Instant Checkout With ChatGPT+Shopify: What’s The Latest Update?

Picture this: a customer goes to ChatGPT and asks, ‘Suggest me the best sneakers under $150’. The AI bot not only suggests sneakers within the customer’s price range but also assists in the entire buying process in the same window. 

After months of speculation, this scenario is officially underway as Shopify has unveiled its Sell on ChatGPT portal. Interested merchants can stay informed about further updates by visiting this webpage.

Currently, when you ask ChatGPT for the best sneakers, it will show top options along with price, product images, and reviews. It will then redirect you to the merchant’s store. 

ChatGPT is partnering with Shopify, Etsy, and Stripe to make instant checkout a reality for customers and merchants alike. 

For Shopify merchants, this new development in AI marks a shift in product discovery and shopping experience. The traditional shopping journey will get updated, where customers research products based on conversations. 

Read this article to find out more about Shopify + ChatGPT integration and how it helps merchants with store visibility.

What’s the Latest Update of ChatGPT for Shopify?

Just now, OpenAI shared its latest update on how Instant Checkout will work for online merchants. This technology is called the Agentic Commerce Protocol, which is developed in partnership with Stripe. 

ChatGPT already helps millions of people find what to buy. Now it can help them buy it too.

We’re introducing Instant Checkout in ChatGPT with @Etsy and @Shopify, and open-sourcing the Agentic Commerce Protocol that powers it, built with @Stripe, so more merchants and developers… pic.twitter.com/9miGZr1Yn7

— OpenAI (@OpenAI) September 29, 2025

Right now, this technology is only available for the United States region. Soon, it will expand its regions in the coming updates. Also, customers in the USA can buy single items in the latest update. The integration has promised multiple items in carts in the near future. 

This will enable users to complete the checkout within the conversation itself. The checkout will be completed at a much faster pace as there’s no redirection.

But why would you, as a Shopify merchant, opt for ChatGPT as a shopping aid? Here are some stats for you.

• ChatGPT gets more than 4.5 billion visits per month.
• 15% of ChatGPT’s user base is American.
• 45% of the user base is Gen Z, who love shopping online.

Here’s what Instant Checkout will work for Shopify owners.

• Your orders will directly flow into the Shopify admin.
• You will own the shopper relationship. 
• You can choose whether your customers visit your Shopify store or perform Instant Checkout.

OpenAI has released its documentation so that interested developers and Shopify merchants can begin their integration. 

Once your integration is completed, you are ready to make your products available on ChatGPT. Interested merchants can apply here to make it happen.

What are the Benefits of ChatGPT for Shopify Stores?

The ChatGPT Shopify integration is more than just a trend in the ecommerce world. Shopify merchants can enjoy numerous benefits with this integration.

Increase Product Visibility

You don’t have to rely on search engines anymore for customers to discover your products. Your Shopify brand name will be clearly visible so that customers know exactly from where they are making the purchase. 

Shopping prompts on ChatGPT will showcase your products, increasing your visibility. 

Boost Sales

The smoother the checkout process, the better the conversion rate. This holds true when ChatGPT and Shopify are combined. ChatGPT Shopify integration simplifies the checkout journey.

Personalized Shopping Experience

ChatGPT will recommend products based on customer behaviour and preferences, providing a personalized experience.

How Will Shopify and ChatGPT Integration Work?

Once this integration is rolled out, it will work in the following steps.

Step 1

The customer comes on ChatGPT and searches for ‘Best sneakers to buy under $150’

Step 2

ChatGPT will provide a list of sneakers specific to the customer’s query. The search results will include images, titles, product descriptions, and reviews of different sneakers. These results will be organic and completely unsponsored. 

Step 3

If the merchant has activated Instant Checkout. Customers will click the ‘Buy Now’ button. Once the user chooses a sneaker, the checkout process will be triggered in the same chat window. 

Shopify’s existing checkout system will take care of the rest without the customer moving to another page. The customer will add the payment and shipping details and complete the checkout.

Step 4

Once the payment is confirmed, ChatGPT will complete the order. From query solving to product discovery and checkout, ChatGPT Shopify integration will become a complete shopping tool. 

Your existing system will be used for order fulfillment. ChatGPT will simply act as a digital shopping assistant. 

Note: Although it’s free for customers, Shopify merchants have to pay a small fee for every purchase.  

To reap these benefits, you need to be prepared for ChatGPT for Shopify stores. Prepare your Shopify store in the following ways to align with the AI in e-commerce trends. 

How to Make My Products Visible on ChatGPT?

To get your brand into AI-driven search results, follow these tips to upgrade your store.

Publish Education Content

To get in the AI-driven results, you need to position your business as an expert in your niche. Publishing educational content based on your products and services builds your brand’s trust and authority.

Optimize for AI Crawlability 

AI crawlers scan online stores to train their LLM (Large Language Model). Optimize your store in such a way that OpenAI crawlers can easily access your data.

Update Your Product Page

To rank on search engines, you need to work on your Shopify SEO. The same principle applies to rank on conversational bots. Write detailed titles, product descriptions, benefits, and USPs matching the search intent. 

Structure Your Data With Schema Markup

OpenAI crawlers will understand your store’s content better if you structure your data. Add schema markup to let the crawlers understand whether it’s a product image, title, description, or a review.

Don’t know where to begin on schema markup? Here’s how you can use schema markup to improve your Shopify store’s SEO. 

Get Customer Reviews

ChatGPT for Shopify stores will show customer reviews in AI-search results. Your chance to get on top of these results increases if your product has high reviews. Encourage customers to leave a review on your store.

Vanessa Lee, the VP of Products in Shopify, says, “Bringing Shopify merchants into ChatGPT lets indie brands and household names reach customers in entirely new ways, meeting high-intent shoppers in relevant conversations. From search to social media and now to agent-assisted shopping, our goal is always to make sure our merchants are at the forefront.” (Source)

How Does the Future of E-commerce Look With AI?

Implementation of AI looks to simplify the lives of shoppers. Not just OpenAI, last year Perplexity also launched their own AI-powered shopping search. 

No matter the tool, as a Shopify merchant, you need to be prepared. The new update will most likely roll out this year. Get a head start to increase your sales with ChatGPT Shopify integration. 

FAQs

1. How will my Shopify store benefit from using ChatGPT?
The new ChatGPT and Shopify Instant Checkout feature helps Shopify owners boost sales with a new sales channel directly available in ChatGPT window.

2. Does Shopify have its own AI assistant?
Yes. Shopify’s AI assistant is called Shopify Sidekick.

3. How to list my products on ChatGPT?
Structure your website data using schema markup to ensure that OpenAI crawlers scan your website to train their large language models (LLM). Also update your product page regularly and get customer reviews.

4. Can ChatGPT create a Shopify store?
No. ChatGPT cannot directly create a Shopify store. Shopify’s AI Sidekick, however, helps in creating your store. Check out its latest in the newest Shopify Horizon update. 

5. What is an AI crawler?
AI crawlers are bots that use machine learning and artificial intelligence to gather information and train their AI engine. GPTbot is the name of OpenAI’s web crawler.