10 Father’s Day Marketing Ideas to Get Guaranteed Sales

Father’s Day is just around the corner. If you are an e-commerce merchant, it’s not just another day on the calendar. It’s a chance to celebrate the paternal figures of the world and boost your sales with fun and innovative Father’s Day marketing ideas.

In the U.S. alone, people spend $22.4 billion on Father’s Day celebrations in 2024. This shows that people are eager to spend and celebrate with their dads on this special occasion.

The good news? Your brand doesn’t need to be focused on parents. Any e-commerce store can take this opportunity to boost sales.

Are you still on the hunt for marketing ideas for Father’s Day? Here are 10 of the best Father’s Day advertising ideas to spark that marketing campaign on this special day.

#1 Print-on-Demand Products

This is how Printful offers personalized Father’s Day Gifts

Not all dads are the same. This is why giving him a customized gift on this special day will feel more personal. Print-on-demand products are one of the best ways to offer customers a personalized choice to make their own products for that special someone.

The great benefit of print-on-demand is that you only pay for products when they are customized and sold. This reduces the risk of unsold inventory. These items can be anything from t-shirts to mugs and smartphone cases.

#2 Father’s Day Product Bundles

This is how Manmade offers a Father’s Day bundle

Product bundling is one of the best Father’s Day upselling ideas. Go through your inventory to create a bundle that will be loved by fathers, or better yet, create a build-your-own bundle for sons and daughters to choose the best.

The benefit of bundling is that your customers do not need to spend time searching for different products. Below are some tips to create a bundle.

Choose What Dads Like

A baseball cap, a men’s watch, a wallet, dads all over the world like different things. Choose products that relate to your customers.

Highlight the Benefits

Why should customers buy your bundle? Write the benefits clearly when creating one.

Add a Timer

Encourage customers to buy the bundle quickly by adding a limited-time offer.

#3 Social Media Giveaway

This is how Miller Orthodontics offers a Father’s Day giveaway

This is one of the best Father’s Day promotion ideas to boost your social media engagement as well. Here’s how you create a giveaway on social media.

Step 1: Define the Rules

What should the participants do? How will the winner be chosen? How much time do they have? All these and many other questions should be answered before the content.

Step 2: Align With the Theme

Align your brand with the Father’s Day theme. The visuals, the messaging, and the reward should be based around the theme.

Step 3: Offer Prizes that Dads Love

You shouldn’t just offer your best-selling product as a gift for winning the contest. Offer relevant rewards that best suit the occasion.

Step 4: Customer Engagement

Your job doesn’t end once the content starts. Keep engaging with the customers throughout the giveaway.

#4 Influencer Marketing

A popular influencer, thedadlabs, on Instagram

Collaborating with influencers in the parent and child niche can significantly boost your brand’s Father’s Day marketing campaign. Here are some tips on how to take this forward.

Pick the Right Influencer

Select an influencer who is a good fit for your brand and aligns with the theme of Father’s Day.

Create the Content Together

Collaborating isn’t just giving the reins to someone else. Work with your influencer to create compelling content.

Choose the Right Platform

There are many social media platforms where your customers are scrolling. Either choose one or opt for multiple platforms to maximise engagement.

#5 Optimize Your Online Presence

This is how the Home Depot added a webpage for Father’s Day gifts

Webpages, banners, profile pictures, homepages, everything can be optimized for a special occasion. Your online presence matters for sales. This includes your website and social media accounts.

Optimize your online presence by creating visually appealing images, webpages, tone, and messaging that go with the Father’s Day gift ideas.

#6 Host an In-store Celebration

This is how Bering’s is inviting customers to their store for Father’s Day celebrations.

Speaking of Father’s Day program ideas, if you have a brick-and-mortar store, hosting a Father’s Day celebration is a great way to invite customers. You can host a wide variety of contests, fun events, and workshops where children and their parents can spend quality time.

Along with the events, provide discounts and offers on your products or better yet, offer your products as a reward at the end of the event.

#7 Create a Father’s Day Email Campaign

A template for visuals, tone, and CTA for Father’s Day email marketing campaign.

This is one of the best Father’s Day marketing ideas where you can use data for conversion. Segment customers based on their buying habits and start sending them personalized emails.

Design your email based on the Father’s Day theme with appropriate images and content. Make sure to add a proper CTA to the design and a limited-time offer tag to encourage customers to buy quickly.

#8 Exclusive Discount Codes for Dads

This is how Mancrates offers Father’s Day discount codes

Promo codes are one of the easiest ways to encourage customers to buy online. During Father’s Day, offer unique discount codes such as DAD10 or POP20 to entice customers to buy your products.

Not every product in your store needs a promo code. Make sure you add discount codes to relevant products. Create graphics and visuals to promote the discount codes on your webpages and social media.

Pro tip: Consider offering promo codes to influencers to boost your sales.

#9 Partner With a Brand

No Father’s Day marketing campaign is complete without brand partnerships. You can gain a completely new market of customers when you decide to partner with a brand.

For example, if you are in the business of selling t-shirts and you partner with a brand that sells shoes, you can both profit from the partnership. In this example, you can create a Father’s Day marketing campaign around clothing and accessories, and promote your products to both sets of customers.

#10 Create a Father’s Day Gift Guide

A Father’s Day gift guide by the Rose Records

Sometimes the customers need more information on Father’s Day gift ideas. One option is to launch a gift guide featuring your products. Here’s how you do it.

Step 1: Create a Template

You can either create a separate webpage for the guide or a downloadable version of the same. Either way, set a template to show the product name, images, description, and why the product should be bought for dads.

Step 2: Group Your Products

If you are selling various products, such as t-shirts, pants, shoes, or sunglasses, group them in separate sections.

Step 3: Product Images are the Key

Add visually striking product images in the guide. On screen, your product is as good as it looks. Add great backgrounds and edit the images before adding them.

Step 4: Promotion

Promote the guide through different channels such as the website, social media, and email marketing.

Father’s Day Marketing: Don’t Miss Out on this Opportunity

People celebrate special days by buying gifts. If you are an e-commerce merchant, you shouldn’t miss out on celebrations. With Father’s Day around the horizon, transform your brand so that sons and daughters can choose you to make their fathers happy.

There are plenty of Father’s Day marketing ideas to choose from. Pick the one that suits your brand. It’s always important to go with an idea that you can implement and have resources for. Select the one you think you can accomplish and have a blast with sales this Father’s Day.

FAQs

1. When to start Father’s Day marketing?
Launch your campaign at least 2 weeks before Father’s Day. This allows you to catch early interest and more sales for your business.

2. What is the best Father’s Day marketing idea?
It depends on the type of campaign you want to run and the business you are in. The best marketing ideas for Father’s Day include adding promo codes to your website, email marketing, and creating product bundles.

3. What to sell on Father’s Day?
Customized gift items are popular choices among customers to buy on Father’s Day. This includes mugs, clothing & accessories, smartphone cases, and photo books. The most popular choice, however, is always gift cards.

4. Can I advertise my brand if I don’t have an online store?
Yes. You can host in-store celebrations, inviting local families to your store. You can host fun events and workshops where family members can participate together and offer discounts on your products.

5. What are some Father’s Day marketing ideas for social media?
Social media giveaways, discount code campaigns, and influencer marketing are some of the best Father’s Day marketing ideas for social media.