Shopify vs. Etsy 2024: Which Is the Best One in 2024?

Are you an entrepreneur who dreams of starting an online store? The first confusion you may have is choosing the right e-commerce platform. As Shopify & Etsy are booming nowadays, you also might need help with choosing any one from these. And you may have the following questions in mind, right?

  • Is Shopify better than Etsy?
  • Selling on Shopify vs Etsy, which one is better?
  • Is Etsy better than Shopify?
  • Which is better Shopify or Etsy for my Ecommerce business?
  • What is the main difference between Shopify and Etsy?
  • Don’t worry, we have compared Shopify vs. Etsy. But this comparison doesn’t mean that any one of the platforms will be wrong. Your choice depends upon your requirements and which is relevant to you. By the end of this blog, you can decide which platform you should opt for your dream store.

    What is Shopify

    what is shopify

    Shopify is a popular e-commerce platform for starting and growing an online store. It is trusted by millions of businesses globally and is perfect for all types of businesses. With Shopify, you have complete control over your store customization. Shopify provides many marketing tools, apps, themes and other tools to scale your business.

    Shopify Pros

    Ease of Use: Shopify has an easy-to-use interface that is easy for both beginners and experienced users.

    Customization: Shopify provides customization options for themes, apps and other tools.

    Scalable & secure: As Shopify can handle high traffic and transactions, it will scale your business and provide high-security.

    Integrated Payment Gateways: Shopify supports various payment gateways like ShopPay, PayPal, Stripe, and many more.

    Guide to Select the Perfect Shopify Payment Gateway

    Shopify App Store: Shopify app store provides thousands of Shopify apps that merchants can use to boost their sales.

    Shopify Cons

    Monthly Fees: Monthly fees could be challenging for startups or small businesses that don’t generate specific revenue.

    Transaction fees: Shopify provides different pricing plans, some of which include transaction fees.

    App dependency: Sometimes, relying on third-party apps can lead to compatibility issues or extra charges.

    Success time: Just like other platforms, you must be patient and wait for substantial success.

    Click this link to know about the pricing plans provided by Shopify.

    What is Etsy

    what is etsy

    Etsy is an online marketplace focusing on handmade, vintage, and unique goods. It has grown into a global platform where artisans, crafters, and independent creators can sell their products directly to consumers. Etsy offers a wide range of categories, such as jewellery, clothing, crafts, etc.

    Etsy Pros

    Large Audience: Etsy has a massive built-in audience of buyers who specifically visit the platform to discover unique products.

    Built-in Trust and Reputation: Etsy has established itself as a reputable marketplace known for its focus on handmade and unique products.

    Global Reach: Etsy operates internationally, allowing sellers to reach customers worldwide.

    Etsy Cons

    Limited Growth Opportunities: Some sellers may find it difficult to scale their businesses on Etsy due to its focus on handmade, unique products and the limitation of other categories.

    Limited Branding and Customization: Etsy sellers have limited control over their shops’ overall design and functionality.

    Dependency on Platform: Sellers on Etsy rely on the platform’s algorithms and policies to reach customers and manage their businesses.

    SEO Optimization: Compared to Shopify, Etsy doesn’t provides SEO and marketing tools to help sellers optimize their listings for search engines.

    Click this link to know about the pricing plans provided by Etsy.

    Difference Between Shopify vs. Etsy

    Comparison Shopify Etsy
    Target Audience Shopify caters to many businesses, from small startups to large enterprises. Etsy primarily targets individual sellers, artisans, etc.
    Customization Shopify offers extensive customization options from a wide range of themes, third-party apps, etc. Sellers have limited control over their shops’ overall design and functionality.
    Scalability Shopify is highly scalable and suitable for businesses of all sizes. As Etsy provides access to a large built-in audience of buyers, scalability may be limited.
    Audience Reach Shopify has millions of customers from different categories of stores. Etsy provides access to buyers actively searching for unique and handmade products.
    Pricing Pricing includes monthly subscription fees and transaction fees for some plans. While the fees are relatively low compared to some other platforms.
    SEO and Marketing Shopify offers built-in SEO tools and features to optimize online stores for search engines. As compared to Shopify, Etsy doesn’t provide SEO & marketing tools.
    Community & Support Shopify provides 24/7 customer support and it’s own community platform. Fosters a sense of community among sellers through forums, teams, and events, providing opportunities.


    As we’ve explored the comparison between Shopify and Etsy in 2024, it’s evident that each platform caters to different needs and audiences. Ultimately, the choice between Shopify and Etsy hinges on your business goals, target audience, product offerings, and level of customization required. Shopify is the preferred choice for businesses aiming for independence, scalability, and extensive customization. Conversely, Etsy remains the top pick for individual sellers and small businesses looking to leverage its built-in audience and community-focused approach.


    1. Is Shopify better than Etsy for selling online?
    Both Shopify and Etsy offer unique advantages depending on your business needs.

    2. What are the differences between selling on Shopify vs. Etsy?
    Selling on Shopify allows businesses to create fully customized, independent online stores with extensive branding options, scalability, and marketing tools. In contrast, Etsy offers a marketplace environment with a built-in audience of buyers specifically searching for unique and handmade products.

    3. Is Etsy better than Shopify for selling handmade products?
    Yes, compared to Shopify, Etsy is better for selling handmade products but customization options are widely available in Shopify.

    4. Which is better: Shopify or Etsy?
    The answer depends on your specific business goals, target audience, product offerings, and required customisation level.

    5. What is the best platform for beginners: Etsy or Shopify?
    Both Etsy and Shopify are beginner-friendly platforms, but the choice depends on your business model and preferences.

    Sajini Annie John

    About the author

    Meet Sajini, a seasoned technical content writer with a passion for e-commerce and expertise in Shopify. She is committed to helping online businesses to thrive through the power of well-crafted content.

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