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How Anua Unlocked 5X AOV Growth with iCart’s Smart Cart Features

delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business delivery customization Challenges Solutions drive results Scale business Anua is a globally recognized Korean skincare brand known for its minimalist philosophy and focus on gentle yet effective formulations. Built on the idea of simplifying skincare routines, Anua develops products that deliver visible results while avoiding harsh or irritating components, making them suitable for sensitive skin types. Initially using a traditional full cart experience, Anua transitioned to iCart’s side cart solution in August 2025, to create a more seamless and engaging shopping journey. This shift allowed customers to easily explore complementary skincare products without disrupting their browsing flow, making it more intuitive to discover items that fit into a complete routine. By surfacing relevant recommendations directly within the cart, the brand enhanced product visibility across its range. Challenges Before implementing iCart’s side cart solution, Anua faced limitations with their existing full cart experience, which created friction in the customer journey. The traditional cart setup redirected users away from product pages, interrupting their browsing flow and reducing opportunities to explore additional products. As a skincare brand built around routines rather than single-item purchases, this made it difficult to effectively showcase complementary products and encourage customers to build complete regimens. Additionally, the lack of in-cart personalization and strategic upsell opportunities meant that customers were often unaware of related products that could enhance their skincare results. This limited the brand’s ability to increase average order value (AOV) and fully leverage its diverse product range. Anua needed a more dynamic and intuitive cart experience that could seamlessly introduce relevant recommendations while maintaining a smooth and engaging shopping journey. ❌ Cart Value Barriers Low average order value (AOV) due to single-item focus Most customers completed purchases with one primary product instead of building multi-step routines. Cart abandonment near shipping thresholds Customers were not clearly informed or motivated to reach free shipping or discount thresholds. Missed savings opportunities Customers were unaware of potential value in purchasing bundled routines or multiple complementary products. ❌ Absence of Progress-Based Incentives No free shipping or discount progress bar Customers were not motivated to increase their cart value due to lack of visible incentives. Missing tiered rewards system There were no structured milestones (e.g., “Spend more to unlock offers”), reducing upsell opportunities. ❌ Ineffective Cart UI/UX (Pre-Side Cart) Full-page cart disrupted shopping flowCustomers had to leave their browsing journey, increasing friction and drop-offs. No quick add/remove functionality Users couldn’t easily modify their cart or add suggested products without navigating away. Solution To overcome these challenges, Anua implemented iCart’s side cart solution to transform their traditional cart into a high-converting, interactive experience. By replacing the full-page cart with a seamless side cart, the brand ensured that customers could continue browsing while viewing their cart, significantly reducing friction in the shopping journey. Additionally, features like product recommendations & progress bars for free shipping and discounts motivated customers to increase their cart value. By combining personalization, incentive-driven messaging, and a user-friendly interface, Anua successfully turned their cart into a powerful revenue-driving touchpoint rather than just a checkout step. To maximize their cart effectiveness, they implemented two powerful features: ✅ Progress Bar with Multi-Reward Incentives Implemented a tiered progress bar to encourage higher cart value Customers are guided with a clear message like “Add $3.10 to unlock secret offer,” motivating them to continue adding products. Generated over $5M+ in revenue through incentive-driven cart progression Used product-based rewards to align with customer intent Instead of generic discounts, Anua incentivized purchases with relevant skincare items like Dark Spot Pads and mini serums. Built visual motivation for routine expansion As customers add products, they can clearly track progress toward unlocking multiple rewards, encouraging them to build a complete skincare routine. ✅ Product Recommendations Implemented “Frequently Bought Together” recommendations Customers adding a single product (e.g., toner) are shown complementary items like serums, moisturizers, or pads to complete their routine. Generated over 275K revenue through in-cart recommendations Encouraged full skincare regimen building Instead of isolated purchases, the cart suggests step-by-step product combinations aligned with common skincare routines. Increased product discovery at the final stage By surfacing relevant items directly in the cart, Anua ensured customers explore more of their catalog without leaving the checkout flow. Results Achieved in Last 180 Days 22932 Total Store Orders 45101 Total iCart Orders 5X iCart Generated AOV 65.70% Upsell Affected Conversion Rate These improvements reflect a clear shift in customer behavior on Anua’s store. Cart abandonment reduced as shoppers discovered complementary skincare products and felt encouraged to build complete routines. Engagement also increased, with customers interacting more with in-cart recommendations and exploring relevant product pairings. Results & Impact And...Results is Our Main Clarification By implementing iCart’s cart drawer, product recommendations, and progress bar, Anua transformed its cart into a high-performing conversion touchpoint. Shopping Experience Enhancement The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs. As Anua continues to optimize its cart experience, the brand is closely monitoring: Routine-based purchasing behavior - tracking how customers move from single items to multi-step regimens Engagement with in-cart recommendations - measuring interaction with suggested products Cart value progression - analyzing how incentives influence higher spending [related_cases_slider] Ready to Write Your Success Story? Try icart App Join successful businesses like Anua and Master your delivery scheduling Delight customers with precise timing Grow your special occasion orders Expand your delivery reach

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8 Min • 27 March 2025

IPO vs. Private Funding: Why Identixweb Chose to Go Public

While preparing for our upcoming IPO at Identixweb Limited, there have been lots of questions in the air about why we followed the public exit route instead of private. This decision was not made lightly, but rather, after careful consideration of our growth trajectory, business objectives, and vision for the future. Here’s an inside view of the elements that drove us to pursue the public markets. Exploring the Options: IPO or Private Investment Before exploring our specific decision, we should clarify the two primary paths for company financing: In the case of Private Funding you are having capital raised from private equity firms, venture capitalists, angel investors, or private placements. This allows companies to maintain a smaller investor group while staying out of the public eye. An Initial Public Offering (IPO) (or stock market launch) is a type of public offering in which shares of a company are sold to institutional investors and usually also retail (or individual) investors. That path comes with more regulatory requirement but it also opens the possibility to broader capital markets. Why Did Identixweb Limited Go for IPO? Our Shopify Ecosystem Growth Acceleration Rapid Market Expansion: The e-commerce sector, especially the Shopify ecosystem where we play, is growing exponentially. Capital to Iterate and Scale: Access to large amounts of capital to iterate and scale rapidly within an expanding market is an advantage of going public. E-commerce Space Opportunity: The current growth trajectory of e-commerce makes this the best moment to accelerate our expansion. Starting as of Inception: There is also a competitive edge by virtue of the capital that we raised from our IPO, we can act a lot faster than some of those competitors that could be bound by the constraints of private fundings. Why Identixweb Limited’s IPO Matters for Shopify merchants! Explore how this milestone could bring new innovations, enhanced tools, and more opportunities for your store. Improved Credibility and Trust in Our Brand Global Visibility: The listing of our shares on the BSE SME platform enhances our visibility nationally and globally, allowing us to reach new merchants and address their problems. Signal of Trust: Being a public company sends a powerful message of stability and sustainability to potential clients and partners. Industry Standing: After being public, we will be able to stand outside the crowds in terms of our solutions and expertise. Talent Attraction: Outlook visibility and prestige help us attract top talent in a competitive environment who can build apps that are going to be real problem solvers. Facilitating Early Backers Liquidity Early Support Should Be Rewarded: IPO provides a true mechanism for early supporters to get what they believed in. Broader Ownership: Our public markets allow for a broader shareholder base aligned with our long-term success. Employee Motivation: We are ultimately a people business, and this is of the utmost importance to us. Public status will enhance equity and correlate the value of the shares with the success of the company behind these shares. Digital Asset Valuation: This builds a transparent market-based mechanism for the valuation of stakeholders. Market-Based Valuation Independent Valuation: Public markets offer independent valuation, unlike private funding with negotiation. Broader perspective: Valuation is a consensus view of many market participants rather than a small group of private investors. You Don’t See Worst Things: Day-to-day trading leads to constant feedback on our strategy and performance. Future Fundraising: A public valuation reference point streamlines future capital raising attempts. Ability to Tap into Larger Pool of Capital Broader Investor Base: The public markets expose us to both a diversified set of institutional and retail investors around the globe. Continuous Access: Provides the ability to raise additional capital with follow-on offerings as necessary. Different Instruments: Unlocks access to alternative financing instruments (e.g., convertible securities) beyond equity. Lower Cost of Capital: Overall, public companies are able to raise capital at lower costs than private ones. Want to invest in Identixweb? Learn the step-by-step process in our guide on how to apply for Identixweb Limited IPO and stay ahead of the opportunity! Transparency Builds Trust As the rules show, enhanced disclosure reflects our commitment to transparency. Governance Standards: The public company status brings rigorous governance that ensures the interests of all stakeholders. Customer Confidence: Customers feel secure with the added diligence and transparency while dealing with a public company. Share Partner Relations: Suppliers and business partners can have increased confidence in our financial stability and business practices. Weighing the Challenges We understand that there are challenges that come with going public: More Regulatory Scrutiny: As a public company, we will be subject to new reporting requirements and regulatory scrutiny however, this will allow us to be on our toes to stay compliant. Market Pressure: The public markets can be unforgiving and often reward short-term results over long-term vision. But we as a team consider this pressure as an opportunity to grow. Public Competition: Our results will be accessible to a larger audience, including competition. On the brighter side, it will make us more competent to work towards more problem-solving apps. And yet, we see these challenges as outweighed by the benefits and as opportunities to reinforce our operations and our discipline. It Will Make All the Difference We did not arrive at our decision to go public overnight. We’ve been getting ready for this transition by: Our Corporate Governance framework: Internal control procedures have strengthened. Establishing a Track Record: Proving financial consistency. Scaling Executives: Hiring executives with public company experience. Refining Strategy: Clearly communicating growth plan and use of proceeds. These preparations have prepared us for a successful transition to public company status. Forward Vision: The Future of Identixweb Limited Following the IPO After our IPO, we will refocus on our mission to build Shopify apps that improve how businesses operate within the Shopify ecosystem. The capital raised is expected to be allocated as follows: Tech, exploration, development, R&D, innovations Expand our talented team Enhance our marketing reach Accelerate innovation It is a new era for funding with much less dilution and far more profitability but our commitment is steadfast to provide value to the customers and now the shareholders. The Bottom Line: A Hub for Future Improvement There is no doubt about it that for Identixweb being public is more than an event of financing, we certainly aim to be a big player in the domain of applications for e-commerce. Opting for an IPO over further private fundraising demonstrates our conviction in our business model, growth profile, and capacity to create value as a public entity. As we prepare with excitement for our IPO and welcome new shareholders to join us for the next phase of our journey, we’re energized about the opportunities we have for all of you, our stakeholders! Frequently Asked Questions 1. Why did Identixweb decide to pursue an IPO instead of seeking another round of private funding? There were many strategic considerations in choosing the IPO route: accelerate growth in the Shopify ecosystem; gain credibility in the market; provide liquidity for early backers; establish market-based valuation; gain access to larger pools of capital; commit to being transparent to a large and diverse set of stakeholders. These benefits would better align with our long-term visions compared to private funding options. 2. Does this decision mean Identixweb is moving away from its core business model? Not at all. What going public is about is accelerating the strategy we already have, not changing it. Our focus is still firmly on our core business building applications that improve processes for businesses, specifically focused on the ecosystem around Shopify. The IPO gives us resources to bolster and expand these efforts. 3. What is the primary benefit of Identixweb going public? The larger benefits are better access to capital, better brand visibility and credibility, liquidity for shareholders, a market-based valuation, a forecast for future funding via secondary offerings, and additional trust from stakeholders through transparency requirements. 4. How will the IPO affect Identixweb’s customers and partners? Our customers and partners will benefit from increased stability and stronger resources to drive innovation and development. Being a public company will improve our financial position and transparency and that may help reinforce trust in our long-term viability as a business partner. 5. Do you plan to pay dividends after going public? We are currently focused on reinvesting in growth opportunities rather than return capital to shareholders through dividends. However, like any public company, our board of directors will reevaluate our dividend policy regularly, considering financial performance, capital needs and strategic priorities. 6. What are Identixweb's long term growth strategy and how does IPO play a role? The IPO enables us to continue to execute our existing strategy, build out our development, marketing and innovation teams and all with greater capital than we had available to us prior to the IPO. There can be, of course, added responsibility that comes with public status, but it affords new opportunities for navigating strategic partnership, thriving talent and growing markets that are in sync with our vision.

3 Min • 10 February 2026

How to Show an Image with Text On the Full Cart with iCart

Want to show an image with text in your full cart? iCart offers a widget called image with text that will help you in this. Below are the options that are included in the image with text widget: Widget heading Widget heading helps to differentiate your widget so that you can easily identify your widget from the widget list. Title The title is the name of your widget that will be displayed in the cart drawer. You can show/hide the title, change the heading background color, widget background color. Image You can select the image that you want to display in the widget. Also, you can change the alignment and of the image. Image redirect URL Here you can add the URL of the page which will take your customer by clicking on the image that you have added. Free text Here you can add the text that you want to show to your customers with the image in the widget. Rules Rules are used to hide/show the widget. Once if the discount is applied using rules then it will not get removed automatically using any rules. This option allows you to change your condition based on different parameters like: Parameter You can show the widget visible to your customer based on different parameters like cart sum, number of items in the cart, a specific item, a specific collection, product tags, and user location. Condition You can set the condition from any of these options: is greater than, is lesser than, equals. Value Here you can enter the value that your customer’s cart must contain. Now let’s jump into an example to understand how these conditions work. Basically, this Rules option provides you 2 conditions i.e AND, OR.First will see how AND condition works:Suppose parameter > cart sum, condition > is greater than, value > 300 AND Parameter > a specific item, condition > is in the cart, value > shirtSo in this scenario, if both the condition meets the customer’s cart i.e if his cart sum is greater than 300 and one of the items added in his cart is a shirt then the image with text widget will be visible to him.Similarly, it works for other parameters too in AND condition.Now let’s see how OR condition works:Suppose parameter > number of items in cart, condition > is greater than, value > 2 OR Parameter > a specific item, condition > is the only item in the cart, value > shirtSo in this scenario, if any of the conditions meet the customer’s cart i.e if the number of items in his cart is greater than 2 or the shirt is the only item his cart contains then the image with text widget will be visible to him.Remember after applying any options click on the Save button.After adding the widget in your cart it may look like as shown in the screenshot below: Delete widget If you want to delete the widget then click on the delete widget button.

6 Min • 10 February 2026

Customizing the Cart Items Widget of Best Upsell for WooCommerce

Best Upsell For WooCommerce is an all-in-one plugin for Upselling & Cross-selling. With this WooCommerce upsell plugin, you can easily create bump sales to boost your sales and skyrocket Average Order Value (AOV)! This WooCommerce upsell plugin provides a Cart Items widget, that helps you add distinct functionalities to customize the default shopping cart. Haven't installed this WooCommerce upsell plugin yet? Check out how to install the Best Upsell plugin in the WordPress eCommerce store? Customizing the Cart Items Widget of Best Upsell Let's get familiar with the Cart Items widget and learn how to customize the shopping cart with this Best Upsell widget. Widget heading The widget heading allows you to change the default widget name. This will help you easily identify the cart items widget in the Best Upsell plugin. Title The title settings allow you to customize the widget title in your shopping cart. You can show/hide the title using the Show widget title option. The heading option helps you with the title formatting. Also, consider changing the header and background color to match your store theme. Product Options The product options help you to customize the look and feel of the products in the cart items. You can use the color palettes to change the text, background, and border colors. Show variant - Select the checkbox to show the product variants. Show quantity picker - Select the checkbox to show the quantity picker for the products. Remove button text - Allows you to change the remove button text in the cart items. Image layout - Allows you to change the product image layout to either square or circle. Prices To Display Don't want to show the comparison price of the products in the cart items? Simply uncheck the Display compare to price option. Also, you can customize the color of the product prices. Total Options Here you can customize the text, size, and color of the total cart amount in the shopping cart. Cart Discount Settings The cart discount settings help you to customize the look of the discount code box and discount tags in the shopping cart. Use the color palettes in the settings to make it more attractive. Cart Empty Message Here you can manage what is to be displayed to the customers when the shopping cart is empty. If you wish to change the default message, do it here. Product Quantity Not Enough Error Message Here you can enter the message that you want to show to your customers when the product quantity in the cart is not enough for Checkout. Other Upsell Here you can see how many upsell offers are added to the cart items. By simple drag and drop you can reorder the upsell tabs and cart item list. This section of the widget allows you to create product upsells within the cart items. Creating Product Upsell in the Cart Items Widget Let's learn how to create product upsells in the cart items widget of the Best Upsell plugin. Simply click on the Add Upsell button and start product setup for your upsell. Product to Display This option lets you choose the product you want to upsell with the cart items added by the customers. Pick any method from the given options for product selection: (1) WooCommerce Recommendation - Product will be automatically selected for upselling by WooCommerce based on its recommendation algorithm. You can also exclude some products by checking the Exclusion tags checkbox and defining the tags you want to avoid. (2) Cheapest product in the cart - The product in the cart item with the lowest selling price will be displayed in the product upsell. To avoid the product tagged with the exclusion tags, you can hide the product by selecting the Hide featured product option else display another product by the “Display alternative product” option. If you select the Display alternate product option then you need to choose a product manually by clicking on the Select product button. (3) Most expensive product in the cart - The product in the cart item with the highest selling price will be displayed in the product upsell. (4) Specific product - If you want to show a specific product in the product upsells, then you can select this option. Next, you need to choose the featured product manually by clicking on the Select product button. There comes an option to select what will happen if the product is already available in the cart. You can select the: Display selected product anyway option to allow repeated products in the cart. Hide featured product option to restrict repeated products and hide the product upsell section. Display alternative product option to show another featured product in the product upsells to avoid repetition. (5) Random product - Select the product collection from which you want to show the upselling product. You can also precise the product selection by defining the product tags. Product Title Product title color - Select the text color for the product title in the product upsells. Product Options The Product options allow you to show or hide the variant of the upsell product. Using the color palettes you can customize the product variant design. Discount If you want to offer any discount on the upsell product, check the Offer a discount option and select the discount type you want to offer. Following are the discount options available: Percentage: Offer a discount in percentage that will apply to the upsell product. Fixed amount: Give a fixed amount OFF on the upsell product. Discount value - Enter a value that you want to offer on the upsell product. Only apply for item over - Discount will only apply to the upsell product if its price exceeds the value that you have mentioned in the box. Discount name - Give a discount name that will be visible to the customer when the discount is applied on the product upsell. Prices To Display Here you can choose an appropriate option to show the upsell product price. Store price only: The selling price of the product will be displayed to the customer. Store compare to price & store price: The price to compare and the selling price of the product will be displayed. Store compare to price & cart discount price: The price to compare and the final selling price (after deducting the discount) will be displayed. Store price & cart discount price: The original selling price and the final selling price (after deducting the discount) will be displayed. Add To Cart Button This option lets you customize the Add To Cart button of the upsell product. Provide the display text for the Add button and change the text or background color as you want. Remove upsell By clicking on the Remove upsell button will delete the product upsell from the cart items list. Make sure to click on the Save button to save the changes you made in the cart items widget.