Women’s Day isn’t just a celebration; it’s a chance for you to get more value from your purchases.
Ever noticed how the right marketing strategies enhance your shopping experience?
The right add-ons or upgrades can make your Shopify store even better. When shopping, businesses suggest relevant upgrades or complementary products that enhance your CX to sell more and ensure the customers get the best out of you.
This article will explore proven marketing strategies to increase your Shopify sales and provide tips to help you implement them successfully.
5 Smart International Women’s Day Campaign Ideas
As a Shopify expert, I have seen multiple stores use these strategies to boost their sales on Women’s Day.
AI-powered Product Recommendations
Have you ever noticed that some online stores know precisely what you want?
That’s because they use personalized product recommendations based on your browsing history and past purchases.
Instead of suggesting random products, they show items that complement your interests, making your shopping experience smoother and more enjoyable.
Sephora, a popular beauty brand formerly on Shopify, uses AI-powered recommendations to upsell beauty products.
If you buy a foundation, Sephora might suggest a primer or setting spray to complete your makeup routine. This way, you don’t have to search for matching products; they come to you!
How Businesses Implement This Strategy?
- AI-powered recommendation Engines analyze shopping behavior to suggest the best products.
- “Frequently Bought Together” Sections show relevant add-ons directly on product pages.
- Personalized Email & SMS Suggestions remind you of valuable products based on past purchases.
Upsell Shopify apps like iCart help Shopify store owners to add features such as product upsell and AI-powered recommendations to suggest relevant items in the cart.
Bundle Upselling Strategy
Who doesn’t love a great deal?
Bundles make shopping easier for your customers by offering discounts when bundling multiple items together.
Instead of adding products separately, you can offer a bundle at a better price, getting more value for your money.
You can celebrate Women’s Day by offering special bundles at a discounted price or giving the customers the choice to create their own bundles.
This way, shoppers will save time and money on buying in bundles rather than buying each item separately.
How Businesses Implement This Strategy?
- Create special occasion bundles (e.g., Women’s Day, Holiday Gift Sets) with exclusive discounts.
- Offer tiered pricing: The more you buy, the bigger the discount.
- Highlight savings by showing how much customers save compared to buying items individually.
You can create bundles that sell on your Shopify store with iCart. Its powerful feature of product bundles will help you create specific bundles of your choice.
Time-Limited Upsell Offers
Ever seen a deal with a ticking clock and felt the urge to grab it before it’s gone?
That’s the power of time-limited upsell offers. By creating urgency, businesses encourage shoppers to make quick decisions, leading to better customer deals and more business sales.
Amazon is a pro at using urgency to boost sales. During Women’s Day, they always run limited-time flash sales, where customers can upgrade to premium products at a special discounted price.
A countdown timer shows how long the deal lasts, making it hard to resist!
How Businesses Implement This Strategy
- Create special Women’s Day upsells, available for a limited time only.
- Use countdown timers to create urgency and push faster purchasing decisions.
- Offer free shipping when customers take advantage of an upsell within the time frame.
With the Shopify upsell app iCart, you can add a progress bar with a countdown timer. With a sense of urgency you increase sales during events like Women’s Day.
Loyalty Program Upsells
Ever felt extra special when a brand rewards you for shopping? That’s the magic of the loyalty program upsell.
Businesses encourage customers to spend more by offering exclusive perks, discounts, or bonus points, turning regular shoppers into high-value buyers.
Starbucks makes upselling effortless with its loyalty program. During Women’s Day promotions, they offer extra reward points when members upgrade their coffee size or add a bakery item to their order.
Customers feel rewarded while spending more, which is a win-win!
How Businesses Implement This Strategy
- Offer double reward points for upsell purchases to encourage more spending.
- Give exclusive discounts to loyalty members for upgrades or premium products.
- Promote limited-time Women’s Day perks for premium customers.
Post-Purchase Upselling
Women’s Day campaign ideas don’t just end at pre-purchase. Just because a customer has checked out doesn’t mean the shopping experience is over.
Post-purchase upselling allows businesses to offer related products or upgrades when customers are still engaged.
Have you ever bought an iPhone and seen suggestions for AirPods, AppleCare, or a MagSafe case?
Apple doesn’t wait to offer relevant add-ons right after checkout, making it easy for customers to get everything they need in one go.
How Businesses Implement This Strategy
- Offer add-ons & upgrades immediately after checkout.
- Provide special discounts on post-purchase upsells to encourage quick decisions.
- Send follow-up emails with personalized recommendations based on the customer’s recent purchase.
With Shopify post-purchase apps like Sellmore, you can create post-purchase upsells in your thank-you page, post-purchase page, checkout page (Shopify Plus+), and order status page.
Wrapping Up
These 5 Women’s Day Campaign ideas will help you boost sales while improving the customer shopping experience.
Whether personalized recommendations, time-limited offers, or post-purchase upsells, the right approach can drive significant revenue growth.
Women’s Day Campaign Ideas FAQs
1. How can upselling benefit my Women’s Day sales campaign?
Upselling helps increase the average order value and enhances the customer experience by offering relevant products, leading to higher sales and customer satisfaction.
2. What is the best tool to implement upselling on my Shopify store?
The iCart Cart Drawer Cart Upsell App is an excellent tool that automates upsell recommendations within the cart drawer, helping you boost sales effortlessly.
3. Can I use upselling with discount strategies?
Yes! You can combine upselling with discounts, such as offering a percentage off when customers purchase a bundle or an add-on.
4. How do I ensure my upsell offers don’t annoy customers?
Make upselling subtle and relevant. Avoid aggressive popups and instead use personalized recommendations, bundle offers, and time-limited deals.
5. What if customers don’t respond well to upsells?
If customers aren’t engaging with your upsells, try adjusting the offers and timing. Gather feedback and focus on personalized, relevant recommendations.
About the author
Bhavesha Ghatode
Explore Content with Bhavesha, a passionate and dedicated technical content writer with a keen understanding of e-commerce trends. She is committed to sharing valuable insights, practical assets, and the latest trends that can help businesses thrive in a competitive environment.