Black Friday Statistics: The Only Stats Merchants Need [2026]

Black Friday 2025 generated $11.8 billion in US online sales, while Cyber Monday reached $14.25 billion. Shopify merchants recorded $14.6 billion globally across BFCM, up 27% year over year. For 2026, Adobe projects US online sales of $12.9 billion on Black Friday and $15.1 billion on Cyber Monday, with holiday-season spending reaching $275.1 billion.

Black Friday is still the biggest shopping event of the year, but shopping habits and deal timing keep shifting. 

This is the reason we have created this list of the most relevant Black Friday shopping statistics for Shopify merchants in 2026. 

Every number below comes from BFCM 2025 results or official 2026 forecasts, along with what it means for your store. Black Friday 2026 falls on Friday, November 27, and Cyber Monday on November 30. That’s enough prep time right now to look into Black Friday Cyber Monday sales data to start your campaigns.

Black Friday Statistics 2026 at a Glance

• $11.8 billion spent online in the US on Black Friday 2025, up by 9.1% YoY (Source: Adobe)
• $14.25 billion spent online on Cyber Monday 2025, the biggest online shopping day of the year (Source: Adobe)
• $14.6 billion in Shopify merchant sales over BFCM 2025, up by 27% YoY (Source: Shopify)
• 202.9 million Americans shopped over the 2025 Thanksgiving weekend, a new record (Source: NRF)
• $12.9 billion is the forecast for US online spend on Black Friday 2026, up by 9.2% YoY (Source: Adobe)

Shopify Black Friday Cyber Monday Sales Number 

As a Shopify expert, I check these numbers first because they come from stores like yours. Here's what Shopify reported for BFCM 2025 (Source: Shopify)

• Shopify merchants generated $14.6 billion in global sales, up 27% from the previous year.
• More than 81 million shoppers bought from Shopify-powered brands.
• Sales peaked at $5.1 million per minute at 12:01 p.m. EST on Black Friday, up from $4.6 million the previous year.
• Over 94,900 merchants had their highest-selling day ever on Shopify.
• More than 15,800 entrepreneurs made their first sale during the weekend.
• The average cart price was $114.70, up from $108.56 the year before.
• 32% of orders used Shop Pay, and sales made through Shop Pay grew 39%.
• Cross-border orders made up 16% of all orders.
• The hottest categories were cosmetics, clothing tops and pants, activewear, and fitness and nutrition.

My takeaway: Shoppers spent more per order, not less. If your average order value sits well below $114, close that gap with bundles and upsells instead of deeper discounts.

Black Friday Shopping Statistics for Sales & Volume

• US online sales on Black Friday 2025 hit a record $11.8 billion, up 9.1% from the previous year. Black Friday grew faster than Cyber Monday for the second year in a row. (Source: Adobe)
• Cyber Monday 2025 brought in $14.25 billion, up 7.1%, and Cyber Week reached $44.2 billion, up 7.7%. (Source: Adobe)
• The full November and December 2025 season set a record $257.8 billion in US online spend, up 6.8%. (Source: Adobe)
• Globally, Black Friday 2025 online sales reached $79 billion, up 6%, and the seven-day Cyber Week hit $336.6 billion. (Source: Salesforce)

Black Friday 2026 Forecast: What to Expect

2026 holiday season is forecasted to be one of the biggest yet (Source: Adobe):

The bigger shift is timing. Adobe forecasts $95.8 billion in US online spend for October 2026 alone, up 8%, as shoppers chase early deals. For me, that means your BFCM campaign starts in early November, not on Thanksgiving night.

Black Friday Statistics on Discounting & Category 

Here's how deep discounts went by category in 2025 and what to expect for 2026 (Sources: Adobe 2025 results, Adobe 2026 forecast):

Adobe expects discounts to build in stages: up to 14% off in early November, 21% just before Thanksgiving, and 30% during Cyber Week. 

Where the money went over in the previous holiday season (Source: Adobe)

The Stat That Changed My Client's BFCM Plan

Last November, I worked with a Shopify store owner who sells skincare. Two weeks before Black Friday, the plan was 50% off everything. 

Their average order value sat at about $62, so I showed them one number from Shopify's BFCM 2024 report: the average cart across Shopify stores was $108.56. 

That gap told me the problem wasn't the size of the discount. Shoppers were buying one product and leaving.

I suggested cutting the sitewide offer to 25%, setting free shipping at $90, and adding a “complete your routine” bundle. It worked wonders. Now I compare a store's AOV with the Shopify average before I talk about discounts at all.

Mobile & Payment Stats on Black Friday

• Mobile devices drove $6.5 billion of Black Friday 2025 online spend. (Source: Adobe via Digital Commerce 360)
• Mobile's share of 2025 holiday online spend rose to 56.4% and hit 61.6% on Thanksgiving Day. (Source: Adobe)
• By orders, 70% of Cyber Week 2025 online orders came from mobile, and mobile wallets paid for 29% of US orders. (Source: Salesforce)
• Buy now, pay later drove a record $20 billion in holiday online spend, up by 9.8% YoY, with 82.2% of it on smartphones. (Source: Adobe)
• For 2026, Adobe expects BNPL to hit $21.3 billion and mobile to reach a record 63% share on Thanksgiving. (Source: Adobe)

AI Shopping Stats Merchants Can't Ignore

• Traffic from generative AI tools to US retail sites jumped 805% on Black Friday 2025, and those shoppers were 38% more likely to buy than visitors from other sources. (Source: Adobe via Digital Commerce 360)
• AI and agents influenced 20% of global Cyber Week orders and drove $67 billion in sales. (Source: Salesforce)
• For 2026, Adobe forecasts AI traffic up 130% for the season and 95% on Black Friday. In its survey, 69% of shoppers who used AI said they're less likely to return what they bought. (Source: Adobe)

My advice: Make your product pages easy for AI assistants to read. Clear titles, specs, prices, shipping times, and return policies now decide whether you get recommended.

Black Friday Shopper Statistics For This Year

The National Retail Federation counted a record 202.9 million shoppers over the five days from Thanksgiving to Cyber Monday 2025. (Source: NRF)

• 134.9 million shopped online (up 9%) and 129.5 million shopped in stores (up 3%).
• Shoppers spent an average of $337.86 each over the weekend, up from $315.56.
• 84% had started their holiday shopping by Thanksgiving weekend, but about 53% of their shopping was still left to do.

Here's how online shopper numbers changed by day (Source: NRF)

Statistics of Black Friday on Marketing Trends 

• Email and SMS drove 42% of total revenue for Klaviyo brands over BFCM 2025, rising to 43% on peak days. (Source: Klaviyo)
• SMS revenue grew 25%, and shoppers on both email and SMS placed 11% more orders and added 34% more items to cart than single-channel shoppers. (Source: Klaviyo)
• Revenue from repeat customers grew 13.5%, so the list you build before November matters. (Source: Klaviyo)
• Brands began mentioning Black Friday in email subject lines 16 days ahead in the Americas (12 days globally). (Source: Dotdigital)
• Affiliates and partners, including influencers, drove 20.4% of US online holiday revenue in 2025, and social media's share of revenue climbed from 3.3% to 4.6%. Adobe expects social's share to grow another 17% in 2026. (Source: Adobe)

How to Use These Black Friday Stats for BFCM 2026

• If you have low AOV: Benchmark against Shopify's $114.70 average cart and add bundles, tiered offers, and cart upsells. 
• To get more mobile traffic: Test your mobile checkout, turn on Shop Pay, and fix load times. If your store is slow, Shopify speed optimization is worth doing now, not in November.
• Small email or SMS list: Start collecting subscribers today and send your first Black Friday email about two weeks out.
• Short sale window: Launch early offers in early November and keep deals live through Cyber Monday.

FAQs

1. Can I run a Black Friday sale on Shopify?

Yes. You can create discount codes or automatic discounts for your whole store, specific collections, or single products right in Shopify Admin, and schedule start and end dates so the sale runs on its own.

2. What sells the most on Black Friday?

Across the 2025 holiday season, electronics led online spend at $59.8 billion, followed by apparel and furniture (Source: Adobe). On Shopify, the hottest BFCM categories were cosmetics, clothing tops and pants, activewear, and fitness and nutrition.

3. Which has bigger sales, Cyber Monday or Black Friday?

Cyber Monday is bigger online: $14.25 billion in 2025 versus $11.8 billion on Black Friday (Source: Adobe). But Black Friday is growing faster and still draws more online shoppers, 85.7 million versus 75.9 million (Source: NRF).

4. Which day is Black Friday in 2026?

Black Friday falls on Friday, November 27, 2026 (the day after Thanksgiving in the U.S.). Cyber Monday follows on November 30, 2026.

5. What percent of black friday shoppers expect to shop online?

About two in three. NRF counted 134.9 million online shoppers out of 202.9 million total over the 2025 Thanksgiving weekend; that’s roughly 66%.

6. How much will Black Friday 2026 sales be?

Adobe forecasts $12.9 billion in US online spend on Black Friday 2026, up 9.2%, and a record $15.1 billion on Cyber Monday.

About the author

Vineet Nair

Vineet is an experienced content strategist with expertise in the ecommerce domain and a keen interest in Shopify. He aims to help Shopify merchants thrive in this competitive environment with technical solutions and thoughtfully structured content.