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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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8 Min • 27 March 2025

IPO vs. Private Funding: Why Identixweb Chose to Go Public

While preparing for our upcoming IPO at Identixweb Limited, there have been lots of questions in the air about why we followed the public exit route instead of private. This decision was not made lightly, but rather, after careful consideration of our growth trajectory, business objectives, and vision for the future. Here’s an inside view of the elements that drove us to pursue the public markets. Exploring the Options: IPO or Private Investment Before exploring our specific decision, we should clarify the two primary paths for company financing: In the case of Private Funding you are having capital raised from private equity firms, venture capitalists, angel investors, or private placements. This allows companies to maintain a smaller investor group while staying out of the public eye. An Initial Public Offering (IPO) (or stock market launch) is a type of public offering in which shares of a company are sold to institutional investors and usually also retail (or individual) investors. That path comes with more regulatory requirement but it also opens the possibility to broader capital markets. Why Did Identixweb Limited Go for IPO? Our Shopify Ecosystem Growth Acceleration Rapid Market Expansion: The e-commerce sector, especially the Shopify ecosystem where we play, is growing exponentially. Capital to Iterate and Scale: Access to large amounts of capital to iterate and scale rapidly within an expanding market is an advantage of going public. E-commerce Space Opportunity: The current growth trajectory of e-commerce makes this the best moment to accelerate our expansion. Starting as of Inception: There is also a competitive edge by virtue of the capital that we raised from our IPO, we can act a lot faster than some of those competitors that could be bound by the constraints of private fundings. Why Identixweb Limited’s IPO Matters for Shopify merchants! Explore how this milestone could bring new innovations, enhanced tools, and more opportunities for your store. Improved Credibility and Trust in Our Brand Global Visibility: The listing of our shares on the BSE SME platform enhances our visibility nationally and globally, allowing us to reach new merchants and address their problems. Signal of Trust: Being a public company sends a powerful message of stability and sustainability to potential clients and partners. Industry Standing: After being public, we will be able to stand outside the crowds in terms of our solutions and expertise. Talent Attraction: Outlook visibility and prestige help us attract top talent in a competitive environment who can build apps that are going to be real problem solvers. Facilitating Early Backers Liquidity Early Support Should Be Rewarded: IPO provides a true mechanism for early supporters to get what they believed in. Broader Ownership: Our public markets allow for a broader shareholder base aligned with our long-term success. Employee Motivation: We are ultimately a people business, and this is of the utmost importance to us. Public status will enhance equity and correlate the value of the shares with the success of the company behind these shares. Digital Asset Valuation: This builds a transparent market-based mechanism for the valuation of stakeholders. Market-Based Valuation Independent Valuation: Public markets offer independent valuation, unlike private funding with negotiation. Broader perspective: Valuation is a consensus view of many market participants rather than a small group of private investors. You Don’t See Worst Things: Day-to-day trading leads to constant feedback on our strategy and performance. Future Fundraising: A public valuation reference point streamlines future capital raising attempts. Ability to Tap into Larger Pool of Capital Broader Investor Base: The public markets expose us to both a diversified set of institutional and retail investors around the globe. Continuous Access: Provides the ability to raise additional capital with follow-on offerings as necessary. Different Instruments: Unlocks access to alternative financing instruments (e.g., convertible securities) beyond equity. Lower Cost of Capital: Overall, public companies are able to raise capital at lower costs than private ones. Want to invest in Identixweb? Learn the step-by-step process in our guide on how to apply for Identixweb Limited IPO and stay ahead of the opportunity! Transparency Builds Trust As the rules show, enhanced disclosure reflects our commitment to transparency. Governance Standards: The public company status brings rigorous governance that ensures the interests of all stakeholders. Customer Confidence: Customers feel secure with the added diligence and transparency while dealing with a public company. Share Partner Relations: Suppliers and business partners can have increased confidence in our financial stability and business practices. Weighing the Challenges We understand that there are challenges that come with going public: More Regulatory Scrutiny: As a public company, we will be subject to new reporting requirements and regulatory scrutiny however, this will allow us to be on our toes to stay compliant. Market Pressure: The public markets can be unforgiving and often reward short-term results over long-term vision. But we as a team consider this pressure as an opportunity to grow. Public Competition: Our results will be accessible to a larger audience, including competition. On the brighter side, it will make us more competent to work towards more problem-solving apps. And yet, we see these challenges as outweighed by the benefits and as opportunities to reinforce our operations and our discipline. It Will Make All the Difference We did not arrive at our decision to go public overnight. We’ve been getting ready for this transition by: Our Corporate Governance framework: Internal control procedures have strengthened. Establishing a Track Record: Proving financial consistency. Scaling Executives: Hiring executives with public company experience. Refining Strategy: Clearly communicating growth plan and use of proceeds. These preparations have prepared us for a successful transition to public company status. Forward Vision: The Future of Identixweb Limited Following the IPO After our IPO, we will refocus on our mission to build Shopify apps that improve how businesses operate within the Shopify ecosystem. The capital raised is expected to be allocated as follows: Tech, exploration, development, R&D, innovations Expand our talented team Enhance our marketing reach Accelerate innovation It is a new era for funding with much less dilution and far more profitability but our commitment is steadfast to provide value to the customers and now the shareholders. The Bottom Line: A Hub for Future Improvement There is no doubt about it that for Identixweb being public is more than an event of financing, we certainly aim to be a big player in the domain of applications for e-commerce. Opting for an IPO over further private fundraising demonstrates our conviction in our business model, growth profile, and capacity to create value as a public entity. As we prepare with excitement for our IPO and welcome new shareholders to join us for the next phase of our journey, we’re energized about the opportunities we have for all of you, our stakeholders! Frequently Asked Questions 1. Why did Identixweb decide to pursue an IPO instead of seeking another round of private funding? There were many strategic considerations in choosing the IPO route: accelerate growth in the Shopify ecosystem; gain credibility in the market; provide liquidity for early backers; establish market-based valuation; gain access to larger pools of capital; commit to being transparent to a large and diverse set of stakeholders. These benefits would better align with our long-term visions compared to private funding options. 2. Does this decision mean Identixweb is moving away from its core business model? Not at all. What going public is about is accelerating the strategy we already have, not changing it. Our focus is still firmly on our core business building applications that improve processes for businesses, specifically focused on the ecosystem around Shopify. The IPO gives us resources to bolster and expand these efforts. 3. What is the primary benefit of Identixweb going public? The larger benefits are better access to capital, better brand visibility and credibility, liquidity for shareholders, a market-based valuation, a forecast for future funding via secondary offerings, and additional trust from stakeholders through transparency requirements. 4. How will the IPO affect Identixweb’s customers and partners? Our customers and partners will benefit from increased stability and stronger resources to drive innovation and development. Being a public company will improve our financial position and transparency and that may help reinforce trust in our long-term viability as a business partner. 5. Do you plan to pay dividends after going public? We are currently focused on reinvesting in growth opportunities rather than return capital to shareholders through dividends. However, like any public company, our board of directors will reevaluate our dividend policy regularly, considering financial performance, capital needs and strategic priorities. 6. What are Identixweb's long term growth strategy and how does IPO play a role? The IPO enables us to continue to execute our existing strategy, build out our development, marketing and innovation teams and all with greater capital than we had available to us prior to the IPO. There can be, of course, added responsibility that comes with public status, but it affords new opportunities for navigating strategic partnership, thriving talent and growing markets that are in sync with our vision.

8 Min • 12 February 2026

Why Identixweb’s IPO Matters for Shopify Merchants & Developers

It is with great excitement that we expand our footprint in the e-commerce technology space in India through the IPO of Identixweb Limited. As Shopify continues to revolutionize global e-commerce, Identixweb is positioned at the forefront of this transformation, creating a unique investment opportunity at the intersection of technology and digital retail. We are gearing up for our entry into the public market, and here’s a comprehensive overview of everything Shopify merchants, developers, investors and stakeholders need to know about our offering and the Identixweb growth story. Here's everything you need to know about our offering and the growth story behind Identixweb. About Identixweb Limited’s Journey At Identixweb Limited, we manifested our growth and evolution in the plethora of Shopify ecosystem. We are an established name in creating personalized solutions for the design and development of Shopify apps, tailoring them for better merchant experience while they are running their Shopify stores built on the platform of new advanced technology. As our vast majority of revenue comes from serving the merchant ecosystem from Shopify, which makes us the beating heart of creating one of the fastest-growing and evolving Shopify app development platforms. We make sure to provide highly scalable solutions for all kinds of industries that help businesses streamline operations and optimize sales for their Shopify stores. Behind the Decision! Explore Why Identixweb Chose to Go Public and what it means for the future of eCommerce. Getting to Know the Shopify Ecosystem: Our Growth Engine The e-commerce industry, and the Shopify ecosystem specifically, has become one of the biggest growth driver of the global digital economy. The IT & BPM sector is contributing around 6.8% in fiscal 2023 to India’s GDP with specialized e-commerce technology services witnessing the strongest growth. The Shopify ecosystem is flourishing and Identixweb is at the centre of it due to our exclusive business model which caters to Shopify merchants. We generate our revenue primarily from our only major customer, Shopify Inc., which operates a platform for over two million merchants around the world. Our focus also enables us to seize a growing demand from enterprises looking for niche solutions to improve their Shopify stores. Identixweb IPO Details: What You Need to Know Understanding the Offering and Price The IPO is being made through what's called a "Book Building Process" – a method where investors bid within a price range, helping determine the final offer price. Here are the key details in simple terms: Price Range: ₹51 to ₹54 per share (each share has a face value of ₹10) Floor Price: 5.10 times the face value (the minimum price) Cap Price: 5.40 times the face value (the maximum price) P/E Ratio: This measures the company's share price relative to its earnings. At our offering, this ratio is between 13.21-13.99 times, which tells you how many years of current earnings you're paying for when buying the share. Minimum Investment: 2000 shares (and in multiples of 2000 thereafter) Key Dates to Remember Anchor Investor Bidding: Tuesday, March 25, 2025 Public Offering Opens: Wednesday, March 26, 2025 Public Offering Closes: Friday, March 28, 2025 How the Shares Will Be Distributed The offering is structured to accommodate different types of investors: Qualified Institutional Buyers: Up to 50% of the offering Non-Institutional Investors: At least 15% of the offering Retail Individual Investors: At least 35% of the offering Market Makers: 1,54,000 shares (about 5% of the offering) to ensure liquidity Invest in the Future! Learn the step-by-step process on How to Apply for Identixweb IPO and secure your stake in the company. Financial Highlights: Growth You Can See Identixweb has shown strong financial performance, reflecting our efficiency and market acceptance. Here's a simplified look at our recent results: Return on Investment (Return on Net Worth) Financial Year Return on Net Worth Weight 2024 27.30% 3 2023 29.32% 2 2022 68.78% 1 Transaction Fees Standard fees Lower transaction fees with Shopify Payments Our weighted average return stands at an impressive 38.26%, showing how effectively we've used our resources to generate value for our shareholders. The company has maintained healthy profit margins while strategically growing our service offerings, resulting in solid financial fundamentals that support our future growth plans. Income and Profit Growth With prudent management of resources and disciplined expansion of our service offerings, the company has demonstrated significant growth in revenue and profitability. This has led to better margins and increased shareholder value over the long run. Why Invest in Identixweb IPO? The Shopify Merchant Advantage Shopify Growth Trajectory: We are directly parallel to Shopify’s explosive growth and its expansion in global markets as businesses increasingly transition online. Under the platform, we have a large customer base allowing us to customise our apps based on their feedback. Niche Expertise: Unlike other IT service providers who have to spread their resources across many platforms, we are only engaged with Shopify applications and have deep expertise and a competitive advantage in this high-growth sector. Robust Financial Growth: Our steady financial growth proves the growing demand and efficient operation for specialized Shopify development. Shopify Partnership: Our partnership with the elements of the Shopify ecosystem leaves us well-positioned to ride the success wave of Shopify as it continues its development and expansion. Well Defined Growth Strategy: We have a clear blueprint in place outlining how we will develop new Shopify apps and expand our offering into the global Shopify merchant market. Our Future Proceedings: Expanding Our Shopify Solutions The new addition to the Shopify ecosystem, the net proceeds we raise from the IPO will be deployed strategically to accelerate our momentum in the Shopify ecosystem: Building innovative new applications for Shopify merchants that meet new e-commerce needs. Bringing in additional Shopify-focused resources onto our dedicated Shopify development team. Expanding our marketing capabilities so that we can access more Shopify merchants around the world. Making investments in R&D in order to keep ahead of changes to the Shopify platform and requirements from merchants. These advances are in line and consistent with our aim to be the leading solutions developer for all Shopify merchants around the world. They allow us to scale quickly while remaining true to our ability to deliver quality and innovation in the Shopify ecosystem. Shopify-Focused Competitive Advantages While gearing up for our public offering, we’d like to play up a few core strengths that uniquely position us in the Shopify ecosystem: That's why we have developed deep and expert-level skills in tailoring Shopify application development and building your needs into a solid solution for difficult e-commerce pain points. We also have solid relations with the Shopify platform, creating apps that work smoothly with their ecosystem and improve merchant options. Because we have a deep understanding of the needs of Shopify merchants, we’re able to create targeted solutions that drive measurable business results. Agile development methodology that works excellently within the fast-moving Shopify ecosystem allows for speedy delivery and iterative enhancement of applications. Servicing merchants with deep domain knowledge of changing e-commerce trends and Shopify capabilities, our team is a trusted advisor on tech excellence. Leadership and Vision The team at Identixweb consists of experienced and qualified professionals from the IT industry. Our promoters combine years of expertise that helped fuel our growth and shape our market expansion. By doing so, they have successfully instilled a legacy of their vision of guiding the company with a focus on their clients and technology. The Bottom Line: Be a Part of Our Shopify Success Story Join us in our journey to becoming one of the pioneering companies in the rapidly growing Shopify ecosystem. We are thrilled they invite us to reach new heights and become publicly traded. Tangible globally and impactful locally, the IPO is much more than finance. It is a reaffirmation of our mission to deliver innovation that allows Shopify merchants across the globe to access everything they need to power their businesses. The company has received in-principal approval from BSE Limited on the BSE SME platform for listing the shares, with BSE Limited being the designated stock exchange for the issue. We're solely set up to help Shopify merchants and our business model places us smack bang in the middle of one of the fastest growing global e-commerce platforms. The more merchants that adapt to online selling through Shopify, the more growth opportunities exist for us. For other details of the IPO, please refer to the Red Herring Prospectus and make investment decisions as per your financial goals and risk appetite. Frequently Asked Questions 1. When is the Identixweb IPO opening?The IPO opens on Wednesday, March 26, 2025, and closes on Friday, March 28, 2025. The anchor investor bidding date is Tuesday, March 25, 2025. 2. Where will Identixweb shares be listed?Identixweb shares will be listed on the SME platform of BSE Limited ("BSE SME"). BSE Limited will be the designated stock exchange for this issue. 3. What is the price band for Identixweb IPO?The price band for the Identixweb Limited IPO is ₹51 to ₹54 per equity share of face value ₹10 each. 4. What is the financial performance of Identixweb?Identixweb has demonstrated consistent financial growth. The company's weighted average return on net worth stands at 38.26% (based on the financial data provided in the prospectus), showcasing its ability to generate substantial returns for shareholders.

5 Min • 12 February 2026

How to Apply for Identixweb IPO: A Step-by-Step Guide

We are happy to take the next big step in our journey by growing our presence in India’s ecommerce technology sector with the Identixweb IPO. If you want to invest in a fast-growing SaaS company shaping the future of ecommerce, this is your chance. Learn more about our IPO and follow this step-by-step guide to apply, understand the process, and make informed investment decisions. Understanding Identixweb Limited’s IPO We provide SaaS solutions, app development, and web innovation to help online businesses grow with scalable, high-performance technology. We are also committed to change and growth. We create solutions that streamline processes, enhance sales, and improve user experiences, keeping pace with the evolving digital market. As we take the next step with our IPO, we invite investors to join our process. With a Built Issue valued at ₹16.63 crore, our public offering marks an exciting milestone, fueling our expansion, product development, and operational excellence. The IPO will feature 30.80 lakh fresh issue shares, open for subscription from March 26, 2025, to March 28, 2025. The allotment is set for April 1, 2025, with a tentative listing on the BSE SME exchange on April 3, 2025. Join us as we redefine ecommerce technology and drive the next wave of digital transformation. Why Invest in Identixweb’s IPO? Offering a chance to invest in a fast-growing tech company focused on Shopify apps. Here’s why it could be a great opportunity: High Growth Potential – The e-commerce and SaaS industries are expanding rapidly, positioning Identixweb for future success. Early Entry Advantage – IPO investors can buy shares at a lower price before they are publicly traded. Strong Market Position – Identixweb is a trusted name in the Shopify app development industry, serving thousands of online businesses. Long-Term Gains – If the company performs well, stock prices may appreciate significantly, offering solid returns. Why Identixweb’s IPO Matters – Explore how this milestone can drive innovation, improve app features, and provide better support for Shopify merchants! Step-by-Step Guide to Investing in Identixweb Limited IPO Investing in an IPO can be a great opportunity, but following the proper process to secure your shares is the main focus. Here’s a step-by-step guide: Ensure You Have a Demat and Trading Account You need a Demat account to hold shares and a trading account to buy or sell them. If you don’t have one, you can open one with a registered stockbroker. Access the IPO Through Your Broker Log in to your broker's platform (website or mobile app) and navigate to the IPO section. Brokers like Zerodha, Angel One, and Groww offer online IPO application services. Select Identixweb IPO In the IPO section, select the Identixweb IPO from the list of available offerings. Enter Bid Details Number of Lots: Specify the number of lots you wish to apply for. The minimum lot size is 2,000 shares. Bid Price: Enter your bid price within the specified range (₹51 to ₹54 per share). To increase the chances of allotment, consider bidding at the cut-off price (₹54 per share). Use UPI for Payment Enter your UPI ID linked to your bank account. After applying, you will receive a mandate request in your UPI app. Approve this request to block the required funds in your bank account. This process is known as ASBA (Application Supported by Blocked Amount). Make sure the funds remain in your account until the allotment is offered. Submit the Application Review all the details carefully and submit your IPO application. You should receive a confirmation from your broker upon successful submission. Monitor Allotment Status The allotment is expected to be finalized by April 1, 2025. You can check the allotment status through your broker's platform or the registrar's website by entering your PAN, application number, or Demat account details. Post-Allotment Actions If Allotted: The shares will be credited to your Demat account, and you can trade them once they are listed on the BSE SME platform on April 3, 2025. If Not Allotted: The blocked funds will be released into your bank account. Why is Identixweb going public? Discover the strategy behind this transformation in Identixweb’s IPO journey and what it means for investors. Important Considerations SME IPOs: Identixweb's IPO is listed on the BSE SME platform, which provides to small and medium enterprises. This may have different risk profiles and liquidity compared to mainboard IPOs. Ensure you understand these factors before investing. Consult Your Broker: For detailed instructions adapted to your broker's platform and any specific eligibility criteria, consult your broker's customer service or help resources. Wrapping Up Now that you know the process, you can see that Identixweb’s IPO is a great opportunity, but planning is necessary. You need to know about the company, understand the details and follow a straightforward investment process. Whether you aim for quick profits or long-term growth, an innovative strategy will help you maximize your investment. FAQs 1. How can I find out the IPO date for Identixweb?You can check the official Identixweb website, financial news platforms, or your brokerage firm’s IPO calendar for the latest updates. 2. What is the minimum investment required for Identixweb’s IPO?The minimum investment required for Identixweb’s IPO is ₹1,02,000. 3. What are the risks of investing in an IPO?This can be risky due to price ups and downs, no past performance to review, and possible drops after trading begins. 4. Can I sell my IPO shares immediately after listing?Yes, you can sell your IPO shares after listing, but some brokers may have a lock-in period. Remember that prices can not be stable in the first few days. 5. What happens if my IPO application is not allotted any shares?If you don't receive an allotment, do not worry; your invested funds will be refunded to your bank account. 6. Where is the Identixweb IPO getting listed?The Identixweb IPO is set to be listed on the BSE.