Shopify Tags: Types, How to Use Them & Benefits

Managing and implementing an online store can be challenging, but with the right methods, you can optimize your performance and boost your store’s visibility. Shopify tags are a powerful tool that can help you organize your products, streamline backend processes, and boost your SEO efforts, all leading to a more organized and efficient store that customers will appreciate.

This guide explains Shopify tags, including their types and why having an organized store is crucial.

What are Shopify Tags?

Shopify tags include products, transfers, customers, orders, drafts orders and blog posts. These customizable labels can be assigned to several elements within your Shopify store. These tags help merchants sort, group and manage their store content more efficiently.

Analyzing these tags lets you easily create selected collections, manage inventory, and execute promotional strategies. Rather than grouping products based on size, color, or material, tags allow you to continue systematically grouping products and quickly adapt to changing business needs.

What are Various Types of Shopify Tags?

With these customizable tags, you can manage an organized, efficient, and navigable online store and enhance the customer experience.

Product Tags

Shopify product tags are flexible labels you can add to items in your store to help sort, categorize, and improve search functionality. This can easily add or remove these tags from a product’s details page via the product or inventory sections.

Tags are essential for sorting products into categories and describing attributes like features, color price range, or any relevant search terms your customers might use. They help maintain an organized store and improve the customer shopping experience.

Learn how product tags help your Shopify store to rank higher in search engines.

Transfer Tags

Shopify transfer tags help manage your inventory by grouping transfers with similar details, like delivery dates or fulfillment locations. They simplify the process of relocating products between various locations.

Customer Tags

Enable customer segmentation based on criteria like order history, loyalty status, or geographic location. You can create focused marketing campaigns and personalized communications by tagging customers and enhancing the overall customer experience.

Whether it’s scheduling emails or SMS messages for customers associated with specific actions or identifying loyal customers for special promotions, Shopify customer tags play a crucial role in tailoring your marketing efforts to meet individual customer needs.

Order Tags

With the Shopify order tag, you sort and manage orders based on factors like delivery status or regional fulfillment. Tags can be added or removed on each order’s details page as needed, making it simple to keep orders organized and ensuring a smooth workflow.

Draft Order Tags

With Shopify draft order tags, you can efficiently manage draft orders by categorizing them according to factors like pre-orders or specific campaigns. These tags carry over when the raft order is converted to a final order and maintain consistency.

Blog Post Tags

With Shopify blog post tags are crucial for helping customers easily explore blog content. They enable users to search for blogs by particular tags, improving their experience on the store’s website.

For example, tagging blog posts as “industry insights” provides visitors with more relevant content to visitors, simplifies the navigation process, and helps them quickly discover exciting topics.

How to Add Shopify Tags in Your Store?

On the other hand, you can add and create tags for your Shopify store. Adding tags for your store’s elements is an easy process that can proceed with editing parts.

Whether you work on products, customers, transfers, blog posts, orders, or draft orders, Shopify allows you to apply tags effortlessly.

Creating Tags on Shopify

The following steps will help you create Shopify tags:

Navigate to the relevant page on your Shopify admin panel, such as product, transfer, customer, blog post, order, or draft order.

Go to the tags block on the product details page. Add a specific label to create a name tag, or choose an existing tag from the dropdown list.

Make sure all the implemented changes are to be “save”.

Creating Bulk Tags on Shopify

The following steps will help you create Shopify bulk tags:

Navigate to the relevant page on your Shopify admin panel, such as product, transfer, customer, blog post, order and draft order.

To tag items, check the box next to each desired item or use the “select all” option at the top to select several items simultaneously.

Click the “bulk edit” button to open a full-screen editor displaying the selected items.

Click the “columns” at the top right corner to explore all options. Check the tag column to show in the editor.

You can select, add, or remove tags for the selected items by typing in a new tag or selecting from existing tags.

Make sure all the implemented changes are to be “save”.

Common Strategies for Utilizing Shopify Tags

Using Shopify tags can make your store smooth and make customers happier,
here are some common ways to do it:

Boost Search Performance with Tags

Improving your store’s search engine optimization (SEO) and visibility with Shopify tags involves adding keywords or descriptions.

This assists in boosting your products, transfers, customers, blog posts, and orders or drafting orders in search results.

Go to the section where you want to add or search for tags.

Add the tag name in the search bar or tag section, and a list of items related to that tag will show.

Customize Results Using Tag Filters

Improving tag filters on Shopify makes things easier for users.

Following these steps will organize and find content efficiently.

Go to the section you want to filter with the tag. (product, order, customer, etc).

Go to the filter menu > select dropdown menu > choose “tagged with”.

Add tag name > add the tag you want to filter by, e.g. “Mens”.

Items will show with a particular tag: choose the item you need from the list.

Build Automated Collections Tags

Creating automated collections in your Shopify store is a straightforward process. Simply use tags to group your products dynamically.

Go to the product section and then select collections.

In the collections, choose “automated”.

Apply conditions depending on the tags you added. E.g. Apply conditions to include items tagged with “Mens”.

Once you have set up the automated collection, you can delete the manual one if you have it.

With tags, you can easily create and manage product groups that adjust to your inventory changes, ensuring customers always find relevant and up-to-date collections.

Optimizing Shopify Tags for Improved Search Visibility

To improve your Shopify store search visibility, use tags that integrate descriptive and relevant keywords. While mainly designed to organize product listings, tags are influential in SEO.

Product tags mainly serve to organize products within Shopify stores and have minimal direct impact on SEO; they can impact it in certain shells. If your theme lists tags on product tags on product pages, these tags contribute to the page content that search engines like Google read.

Consider these strategies to boost SEO through tags:

Embed Keywords Strategically: Choose relevant keywords for your tags to improve search engine ranking and visibility.

Compatibility: Maintain consistency in tagging conventions to simplify navigation and aid customer discovery.

Avoid Keyword Overload: Opt for clarity over clutter by focusing on singular, impactful keywords within each tag.

Embrace Niche-Specific Terms: Harness long-tail keywords to target specialized search queries and attract discerning customers.

Maximize Meta-Tags: Experiment with diverse meta-tag compositions to furnish search engines with comprehensive product context.

Flexibility in Tag Grouping: Use tags’ versatility to assemble products across multiple criteria, enhancing customer exploration.

Using Shopify tags can drive more organic traffic and potential customers to your store.

Learn an easy step-by-step Shopify seo guide for top google rankings.

Wrapping Up

Online shopping behaviour is similar to offline shopping, where customers want to quickly find products, transfer customers, blog posts, place orders, or draft orders. Shopify tags help customers browse your store effortlessly and find what they’re looking for.

Using Shopify tags is crucial for organizing your e-commerce store and improving customer experience. Descriptive and consistent tags are the key to keeping your store organized and making your store data more visible in searches. Whether it’s products, customers, or blog posts, effective tag management can make your store run smoothly and boost your SEO.