5 Best Strategies to Boost Your Shopify Store Sales During Amazon Prime Day

One of the biggest shopping events in the world is just around the corner. Amazon Prime Day. According to Statista, in 2024 alone, customers spent more than $14 billion during the Amazon Prime Day event.  

Now it’s natural to think, ‘Why should I care about Amazon Prime Day if I’m not an Amazon seller?” And that’s a good question. But here’s a stat for you.

In 2024, $7 billion was generated from sales outside the Amazon ecosystem during Prime Day.

The e-commerce world has named this phenomenon ‘Prime Day Halo Effect’. This is when non-Amazon retailers experience a boost in shopping activity during Amazon Prime Day.

But if you are a Shopify store owner, can you compete with such a giant online marketplace? 

The answer is YES. You can boost Shopify sales with Prime Day deals. Here are the five best strategies for Shopify store owners during this shopping event to maximize revenue. 

5 Shopify Store Growth Strategies for Prime Day

Run a Parallel Campaign

Amazon goes the extra mile with offers during Prime Day to get customers excited. You can do the same. For example, running email marketing campaigns during Prime week for your customers. This will let them know that there are far more choices for offers and discounts on products than Amazon.

Target high-intent customers who have the maximum potential to grab your discount offers. Create a lookalike audience with the help of your sales history. Add these customers’ data to your campaign to get the best results.

Get a Head Start

Competing with an ecommerce giant is never easy. Planning Shopify promotions for the Prime Day USA event is no exception. Check the status of your inventory and make sure your store is optimized for all devices.

Small and medium-sized Shopify businesses can offer product bundles. This is a much better way than competing on the discounts on individual products. This way, customers don’t have to take the extra effort to search for multiple products, and you can clear out your inventory.

Launch a Lead Generation Campaign 

This year, the prime event is happening from 8th to 11th July. This can mean shoppers will be looking for discounts all over the world on Amazon. You’ve got four contact points to generate leads: Email, SMS, social media, and a landing page. 

For example, you can run a social media campaign during this event to offer equally amazing deals. In the social media post, add a link to your landing page where customers can fill in their contact details to get exclusive deals. 

Pro tip: 

Use the keyword ‘Prime’ in your copy. For example, if you run a floral store, you can create a copy like ‘Best flower bouquet deals for Prime Day 2025’

Create an Urgency

This shopping event comes once every year. Whenever you are offering a discount during these events, make sure these discounts are for a limited time. 

For example, Shopify store owners can use applications like iCart. This app helps you provide discounts with different features like a progress bar, product bundle, and product upsell with a timer.

Here’s an example of how the discount timer looks in Shopify stores with iCart 

A limited-time discount creates an urgency for the customer to get the deal. Your customer should know your offers are expiring after Prime Day. This way, they are enticed to quickly add the item to their cart and proceed to checkout.

Make the Experience Count

“Shopping obsession” is something Amazon prides itself on. During this shopping event, they offer a wide variety of features like one-click purchases and same-day delivery. This has helped their brand to achieve unprecedented sales during Prime Day.

You should provide the same experience. Make sure your Shopify store has intuitive navigation, fast loading time, accurate product descriptions & discounts, and desktop and mobile optimization. 

Also, focus on post-purchase engagement as well. Send them surveys to get information regarding how the shopping experience was. You can also go a step further and keep sending them offers and discounts during other big shopping events.

Prime Day – It’s Not Just For Amazon Anymore

Just like Cyber Monday and Black Friday, Prime Day has become one of the biggest shopping events of the year. But it’s also slowly becoming a strategy for non-Amazon retailers.

This shopping event brings an amazing opportunity for Shopify store promotions in the USA. Since the consumers are in a shopping frenzy, run side-by-side campaigns to provide them with alternate options. Also, get qualified leads for your business with ad campaigns on different channels. 

Do not let this opportunity run out of steam. There are just a few days left for the Prime Day event. Start your prep early to boost Shopify sales with Prime Day deals.   

FAQs

1. How can I take advantage of Prime Day if I’m not an Amazon seller?

You can run parallel sales and marketing campaigns during the Prime Day event. For example, if you are a Shopify store owner, you can run a social media campaign to boost Shopify sales with Prime Day deals. 

2. Is the Prime Day event actually worth it?

Yes. In 2024, this shopping event generated $14.2 billion in sales in the United States alone. This is a great opportunity for every online retailer to attract potential customers with attractive discounts. 

3. Do other retailers have shopping events on Prime Day?

Yes. Other retailers like Walmart, Best Buy, and Target run their own separate shopping events to compete with Amazon.

4. Can a small business run a shopping event during Prime week?

Yes. Shopping events such as Prime Day help small and medium-sized businesses (SMBs) outside the Amazon ecosystem to harness the ‘Prime Week’ mindset.

5. What are the tips for Shopify merchants during Prime week?

Shopify store promotions for Prime Day in the USA will be a huge benefit for you. First, optimize your store for all devices. Second, create product bundles instead of competing for discounts on a single product. Third, run targeted online ads to give better offers than your competitors.