The Only Shopify Apps You Need to Grow Your Beauty Store in 2025

If you’re running a beauty store on Shopify and want to stand out, you’re in the right place.

The cosmetics industry is one of the top-selling categories on Shopify. 

As a Shopify expert, I have seen the impact of apps on beauty and skincare brands. 

The top Shopify beauty stores rely on apps to boost conversions, build loyalty, and manage subscriptions. These apps also help to show off high-quality visuals that make beauty products irresistible.

I have compiled this list of the top Shopify apps that are proven to grow your store in 2025. 

In this article, we will explore these apps, their types, and the best features of each app. 

Top Shopify Apps for Beauty & Skincare Stores

App Name	App Type	Best Features	Starting Price
iCart – Cart Drawer & Upsell	Cart customization & AOV booster	Slide cart/cart drawer, progress bar, pre-purchase upsells & cross-sells, product bundles, volume/BOGO discounts, drag-and-drop editor.	Free plan; paid plans start at $9/mo.
GemPages	Page builder/landing pages	Drag-and-drop page editor, 400+ CRO templates, theme sections, sales funnels & post-purchase upsells, AI image-to-layout, SEO & mobile-optimized pages.	Free plan; paid plans start at $29/mo.
Loox	Reviews & UGC	Photo/video product reviews, customizable widgets, referrals, social proof upsells, Google/Meta/Shop App syndication, imports from other review tools.	From $12.99/mo (7–14-day trial options).
Klaviyo	Email & SMS marketing CRM	Real-time Shopify data sync, segmentation & flows, pop-ups/forms, AI content, product recommendations, multi-channel A/B testing, analytics.	Free to install (Email free up to 250 contacts); paid Email from $20/mo, SMS from $15/mo.
Tidio	Live chat & AI chatbot/helpdesk	Live chat, AI chatbot (Lyro), chatbot flows, unified inbox/helpdesk, cart preview & product recommendations in chat, automation & analytics.	Free plan up to 50 users; paid plans from $29/mo.
LoyaltyLion	Loyalty & referrals	Points, VIP tiers, referrals, customizable rewards, loyalty page, Klaviyo/Shopify POS integrations, analytics & segmentation.	Free to install (up to 400 orders/mo); paid plans from $199/mo.
Videowise Shoppable Videos UGC	Shoppable video, live shopping, UGC	Fast-loading shoppable videos, live shopping/simulcast, UGC import (TikTok/IG), video quizzes, analytics, “Netflix-style” galleries, Shop app/Tapcart embeds.	Free plan; paid plans from $19/mo (Advanced $299/mo).
BOLD Subscriptions	Subscriptions & recurring billing	Flexible schedules, prepaid plans, “subscribe & save,” dynamic discounts/upsells, dunning, customer portal, APIs, free migration.	Free (90 days); paid from $24.99/mo (+ order fee).
Printful: Print on Demand	POD & dropshipping	Global fulfillment, mockup/design tools, custom branding/pack-ins, order tracking; optional Growth Plan perks (discounts, branding).	Free to install; optional Growth Plan $24.99/mo.
Appikon – Back In Stock	Stock alerts (email/SMS)	Back-in-stock & backorder alerts, quick setup, customizable forms, analytics, waitlists, Klaviyo/Mailchimp integrations.	Free plan; paid plans from $19.99/mo.

iCart

iCart is a must-have app for any beauty store looking to boost AOV. With its drag-and-drop editor, you can easily add widgets like a progress bar or BOGO offers without touching code. 

• Create customizable cart drawers or slide carts with upsells and cross-sells
• Add progress bars, free gift offers, and discount widgets to boost AOV
• Offer product bundles and volume discounts without coding
• Drag-and-drop editor for full creative control
• Free plan available; paid plans start at $9/month

GemPages

GemPages is a drag-and-drop page builder that helps beauty stores design professional, conversion-focused pages. 

Whether you’re launching a new product or running a seasonal campaign, it gives you full control over your layout.

• 400+ conversion-ready templates for product, home, and landing pages
• AI “image-to-layout” tool for quick page design
• Seamless integration with Shopify beauty themes
• Fully mobile-optimized and SEO-friendly
• Free plan available; paid plans start at $29/month

Loox

Loox is the go-to app for collecting and showcasing photo and video reviews. For beauty stores, authentic visuals from real customers help build trust and boost conversions.

• Collect photo and video reviews from verified buyers
• Display stunning, customizable review widgets on product pages
• Encourage referrals and reward reviewers
• Integrates with Google, Meta, and the Shop App
• Plans start at $12.99/month

Klaviyo

Klaviyo is a powerful marketing automation app that helps beauty brands stay connected with their customers through personalized email and SMS campaigns.

• Real-time Shopify data sync for accurate segmentation.
• Automated email/SMS flows for welcome, abandoned cart, and post-purchase campaigns.
• Built-in A/B testing and advanced analytics.
• AI-driven content and product recommendations.
• Free up to 250 contacts; paid plans start at $20/month for email and $15/month for SMS.

Tidio

Tidio is a live chat and AI chatbot app designed to help beauty stores offer instant support and product guidance. It’s perfect for real-time customer support and engagement.

• Live chat and AI chatbot (Lyro) for automated responses
• Unified inbox and helpdesk for managing all customer interactions
• Product recommendations and cart preview directly in chat
• Customizable chatbot flows and automation
• Free plan available; paid plans start at $29/month

LoyaltyLion Rewards & Referral

LoyaltyLion helps beauty brands build strong relationships through loyalty and referral programs that keep customers coming back.

• Create points-based rewards and VIP tiers
• Launch referral programs to grow your audience organically
• Customizable loyalty page and reward options
• Integrates with Klaviyo and Shopify POS for advanced segmentation
• Free up to 400 orders/month; paid plans start at $199/month

Videowise

Videowise lets Shopify beauty stores add shoppable videos and live shopping experiences that feel seamless and engaging. 

You can showcase real customer content, import clips from TikTok or Instagram, and keep shoppers hooked with galleries. It’s designed to enhance discovery and engagement without slowing down your site.

• Add shoppable videos, live shopping, and UGC carousels on PDPs or homepages
• Import content from TikTok and Instagram effortlessly
• Built-in analytics, video quizzes, and interactive galleries for better engagement
• Pricing: Free plan; paid plans start at $19/month (Advanced $299/month)

BOLD Subscriptions

BOLD Subscriptions is perfect for beauty brands offering refillable or recurring products. 

It enables flexible subscription setups, helps reduce churn with cancellation flows, and lets customers manage everything from their dashboard. With its API flexibility and migration tools, it fits both new and established stores.

• Set up prepaid or pay-as-you-go subscription models
• Manage renewals, skips, and cancellations from a customer portal
• Supports “subscribe & save” discounts and upsell options
• Developer-friendly APIs and migration support
• Pricing: Free for 90 days; paid from $24.99/month (+ percentage order fee)

Printful: Print on Demand

Printful is ideal for beauty brands wanting to sell branded merchandise or promotional products. It handles production, packaging, and shipping automatically, so you can focus on marketing your store. 

With its easy-to-use design tools and branding options, it’s a hassle-free way to expand your product range.

• Create and sell custom apparel, accessories, or decor with global fulfillment
• Built-in mockup generator and design maker
• Add custom branding, packaging, and inserts for a better brand experience
• Pay only when orders sell; the optional Growth Plan offers discounts and perks
• Pricing: Free to install; optional Growth Plan at $24.99/month

Appikon - Back In Stock

Appikon helps you capture lost sales by automatically notifying customers when products are restocked.

It’s simple to set up, integrates with major email tools, and gives insight into which products shoppers want most.

• Send restock alerts via email or SMS instantly
• Customizable “notify me” forms and buttons to match your theme
• Integrates with Klaviyo and Mailchimp for automated campaigns
• Track demand and create waitlists to predict stock needs
• Pricing: Free plan available; paid plans start at $19.99/month

Every Top Beauty Brand On Shopify Uses These Tools. The Only Question is - Why aren’t you?

Running a beauty store on Shopify is about creating a smooth, memorable shopping experience. 

The right Shopify apps can help you boost sales, increase loyalty, and give your cosmetics store the polished, high-end feel customers expect.

Apps like iCart, Videowise, and Klaviyo make it easy to personalize the journey, showcase visuals, and automate marketing that actually converts. 

Combine them with tools like LoyaltyLion and Appikon to keep customers coming back for more.

Test these apps, track your results, and build a beauty store that not only stands out but grows consistently.

Quick Q&A for Beauty Store Owners

1. Which products can I sell cosmetics on Shopify?

You can sell most cosmetics, skincare, haircare, and makeup on Shopify, as long as you follow all labeling and safety regulations for your market (e.g., FDA rules in the U.S).

2. Which are the best Shopify apps to grow my beauty store?

Top picks from merchants include iCart (AOV/upsells), GemPages (pages/landing), Loox (UGC reviews), Klaviyo (email/SMS), and Tidio (live chat/AI). 

3. What are some popular Shopify beauty store examples?

Best examples of big beauty brands on Shopify include Glossier, Kylie Cosmetics, and Fenty Beauty. 

4. How many Shopify apps do I need to run my beauty brand?

As few as possible. Always start with basic apps that cover reviews, email/SMS, AOV/upsell, and customer loyalty. 

5. Are Shopify apps worth it for beauty and skincare brands?

Yes. Shopify apps will help your store scale easily and save you time so that you can focus on your business goals.