommendations relevant and limited. 
• Ensure that upsell offers are communicated to the customer, highlighting their value before presenting an expensive alternative. 
• Avoid aggressive upselling, as it can negatively impact the customer experience.
• Your cross-sells must be complementary, not intrusive enhancements to their purchase.

Leverage Urgency and Scarcity to Increase Shopify Sales

Using urgency techniques, such as countdown timers and stock alerts, can lead customers to achieve a 30% sale increase by making customers act quickly.

Creating urgency and scarcity on your Shopify store can motivate customers to make faster decisions before they miss out. Countdown timers or low stock levels remind customers of the psychological principle of scarcity, which tells us that people value things more when they are limited in amount.

How to Prevent

• Use urgency and scarcity tactics sparingly to avoid overwhelming customers.
• Ensure authenticity in stock levels and countdowns to build trust.
• Avoid creating false urgency that could mislead customers.
• Balance urgency with clear product information to reduce pressure and provide context for the urgency.

Feature Coupons Around Product Page CTAs

Encouraging customers to actively “Add to Cart” can be as simple as adding promo codes, free gift option or discount information near the “Add to Cart” button, and allowing consumers to make an impulse purchase quickly. It offers shoppers an immediate incentive, especially considering they may have second-guessed the value not long before making the purchase.

How to Prevent

• Use discounts strategically to avoid devaluing products.
• Keep offers clear and visible for easy customer understanding.
• Set time limits to create urgency without overwhelming.
• Ensure quality is maintained even when offering discounts.

Use Social Proof

Social proof, such as customer reviews, ratings, and testimonials, helps establish credibility with potential buyers. Customers are more likely to purchase from you when they see that other customers have had a positive experience with your store. 

Social proof can boost your conversion by 15%, providing trust and reassurance in the customer’s mind, ultimately helping to increase Shopify sales.

How to Prevent:

• Make sure your genuine reviews build confidence and steer clear of fake reviews. 
• Emphasize the latest reviews, as they are relevant, trustworthy, and build credibility. 
• Avoid inundating your customers with reviews; instead, highlight the ones with the most significant impact. 
• Maintain consistency by keeping your reviews and review sections fresh and active, showcasing the constant, ongoing positive experiences.

Adapt a Multichannel Delivery System

Offering multiple delivery options, like local delivery, in-store pickup, or global shipping, gives customers flexibility and enhances their shopping experience. This added convenience leads to higher customer satisfaction and increased purchases. A multi-channel delivery system can increase conversions by up to 15% and help drive more Shopify sales.

How to Prevent

• Limit delivery options to the ones that are most relevant to your customers to avoid confusion.
• Have your expected delivery times be accurate to prevent customer frustration and delays in order processing.
• Communicate shipping fees upfront to avoid surprising customers with unexpected charges at checkout.
• Test and optimize delivery methods regularly to ensure they meet customer expectations and boost conversions.

You can use the app Stellar Delivery Date & Pickup to offer various delivery options, making it easy for customers to choose their preferred method.

Promote Gift Cards Based on Shopper Intent

Gift cards are a smart way to increase Shopify sales, especially for shoppers who are undecided or on the verge of abandoning their cart. They offer flexibility, making it easier for customers to return later and complete their purchase.

In fact, offering gift cards can lead to a 20% increase in repeat purchases, helping you boost sales margins right from the moment they’re introduced.

How to Prevent

• Limit gift card use to avoid over-reliance.
• Set precise expiration dates to create urgency.
• Control gift card values to maintain product value.
• Personalize gift card offers based on customer behavior.

Use Welcoming and Intent Pop-ups

Welcoming and intent pop-ups can help engage new visitors when they come to your website. A pop-up announcing a discount for signing up for your newsletter, or notifying them of a special offer, can turn visitors into paying customers. 

Closing out the browsing experience with welcoming and intent pop-ups can lead to a 25% sign-up rate for email promotions and a 15% increase in sales for the website.

How to Prevent

• Avoid too many pop-ups to prevent annoying customers. Use them sparingly and at the right moments.
• Don’t show pop-ups immediately. Let visitors browse before presenting an offer.
• Make it easy for customers to close pop-ups if they’re not interested.
• Limit the frequency of pop-ups to avoid being intrusive and affecting the user experience.
  

How to Get Sales on Shopify: Next Steps for Success

Ecommerce is a competitive marketplace, with persistence often being the difference between success and failure. While getting sales can be difficult (especially achieving your first sale), with the right strategy, you can increase Shopify sales.

What to do now

• Choose two or three strategies from this post and implement them this week.
• Use Wisepops, Shopify Email, and Klaviyo as your main tools to engage with visitors and customers regularly.
• Don’t just wait for traffic; take an active approach by using ads, SEO, and direct outreach.
• Ensure you have on-site campaigns to target traffic from paid ads.
• Refine your product pages, offers, and email flows to increase conversions.

Keep Going, Success is Near!

FAQs 

1. What are some ways I can increase store traffic on Shopify?

You can use products, paid ads, and influencers or affiliates.

2. What are the best ways to convert traffic to sales?

Optimise product pages, push cross-selling and upselling, discounts or free shipping. 

3. Should I run promotions, deals, or discounts to increase sales?

Definitely, discounts, bundles, and limited time deals increase sales license and conversion factors.

4. How can my store use email to increase sales?

Email campaigns can offer abandoned cart, promotion, and tailored email messages. 

5. What apps can I use to increase Shopify sales?

Apps like iCart, Klaviyo, Loox, and Shopify analytics can help you optimise and track sales.