Shopify Newsletter: Get More Signups + Tips to Create Emails

Does Shopify have an email newsletter feature? Yes. 

As a Shopify expert for over a decade, I have seen the power of the Shopify newsletter.

Store owners usually focus on SEO and social media, but email marketing is making a huge comeback and why not?

Emails are direct, personal, and still one of the most profitable marketing channels out there.

So, does Shopify have an email marketing tool that helps you send emails and newsletters? Yes. The answer is the Shopify Email app. 

In this guide, you’ll learn what Shopify Email is, how to send your first newsletter, and tips to create perfect emails that actually get opened. 

What is a Shopify Newsletter?

Shopify newsletter is a set of emails that you can send to your customers to offer them discounts to updates regarding your products. 

You can easily set it up in the marketing tab of your admin pane. You can also use apps like Shopify Email to create and send newsletters. 

Shopify Email is Shopify’s built-in email marketing solution designed to help you create, send, and track emails.

With Shopify email marketing apps like Shopify Email, you can design branded newsletters and promotional campaigns using pre-built templates. This app automatically pulls in your store’s logo, product images, and colors.

But how do you create a newsletter on Shopify? Let’s learn this step-by-step.

Before we start, first you need to create a newsletter signup form. This is how you collect emails to send your newsletter. 

Log in to your store, then navigate to Online Store > Customize (Your selected theme). From here, select the Email signup or newsletter section based on your theme. 

Customize the form based on your goals.  Once the form is customized, click on Save, and your newsletter signup form is live. 

Here you can collect the emails of your customers. Make sure to give them something in return. You can offer discounts, updates, early bird offers and much more. 

How to Create a Shopify Newsletter?

Step 1: Install Shopify Email App

Go to the Shopify app store and install the Shopify Email App. 

Step 2: Create Campaigns 

From your Shopify admin dashboard, go to Email > Create Campaign. 

You can also go to the ‘Marketing’ tab in the admin panel. Click on Create campaign and select Shopify Email.  

Step 3: Set up Your Brand Template

Next, you can add your header image, font, colors, and everything in between to create your newsletter. 

Step 4: Select Your Newsletter Template

In the next step, you can select any predefined templates, or you have the option to code your own (you need technical expertise to perform this)

Step 5: Customize Your Newsletter

Research on the best newsletter designs. Customize your newsletter in a way that the elements you want the customers to see are clearly visible. 

Step 5: Review and Send a Test Email

Once you have written your perfect email, send a test email to see how it looks. Make sure to see it on every device. This is to help you understand how your email looks on all screens.   

Step 6: Add the Recipients List

After reviewing your newsletters, add the details of your subscribers that you want to send to. Customer segmentation is important here. 

Add a subject line and preview text that makes your customers want to open the email. 

Step 7: Send or Schedule for Later

Always schedule the email at a time when your audience is most likely to check their inbox. For US audiences, this can typically be mid-morning or early evening, depending on their habits.

So there you have it. Creating and sending emails with Shopify Email is easy. Shopify Email also comes with a plethora of benefits. 

What are the Benefits of Shopify Email?

Affordable and Beginner-friendly

Shopify includes a free monthly email quota (first 10,000 emails are free). This makes it a cost-effective option for small and growing stores.

Ready-to-use Branded Templates

The app automatically pulls your store’s logo, colors, and products. This makes every email look professional and consistent with your brand.

Built-in Performance Tracking

Get clear insights on opens, clicks, and conversions. You can see exactly which emails drive traffic and sales.

Seamless Integration

This app seamlessly integrates into your Shopify store. Everything happens right inside your Shopify dashboard. You don’t need to connect third-party tools or switch between platforms.

Easy Setup 

You can design and send emails in minutes using a simple drag-and-drop editor.  No coding is required to use Shopify Email. 

Tips to Create the Perfect Newsletter

Write Subject Lines That Work

Keep your subject lines short, under 50 characters. Focus on what’s in the newsletter. Instead of saying “Our October Sale Is Here,” try “Save Big This Weekend. Before It’s Gone.” Make it benefit-driven.

Avoid spammy words like “Free” or “Guaranteed,” which can land your email in spam. 

Get Your CTAs Right

Your newsletter needs a clear header, a strong hero image, and one primary CTA (Call to Action). 

Keep paragraphs short and scannable, and most importantly, design for mobile first. More than half of all emails are opened on mobile devices.

Make sure your images resize properly, CTAs are clickable, and text is easy to read.

Use Personalization

Your customers aren’t all the same, so your emails shouldn’t be either. 

Segment your audience by purchase behavior, location, or customer type. Shopify Email lets you create dynamic content blocks that automatically change based on who’s reading. 

For example, showing a “Welcome Discount” for new buyers and “You Might Also Like” recommendations for repeat buyers.

Personalized emails always outperform generic ones, so take the time to tailor your message.

Get the Timing Right

There’s no universal ‘perfect send time’, but there are data-backed patterns you can use as a starting point. 

For most Shopify stores targeting U.S. audiences, Tuesday to Thursday mornings between 9 AM and 11 AM tend to perform best. People are settled into their workday and more likely to check emails.

Conclusion: Shopify Newsletter Feature is a Must

Shopify’s built-in newsletter feature makes email marketing effortless for every store owner. You can send product updates, limited-time offers, and personalized messages right from your Shopify dashboard. 

You can also install Shopify email marketing apps like Shopify Email to manage newsletters. Always remember that even a single, well-crafted newsletter can turn a one-time shopper into a repeat buyer. 

Shopify Newsletter FAQs

1. Does Shopify have email marketing?

Yes. Shopify includes Shopify Email. This is a Shopify-powered email marketing tool you can use directly from your Shopify admin to send emails.

2. How to see your email subscribers in Shopify?

You can view your email subscribers in the email subscription column under the Customers tab in your admin panel. 

3. Does Shopify have an email newsletter feature?

Yes. Shopify Email supports sending newsletters, promotional emails, and segmented campaigns from your store.

4. How to add a newsletter pop-up on Shopify?

You can add a newsletter pop-up by embedding an email signup form into your theme’s code via sections or theme settings.

5. Can you connect the Shopify newsletter to Klaviyo? 

Yes. You can integrate Shopify with Klaviyo so your Shopify newsletter signups sync automatically into your Klaviyo lists and flows.