1 Shopify Black Friday Ideas to Boost Your Sales
Shopify Black Friday Ideas to Boost Your SalesIn order to maximize the number of sales, you need to maximize the number of offers or discounts. Here are some winning offers prepared for BFCM you will make a ton of money with. Let’s see them one by one:
Flash SalesBelieve me, online shoppers are crazy about flash sales and eagerly wait for them. Flash Sale means short sales with high discounts. You can organize a two-three hours flash sale on the main event days of Black Friday and Cyber Monday or before. This is also the best way to identify what works best for your business and your target audience. Here are some popular examples of flash sales are:
- First X people get 50% off, the next Y people 35% off, and so on.
- Buy for a chance to win X.
- Get a Bonus gift on X cart value.
Free Gift with PurchasePeople love gifts and surprises! A fantastic Black Friday 2021 promotion for shoppers is to give away a free gift. You can offer a free gift on purchase in many ways.
- Offer a free gift on every purchase.
- Give free gift on purchase of X number products.
- Give free gift on purchase of X amount of products.
- Buy 1 Get 1 free (BOGO).
Free Shipping or Discount OffersOffering free shipping or discount codes are very common but at the same time works better in BFCM sales. As a Shopify merchant, you can create discount codes from your store admin. You can take benefits of different discount offers like:
- Percentage discount
- Fixed amount discount
- Multiple discount tiers
- Discount with free shipping
Upselling and Cross-sellingShowing a complimentary product to your customer when they are about to buy any product increases the Average Order Value (AOV). To make it more convincing, you can offer an additional discount on upselling or cross-selling products. Here are some popular upselling and cross-selling techniques:
- Product recommendation
- Show best seller products for in-cart upselling
- Offering additional services like Gift Wrapping, etc.
- Show some add-ons in the suggestion
Products Bundles or Combo SalesWant to clear your stock faster? Spent some time building product bundles that you can offer to your customers with discounts. Combo deals are good at attracting people and motivating them to buy with you. That’s the reason many merchants keep product bundle offers open all time. Here’s why you should go for Products Bundles or Combo Sales:
- Fast dead stock clearance
- Increase the product visibility
- Good relations with customers
- Boost sales and profit
- Saves customers time to find suitable products
Extend the SalesThe merchants who have VIP customers can offer early access to the BFCM deals. Also, you can organize a “Last-Minute Extended Sale” to help your customers to buy with you if they couldn’t make it during the main event of Black Friday. When your competitors ended their sales, you can surprise your customers by providing a second chance to save on their purchase.
Best Ways to Promote your Shopify Black Friday DealsDone with setting up offers in the store. Now let’s see how to bring more potential customers to your Shopify store. One and only answer to this is “Making the people aware of your Black Friday Sale 2021”.
Promote the Offers on Your WebsiteStart from your online store. Populate the offers on your site’s homepage so your visitor can easily find them. Highlight the Black Friday and Cyber Monday offers and make sure it leads your customers to the dedicated landing pages. Also, don’t forget to guide them on how to apply the offers. Here are the places you can promote your BFMC offers on your website:
- First comes the Announcement bar
- Header banner or slide bar
- Collection banner
- Pop-up windows
- Use different sale badges on the products